June 10, 2025 • 28 mins
What does the future of global chiropractic look like? Meet Dr. Brad Beira, the incoming Secretary General of the World Federation of Chiropractic, whose remarkable journey from South African chiropractor to international leader offers invaluable insights for practitioners everywhere.
With disarming honesty, Dr. Beira reveals how his early fascination with the nervous system and diagnostics led him to become South Africa's first registered chiropractic student in 1989—coincidentally the same year the WFC was formed. His career evolution from private practice to corporate stress management speaker, then to business executive and legal expert, has uniquely prepared him for guiding chiropractic's global future.
Dr. Beira's vision centers on expanding access—both for patients to chiropractors and for chiropractors to safe markets. "We're our own best kept secret," he admits, emphasizing how research and clear communication are essential for demonstrating chiropractic's effectiveness. He speaks passionately about physical literacy and maintaining mobility across all life stages, positioning chiropractors as vital healthcare partners in an increasingly sedentary world.
For practitioners feeling isolated in their clinics, Dr. Beira offers practical wisdom: find mentors, seek business management support, and never stop learning. His candid assessment that "practice is hard" and "practice is lonely" resonates with clinicians everywhere, while his call for greater community engagement addresses the concerning trend of younger chiropractors disconnecting from professional associations.
Whether you're a seasoned practitioner, new graduate, or chiropractic student, Dr. Beira's passionate call to action will inspire you to connect more deeply with colleagues and communicate your value more effectively to patients and other healthcare professionals. His leadership promises a new chapter for chiropractic that honors its roots while embracing innovative approaches to global healthcare challenges.
Subscribe now to hear more conversations with chiropractic thought leaders who are shaping the future of our profession.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
Hi, this is Dr Arlen Foer.
I'm the chairman and founder ofActivator Methods International
.
Welcome to Activate, yourPractice podcast, and today
we're really happy to have aguest that we want to introduce
to the chiropractic world.
So good morning, dr Byron.
Glad to have you.
Speaker 2 (00:22):
And good morning and thank you so much for having me.
I do need to confess that I amreally nervous.
These podcasts like Radio inthe Past, back in the Day
podcasts are really hard for meand I get quite nervous with
them.
So it's very nice to be herewith you.
Speaker 1 (00:35):
Thank you, and don't be nervous because we're just
going to talk.
And I sat down with Dr Burnettjust a few minutes ago and said
tell.
I sat down with Dr Burnett justa few minutes ago and said tell
me a little bit about yourself,because I'm sure all of you out
in podcast land here want toknow who's the new Secretary
General and what kind ofbackground does he have.
Tell us a little bit about yourfirst of all, how you started
in your professional career.
Speaker 2 (00:56):
Thank you.
Well, let me start byintroducing myself by saying hi,
my name is Brad and I'm achiropractor, and everything in
my whole career that's broughtme to here is because I'm a
chiropractor and because of thefundamental beliefs that helped
me become a chiropractor in thefirst place.
So I started always as a youngkid.
(01:17):
I was hands-on with people, Iwould massage them and I was
looking for physical medicine asa way to take that forward.
Looking for physical medicineas a way to take that forward.
When I was 14, 15, 16 years oldand we did biology at school, I
remember seeing a picture of thebrain and thinking that's what
I want to do.
I want to do the brain, but Ialso want to do things with the
nerves, muscles, bones andjoints.
But also I really wanted toknow why people got sick and
(01:41):
what was wrong with them.
So I wanted to be a primarydiagnostician.
So back in the 80s in SouthAfrica where I studied, the only
two professions where you couldbe a primary diagnostician was
the general practitioner and thechiropractor.
But with the chiropractor Icould also do diagnostics, and
then nerves, muscles, bones andjoints.
So fast forward that a littlebit.
(02:03):
1988, the year that the WorldFederation of Chiropractic was
formed, I was the firstapplicant as a chiropractic
student in South Africa and in1989, I was the first registered
by alphabet chiropracticstudent in the country, in South
Africa, in South Africa.
Speaker 1 (02:21):
My goodness, now continue on.
So what happened after youpracticed?
How long did you practice then?
Speaker 2 (02:27):
So, fast forward a little bit.
I did my undergrad degree.
I saw my first patient as anintern in 1993.
At that stage it took nearlytwo hours to do my case history
because we had to stop and thengo and see the clinician and get
some feedback and come back.
That was my first patient.
The entire consult took nearlythree hours, start to finish,
(02:50):
graduated in 1996, went into myprivate practice soon after that
and practiced all the waythrough full-time in practice
until the end of 2000, at whichpoint I sold my practice to
chiropractors who were studentsof mine, bought my practice and
took it over and I moved intothe second phase of my life.
Speaker 1 (03:10):
What's the second?
Speaker 2 (03:11):
phase.
So the second phase was as achiropractor I would have these
people come in and they werereally tense and they were
stressed and they hadcervicogenic headaches.
They didn't know they werecervicogenic, they just their
heads were sore and they weregetting headaches and migraines.
And I started saying, well, howcan you be so stressed?
Let me come in and help you andtell you about that.
And one of those people was aconference organizer and she
(03:34):
said well, why don't you comeand talk at my conference?
So I arrive a couple of weekslater at the conference and I
sit with this room of people andthe person before me was an
international speaker and he hada boom mic and as he walked on
stage he says song number three.
And I thought I don't have aboom mic, I don't have a song,
is anyone going to like me?
And so we begin talking and Ihad some very basic principles.
(03:56):
The first was sit up straight.
The second was move often andthe third was take a minute,
because the more anxious we get,the shorter a minute feels.
And then we get anxious and weget stressed and we get hurried
and then we lose perspective andthen we get our muscles tense
and our trapezius muscles andour sternocleidomastroids
tighten up, then we get thoseheadache clusters.
(04:17):
So I started speaking on thatand the more I spoke on that,
the more people would come in tosee me and some of them would
say, well, can you come and talkabout stress to my team?
And so very soon, not only wasI seeing patients in my rooms
but I was doing lifestylemanagement at companies and in
groups and I would be saying tothem you know, sit up straight,
(04:38):
take a break, you'll getcomputer neck.
So now we talk about mobilephone neck and we talk about,
you know, the technologies.
But back in the early 90s wewere saying, well, if you sit
too long at your desktop, you'regoing to end up with sore neck.
Speaker 1 (04:51):
So we did stretching and preventive work, and then
you kind of went into thebusiness world.
That's right.
Speaker 2 (04:56):
So I had a company approach me and they said well,
we really like what you do inresilience and stress, can you
do this with our team?
