Episode Transcript
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SPEAKER_00 (00:04):
Hi, I'm Dr.
Arlen Ford, the chairman andfounder of Activator Methods
International.
Today I'm very happy to have aguest that I've known for some
time and watch her do a meteoricrise in the profession.
Dr.
Sherry McAllister is our guesttoday.
And the reason we wanted to haveher on is she just completed a
(00:25):
book that took her two years towrite called Adjusted Reality.
And many of you know that Sherryis the president of the
Foundation for ChiropracticProgress.
And so this was an offshoot, andshe decided to do this, not
realizing what it takes to writea book.
Now, having written a couple ofbooks, I know what she went
(00:47):
through, and that's what we werediscussing just before we went
live.
How much work it is, and whenyou quit, it's like you're
almost lost.
So welcome, Sherry.
We're glad to have you onactivate your practice.
SPEAKER_01 (01:00):
Absolutely delighted
to be with you.
SPEAKER_00 (01:02):
Thank you.
You know, I want to start uh andtalk about the book.
It's called Adjusted Reality.
Tell me, why did you name itthat?
SPEAKER_01 (01:13):
Well, here's the
thing.
Um right now the world is kindof chaotic.
And um, when you look atadjusted reality, it's really
about living in alignment.
And if there's a word thatchiropractic can really rally
around, it's alignment.
And it's about physically,mentally, and emotionally being
in that place.
(01:34):
It's also where I think most ofus make choices that we want it
to make a difference, whetherit's being stronger, more
balanced, or more resilient in aworld where I think functionally
we can all say it feels out ofalignment.
So it's now about the stress,the disconnection, the chronic
(01:56):
health challenges that thatrise.
People are just hungry.
They're hungry for practicalways to ground themselves.
And I think from the collectivewisdom of the people in this
book, it's why adjusted realityis really not just a title.
I think it's it's a way of life.
How do we change the way we lookat things so the things we look
(02:17):
at can be better?
SPEAKER_00 (02:19):
Um, you talk about
seven pillars.
Tell me about that.
SPEAKER_01 (02:23):
I've been in this
profession as the president for
the Foundation for ChiropracticProgress for nine years.
And there's something reallyspecial about this profession,
is that we do rally togetherwhen it's the right fight.
And I think now more than ever,with our consumers really being
(02:44):
sick and sad, we have an opioidepidemic, we had a pandemic, we
have a health crisis of mentalhealth.
Um, this really going around forthe last nine years, I talked to
so many chiropractors that weresaying the same thing.
And I recognized that the mediareally didn't understand us.
(03:05):
And so for us to get into thoseseven pillars, what is something
that is a common thread thatlinks us all together?
It sounds almost impossible, butit was done because I talked to
so many of them.
Is what does it look like tolive longer, healthier, more
fulfilling?
And the seven pillars are backto where the founder was in 130
(03:26):
years ago.
It's about investment,replenishment, nourishment,
movement, our beautiful word,adjustment, contentment, and
then revitalizement.
Those were the seven pillarsthat make us chiropractors.
SPEAKER_00 (03:43):
Many people think of
chiropractic as kind of a back
pain doctor.
Is that accurate?
SPEAKER_01 (03:49):
Well, unfortunately,
I have to say, what people think
is not always the way.
And it's not really accurate.
I would I would put it like thisit's part of the story.
It's there is a story that goesthrough adjusted reality where
it's the literal and figurativejourney on a mountain, a
(04:10):
mountain um ascent.
And what happens with back painis we lose the big picture.
And that big picture is reallyhow our alignment influences our
life.
And that can range from avariety of different things.
But as chiropractors, I think weneed to move into a realm of
(04:33):
understanding that pain is oneof them.
But we also have to be proactivein being able to showcase that
preventative care is key andthat optimization, especially if
you're an athlete or you'resomeone who wants to be at the
top level of game, whetherthat's being a CEO or an Olympic
(04:55):
javelin thrower, we cannotnegate chiropractic to pain
because it's so much more.
SPEAKER_00 (05:02):
You've woven stories
about research practical tools
together.
Can you share one story thatreally captures it?
SPEAKER_01 (05:10):
Yes.
And in that, when we go into thebook, because reflecting on the
book really is reflecting on apatient's journey.
