November 19, 2024 • 42 mins
Ever wondered how a skeptic becomes a trailblazer in the world of chiropractic care? Join us as we sit down with Dr. Troy Amdahl, who transformed from a doubter to a passionate advocate after witnessing the life-changing impact of chiropractic treatment on his girlfriend's migraines. Dr. Amdahl shares his extraordinary journey from building a successful practice in his Minnesota hometown to pioneering chiropractic care in the Middle East, including a groundbreaking collaboration with the Mayo Clinic. His story is not only one of professional triumph but also a testament to challenging the status quo and expanding the horizons of natural healthcare globally.
Beyond professional achievements, we explore the transformative power of setting holistic life goals. Through personal stories filled with gratitude and humility, discover how Dr. Amdahl and a close friend turned a simple tradition of goal-setting into life-altering changes. Inspired by their journey and endorsed by NFL star Kurt Warner, they penned a book that provides a framework for achieving balance and redefining success in life. This segment promises insights into overcoming obstacles and dreaming bigger, sharing an impactful narrative that encourages a shift from mere financial pursuits to embracing personal growth and well-being.
Finally, the episode takes a heartfelt turn as we discuss the ULA movement's philosophy on living a balanced and joyful life. By prioritizing relationships, mental and physical health, and daily joy, we reveal the immense potential for personal and community transformation. From collaborations with leaders in the nutrition industry to collecting dreams along the Pacific Coast Highway, this episode champions the notion that by fostering meaningful connections and embracing expansive thinking, we can inspire lasting positive change. Join us on this enlightening journey and continue the conversation on social media to amplify this empowering message.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:05):
Welcome to Activate your Practice.
I'm Dr Arlen Foer, the chairmanand founder of Activator
Methods International, and todayI have not only a very special
person, a friend of mine andhe's a chiropractor Dr Troy
Omdahl from Minnesota.
So that's how I know Troy andI've known him for years, but
he's got an interesting storyand I just wanted to share it
(00:27):
with all of you out there,because you know there's young
people out there that arelooking for challenges and they
want to have a goal in lifethat's above and beyond, and
Troy is the perfect person toshow them that, because he has
done things that people justdream about.
And I guess you'd be happy ifyou were 42 years old and you
(00:49):
could retire debt-free and youcould live the rest of your life
without working.
But that just was the beginningof his story.
So, troy, welcome.
Speaker 2 (00:58):
I'm so glad to be here.
This is like fun.
Yes, I'm looking forward to it.
Speaker 1 (01:04):
Tell me a little bit about you.
Started in a pretty heavymedical community called
Rochester, minnesota, as thehead of the Mayo Clinic, so tell
me a little bit about yourchiropractic story.
Speaker 2 (01:14):
And my chiropractic story was, like many people that
I was going to schoolUniversity of Wisconsin-Madison,
born and raised in Rochester,minnesota School.
I kind of like school.
I like taking classes, liketaking tests.
It was pretty good at it, butneutral on the topic of
chiropractic, meaning that backin it feels like a long time ago
.
This is like 80s, late 80s.
(01:35):
The world was pretty divided.
There was those people who saidchiropractic, there were huge
advocates for chiropractic andthere were a lot of people that
back in those days looked at itlike voodoo.
So I looked at it from a leftside of my brain.
My now wife, then girlfriend,was seeing a chiropractor for
migraines and I got interestedbecause my personal philosophies
(01:57):
of taking medication like Idon't like taking medication, I
like natural solutions to thingsI was intrigued that you could
get help from a chiropractor formigraines and I spent some time
with the chiropractor and I washooked.
So I ended up going to schooland settling in my hometown and
starting practice and it startedthis whole crazy adventure
(02:17):
called life.
Speaker 1 (02:19):
Well, and while you were at Mayo Clinic, I guess you
worked with Mayo somewhat andyou had tell them a little bit
about how you started goinginternational.
Speaker 2 (02:29):
Yeah.
So it's really especially foryoung listeners.
If you're listening to this,just take great care of people.
People will come to my office.
And again, this was a time itwas a different time where, even
if someone went to the MayoClinic a patient went to the
Mayo Clinic and they said I wantto see a chiropractor the
default answer was don't go seea chiropractor.
They just didn't refer.
But there was outside pressureto see chiropractors.
(02:51):
So they finally got to thepoint where they said, well, if
you're going to go see achiropractor, go see Troy.
And I was grateful for that andover time built relationships
with the sports medicine team,pm&r and I would speak at grand
rounds about what is this thingcalled chiropractic and where do
we fit into the whole medicalsystem.
And that opened up a widerreferral network where over time
(03:12):
, I would not just see routinepatients but Mayo Clinic has a
global reach and I would seeinfluential people from around
the world, which opened upavenues for experiences to
spread chiropractic elsewhere.
Speaker 1 (03:25):
You have to tell them the story about going to the
Middle East and how you ended upover there.
Just tell them a little bitabout the story.
It's fascinating.
Speaker 2 (03:34):
Well, I mean, I've always been a person that in my
core I just want to do bigthings.
I don't want to do averagethings.
I don't settle, I like tochallenge what's possible.
And in treating these people,from time to time I'd get these
crazy requests or ask, becauseat this time in the 80s,
chiropractic didn't exist in theMiddle East at all.