I, we really like what you doin resilience and stress, can
you do this with our team?
I said yes, that progressed andmy very first job after being a
full-time chiropractor was theCEO for a mobile technology
company's reverse logistics.
So their head office was inChicago, in Schoenberg, their
finances were done in London,the manufacture of their
(05:18):
handsets was done in Germany andI did everything south of
Nigeria.
So that was my first stint intoknowing multiculturally what
was going on in the world aroundme.
And you know what?
Everywhere I went, theexecutives had headaches and
stress.
Speaker 1 (05:34):
Very common.
I mean, you know, and thepeople that are running the
companies are looking for a wayto solve this.
Am I correct, Correct?
Speaker 2 (05:42):
And so workforce health.
When I worked in workforcehealth and I'm still new at it,
I only started in 1998, theuniversal construct is how do we
de-stress you, how do you getmore mobile?
How do you stretch more?
How do you relax more duringthe course of your day?
And that's this whole principleof physical literacy.
Are you exercising enough?
Are you eating enough wholefoods?
(06:03):
Is your diet balanced?
Is your nutrition balanced?
Is your lifestyle holistic in away that not only promotes your
health but prevents some of thethings that we see as
chiropractors every day?
Speaker 1 (06:15):
Then how did you get into studying law?
Speaker 2 (06:18):
Well, there's many stories, but I'll tell you the
one, in hindsight, that I thinkis the most accurate truth.
When I started studyingchiropractic 1989, in South
Africa, if I wanted to readsomething I would have to go to
the library, I'd have to writeout what I wanted.
That would then get posted toan American university and they
(06:39):
would send back via surface mailthe journal that I wanted to
read.
Sometimes it would take two,three weeks, sometimes it would
never come, but one of thethings that always came was
David Chapman Smith'schiropractic reports, and I read
these in 1991, 1992, 1993.
I thought I want to be likethat when I'm big, and so when I
(07:00):
started studying law, one ofthe drivers behind that were
those chiropractic reports, andpart of studying law was rights,
representation, jurisdiction,regulatory support, and so it
took nine years to do myundergraduate degrees.
I did my master's in lawthrough Salford University in
the UK.
I then did a bioethicscertification through Georgetown
(07:22):
in the United States, inWashington and I did a medical
law.
Speaker 1 (07:28):
So you had a varied law degree then.
Speaker 2 (07:31):
Correct.
So it's nice and diverse, butthe majority of my work in law
is medical legal supportspecifically for practitioners,
and representation at legal andnational statutory levels.
Speaker 1 (07:44):
And I think I said to this you, when we were visiting
you, didn't take this job forthe money.
No, I took it for the love.
That's important because Ithink people should know you're
well off before you ever came tothis particular phase in your
life.
Speaker 2 (07:56):
Well, if I may share this with you, before, I joined
World Federation in this roleand I'm very excited and I'm a
little humbled because Richardhad cast such a big shadow.
He's done such amazing workover the last 10 years and David
Chapman Smith did amazing workbefore that, so I feel quite
overwhelmed by this in many ways.
But before I applied, I was therisk and regulatory director at
(08:21):
PricewaterhouseCoopers in SouthAfrica and I loved it there.
And one of the senior partnerssaid to me one day why are you
working?
I said well, because where elsedo I get to share information
with really great people?
And so when the advert came outfor this role, I thought this
is the apex of my entire career.
I get to work withchiropractors, those in practice
(08:43):
, those in regulation, those inpublic policy, those partners
everywhere the universities, theacademic areas, who, the
legislators but ultimately topromote the growth of
chiropractic and its success atprivate practice level with you
and your patient level, becausewithout that we lose the essence
(09:05):
of why we're here.
Speaker 1 (09:07):
Well said, and so how do you foresee the growth and
legitimacy of chiropractic overthe next five years?
Speaker 2 (09:15):
In my perfect world and it aligns to the purpose of
WFC.
One of the things that wereally want to focus on is this
access, and access is reallyimportant.
So so when we start looking ataccess, we want access for
people to chiropractors andchiropractors to safe markets to
practice it.
Now what do I see going forward?
(09:36):
I see an improvement in access.
I see an improvement in thepopulation's understanding of
what we do, and the more peopleunderstand what we do, including
ourselves, the better we speakabout what we do through
education, through research,through uplifted standards,
through communication, throughinterdisciplinary relationships,
the more people at a privateand at a public level will know
(10:00):
what we do and we talk aboutthat at high level.
But actually that means whenyou're out in your community
talking to your family and yourfriends and your community
people, when we speak in alanguage that they understand,
we'll have more access, whichmeans there'll be higher
utilization, and in somecommunities we've got really
great utilization.
Does that make sense to you?
Speaker 1 (10:20):
Yes, it does.
You know, one of the thingsthat I see being around for some
60 years is that by the year2030, half the population in the
United States is going to beover the age of 65.
And we're going to end up, ifwe don't take care of these
folks, with everybody in anursing home, which is not
possible.
So we have to keep mobility inour mind of keeping these people
(10:44):
mobile, where they can gettogether with each other and not
become lonely, and you know allthe other things that go with
it.
So I think chiropractic has agreat area to practice in in a
big support area for the wholeworld, Right.
Speaker 2 (10:57):
So I agree with you absolutely and fundamentally.
So if we take from birth and wetake pre-birth, even from
conception the health of themother and the child through
those nine months, and thenthere's this concept of physical
literacy we live in a worldwhere if you look around at your
chairs and tables, they're allthe same height and relatively
(11:19):
the same size, but we're alldifferent.
So how we learn to integratewith our environments and stay
healthy and stay well in a timewhere we are traditionally more
sedentary and not moving as much?
We play such a big role ineducation, such a big role in
enabling exercise, such a bigrole in nutritional education
and then helping where there'sdysfunction.
(11:41):
So we know, and you know thiswell, and I'm sure everyone
listening knows that the amountof disability life years for
patients with low back pain isthe highest amongst any
non-communicable condition.
That's manageable and one ofthe things that we know that
works for that is chiropracticcare.
Speaker 1 (11:59):
I think that's what I was saying is that I've seen
people because I practicedenough to have generations come
into my practice.
And somebody asked me how didyou have such a big return
amount of people?
And I said, well, some peopleknew that if they came once a
week, they just felt better andthey said I'm getting older and
I don't want to be immobile, andthat was worth that to them to
(12:20):
stay mobile and stay moving and,you know, staying active.
Right, and I think that's whatyou said.
What should we focus on in theprofession for the next five
years?
Speaker 2 (12:33):
Well, I think, going back to your last question and
your comment, now we're our ownbest kept secret.