Where are they and where didthey come from?
How did they get to where theyare right now?
And oftentimes a chiropractorthey see a patient for the first
time and they reflect on whatbrought you in to make this
(05:32):
choice.
And in the book, there is thepatient that is a football
player and a young athlete.
And through that athleticendeavor of being a being on the
football field and then having asignificant injury, he reflected
deeply on what it meant for himto get the right treatment at
(05:54):
the right time.
Because it could have put him ina world of depression.
Instead, he found the doctor whowas willing to walk with him on
the journey to recovery.
And it was a whole being careprovider, aka it was a
chiropractor.
And that was really thechallenge was to bring forth the
depth of understanding that apatient comes in fear, false
(06:18):
evidence that appears real, um,ignorance.
Is this gonna help me?
And then the last piece istrust.
And that's one beautiful wordthat today's healthcare
providers are starting to gethit with.
And that is trust.
And the beauty of chiropracticis so many patients, they not
(06:40):
only like their chiropractor,they love their chiropractor
because they educate them sowell that they know what the
adverse event will be if wechoose this treatment.
And that that's where I think umadjusted reality and the stories
come with the research.
And if you separate the two, itcan't be a textbook and it can't
(07:01):
be a novel.
It has to be a journey.
And together, it builds trustfor the patient.
SPEAKER_00 (07:07):
What is one small
action that a chiropractor can
start today?
SPEAKER_01 (07:12):
Well, this is a
really important question
because it reflects on you, thechiropractor.
What do you want your health tohelp you do more of?
Because as a chiropractor, whenyou ask that question, it opens
the door to whole being care.
(07:32):
It's way beyond symptoms.
And then it connects what youwant to do in your practice,
adjustments, movementstrategies, nutrition to that
vision.
And you know, there's a verybeautiful saying, ask and you
shall receive.
If you ask yourself, what do youwant more of as a chiropractor?
Because you need to be a patientfirst to be a doctor.
You can't mix the two together.
(07:53):
Oftentimes we think, oh, well,we are a doctor, we can be our
own best doctor.
No, it doesn't work like that.
It's like, it's like you'reyou're trying to get dark, but
you have a light in the room.
You can't have both.
One is going to win, and it'sobviously the light in a dark
room.
So if you're a patient, be apatient.
If you're a doctor, be a doctor.
And then start asking yourselfas a doctor of chiropractic,
(08:16):
becoming a patient, what do youwant more?
Because people like brings like.
And when they see what you have,they want more.
I want to be like them.
Look at the energy that Dr.
Four has.
And all of a sudden, the worldbecomes a better place because
we're giving what we want back.
And that's the next part is askand you shall receive, seek and
(08:40):
you shall find.
And you will find the optionsthat you desire when you open
your mind and your heart.
SPEAKER_00 (08:48):
What's the end
product that you want when they
finish adjusted reality?
SPEAKER_01 (08:55):
I would like to say,
as they get through the book,
they have a gift of self-agencythat they bring themselves to a
place where they feel they arein 100% ability to make the
choices that are right for them.
(09:16):
We're all walking around likefingerprints.
We're all very different.
We eat different food, we sleepdifferent hours, we do different
things in our lives.
And when you finish adjustedreality, I would like to nail it
down to a famous quote that oneof my mentors shared with me.
And that is a quote from HenryDavid Thoreau.
(09:36):
And it's it's not what you lookat that matters, it's what you
see.
And I want you, when you put thebook down, you see a bigger,
better, bolder, braver futurefor you.
And you want that for someoneelse.
So you share the book withsomeone else so they can have a
vision of a beautiful future.
SPEAKER_00 (09:56):
You know, you asked
the question here, why is it
especially important today intoday's healthcare climate?
Well, observing today with RFKand his group, how they're
changing healthcare radically, Ithink uh this book is probably
timed at the right timeperfectly.
SPEAKER_01 (10:15):
I hope you're right.
I I think with, you know, thereare no coincidences in life.
I think it becomes a moment ofreflection that energy is
translated into the um buildingthe new.
And, you know, it's it'sbecoming a constant battle where
(10:38):
there in my mind, there is thethe framework is breaking, it's
cracking um the disease caremodel.
It's cracking.
People don't want that.
What they really want is not adisease care system, they
actually want something that isfocused on health, proactive.
