According to Fred the Podcast

We all know meetings can be either the best time spent in a day or the absolute worst.  Take that one step further with conferences and having any semblance of engagement.   I talk with longtime friend, Matt Homann, Founder and CEO of Filament, the better meetings company to talk about how meetings need to evolve, how conference organizers can create better value for vendors/sponsors, and why you should consider firing a client eve...

Sonita Reese is the Chief Encouragement Officer at First by Five, a consultancy helping entrepreneurs grow their business.  On this 'Live' episode we get into affects of COVID-19, work/life balance, and celebrating wins on teams to keep employee engagement up. 

Links to the sites discussed in the episode.

First by Five, LLC

Greenlights by Matthew McConaughey
First We Feast - Hot Ones (YouT...

Hot Take is a new series as part of According to Fred the Podcast.  A Hot Take is exactly what you think it is, my hot take on some recent news or events happening in marketing, technology, or business.  Not full reviews, but a quick assessment and opinion...according to, well me -- Fred. 

To kick this series off, today Twitter Fleets, their version of "stories" launched.  Content that allows users to publish co...

Kristina is a digital policy innovator. At her core, Kristina understands that for today’s businesses, the internet is full of both promise and peril. Promise because you have more ways to engage more customers than ever before. Danger not only due to content and social media gaffs that could alienate customers and damage your brand, but also due to a regulatory environment that is growing more complex every day, with potentially h...

Another guest on the podcast.  Ryan Lunka is the COO at nChannel, a SaaS software that empowers retailers, wholesalers, and technologists with integration tools to sync data and automate processes among eCommerce, ERP, POS and 3PL systems. 

Outside of nChannel, Ryan is also involved in a few non-profits such as Guitars not Guns and Can’t Stop Columbus.  Ryan and I used to be colleagues at a startup before it was acquired back in 201...

I'm a big fan of emerging technology.  While I can't always afford it, our family recently got an Oculus Quest VR headset and I have to say, I'm really impressed.  So when I wanted to learn more about VR and talk about the potential of the platform it was a no brainer to call my friend, Amber Osborne, who is a AR/VR marketing strategist and consultant.  In my first conversational episode, Amber and I talk about how f...

I'm Fred Faulkner, and this is my Masterclass.  If you are not familiar, Masterclass.com is an online learning site, but the difference between Masterclass and any other online educational site is the celebrity status it comes with.  Learn acting from Samuel L. Jackson.  Learn writing from Judy Blume.  Take cooking lessons from Gordon Ramsey!  With over 80 classes by celebrity instructors, there is no shortage of topics and co...

Today was Adobe Summit Online, a shift from their physical conference held annually in Las Vegas.  I was happy to be at home, but also missed the excitement and culmination of months of preparation of being at the conference.  So how did Adobe do with moving to a virtual conference? I share my thoughts on what has happened to the entire conference industry as well as my critique of Adobe Summit. What did they get right?  What could...

It's my biannual time to look at buying a new phone.  I was really hyped on getting the new Pixel 4, but less than stellar reviews has left me in a conundrum.  Do I bail from the Android ecosystem that I've built over years or do I stick with it? The same applies to organizations who are building customer experiences and the ecosystems that surround their MarTech stacks.  Let's discuss. 

A few notes that I ...

Today marketers and technology are allowing companies to collect a vast amount of data on consumers and their behaviors.  Consumers on the flip side have been lax in how they treat their data as an actual currency for access to goods and services.  Layer in that legislators have had to get involved to limit how companies collect and use data.  It's a mess and I try to talk through how we got here and how maybe we get back on t...