So I think one of the thingsthat we should really focus on
is research, because researchsets us apart.
It shows that what we do works,and it doesn't matter which
philosophy we follow.
If we can show that what we doworks, we know it works.
We just don't communicate itwell enough.
So, educating ourselves,educating our patients,
educating our communities,focusing on our role in primary
(12:58):
care and focusing on our role inpublic care Richard speaks very
eloquently about the importanceof chiropractic in the
interconnectedness and ourvision speaks amongst three
things.
It says access for all peopleof all ages and all nations, to
evidence-based, person-centric,interprofessional and
(13:20):
collaborative care forpopulations so that they can
thrive.
So if we think about that, wethink about that vision.
That's really where ouropportunity is.
The more we share, the more weshow what we do works in case
studies, in research, inconversations the more we're
proud of what we do in acommunity-based setting.
Speaker 1 (13:46):
I think it'll raise our profiles.
Well, you know, I can speak tothat because, as a practitioner
for years I wanted to know forexample, can we adjust an
osteoporotic trochanter with anactivator?
And I think up all the things Iwant to know and then I send it
off to our research team, andDr Ricardo Fujikawa is in Madrid
, spain, and Arantia Ortega deMuz is his partner.
(14:08):
They did the research on thisand they found not only were we
able to adjust a osteoporoticbone, but it caused the
trabeculum to regrow after somany treatments, and so that got
published in Nature.
Speaker 2 (14:23):
Now.
Speaker 1 (14:23):
I say all that to say for years we published in JMPT
and Spine and so forth, but thereal, real bang for the buck is
in a journal like you knowScientific Reports and Nature
and I think we're getting therewhere because the last four
papers we've had have all beenin Nature and I think you'll
love this I got a call from OhioState University here about six
(14:45):
months ago and they said we'dlike to know if you'd let.
We got a big R01 grant for $4million and we'd like to know if
you'd be involved putting thethrust into rats, because we
know you've got experience andyou're an expert.
And I said, no, I'm not, but Ihave experts in the team and so,
long story short, we were ableto tag along in this big
research grant at Ohio State.
(15:05):
I think that wouldn't have evenbeen possible years ago, but
they read it in the literature,right, and I think that's what
you're saying the more we can dothat kind of thing.
Speaker 2 (15:15):
Correct and the more we can share.
I think language is such a bigthing.
We need to sometimes rememberthat our patients and our
community thinks in a differentlanguage to how we taught.
So, speaking in the language tothe people that we want to hear
, who we want to hear, ourmessage is as important, so
interdisciplinary.
When we talk to our colleagueson a medical continuum basis, we
(15:36):
need to speak a language thatwe can both listen to and hear,
but it's a different language towhen we're speaking to our
patients.
They need to hear a differentmessage.
It's the same message, just ina different way.
And I think when you say, whatdo we think I'd like to see in
the next five years that wecelebrate ourselves a lot more
than we have been.
Sometimes we're a little timidwith promoting what we do.
Speaker 1 (15:58):
Well, I think we promote the wrong things.
And the things like.
You know, when we have a bigbreakthrough in research, that
should hit the, you know thatshould hit the major news
sources and you know, let themknow.
Look what's been discovered andit's in a peer-reviewed journal
, and so it's got to besomething to pay attention to
Absolutely.
Now, what are your key messagesto for the chiropractors in
(16:21):
private practice?
Speaker 2 (16:28):
messages to for the chiropractors in private
practice.
You know I've been in practiceon and off for for almost three
decades and and there's a coupleof lessons for me.
First is practice is hard.
Secondly, practice is lonely.
Secondly, practice has atremendous burden of
responsibility on you as theclinician and and and as a
chiroactor.
These are the things that Iwould suggest.
The first is find a friend,find a mentor.
(16:49):
Speak early, speak often, speakloud and ask for help.
Don't be shy to ask for help.
Usually, by the time it comes tome as a medical legal person,
it's gone too long and theperson could have intervened
earlier or they could have askedfor help earlier.
The second is ask for help onyour practice management,
because we're chiropractors,we're not always great business
people.
We think we are sometimes, butwe're not always.
(17:11):
So asking for help frombusiness and practice management
groups and technology groupswho can help you optimize your
practice, reduce your debt orimprove your throughput.
And then the continuingeducation piece keep learning.
We never learn enough.
And often I hear people say,well, you know, when are we
going to have the students morecompetent when they come out of
(17:32):
college?
And I say, well, what are wedoing as older chiropractors to
mentor them as graduates,because you don't come out as a
good chiropractor, you come outlearning, ready to enter your
chiropractic journey.
Looking back, I look at what Iwas doing in my 20s.
I think wow, but it's taken 30years of practice to to get that
reflection.
So, doing more mentorship,taking more people under our
(17:55):
wings, guiding the the the theolder, guiding the younger
practitioners, the moreexperienced guiding the less
experienced those are the threethings that I think are
fundamental for practice growth.
Speaker 1 (18:05):
Go through them again .
Speaker 2 (18:06):
Okay.
So number one ask, ask early,ask often, ask loud, find a
mentor or more so that you canspeak to them, because practice
is lonely.
The second piece which I thinkis really important is and I
learned this over my years ofnot being a chiropractor, being
in business is we're notbusiness-minded traditionally.
(18:28):
We're practitioners.
We care about the outcomes ofour patient.
We're not always good at tax,we're not always good at
financial planning or financialmanagement or optimizing the
debt ratio of the equipment we'dlike to buy.
So get somebody to help youwith that.
And the third is keep learningBecause, as we were discussing
(18:51):
earlier, as research comes outwith fundamental reinforcement
of what we already know, themore we learn, the better we
speak.
The better we speak, the moreconfident we become, the safer
our practices are.
Speaker 1 (18:56):
I'm writing this down because I'm giving a graduation
speech at Northeast nextweekend and so I wanted to write
that down because I'm making mygraduation speeches 10 things
that I think that they shouldknow, and one of them will be
that because I had a start onthat anyway, and it's so true
because students come out andthey just don't know these
things and finding a mentor isabsolutely necessary, and I can
(19:23):
remember back having mentors inthe chiropractic world and how
much they helped me and I canthink of different ideas they
gave me.
What do you tell chiropractorsthat want to do a leadership
role?
Because I think my wife saysthat we have been a failure in
the chiropractic profession bynot getting training to new
(19:43):
people.
We haven't trained new leaders.
We had a group of old, toughleaders that were really good
but there's been a dearth oflack of leadership training, and
I think this is something thatcould be talked about.