So if you broke these twosystems down, one a healthcare
(11:00):
system, and another a diseasecare system, they could
fundamentally work in parallelin a beautiful harmony, which
builds vitality for the patientbecause they'll know where their
need to go when they need to getthere.
So if I'm sick and I am dying ofcancer, I want to be in the
disease care model that helps mefind a solution that is in that
(11:20):
disease care.
But I also want to reflect thecollateral, which is the
healthcare system.
How can I be, do, and havebetter so I can optimize my
state?
But if I'm still in the sickcare system, they still can work
together.
They just need to communicate.
And actually, the number onething is collaborate.
(11:41):
Communicate, collaborate, sothat the ultimate we can
celebrate a patient's success.
SPEAKER_00 (11:46):
So is that the role
that you see the readers
playing?
Is share the message?
SPEAKER_01 (11:51):
Share the message.
The the part aboutself-expression, where you look
at yourself through the eyes ofwhere you are in this novel.
Some of us are they're at, we'reat the waterfall.
There's a spot in the bookthat's called the waterfall.
And some of us really do slip atthe waterfall.
(12:12):
And it's kind of a joke.
We'll call this place thewaterfall, because when you make
that fall, when you fall from aplace of ascent to descent, you
become challenged by what do Ineed to do to get back to where
I was?
And I think a lot of us have toreally analyze our life because
(12:32):
90% of the solution is really toidentify the problem.
And the problem is oftentimes wedon't see how disease care
interacts with health care.
And we begin to worry or becomeanxiety-ridden because we don't
think we're going to get back towhere we were.
And I believe one thing verystrongly is that success is
(12:55):
equal to courage and confidence,and worry weakens you.
So if you can have a healthcareprovider who is who is literally
lifting you up out of thedarkness and into the light, and
I mean that in a very umfigurative statement is have
someone who will walk thejourney with you, then it
becomes brighter and and youbecome the best you because you
(13:17):
can see hope.
Because you can't have hope ifyou can't cope, and you can't
cope if you don't have hope.
So you have to interjectivelyhave those people around you
that you love and adore thatwill lift you up and not let you
sit in a fallen state.
SPEAKER_00 (13:34):
If a listener buys
adjusted reality today, what's
the biggest gift they'll begiving themselves?
SPEAKER_01 (13:39):
The gift of
understanding where they sit and
the choices that they make.
If you begin to align yourdecisions with the life that you
want, you have harmony.
And harmony breeds contentment.
They're not the same.
Harmony is a frequency that allcomes together, but contentment
(14:00):
is a level higher up.
And in the book, there's a spotwhere you get to reflect.
Um, we take it from lightningand thunder.
So if you want to, for example,have a career, it's a reflection
of thunder.
It's a it's an energy that comestogether that's bold.
Having a career is is is a boldmove and it brings you to a nine
(14:25):
to five kind of attitude.
It's it's not passionatelyinspiring you, but you have a
career.
It's you're you're doing all youcan.
I like to think of a lifestyle,which is where chiropractic is.
Chiropractic is not a job, it'sa lifestyle.
And that's the lightning.
It's the it's the culmination ofliving, breathing, and doing for
(14:46):
yourself what you'd want forothers.
So when you look at that lastchapter that is called
revitalizement, it's reallylooking at how are you finding
contentment?
Have you thought of potentiallyeven becoming a chiropractor?
Because, you know, Dr.
Arlen, you have lived your lifein this profession as I have.
(15:07):
I've never had a day where Ilook back and wished I wasn't a
chiropractor.
I feel so blessed because I hearso many people so discouraged
and so disenchanted in the jobchoices that they have.
But then I say, I don't have ajob, I have a lifestyle.
And the choices I make impact meevery day.
And that is why chiropractic issuch an important piece because
(15:28):
it's about whole being care.
So a reader walks away with anunderstanding of what does it
really mean to supercharge yourwhole being?
And that I think is the greatestgift you can have.
SPEAKER_00 (15:41):
Well, you know, you
can buy this book on all kinds
of places, and I even wrote themdown Walmart, Amazon, Target,
Barnes and Noble.
But here's what I want you topay attention to.
You can get a 10-book bundle,and this is all you have to do
is copy this down.
