Ep. 55 – [Ellie Steinbrink] Alignment Over Aesthetics: Building a Brand That Feels Like You

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When your outside matches your inside, your goals get clearer and your confidence naturally follows. In this episode of Accountable, I’m joined by brand strategist and stylist Ellie Steinbrink, founder of Style Decoded, for a conversation that goes far beyond clothes. We’re talking about how the way you show up (visually, energetically, and authentically) shapes your confidence, clarity, and success.

Ellie shares:
Why true style isn’t about aesthetics, it’s about alignment
How your wardrobe can become a reflection of your values and vision
The “Power Color” experiment that helps you rediscover what lights you up
How to build a brand that feels like you (not what everyone else expects)

If you’ve ever struggled to show up confidently because you’re unsure how to represent who you are or you’ve been playing small out of fear of standing out, this episode will remind you that alignment always leads to authenticity.

Your Accountable Action: Try Ellie’s Power Color & Style experiment. Look back at the last five times you showed up for something important, what colors or outfits made you feel most like yourself? That’s your clue.

Resources Mentioned: 
HERO Roles Assessment: https://amandamckinney.com/quiz 
Capacity Calculator: https://amandamckinney.com/calculator 
All podcast episodes: https://amandamckinney.com/podcast 
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://amandamckinney.com/workwithme
Amanda's Book: https://www.amandamckinney.com/book

Guest Links: 
Website: https://www.elliesteinbrink.com/ 
Instagram: @style.decoded
Podcast: The Visibility Shift
LinkedIn: https://www.linkedin.com/in/elliesteinbrink/

Big goals are hard—especially when your to-do list looks like a Cosco receipt. Get the support and accountability you need at amandamckinney.com/workwithme.