(03:57):
So when a group from the MiddleEast would come in, it was like
showing them light.
Chiropractic was just thisbeautiful option because you
have to think about this that ifthey had neuromusculoskeletal
pain, they had an option to livewith it, to medicate it or have
surgery.
That's it.
So I remember you know it wasone particular patient she had
(04:19):
31 injections in her L5 disc inover a period of three months,
like that's almost like everythird day a corticosteroid
injection in her disc and itthat was her only option because
she was in debilitating pain,and then adjusting her and the
pain went away and this openedthe eye.
Could you imagine if you didn'teven know it was an option.
And now you're, you're seeingthis as an option.
(04:42):
So there were people,influential people, very eager
to get this option available inthe Middle East as an option,
not the only option, but now youknow, if you had, you had
choices now.
So, in typical style, I pickedup three small little kids a
very successful practice and Ihopped on a plane to Dubai,
which back then couldn't find iton a map, no one knew what it
(05:03):
was, and I was offered thechance to introduce chiropractic
to a whole new country, a wholenew region.
It wasn't licensed, it wasn'tregulated.
We had to set up all of thethings to establish chiropractic
in the UAE and we did that, andwe did that in 2000.
And again, what a greatexperience.
(05:25):
To this day, that first clinicis still open.
Speaker 1 (05:29):
And I believe you were treating the royal family.
Am I correct?
Speaker 2 (05:33):
Yeah, Well, patient confidentiality, a lot of very
influential people from multiplecountries and super gracious
people, super generous people,super kind people, grateful to
introduce this and, coming froma point of altruism, they really
wanted this as an option forthe people in their country,
which was it speaks my lovelanguage Like, if we can go have
(05:55):
an impact on this is what'scool about chiropractic If you
go in a room with a patient, youhave an impact on one life,
maybe five or six, because ifthat mom goes home and she's in
less pain, she's better with herkids and husband, or her
husband is better with her wifeand kids, whatever that is.
But my brain works in a way likehow can I have the most impact?
And it's just, it's cool towork with people who think big.
(06:17):
And to this again, to this day,I still go back and I still
have friends there and I seechiropractic clinics all over
the place and I smile.
I smile knowing that the peoplein this region now have an
option which is my preferredoption to take care of your
health and your wellness, andthat's chiropractic.
Speaker 1 (06:34):
One of the big reasons that Activator has
supported the World Federationis just because of what you're
talking about.
I remember going to conferenceswhere there were five
chiropractors in the country andwe would do a seminar there and
after the seminar the interestwas so great that all of a
sudden they had a full blownprofession going that's what you
call worldwide and looking toinfluence people.
(06:56):
Now you called here about howwas that about two months ago
and said tell about what yourfavorite sport is, well, I'm
hooked.
Speaker 2 (07:05):
Don't start, because if you what your favorite sport
is, Well I'm hooked.
Don't start, because if youstart you can't stop.
But I'm hooked on this thingcalled pickleball, and not like
your grandpa's pickleball, thisis competitive level, tournament
level pickleball.
I play all the time.
But man, you can get injured,arlen, that's why I'm here.
I owe him one, that's why he'mhere.
I owe him one right, becauseI've been.
I went back to Mayo, um, to tothe executive medicine
(07:29):
department which is top of thetop of Mayo.
I've been to the doctors here.
I've been to a bunch ofchiropractors.
I had a year of of messingaround with every you name it,
um, everything from acupuncture,you know, chiropractic my first
choice, obviously, but you, youcould name the modality um, I
was almost desperate enough totry some things to see on TikTok
, you know like that's howdesperate I was.
But then I'm like I have abuddy literally a few miles away
(07:52):
from me who's a legend.
So I called Arlen, I said, hey,I mean, do your thing.
And he put me on the path and Iplayed today, for instance.
Speaker 1 (08:05):
I played all out this morning and I'm super grateful
and it was really funny.
I have to interject this forour activator audience.
He had a right short leg and Itook it up to position number
two and he went about threeinches short and I went oh my
gosh, what does that tell all ofyou out there?
He had a fourth lumbar to theleft.
I made one thrust on him andhe's such good physical shape,
his leg balanced, and therewasn't another subluxation in
(08:28):
his body, and he kind of lookedat me like, is that all you're
going to do?
And I said it's back in placeand so let's give you a few days
.
And so I let him go a few daysand he came back.
He didn't need anything.
He said aren't you going to dosomething?
And I said no, we're not goingto knock it out.
(08:51):
And I'm teaching you herebecause there's the.
Remember my three things youhave to know where to adjust,
when to adjust, and then what,when to quit.
Now, that's been what a monthor two now that you've been
doing fine and having noproblems at all.
Speaker 2 (09:00):
Yeah, I'm doing great now.
I've actually been playingpickleball every day.
I'm actually limiting it to twohours a day, which was six
hours a day, yeah, and I'mscheduled.
I had a buddy reached out for atournament in California at
Newport Beach.
We're going to do that and I'mgoing to play in Nashville next
month, so we have some goodstuff planned.
I'm super grateful.
I love this community.
It's so interesting.
(09:21):
I've been out of it.
You mentioned in the openerthat I retired at 42, debt-free,
Not because I didn't lovechiropractic.