Speaker 2 (19:57):
I think that's a great point because continuity
and succession is so important.
And I think about my leaders,who my mentors, and one of my
mentors was a chap, adrianBosman.
So Adrian was the president ofAECC and he then went and he
(20:19):
started wine farming in Arizonaand after he'd finished wine
farming he went back to becominga chiropractor in Johannesburg,
moved down to a beautiful areacalled Plettenberg Bay, but
Adrian was chairperson of theregional branch.
This was 1998.
I was the first student graduateelected now onto the National
(20:42):
Council for the ChiropracticAssociation of South Africa, of
course at 28, I knew everythingabout everything, as one does,
and I went to sit with Adrianand we had coffee, pretty much
like I said, find a mentor.
And Adrian said it's never toofar for too short for something
important.
And so I often say now andyou'll catch me saying it I'm
free that day, but the timebetween me having that
(21:03):
conversation with Adrian and nowis 28 years and it feels like
it was yesterday.
So that journey of startinginto leadership begins early.
So if you're interested ingetting involved, my second
mentor, also a chiropractor, wasa gentleman called Mario Malani
.
He says you can't make adifference if you're not at the
table.
So come to the table, and itdoesn't have to be the big table
(21:25):
, it can be the kiddies' table,if you prefer.
Start with your local branch,get involved with your local
association, get involved at astate level, get involved in
your community.
Speaker 1 (21:38):
It seems today, though, that the younger doctors
don't want to join the stateassociations.
They don't want to be uh youknow involved in it.
Do you have a remedy for that?
Speaker 2 (21:48):
yeah, I, I see that and and and I.
I appreciate that.
But one of the big things is,when you're not in the community
, with, with your professionalcolleagues, it's lonely, and
then you, you miss thefundamental changes that are
going on in the world.
So I found in marketing, I wastold if you're over 35 and you
don't have a mentor not a mentee, a mentor who's under 25,
(22:15):
you're missing fundamentalshifts in communication.
And that's the same with ourchiropractic communities.
If you're not part of thecommunity and you're not going
to regular meetings, you'remissing fundamental shifts.
You tend to become more isolated, and so my suggestion to people
is you should really be joining, being part of your
chiropractic community.
And some of that is I don'tneed anyone to tell me what to
do and you don't, but sometimesyou might need to ask somebody
(22:36):
what to do, and so anassociation of like-minded
people is priceless.
So my suggestion to all thechiropractors in practice
listening is connect with eachother, form an association.
If you don't like how it'sbeing run, step up and volunteer
to change it.
And then the question is how doI change it?
And that goes back to thecontinuing education we're
(22:56):
taught to be chiropractors.
If you want to learn how to runbusiness, start taking some
business courses finance fornon-financial managers general
management marketing.
Speaker 1 (23:09):
Do you have a call to action for chiropractors?
Listening to this podcast.
Speaker 2 (23:12):
That's a great one.
I have so many calls to action,we probably need about eight
hours to do it.
But I think the first one wouldbe get involved.
And it's not only get involvedwith WFC, but I'd love everyone
to get involved with WFC.
I'd love everyone to beinvolved in their associations.
But get involved with yourprofession.
Be closer to each other.
I think sometimes we're not asclose to our colleagues as we
(23:35):
could be, sometimes maybebecause we think, well, they're
going to steal our patients, sowe're going to steal theirs, and
we forget that actually we workfor the patient, not the other
way around.
So my first call to action andI hope we get a chance to talk
about more is connect with yourcolleagues, connect with your
professional chiropractic peers.
Number two Number two is stepup, and by step up, what I've
(23:59):
learned is that we speak alanguage that we understand, but
often other chiropractors don'tunderstand and, more
importantly, other professionalsin the healthcare continuum
don't understand.
We, from a public healthperspective, are one group of
healthcare professionals withina wide community.
So how do we describe what wedo?
So if I say you're achiropractor, so what do you do?
(24:20):
Do you have a one or two minuteexplanation that's clear,
concise, precise and accurate asto what you do.
So I say to people, becausepeople often say, well, we
adjust, I say well, what happensbefore you adjust?
I say, well, before you adjust,you reach a diagnosis.
Right Before you reach adiagnosis, you do an examination
.
Before you do an examination,before you do the examination,
(24:41):
you're doing education and then,after you've done the
adjustment, you're doingrehabilitation, you're doing
prevention, and all of thosepieces, those dots that you want
to join or the pearls thatyou'd like to string, are
equally important.
So my second call to actionwould be tell your story really
well.
Five minute elevator story five, it's a long time in an
(25:02):
elevator, yes, it is.
Speaker 1 (25:03):
But I mean, that's what people salespeople have
done for years, is you know?
They had that two minutes orwhatever it was to sell somebody
on something.
And that's why I've alwaysthought patient lectures were
good.
You know, we did patientlectures in our office for years
where the people would come inon a Monday night and we'd have
a big oh, we'd have hot coffeeand whatever it was to, you know
(25:27):
, keep them happy, but we'd have20, 25 people for a lecture and
we found, the more we lectured,the better we got at explaining
what we did Correct.
Speaker 2 (25:42):
I used to do that for book clubs.
On a Tuesday and a Thursdayafternoon I used to go to the
book clubs and talk about kids'health and talk about general
health and the moms would askthe questions and I had to learn
not to speak in school language.
I had to translate what I'dlearned into moms and dads and
children language.
And I agree with you the moreyou speak it, the better you get
at it, but also the better yourcommunity trusts you because
you've been in their homes orthey've been in your practice,
(26:05):
not as a patient but as acontemporary in some ways.
Speaker 1 (26:09):
Somebody asked me one time how do you get all the
patients?
You do, and in Minnesota whereI lived, you know everybody
snowed all winter so you had toshovel snows and everything.
They said you must have hatedit.
I said I never did it and theysaid why?
I said well, I had contracts,you know, for people to clean
the clinic.
You know parking lots.
They did my house first so Ididn't have to shovel snow when
I went to the clinic but I tookcare of all the tradespeople and
(26:32):
if they were hurt they came tomy house and I took care of them
any time of the day and nightand they referred people like
crazy because I took care ofeverybody that I didn't want to
do that kind of work for or workwith and that's how I ended up
meeting so many people.
Speaker 2 (26:47):
Absolutely so.
For me that's be of service beavailable.
Be kind and be gentle.
Speaker 1 (26:53):
Yes, now you start April 1st, is that correct?
Speaker 2 (26:59):
Correct, we're T-9.
You start April 1st, is thatcorrect?
Correct?
We're T-9.
