Ever feel like you're putting your message out there and... nothing? No response, no engagement, just silence. In today’s world of nonstop content and ever-changing algorithms, just showing up isn’t enough. You have to show up the right way.
On this episode of Action Antidote, we're joined by Joshua Altman, Chief Marketing Officer at Beltway Media, to talk about what it really takes to get your message to land. With a background in journalism and social media strategy, Joshua knows how attention works and how to earn it. He shares why a message often needs more than one shot to stick, how to find the signal in all the digital noise, and why staying human is your greatest advantage in a crowded space. If you’re tired of guessing what works and ready to start communicating with clarity and impact, this episode is your cheat code.
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Your Message Doesn’t Matter If No One Hears It with Joshua Altman
Welcome to Action’s Antidotes, your antidote to the mindset that keeps you settling for less. Today, I want to talk to you about getting your message out and about all the different ways that we have available to get our messages out and even how this landscape is changing quite a bit. I’m sure you’ve all heard a little bit about AI and the hype around where AI might be taking some things, but there are plenty of other progressions and other trends taking place. To stay updated on that and to give us some information about all the different platforms, all the different methods, all the different places we can go and also the ways we can craft our messages to our audience, I would like to bring on my guest today, Joshua Altman, who is the chief marketing officer of beltway.media, a company that provides fractional services to small- to medium-sized businesses.
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Joshua, welcome to the program.
Thanks for having me so.
So, yeah, let’s start out by talking about your story. Has marketing, getting crafting messages, getting messages out, has that always been part of your path?
In a way. I did not start in corporate or in marketing or anything along those lines. I went to journalism school and started as a journalist, and then went from being a congressional news producer and reporter to being a corporate communications person. I left my job, I was with The Hill newspaper for about five years and I left that to what I thought would be freelance reporting and producing. I was a cameraman, I was an editor, I was a producer, so very hands-on technical side of things in addition to the reporting, doing the interviews, the research. All the things people associate with print reporting, I was doing that plus video. That’s what I went to college for. I did my masters while I was a reporter. I was all in DC. I did that in something called communications, culture and technology and I thought I’d spend my career as a journalist. That wasn’t what ultimately happened. I left my job as a journalist, thinking, like I said, I’d be freelance, and then I kind of just fell into the corporate work, which is kind of what I’ve been doing since.
So what made you leave your job? What was the –– was there an event that made you leave it? A certain realization?
No. I mean, in terms of an event or a realization, I’ve been there just, like I said, for five years. I was kind of looking to grow and do something a little different than what I had been doing. I had great experiences where I was, was just looking to do more, again, as a reporter. I ended up doing something entirely different.
So, when you were on the path of being a reporter, it seems like you had your hand in a lot of the areas of content creation or what we would call content creation now,. You talked about filming the video, video editing, doing everything. Was there certain aspects of it that started to intrigue you more, because you talk now quite a bit about how our messages are crafted,