I love chiropractic, I lovehelping people.
I didn't love paperwork.
I didn't love managing people.
This part of interacting with apatient and watching what
natural health care can do to ahuman being is one of the most
(09:43):
rewarding things on this planet.
But I didn't I mean I didn'texit because I didn't love that.
I just I remember one daysitting in a pile of paperwork
and going.
I've spent more time in thisday on paperwork than with the
patient and that's broken Like.
That isn't right.
So that was my exit strategy atthat time.
Speaker 1 (10:02):
Well then you went to another thing here and it was
quite by accident.
So there's a company called ULA.
Troy is a co-founder of ULA,and I'd like to have him just
tell you the story, because it'sjust a great story about how
ULA got started.
Speaker 2 (10:18):
Yeah, I think many times we push life in a
direction and rather than justpausing and letting the
opportunities come to us, thebeautiful thing from a young age
I was super financiallyresponsible.
I was all about not having debt.
I was about living under mymeans and that's how I was able
to retire young.
But I retired at 42, and I wasjust enjoying life.
(10:38):
I had kids.
We moved to Arizona to get outof the Minnesota winters and we
were enjoying our life here.
We moved to Arizona to get outof the Minnesota winters and we
were enjoying our life here.
And about two years into thatretirement, a buddy of mine he
was an intern in my office.
I can share that.
He was a chiropractic internthat called me and we always
kept in touch because we had agood relationship and he said he
(11:02):
was super successful.
So the last pictures I saw wereof a multimillion dollar home.
He had a racquetball court init, the cool cars, five kids,
beautiful life.
Everything was awesome as faras I was concerned.
And he called me one nightreally late and he said you're
not going to believe where I am,but I'm in the bad part of town
in a motel and I've losteverything.
(11:23):
And I mean I said what do youmean?
You lost everything.
He said I'm.
They repossessed my cars, I'mgoing through a divorce,
shutting down my business and Idon't know where to turn.
So what, what, what we did?
There was always a group ofguys all chiropractors, by the
way that every year, when wewere younger, we would fly to
Vegas in December always thefirst weekend of December and we
(11:46):
would map out our life for thenext year, our goals for the
next year, and not thetraditional sense of the goals
of just how much money do I wantto make?
And you know, what do I want to.
My practice needs to grow thismuch, but what do I want my
marriage to look like?
What do I want my ring offriends to look like?
What do I want to do with myfaith walk?
What about joy in the day ofhaving some fun?
(12:08):
And what about these otherthings in life that really give
life, really redefining success?
So we did this more to keepourselves on track, because me
personally, I'm driven.
I'm driven in business, I'mdriven in money.
It's just how God created me.
I see opportunity, I see waysto do things.
I have to do that because Iknow that all the money in the
world, without a beautifulperson at home to share it with
(12:29):
and a connection with my kidsand my own health, it means
nothing.
So we would set these goalsevery year.
We'd go, live our life, comeback, we'd keep in touch a
little bit and reset goals everyyear.
Well, when I went to UAE, wedrifted from connecting.
So that's why it was such.
I kept doing these settinggoals every year and I drifted
(12:50):
from my buddy and that's when hecalled me.
I said I can't, you know, firstof all.
First of all, the thing I toldhim I said where you are in this
moment is simply where you are.
It's not who you are, because Iknow, as your friend, that who
you are is an incredible humanbeing designed by God for
greatness and for a purpose.
So this is just where you are.
So I want you to get back aboutthe business of getting some
(13:13):
vision and moving forwardthrough this.
You can't stay stuck in this,you have to work through this.
So he went you can't get.
You can't stay stuck in this,you have to work through this.
So he went.
You all excited.
Now, when we got off the phone,he went to the mountains and set
goals, like we did back in theday, came down and said man, I
have a clear vision.
I have a clear vision and Iremember seeing his goals and I
said you know what?
I'm going to tear these up andI want you to dream bigger,
(13:35):
cause, he said, I just want toopen up a practice again and get
a car and get a condo.
I said, no, you're capable ofmore than that.
So he tore up his dreams and hestarted dreaming big and he
went about every day about doingthe work to stay focused on
those goals, not just in moneyand career, but in the seven key
areas of life.
Fast forward a year or two later, his life's on track.
(13:57):
He's not back in the high life,but he's on track.
And he said he's all excited,he's a super fun guy, he's like
Troy.
We need to tell people aboutthis, this thing we do.
And I'm like what do you mean?
He said we need to do a podcastor we need to do a blog or we
need to do.
So.
We just started writing it outand in 48 hours, at my cabin in
Northern Minnesota, we wrote outwhat we do, we wrote out how we
(14:20):
set goals.
We brought out what gets in theway, like fear and guilt and
anger and laziness.
We brought out what will get usthere faster, like gratitude
and love and humility, and wejust mapped out what we do to
move our lives forward and wehad 95% of an outline book.
We threw the book out in theworld in a noisy world of books,
and in 90 days we sold about 46books.
(14:43):
But then our book was endorsedby Kurt Warner NFL guy.
He's the quarterback for thePhoenix Cardinals.
Yeah, he didn't just endorse, hewrote a forward and our book
started getting in the NFL, ourbook started getting in CEO
hands and it just went from zeroto a million.