And so Richard and I joke as oftoday, because it's T-9 until I
join formally as SecretaryGeneral Designate, and it's 103
days, so it's T-104 beforeRichard's formal retirement and
I take over on the 1st of July.
Speaker 1 (27:16):
Well, I can't tell you how happy I am to have the
chance to sit down like this andvisit with you, because I'm
much more comfortable.
You know, richard was a goodfriend and is a good friend and
I'm thinking, boy, they got toreplace this guy and that's
going to be a job and I thinkyou're up to it and I'm very
happy that you were able to beon the podcast so the profession
could meet you.
Speaker 2 (27:36):
Thank you so much, and I'm free that day and that
day is any time and anywhere toanswer any questions.
Support any chiropractor ever.
Speaker 1 (27:44):
Thank you so much, dr Brad Byra.
I got that right this time.
You absolutely did, and so lookforward to seeing him a lot in
the profession.
Hi, this is Dr Arlen Foer.
I'm the chairman and founder ofActivator Methods International
.
Welcome to Activate, yourPractice podcast, and today
we're really happy to have aguest that we want to introduce
to the chiropractic world.
So good morning, dr Byron.
Glad to have you.
Speaker 2 (00:22):
And good morning and thank you so much for having me.
I do need to confess that I amreally nervous.
These podcasts like Radio inthe Past, back in the Day
podcasts are really hard for meand I get quite nervous with
them.
So it's very nice to be herewith you.
Speaker 1 (00:35):
Thank you, and don't be nervous because we're just
going to talk.
And I sat down with Dr Burnettjust a few minutes ago and said
tell.
I sat down with Dr Burnett justa few minutes ago and said tell
me a little bit about yourself,because I'm sure all of you out
in podcast land here want toknow who's the new Secretary
General and what kind ofbackground does he have.
Tell us a little bit about yourfirst of all, how you started
in your professional career.
Speaker 2 (00:56):
Thank you.
Well, let me start byintroducing myself by saying hi,
my name is Brad and I'm achiropractor, and everything in
my whole career that's broughtme to here is because I'm a
chiropractor and because of thefundamental beliefs that helped
me become a chiropractor in thefirst place.
So I started always as a youngkid.
(01:17):
I was hands-on with people, Iwould massage them and I was
looking for physical medicine asa way to take that forward.
Looking for physical medicineas a way to take that forward.
When I was 14, 15, 16 years oldand we did biology at school, I
remember seeing a picture of thebrain and thinking that's what
I want to do.
I want to do the brain, but Ialso want to do things with the
nerves, muscles, bones andjoints.
But also I really wanted toknow why people got sick and
(01:41):
what was wrong with them.
So I wanted to be a primarydiagnostician.
So back in the 80s in SouthAfrica where I studied, the only
two professions where you couldbe a primary diagnostician was
the general practitioner and thechiropractor.
But with the chiropractor Icould also do diagnostics, and
then nerves, muscles, bones andjoints.
So fast forward that a littlebit.
(02:03):
1988, the year that the WorldFederation of Chiropractic was
formed, I was the firstapplicant as a chiropractic
student in South Africa and in1989, I was the first registered
by alphabet chiropracticstudent in the country, in South
Africa, in South Africa.
Speaker 1 (02:21):
My goodness, now continue on.
So what happened after youpracticed?
How long did you practice then?
Speaker 2 (02:27):
So, fast forward a little bit.
I did my undergrad degree.
I saw my first patient as anintern in 1993.
At that stage it took nearlytwo hours to do my case history
because we had to stop and thengo and see the clinician and get
some feedback and come back.
That was my first patient.
The entire consult took nearlythree hours, start to finish,
(02:50):
graduated in 1996, went into myprivate practice soon after that
and practiced all the waythrough full-time in practice
until the end of 2000, at whichpoint I sold my practice to
chiropractors who were studentsof mine, bought my practice and
took it over and I moved intothe second phase of my life.
Speaker 1 (03:10):
What's the second?
Speaker 2 (03:11):
phase.
So the second phase was as achiropractor I would have these
people come in and they werereally tense and they were
stressed and they hadcervicogenic headaches.
They didn't know they werecervicogenic, they just their
heads were sore and they weregetting headaches and migraines.
And I started saying, well, howcan you be so stressed?
Let me come in and help you andtell you about that.
And one of those people was aconference organizer and she
(03:34):
said well, why don't you comeand talk at my conference?
So I arrive a couple of weekslater at the conference and I
sit with this room of people andthe person before me was an
international speaker and he hada boom mic and as he walked on
stage he says song number three.
And I thought I don't have aboom mic, I don't have a song,
is anyone going to like me?
And so we begin talking and Ihad some very basic principles.
(03:56):
The first was sit up straight.
The second was move often andthe third was take a minute,
because the more anxious we get,the shorter a minute feels.
And then we get anxious and weget stressed and we get hurried
and then we lose perspective andthen we get our muscles tense
and our trapezius muscles andour sternocleidomastroids
tighten up, then we get thoseheadache clusters.
(04:17):
So I started speaking on thatand the more I spoke on that,
the more people would come in tosee me and some of them would
say, well, can you come and talkabout stress to my team?
And so very soon, not only wasI seeing patients in my rooms
but I was doing lifestylemanagement at companies and in
groups and I would be saying tothem you know, sit up straight,
(04:38):
take a break, you'll getcomputer neck.
So now we talk about mobilephone neck and we talk about,
you know, the technologies.
But back in the early 90s wewere saying, well, if you sit
too long at your desktop, you'regoing to end up with sore neck.
Speaker 1 (04:51):
So we did stretching and preventive work, and then
you kind of went into thebusiness world.
That's right.
Speaker 2 (04:56):
So I had a company approach me and they said well,
we really like what you do inresilience and stress, can you
do this with our team?
I, we really like what you doin resilience and stress, can
you do this with our team?
I said yes, that progressed andmy very first job after being a
full-time chiropractor was theCEO for a mobile technology
company's reverse logistics.
So their head office was inChicago, in Schoenberg, their
finances were done in London,the manufacture of their
(05:18):
handsets was done in Germany andI did everything south of
Nigeria.
So that was my first stint intoknowing multiculturally what
was going on in the world aroundme.
And you know what?
Everywhere I went, theexecutives had headaches and
stress.
Speaker 1 (05:34):
Very common.
I mean, you know, and thepeople that are running the
companies are looking for a wayto solve this.
Am I correct, Correct?
Speaker 2 (05:42):
And so workforce health.
When I worked in workforcehealth and I'm still new at it,
I only started in 1998, theuniversal construct is how do we
de-stress you, how do you getmore mobile?