(16:01):
It's F and then the number four,CP, which is chiropractic
progress, but just f forc.orgslash adjusted reality.
And when you check, just say 10book bundle, it's$149, and you
check reality 10.
(16:22):
That's when you leave the, Iguess it would be the the where
you do the checkout, but reality10 is what you use.
Now I want to go one last thinghere, Sherry.
Um chiropractic has talked toitself for many years, and we
think we're really doing a bigthing because we're having
seminars among ourselves.
But Sherry's gone the next stepand gone into the big world, and
(16:45):
she has been in the foundationprocess, went forward at the New
York Fashion Week.
And it's an event traditionallyfocused on style and culture.
And here we have a chiropractor.
And so tell me about this.
It was in the big time in NewYork, that's where it is.
What's what's the building thatit's in?
SPEAKER_01 (17:07):
Sure.
Well, New York Fashion Week isquite an event.
It it the fashion industry is abillion-dollar industry and it
runs at the speed of light andit changes and it it reformats.
But the the part about why wewent was Fashion Week really is
about confidence and expressionand how we present ourselves to
(17:28):
the world.
And one piece that chiropractorsown is posture.
Posture and alignment areinseparable from those things.
So being on the ground, what wedid was we reminded people that
health is the ultimate accessoryand chiropractic makes
confidence possible from theinside out.
And I just loved being therebecause when you get in the
(17:50):
everyday man and woman'sconversations, they see you
differently.
And we're talking to them andbeing in their world where it
really defines how doeschiropractic fit into my life
and we show them.
SPEAKER_00 (18:04):
Now, what was the
key message you wanted attendees
and viewers to walk away with?
SPEAKER_01 (18:09):
The chiropractic is
not an alternative.
If there's one thing that justmakes my head pop off, is that
we're not an alternative to whata patient needs.
We're actually essential.
And I noted earlier is you havetwo systems working not
synergistically right now.
You have a sick care system, thedisease, and you have the the
(18:30):
health care system.
I want them to walk away,knowing that if you care about
how you look, how you feel, andhow you move, chiropractic care
belongs in their life.
And from a runway model to adesigner, these are the
conversations we need to have.
Be your best, choose well, andbe in alignment with both your
(18:55):
lifestyle choices and yourphysical alignment.
SPEAKER_00 (19:00):
You mentioned
something about designers to me
and how the designers were theones that really looked at this.
Tell the audience how thedesigners love this or why they
did.
SPEAKER_01 (19:10):
They do because one
thing about a posture on a model
is the designers reflecting onhow their clothing lays on the
model.
And a model without confidencedoesn't showcase the creative
art that they put into thatclothing.
And they take it very serious.
So they get very excited knowingthat if a model has confidence,
(19:32):
then they're going to be inbalance.
And being in balance,ultimately, as we as
chiropractors know, that meansalignment.
They can walk with confidence,they can have structure and
function working together, andtheir clothes look beautiful
because how you wear yourclothes is typically how well
you can be able to do the rampwork.
And I will tell you, I don'tknow how some of these women
(19:55):
walk in six-inch heels, and Idon't know how they can, you
know, strut with these feathersthat are six feet tall.
But I will tell you this thatyou can tell right away if a
model is uncomfortable and it isobvious and it brings down the
value of the designer'sclothing.
And that ultimately impactstheir bottom line, which is
(20:16):
which is they want to get pickedup and be in different fashion
shows as well.
So everything works together inharmony when someone has
balance, confidence, andalignment.
SPEAKER_00 (20:27):
My wife Judy, who is
the CEO of Activator, just went
out and bought 10 books becauseshe's giving them to our doctors
that are involved in Activatorbecause she wants them to read
about this.
But I'm going to say this againit's f the number fourcp.org
slash adjusted reality.
(20:48):
And the 10 book bundle is$149.
So you can give it to yourfriends and relatives if you
check reality 10 when you checkout of the out of the bookstore
or whatever you're in.
Sherry, uh, I'm really happy.
Uh Sherry McAllister, I've seenher grow over the last 10 years
into a media giant, intosomebody that is uh can handle
(21:11):
herself in fashion square.
And so I want to thank you somuch for being on activate your
practice.
SPEAKER_01 (21:18):
Absolute delight.
Thank you, Dr.
Arlan.