It was crazy Like we were thefirst three months or so we were
(15:07):
selling 46 books and you couldlook at the list and it was all
relatives, right, all family.
And then something happened andit just went.
Speaker 1 (15:14):
But there's another thing here.
I remember you telling me thatyou went to these different
publishing houses, yes, and theywanted you to take the chapter
out on Christianity and how youwere a Christian and so forth.
And you said we're not takingit out, we're looking for a new
publisher.
Am I correct?
Speaker 2 (15:32):
That's exactly right.
So I don't know if anybody'sbeen down this book road, and we
were new to it.
We wrote this outline for abook.
This was our first book and weknew some people, so we had the
opportunity to pitch this bookto some big publishing houses.
One was in New York and the guygoes.
I'm giving you two suggestions.
I think you got a good bookhere.
I think it's going to work.
(15:52):
Suggestion number one is takeout the word ULA.
It makes no sense which ULA nowis tattooed on people's bodies.
It's on shirts.
We sell tens of thousands ofdollars in ULA gear.
It comes from the word ULALA,by the way, which means what
your life feels like when it'sbalanced and growing in those
seven key areas.
But a second point was you gotto remove faith because it's
going to rub people the wrongway.
We couldn't walk out of therefast enough.
(16:14):
Faith is what got Dave throughhis rough spot.
Faith has helped me in my life.
I'm grounded in it and for meto tell a story otherwise is a
lie.
So I'm like I would ratherstick to the truth.
We actually thought at thatmoment we killed the book.
We actually thought thatbecause even in the Christian
community.
Kurt Warner's a very strongChristian.
Some of the feedback we'd getwith that first book was it's
not Christian enough.
(16:34):
And then the feedback in themainstream community was it's?
You mentioned Christianity?
We just told our truth andthrew it out there and see what
happened and thankfully itworked out.
Really, I think now between thethree books it's over 800,000
books.
Speaker 1 (16:47):
Now, that's O-O-L-A.
For some of you that don't knowabout ULA, it's O-O-L-A,
u-l-a-l-a.
I didn't even know, that's howit got started.
Speaker 2 (16:55):
That's what it feels like.
I mean, if you can pay yourbills, you're connected with the
people you love, you feelpurposeful in your work, you're
having joy in the day.
That's ULA.
Tell me about the ULA bus.
So in our first book we justtell our story.
It's really Dave and Dave's mybuddy, the co-founder.
We just tell our story aboutULA and we mentioned going to
(17:16):
Vegas, like we were talkingabout and setting goals with our
buddies every year.
Well, on social media, peoplewill start who are reading the
book or saying do you guys stillgo to Vegas and do that Like
we're like?
Of course we do.
We do it every the firstweekend of every of December
every year and plan our nextyear.
And the very first our bookcame out like right away.
And then that right away thenext year, people are asking us
(17:37):
about it and we said why don'tyou join us?
So we rented a little room atthe hard rock, um, and we
invited people to come with usand in that moment we, prior to
that, we had a one hour keynote.
So we get asked to speak allover the place and we, uh, had a
one hour keynote.
That's as long as either of ushad ever spoke about anything.
And we had a two-day event andI remember Dave and I being up
(18:01):
all night, literally all night.
We're like, how are we going tohave two days of content?
And we're used to one hour.
And we just went for it and wejust helped people and in two
days they went through thisprocess and we sold more tickets
to the second event than therewere people in the room because
people were changed by it.
They finally had a blueprintfor their life on how to move
forward and that's how itstarted.
(18:22):
But what happened is peoplethen couldn't get to the event
because many times people whoneed ULA can afford it the least
.
So when we had the success ofthe book and we had the success
of the events, we're like whatcan we do to have a bigger
impact?
Again, going back to impact,let's get an Icon of Freedom
which is a 1970s surf bus, andif you don't know what that is,
(18:45):
you can Google it.
It looks like what they used tosell weed out of in the 70s.
Right, it's just this VW surfbus and we had these little
stickers color-coded for theseven key years of life, and we
went with Sharpie markers and wedrove that to parks and to
coffee shops and we just startedmeeting people and they said
what's your bus all about?
We said we believe you'redesigned by God for greatness
and a purpose and we settle forordinary when extraordinary is
within you.
What's an extraordinary goal ordream you have for your life?
(19:06):
And we'd be honored to carrythat dream on our bus, that bus
today.
It started out as a blue bus inCoronado, california.
That bus today has 43 layers ofdream, handwritten dreams on it
and 43 layers of handwrittendreams on it and 43 layers of
handwritten dreams Like rightnow that bus is in getting ready
for F1 in Vegas.
It's at an event and people areputting without us being there.
(19:28):
They're contemplating theirlife, asking what they want and
putting dreams on a bus.
Speaker 1 (19:33):
So tell me a story about the ULA tour bus.
Just tell me something thatsticks out in your mind.
You've been all over the UnitedStates.
Speaker 2 (19:42):
Yeah, they're really endless because we've been to
the 48 lower states and it's nota marketing thing when Dave and
I just want to get out on theroad.
A lot of times our kids arewith us and we just go out and
just meet people and collectdreams.
That's one of our favoritethings to do is just get out in
the world, look eye to eye topeople and collect dreams.