How do you stretch more?
How do you relax more duringthe course of your day?
And that's this whole principleof physical literacy.
Are you exercising enough?
Are you eating enough wholefoods?
(06:03):
Is your diet balanced?
Is your nutrition balanced?
Is your lifestyle holistic in away that not only promotes your
health but prevents some of thethings that we see as
chiropractors every day?
Speaker 1 (06:15):
Then how did you get into studying law?
Speaker 2 (06:18):
Well, there's many stories, but I'll tell you the
one, in hindsight, that I thinkis the most accurate truth.
When I started studyingchiropractic 1989, in South
Africa, if I wanted to readsomething I would have to go to
the library, I'd have to writeout what I wanted.
That would then get posted toan American university and they
(06:39):
would send back via surface mailthe journal that I wanted to
read.
Sometimes it would take two,three weeks, sometimes it would
never come, but one of thethings that always came was
David Chapman Smith'schiropractic reports, and I read
these in 1991, 1992, 1993.
I thought I want to be likethat when I'm big, and so when I
(07:00):
started studying law, one ofthe drivers behind that were
those chiropractic reports, andpart of studying law was rights,
representation, jurisdiction,regulatory support, and so it
took nine years to do myundergraduate degrees.
I did my master's in lawthrough Salford University in
the UK.
I then did a bioethicscertification through Georgetown
(07:22):
in the United States, inWashington and I did a medical
law.
Speaker 1 (07:28):
So you had a varied law degree then.
Speaker 2 (07:31):
Correct.
So it's nice and diverse, butthe majority of my work in law
is medical legal supportspecifically for practitioners,
and representation at legal andnational statutory levels.
Speaker 1 (07:44):
And I think I said to this you, when we were visiting
you, didn't take this job forthe money.
No, I took it for the love.
That's important because Ithink people should know you're
well off before you ever came tothis particular phase in your
life.
Speaker 2 (07:56):
Well, if I may share this with you, before, I joined
World Federation in this roleand I'm very excited and I'm a
little humbled because Richardhad cast such a big shadow.
He's done such amazing workover the last 10 years and David
Chapman Smith did amazing workbefore that, so I feel quite
overwhelmed by this in many ways.
But before I applied, I was therisk and regulatory director at
(08:21):
PricewaterhouseCoopers in SouthAfrica and I loved it there.
And one of the senior partnerssaid to me one day why are you
working?
I said well, because where elsedo I get to share information
with really great people?
And so when the advert came outfor this role, I thought this
is the apex of my entire career.
I get to work withchiropractors, those in practice
(08:43):
, those in regulation, those inpublic policy, those partners
everywhere the universities, theacademic areas, who, the
legislators but ultimately topromote the growth of
chiropractic and its success atprivate practice level with you
and your patient level, becausewithout that we lose the essence
(09:05):
of why we're here.
Speaker 1 (09:07):
Well said, and so how do you foresee the growth and
legitimacy of chiropractic overthe next five years?
Speaker 2 (09:15):
In my perfect world and it aligns to the purpose of
WFC.
One of the things that wereally want to focus on is this
access, and access is reallyimportant.
So so when we start looking ataccess, we want access for
people to chiropractors andchiropractors to safe markets to
practice it.
Now what do I see going forward?
(09:36):
I see an improvement in access.
I see an improvement in thepopulation's understanding of
what we do, and the more peopleunderstand what we do, including
ourselves, the better we speakabout what we do through
education, through research,through uplifted standards,
through communication, throughinterdisciplinary relationships,
the more people at a privateand at a public level will know
(10:00):
what we do and we talk aboutthat at high level.
But actually that means whenyou're out in your community
talking to your family and yourfriends and your community
people, when we speak in alanguage that they understand,
we'll have more access, whichmeans there'll be higher
utilization, and in somecommunities we've got really
great utilization.
Does that make sense to you?
Speaker 1 (10:20):
Yes, it does.
You know, one of the thingsthat I see being around for some
60 years is that by the year2030, half the population in the
United States is going to beover the age of 65.
And we're going to end up, ifwe don't take care of these
folks, with everybody in anursing home, which is not
possible.
So we have to keep mobility inour mind of keeping these people
(10:44):
mobile, where they can gettogether with each other and not
become lonely, and you know allthe other things that go with
it.
So I think chiropractic has agreat area to practice in in a
big support area for the wholeworld, Right.
Speaker 2 (10:57):
So I agree with you absolutely and fundamentally.
So if we take from birth and wetake pre-birth, even from
conception the health of themother and the child through
those nine months, and thenthere's this concept of physical
literacy we live in a worldwhere if you look around at your
chairs and tables, they're allthe same height and relatively
(11:19):
the same size, but we're alldifferent.
So how we learn to integratewith our environments and stay
healthy and stay well in a timewhere we are traditionally more
sedentary and not moving as much?
We play such a big role ineducation, such a big role in
enabling exercise, such a bigrole in nutritional education
and then helping where there'sdysfunction.
(11:41):
So we know, and you know thiswell, and I'm sure everyone
listening knows that the amountof disability life years for
patients with low back pain isthe highest amongst any
non-communicable condition.
That's manageable and one ofthe things that we know that
works for that is chiropracticcare.
Speaker 1 (11:59):
I think that's what I was saying is that I've seen
people because I practicedenough to have generations come
into my practice.
And somebody asked me how didyou have such a big return
amount of people?
And I said, well, some peopleknew that if they came once a
week, they just felt better andthey said I'm getting older and
I don't want to be immobile, andthat was worth that to them to
(12:20):
stay mobile and stay moving and,you know, staying active.
Right, and I think that's whatyou said.
What should we focus on in theprofession for the next five
years?
Speaker 2 (12:33):
Well, I think, going back to your last question and
your comment, now we're our ownbest kept secret.
So I think one of the thingsthat we should really focus on
is research, because researchsets us apart.
It shows that what we do works,and it doesn't matter which
philosophy we follow.
If we can show that what we doworks, we know it works.
We just don't communicate itwell enough.
So, educating ourselves,educating our patients,
educating our communities,focusing on our role in primary
(12:58):
care and focusing on our role inpublic care Richard speaks very
eloquently about the importanceof chiropractic in the
interconnectedness and ourvision speaks amongst three
things.
It says access for all peopleof all ages and all nations, to
evidence-based, person-centric,interprofessional and
(13:20):
collaborative care forpopulations so that they can
thrive.
So if we think about that, wethink about that vision.
That's really where ouropportunity is.
The more we share, the more weshow what we do works in case
studies, in research, inconversations the more we're
proud of what we do in acommunity-based setting.