(20:03):
One of my most impactfulstories that comes to mind right
now is when we started thistour because we didn't know what
to expect.
At that time we had our teenagesons, so Dave brought his son,
I brought my son and we thoughtan iconic trip would be up the
PCH Pacific Coast Highway.
If you've never done it, it'sone of the most up by Big Sur.
It's beautiful.
But we started in Coronado,which is by San Diego, and we
took our bus up the coast withour teenage sons.
We had the music cranking, wehad a couple of TVs in the bus,
(20:26):
like we thought this was goingto be a party, like let's
collect people's dreams, let'sjust do this, and we were having
a great time and we would stoprandom places and collect a few
dreams.
But I remember getting south ofSanta Barbara and at this time
it was about sunset and ourteenage sons could see the
sunset over the Pacific andthey're like, can we do that?
Like we've been in the bus allday, can we go, just play in the
(20:46):
surf?
So we pulled out at a statepark and the boys, before we
could turn the bus off, they ranto the surf so we would look
over and watch them.
We got out of the bus and Ilooked up the coast and in the
distance was this beautifulfamily.
It was, they were dressed up,it was at sunset, right on the
beach, where the beach meets thewater, a professional
photographer and they weretaking these family photos
(21:07):
husband, wife, two kids.
It's just, it was a cool moment.
Our kids are playing over here.
We're seeing this family.
The family comes up to the busand they're like our bus.
You have to imagine right nowit's not 43 layers, it's covered
.
It's like it has chicken pox,you know.
It just has a few dreams, fromCoronado up to Santa Barbara.
And they're like what are youguys doing?
We're like we're justcollecting dreams.
We're like we're on a missionto collect 1 million dreams.
(21:28):
It's one bus, two guyscollecting a million dreams.
That's our thing.
And like this is Like of courseyou can.
So the mom grabbed an orangesticker, which means family.
So the seven Fs are fitness,finance, family field, which is
your career, faith, friends andfun.
Those are the seven key areasof life.
Let's go over those again,slowly, okay Fitness, finance,
(21:52):
family field, which is yourcareer, faith, friends and fun.
So those are the seven areas.
If you balance those sevenareas, you're going to have a
full, rich and fun.
So those are the seven areas.
If you balance those sevenareas, you're going to have a
full, rich, deep life.
So she looked at those and shechose the family one, the orange
one, and she grabbed a marker,went around the back of the bus
and she comes back and she has abig smile on her face.
She goes you guys, this is socool, keep doing what you're
(22:12):
doing.
Thank you so much for this.
And they drove off.
Well, because we're so fresh onthis tour we don't know what to
expect.
What do we do when they leave?
Well, we run around the back andsee what she wrote.
And we looked at her stickerand it said I want to be strong
enough through my stage fourcancer to see my daughters
become women.
And I, I cry in this moment, Ilike, I like here's someone
(22:33):
who's going through one oflife's biggest challenges with
courage and with dignity, andhad incredible clarity of what's
important to her.
And I, I told Dave, we calledthe boys up, we turned the music
off and we just rolled Northand we said we have something
here Like.
We have something that holdsthe ability to have an impact,
and that bus hasn't stoppedmoving since.
(22:54):
Well.
Speaker 1 (22:56):
And that bus hasn't stopped moving since.
Well, you've got the seventhings, and many people feel
lost out there and they'reoverwhelmed and they just I
really noticed it here becauseof the big thing going on
politically in the United Stateshere in the last month.
And we have some people thatwhen they were not winners, you
(23:20):
know, they went into depressionand so forth, and we called them
and said, hey, this too shallpass, and you know we didn't cry
in 2020 when our candidate lost.
And so I think you're right,the balance is the key to this
thing, isn't it?
Speaker 2 (23:37):
Yeah, and I think when people feel overwhelmed,
they feel out of control.
And the whole point of this isdo what's in your control, Like
there are things out of yourcontrol, but do what's in your
control and you are in controlof the actions you take and the
intentional efforts you makeevery day.
So, if you have, this is whythis is so important.
We're in a very alsooverwhelmed world, a very also
(23:58):
overwhelmed world.
We're in a very distractedworld, so we lose sight of our
goals and dreams.
What's also startling on thatbus is when you hand.
It's just such a coolexperience.
But when you hand someone aSharpie and sticker and say,
what do you want for your life,I can't tell you how many times
people just tear up and theyhave no idea.
They have no idea what theywant anymore.
When they were young, they did.
They had goals and dreams andyou know, if you're a young
listener and you want to growyour practice and get married
and do this and pay off yourstudent loan debts, those are
goals.
But something happens betweenyou know when you want to be a
(24:22):
transformer, when you're infourth grade, you know to
whatever, and you just get intothis mundane grind of day to day
and you lose sight of yourdreams, but you are in control
of your actions.
That's why setting goals is soimportant.
That's why we spend to this day.
I'm getting prepared for now.
Now, Lilliput is in a three.
You haven't even seen thisArlen.
It's in a three-story venue.
We outgrew Vegas.
It's a three-story venue inNashville full of people who
(24:44):
spend two days setting goals,stepping outside of the chaos of
their life and getting a clearroadmap of what's important and,
more importantly, moreimportantly, what are the
actions I can take.
These aren't someone else'sgoals.
I'm not wishing that my son isbetter, or wishing that happens,
or what can I do in my life tomove toward things that truly
matter.
And that's exactly how ithappens.
You feel you go from a positionof feeling powerless and
(25:05):
overwhelmed to feeling empowered, Like these are the actions I
could.
Every day, I wake up with anote card that tells me three or
more action steps I'm going todo towards towards my top seven
goals, and I've done that sinceI've been, you know, in high
school.
I remember in high school, 11thgrade, writing down being bored
in school, writing down a goalto be debt-free and retired by
the time I was 40.
(25:25):
This is in 11th grade and theonly reason I set that goal is
because I saw the stress ofmoney on my family and my dad
and I didn't see my dad.
He worked two and three jobs toprovide for four kids.
So I'm like I remember 11thgrade going.
Whatever this money thing is, Iwant to have it under control
because I want to be there formy kids and even when I was
working I was working three daysa week.
Toward the end of my, when Iretired at 42, the last three
(25:48):
years I was working two days amonth.
Because this balancing isn'tjust something we write about,
this was something I was livingmy whole life.
I wanted to make sure my wifefelt loved and listened to and
safe and connected.
I wanted to make sure I knew mykids.
We'd go to the Minnesota Lakeall summer because if there's
something going on with my kids,you pull them out of their
friend circle for a summer.
They have summer friends up atthe lake and you hang with them
(26:09):
24, seven for three months.
You know what's going on intheir life and that's to me as
important as the millions ofdollars or the cool things, the
cool experiences in life.
Speaker 1 (26:20):
Now you also are involved with a company that
produces supplements.
I happen to know because mywife takes rest.
That's the sleeping thing Superpopular, yeah, super popular.
My wife's one of those peoplewho can get by on four hours of
sleep a night and be a CEOduring the daytime, but she
(26:41):
sometimes has trouble becauseshe takes all of her thoughts to
bed, and so she started Rest.
I think you gave her some hereabout a year or two ago, and so
whenever we go someplace, shewants to make sure that the
bottle of Rest is in thesuitcase.
Tell us a little bit about thiscompany.
Speaker 2 (26:57):
Yeah.
So this whole journey, this iswhy I think sometimes you have
to submit to life and justfollow it.
You know, rather than I wouldhave never pictured me writing a
book, I would have neverpictured me speaking on a stage,
I never pictured me having anutrition line.
So what happened was is at thisevent, ula Palooza, which is
that two-day goal-setting event.
At this event, ulapalooza,which is that two-day
(27:17):
goal-setting event, we getpeople from all walks of life
professional athletes, ceos, topeople who earn scholarships to
go because they can't afford aticket.
So it's all walks of life.
And there was a guy in theaudience, ceo of a couple of big
companies.
He took two companies to over abillion dollars a year.
That's a big company One from189 million to over 2 billion
(27:41):
and was recruited to anothercompany.
He took from 800 million to 1.1billion.
And we just became friends.
He came to the events and hehired us to speak at some of his
companies he's worked for.
And he reached out one daybecause he just loved the
mission of ULA, what Dave and Iwere doing out there, and he
said hey, we have a hashtag weuse, called hashtag 1B7.
(28:02):
What that means is to have apositive impact on one of every
seven people.
There's seven billion people,so one of every seven people in
the next seven years.
So that is, we're going to havean impact on a billion people
over seven years with ULA.
So they hear the word.
So what that means to us, we'regoal setters.
So if we go to Dubai and we goto a shisha tea shop, coffee
(28:24):
shop, we go who's heard of ULA?
One in seven people raise theirhand.
You go to Sydney, australia,one in seven people raise their
hand.
Like we have enough awarenessthat people know this is
available.
Back, kind of like thechiropractic thing.
This is available If you're nothappy with how your life is.
Here's a roadmap where you cantake it elsewhere.
He said if you guys are serious,if that's just not a hashtag
like a marketing thing andyou're serious about this, you
have to drop this into a biggercompany.
And so he dropped it into anomni-channel nutrition company.
(28:48):
Usana is a company.
They're world authorities incellular nutrition.
They have more nutrition withany Olympians than any other
company, the highest standards.
They've been doing this for 30years.
They do a billion dollars ayear in cellular nutrition.
And he said, hey, let's, theylove what we're about ULA, and
they said let's partner andlet's make a nutrition line.
(29:08):
You guys have the lifestyle andthe programs to help people
live a balanced life.
Why don't we create someproducts that you guys agree
with would help them live thatlife, and good night's sleep is
one of them, right, self-care.
So they they were their science.
They have 137 scientists um,it's a global company and they
formulated products that aretotally proprietary specifically
for ula.
(29:29):
In places we see problems likedave and I on the road, like not
getting enough rest.
Just micronutrition, nootropicsand adaptogens is a big one.
Um, right now they're branchinginto women's health with
hormone management.
We have a new product that justlaunched, going crazy, called
Balance for Her.
It's a liposomal gel.
So to have again.
How did?
How did I get in Dubai?
How did I get?
You know, how do we write abook and how do we end up with a
(29:51):
nutrition company?