Speaker 1 (13:46):
I think it'll raise our profiles.
Well, you know, I can speak tothat because, as a practitioner
for years I wanted to know forexample, can we adjust an
osteoporotic trochanter with anactivator?
And I think up all the things Iwant to know and then I send it
off to our research team, andDr Ricardo Fujikawa is in Madrid
, spain, and Arantia Ortega deMuz is his partner.
(14:08):
They did the research on thisand they found not only were we
able to adjust a osteoporoticbone, but it caused the
trabeculum to regrow after somany treatments, and so that got
published in Nature.
Speaker 2 (14:23):
Now.
Speaker 1 (14:23):
I say all that to say for years we published in JMPT
and Spine and so forth, but thereal, real bang for the buck is
in a journal like you knowScientific Reports and Nature
and I think we're getting therewhere because the last four
papers we've had have all beenin Nature and I think you'll
love this I got a call from OhioState University here about six
(14:45):
months ago and they said we'dlike to know if you'd let.
We got a big R01 grant for $4million and we'd like to know if
you'd be involved putting thethrust into rats, because we
know you've got experience andyou're an expert.
And I said, no, I'm not, but Ihave experts in the team and so,
long story short, we were ableto tag along in this big
research grant at Ohio State.
(15:05):
I think that wouldn't have evenbeen possible years ago, but
they read it in the literature,right, and I think that's what
you're saying the more we can dothat kind of thing.
Speaker 2 (15:15):
Correct and the more we can share.
I think language is such a bigthing.
We need to sometimes rememberthat our patients and our
community thinks in a differentlanguage to how we taught.
So, speaking in the language tothe people that we want to hear
, who we want to hear, ourmessage is as important, so
interdisciplinary.
When we talk to our colleagueson a medical continuum basis, we
(15:36):
need to speak a language thatwe can both listen to and hear,
but it's a different language towhen we're speaking to our
patients.
They need to hear a differentmessage.
It's the same message, just ina different way.
And I think when you say, whatdo we think I'd like to see in
the next five years that wecelebrate ourselves a lot more
than we have been.
Sometimes we're a little timidwith promoting what we do.
Speaker 1 (15:58):
Well, I think we promote the wrong things.
And the things like.
You know, when we have a bigbreakthrough in research, that
should hit the, you know thatshould hit the major news
sources and you know, let themknow.
Look what's been discovered andit's in a peer-reviewed journal
, and so it's got to besomething to pay attention to
Absolutely.
Now, what are your key messagesto for the chiropractors in
(16:21):
private practice?
Speaker 2 (16:28):
messages to for the chiropractors in private
practice.
You know I've been in practiceon and off for for almost three
decades and and there's a coupleof lessons for me.
First is practice is hard.
Secondly, practice is lonely.
Secondly, practice has atremendous burden of
responsibility on you as theclinician and and and as a
chiroactor.
These are the things that Iwould suggest.
The first is find a friend,find a mentor.
(16:49):
Speak early, speak often, speakloud and ask for help.
Don't be shy to ask for help.
Usually, by the time it comes tome as a medical legal person,
it's gone too long and theperson could have intervened
earlier or they could have askedfor help earlier.
The second is ask for help onyour practice management,
because we're chiropractors,we're not always great business
people.
We think we are sometimes, butwe're not always.
(17:11):
So asking for help frombusiness and practice management
groups and technology groupswho can help you optimize your
practice, reduce your debt orimprove your throughput.
And then the continuingeducation piece keep learning.
We never learn enough.
And often I hear people say,well, you know, when are we
going to have the students morecompetent when they come out of
(17:32):
college?
And I say, well, what are wedoing as older chiropractors to
mentor them as graduates,because you don't come out as a
good chiropractor, you come outlearning, ready to enter your
chiropractic journey.
Looking back, I look at what Iwas doing in my 20s.
I think wow, but it's taken 30years of practice to to get that
reflection.
So, doing more mentorship,taking more people under our
(17:55):
wings, guiding the the the theolder, guiding the younger
practitioners, the moreexperienced guiding the less
experienced those are the threethings that I think are
fundamental for practice growth.
Speaker 1 (18:05):
Go through them again .
Speaker 2 (18:06):
Okay.
So number one ask, ask early,ask often, ask loud, find a
mentor or more so that you canspeak to them, because practice
is lonely.
The second piece which I thinkis really important is and I
learned this over my years ofnot being a chiropractor, being
in business is we're notbusiness-minded traditionally.
(18:28):
We're practitioners.
We care about the outcomes ofour patient.
We're not always good at tax,we're not always good at
financial planning or financialmanagement or optimizing the
debt ratio of the equipment we'dlike to buy.
So get somebody to help youwith that.
And the third is keep learningBecause, as we were discussing
(18:51):
earlier, as research comes outwith fundamental reinforcement
of what we already know, themore we learn, the better we
speak.
The better we speak, the moreconfident we become, the safer
our practices are.
Speaker 1 (18:56):
I'm writing this down because I'm giving a graduation
speech at Northeast nextweekend and so I wanted to write
that down because I'm making mygraduation speeches 10 things
that I think that they shouldknow, and one of them will be
that because I had a start onthat anyway, and it's so true
because students come out andthey just don't know these
things and finding a mentor isabsolutely necessary, and I can
(19:23):
remember back having mentors inthe chiropractic world and how
much they helped me and I canthink of different ideas they
gave me.
What do you tell chiropractorsthat want to do a leadership
role?
Because I think my wife saysthat we have been a failure in
the chiropractic profession bynot getting training to new
(19:43):
people.
We haven't trained new leaders.
We had a group of old, toughleaders that were really good
but there's been a dearth oflack of leadership training, and
I think this is something thatcould be talked about.
Speaker 2 (19:57):
I think that's a great point because continuity
and succession is so important.
And I think about my leaders,who my mentors, and one of my
mentors was a chap, adrianBosman.
So Adrian was the president ofAECC and he then went and he
(20:19):
started wine farming in Arizonaand after he'd finished wine
farming he went back to becominga chiropractor in Johannesburg,
moved down to a beautiful areacalled Plettenberg Bay, but
Adrian was chairperson of theregional branch.
This was 1998.
I was the first student graduateelected now onto the National
(20:42):
Council for the ChiropracticAssociation of South Africa, of
course at 28, I knew everythingabout everything, as one does,
and I went to sit with Adrianand we had coffee, pretty much
like I said, find a mentor.
And Adrian said it's never toofar for too short for something
important.
And so I often say now andyou'll catch me saying it I'm
free that day, but the timebetween me having that
(21:03):
conversation with Adrian and nowis 28 years and it feels like
it was yesterday.