That's why that faith thingmatters is like if you've just
pursued I even tell my wife,like that thing, you're in here,
just kind of keep pulling thatstring and see where it leads
and that partnership has beenincredible.
Speaker 1 (30:04):
Well, you mentioned just in passing the other night
we were talking and you saidthat you're going to a
conference and everybody in thisconference refresh my memory
has to be making over $100million a year.
Is that correct?
I think it's one, 20.
Speaker 2 (30:18):
So this is.
This is totally unrelated toanything we're talking about.
Yes, but we were invited tocome.
It's actually in less than twoweeks.
I'm down.
F one is in Vegas this yearthat's why the bus is there
right now and there's aorganization of professionals
and they're all under 40.
There's 250 flying in fromaround the world and they have
certain criteria.
They have to be, to be in thisorganization, and I think their
(30:40):
company has to do huge numbers.
I can't remember.
They have to have a certainnumber of employees, a certain
number of millions, and it wastens, if not a hundred million.
And they want us to come toencourage these people to dream,
write it down, tear it up anddream bigger.
That's the part of our story.
Now you think of that likewe're going to go see the
Zuckerberg car, this autonomous,we're going to do some, the
(31:02):
tunnel they're building fromVegas to LA, because these are
big thinkers.
And this is where chiropracticif I can push back and challenge
my fellow colleagues is.
We think small, we think waytoo small and it's like oh, I
want to see 100 patients a weekor I want to collect X.
I talk to so many peoplebecause I've got into the
(31:24):
coaching piece of this too.
I get some high-level clientsand people dream too small, way
too small and to expand what'spossible.
These are just human beings.
Chiropractors are smart andchiropractors are
entrepreneurial andchiropractors are resourceful,
but they're way too limited thisis a generalization but way too
limited in their beliefs andtheir scope and their reach.
And most people go intochiropractic because they want
(31:47):
to help people.
There's multiple ways to helppeople, but I'm excited to go
speak to this group.
Last week, we got to speak tothe NFL Hall of Famers.
That was a good group too,because it was just those are my
legends.
John Randall was there.
I played golf with John Randall.
So, like these, you know theNFL community we're in too.
But I'm super excited aboutthis group because these people
(32:07):
are way younger than me and theyhave huge vision and huge
ambition.
That's why, arlen, I lovehanging with you.
No, this is I'm not even jokingLike, I am so sincere to this.
I talk to my wife about it allthe time.
I love hanging with you andJudy because you're not 25, and
you could be doing anything youwant to be doing Right now.
It is Thursday afternoon.
(32:27):
You could be playing pickleball, you could be playing golf, you
could be doing anything youwant to do, and you're here
pouring into people.
That's purpose, that's meaning,that's a reason to wake up.
And if you're out therelistening and you're not feeling
that, you're either doing itwrong or in the wrong thing, or
you need to spice it up, becausethere should be something that
pulls you out of bed and keepsyou up at night, like Judy,
(32:50):
because that is how we makeimpact, and I've always thought
that this field isunderperforming in our ability
to come together as a communityand have a major impact.
Speaker 1 (33:00):
Well, there's one word that chiropractors don't
know, or they don't know how touse, and that is collaboration.
They don't know that word, andsomebody asked me one time how
come you've been so successfulin knowing people?
I said because I collaboratewith them.
I give them credit for whatthey know and what they do.
And knowing people, I saidbecause I collaborate with them,
I give them credit for whatthey know and what they do.
I interviewed a collegepresident today that's way far
(33:21):
ahead of a bunch of othercollege presidents, because I
wanted the other ones to hear it.
And so you're spot on.
And that is finding out whatpeople's you know, what their
true goals are, what makes themhappy.
Yeah, probably buying a ULAbook would be a good start.
And, by the way, I rememberback in Las Vegas it was a
Parker seminar.
You had a booth next to oursand this was brand new.
(33:44):
You just started and youcouldn't give them away.
And today it's a multi-milliondollar business and a
multi-million dollar company.
So sometimes, like you said,you may be in the wrong
profession or the wrong placefor your dream.
So look around.
Speaker 2 (34:01):
Yeah, it's interesting and things happen
for a reason.
I remember you go to what youknow.
So I remember when we wrote ourbook.
That was like literally a weekor two after that book came out.
We were so excited and wethought, okay, how do we get
this book in people's hands?
And we're like, oh, let's go toa chiropractic.
Because we're chiropractors.
We literally I felt like theperson trying to sell AT&T at
(34:22):
Costco, you know, like they'renot making eye contact.
I'm like, no, I couldn't.
I literally couldn't hand booksto people.
And and actually the beautifulthing about that moment is it
forced us to think bigger.
It forced us to look outside.
This is a 70,000-personcommunity in a 7, 8 billion
population world.
Amen, and that's why it is thebest, even for me, like this
(34:47):
whole group we're speaking to.
Next Group is not the NFL Hallof Fame, it's a totally
different group.
I'm always about just throwingthings out there.
So, as a chiropractor, as thiscommunity, it's good.
We're entrepreneurial.
I think that's great.
But there's that old Africanproverb that says, if you want
to go fast, go alone, but if youwant to go far, go together.
Like if we can come together atany level and just even on
(35:10):
commonalities, and startreaching outside this little
tiny circle we call ourchiropractic community.