So that journey of startinginto leadership begins early.
So if you're interested ingetting involved, my second
mentor, also a chiropractor, wasa gentleman called Mario Malani
.
He says you can't make adifference if you're not at the
table.
So come to the table, and itdoesn't have to be the big table
(21:25):
, it can be the kiddies' table,if you prefer.
Start with your local branch,get involved with your local
association, get involved at astate level, get involved in
your community.
Speaker 1 (21:38):
It seems today, though, that the younger doctors
don't want to join the stateassociations.
They don't want to be uh youknow involved in it.
Do you have a remedy for that?
Speaker 2 (21:48):
yeah, I, I see that and and and I.
I appreciate that.
But one of the big things is,when you're not in the community
, with, with your professionalcolleagues, it's lonely, and
then you, you miss thefundamental changes that are
going on in the world.
So I found in marketing, I wastold if you're over 35 and you
don't have a mentor not a mentee, a mentor who's under 25,
(22:15):
you're missing fundamentalshifts in communication.
And that's the same with ourchiropractic communities.
If you're not part of thecommunity and you're not going
to regular meetings, you'remissing fundamental shifts.
You tend to become more isolated, and so my suggestion to people
is you should really be joining, being part of your
chiropractic community.
And some of that is I don'tneed anyone to tell me what to
do and you don't, but sometimesyou might need to ask somebody
(22:36):
what to do, and so anassociation of like-minded
people is priceless.
So my suggestion to all thechiropractors in practice
listening is connect with eachother, form an association.
If you don't like how it'sbeing run, step up and volunteer
to change it.
And then the question is how doI change it?
And that goes back to thecontinuing education we're
(22:56):
taught to be chiropractors.
If you want to learn how to runbusiness, start taking some
business courses finance fornon-financial managers general
management marketing.
Speaker 1 (23:09):
Do you have a call to action for chiropractors?
Listening to this podcast.
Speaker 2 (23:12):
That's a great one.
I have so many calls to action,we probably need about eight
hours to do it.
But I think the first one wouldbe get involved.
And it's not only get involvedwith WFC, but I'd love everyone
to get involved with WFC.
I'd love everyone to beinvolved in their associations.
But get involved with yourprofession.
Be closer to each other.
I think sometimes we're not asclose to our colleagues as we
(23:35):
could be, sometimes maybebecause we think, well, they're
going to steal our patients, sowe're going to steal theirs, and
we forget that actually we workfor the patient, not the other
way around.
So my first call to action andI hope we get a chance to talk
about more is connect with yourcolleagues, connect with your
professional chiropractic peers.
Number two Number two is stepup, and by step up, what I've
(23:59):
learned is that we speak alanguage that we understand, but
often other chiropractors don'tunderstand and, more
importantly, other professionalsin the healthcare continuum
don't understand.
We, from a public healthperspective, are one group of
healthcare professionals withina wide community.
So how do we describe what wedo?
So if I say you're achiropractor, so what do you do?
(24:20):
Do you have a one or two minuteexplanation that's clear,
concise, precise and accurate asto what you do.
So I say to people, becausepeople often say, well, we
adjust, I say well, what happensbefore you adjust?
I say, well, before you adjust,you reach a diagnosis.
Right Before you reach adiagnosis, you do an examination
.
Before you do an examination,before you do the examination,
(24:41):
you're doing education and then,after you've done the
adjustment, you're doingrehabilitation, you're doing
prevention, and all of thosepieces, those dots that you want
to join or the pearls thatyou'd like to string, are
equally important.
So my second call to actionwould be tell your story really
well.
Five minute elevator story five, it's a long time in an
(25:02):
elevator, yes, it is.
Speaker 1 (25:03):
But I mean, that's what people salespeople have
done for years, is you know?
They had that two minutes orwhatever it was to sell somebody
on something.
And that's why I've alwaysthought patient lectures were
good.
You know, we did patientlectures in our office for years
where the people would come inon a Monday night and we'd have
a big oh, we'd have hot coffeeand whatever it was to, you know
(25:27):
, keep them happy, but we'd have20, 25 people for a lecture and
we found, the more we lectured,the better we got at explaining
what we did Correct.
Speaker 2 (25:42):
I used to do that for book clubs.
On a Tuesday and a Thursdayafternoon I used to go to the
book clubs and talk about kids'health and talk about general
health and the moms would askthe questions and I had to learn
not to speak in school language.
I had to translate what I'dlearned into moms and dads and
children language.
And I agree with you the moreyou speak it, the better you get
at it, but also the better yourcommunity trusts you because
you've been in their homes orthey've been in your practice,
(26:05):
not as a patient but as acontemporary in some ways.
Speaker 1 (26:09):
Somebody asked me one time how do you get all the
patients?
You do, and in Minnesota whereI lived, you know everybody
snowed all winter so you had toshovel snows and everything.
They said you must have hatedit.
I said I never did it and theysaid why?
I said well, I had contracts,you know, for people to clean
the clinic.
You know parking lots.
They did my house first so Ididn't have to shovel snow when
I went to the clinic but I tookcare of all the tradespeople and
(26:32):
if they were hurt they came tomy house and I took care of them
any time of the day and nightand they referred people like
crazy because I took care ofeverybody that I didn't want to
do that kind of work for or workwith and that's how I ended up
meeting so many people.
Speaker 2 (26:47):
Absolutely so.
For me that's be of service beavailable.
Be kind and be gentle.
Speaker 1 (26:53):
Yes, now you start April 1st, is that correct?
Speaker 2 (26:59):
Correct, we're T-9.
You start April 1st, is thatcorrect?
Correct?
We're T-9.
And so Richard and I joke as oftoday, because it's T-9 until I
join formally as SecretaryGeneral Designate, and it's 103
days, so it's T-104 beforeRichard's formal retirement and
I take over on the 1st of July.
Speaker 1 (27:16):
Well, I can't tell you how happy I am to have the
chance to sit down like this andvisit with you, because I'm
much more comfortable.
You know, richard was a goodfriend and is a good friend and
I'm thinking, boy, they got toreplace this guy and that's
going to be a job and I thinkyou're up to it and I'm very
happy that you were able to beon the podcast so the profession
could meet you.
Speaker 2 (27:36):
Thank you so much, and I'm free that day and that
day is any time and anywhere toanswer any questions.
Support any chiropractor ever.
Speaker 1 (27:44):
Thank you so much, dr Brad Byra.
I got that right this time.
You absolutely did, and so lookforward to seeing him a lot in
the profession.
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