There's huge opportunity forpersonal growth and for ability
to have impact on other people.
Speaker 1 (35:21):
You know you said you can get there fast going alone,
but if you're going to golong-term, you go with a good
group.
We just dedicated the FourScience Center at Logan
University here just inSeptember and I looked out in
the crowd.
There were about 170 peoplethere and I saw my old Activator
team members and that's when Igot up to speak and I said you
(35:43):
know this is named for but itreally should be called all of
the people sitting in the rowsout there, because each one of
them had a part to play.
I just happened to have thename on it.
But it's all dedicated to thosepeople because they were the
ones that put 40 years of workinto something they really
believed in.
Speaker 2 (35:59):
Yeah, it's incredible legacy.
And I to this day, even today,I still get messages on social
media of, hey, I lost a hundredpounds, thank you.
Hey, my husband and I, we puttogether our marriage, thank you
.
I met you at a gas station inKentucky, at one in the morning
two years ago and now I've paidoff my college loans.
Like, the funny thing is, I'vedone nothing, I have done zero.
(36:23):
They did all the work.
So the reality is, you know,you've led this, but it takes a
community of people to create amovement and you've done that.
I'm most in awe of yourambition and in your dedication
to this, because missions, whenpeople are in business and it
(36:43):
appears transactional, it's abig read, it's a big turnoff to
me, right?
But when people, I see you whenthe mics aren't on, I see you
at your house, I see how youinteract with your wife and your
team and just good human andgood human who really wants to
make a difference in the world.
And that's when you get olderyou start thinking about legacy
(37:06):
and you start thinking aboutwhen you're young you're like
I've got to make some money topay my loans and do this, but
when you've done it, I alwaysthink of it like I spent the
first half of my life trying tomake a living and now I'm
spending the second half tryingto make a difference.
Speaker 1 (37:19):
Well, and the other thing is I told somebody during
that dedication to that buildingand they said why are you so
happy?
And I said well, you know, mostbuildings are named after dead
people.
And so here I am.
I'm able to be here and try.
I've had more fun giving moneyaway than I did making money.
Speaker 2 (37:38):
It's the best thing you can do with it.
Honestly, it's the best.
This is what's so ironic and Idon't know this podcast is going
sideways, but I went throughthe whole materialistic thing
right In my own evolution as ahuman being.
My last house at one time I hadeight houses and the one I
lived in mostly had an eight-cargarage.
(37:58):
You haven't been to my newhouse yet.
I could barely get my wife'scar and my car in the garage
without dinging her door andit's 1700 square feet and we got
rid of everything.
Talk about giving things.
We had.
Four of those garage were justfull of stuff like old Christmas
or stuff you just did talkabout distractions and busyness.
We've taken this minimalist viewand I'm not even calling it
(38:20):
minimalist because we have nicethings, but I'm going to call it
an intentionalist view.
I'm super intentional with whatI have around me materially and
if it has a function, if itbrings joy, I'll go all Marie
Kondo on it and say, okay, andthat's been freeing, because
it's just, it really doesn'tmatter at some, at some level,
you start managing your stuffand that that is where I am in
(38:41):
my evolution Like giving it away.
It feels amazing and it's notjust benefit If I have something
in my garage that hasn't seenthe light of day for three years
and there's some other humanbeing out there that could get
benefit from it in their ownlife, because they need,
whatever it is tools or a vacuumor whatever an old backyard
thing and they're grateful forit.
(39:01):
And that's how we can againthinking as a community of
people.
That's how we all win.
Speaker 1 (39:07):
Somebody asked Judy one day how do you keep people?
You know, you saw Gertrudetoday when we walked by.
He said how long have youworked here?
And she said 12 years.
And we went through people thathave been over 10 years in this
operation.
And the reason is today webrought in a bunch of purses
that she hadn't used for yearsand gave them to the ladies in
(39:27):
here.
They were thrilled because theythought, man, this is really
cool, but she takes care of herpeople.
Speaker 2 (39:30):
Well, and I will go the next step, because I got a
tour of this great facility andthey may like the purse, but I
guarantee you like the person,they like the people, because
you make eye contact with everysingle person here and I don't
know, I don't know.
As I went around here I met abunch of people.
I don't know who's running itand who's at the most
entry-level job, because youtreated everyone exactly the
(39:52):
same.
And that may be a mid—we'reboth from Minnesota.
That may be a Minnesota niceMidwest value from the 70s.
I'm just telling you that thatis why companies succeed is they
have a sincere I can feel it,you can feel it.
They can feel it when yousincerely care about someone or
you see them as a commodity thatcan be replaced and that's just
.
Loyalty is becoming rare.
Speaker 1 (40:14):
We could go on all day with this.
What's the future for ULA?
What's your big plan right now?
Speaker 2 (40:22):
That's kind of like the saying that when man plans,
God laughs.
Yes, Because if I would haveguessed any of the things we
talked about today as I sat inchiropractic college in 1988 and
contemplated where I would be,I wouldn't have any idea.
My journey is just going to bepour into people.
(40:44):
I want to redefine success.
I want us to exit the culturalnarrative of money and career is
everything.
It's important, but it's noteverything.
A full rich life is a balancedlife, full of rich relationships
.
Personal health meaning notjust physical health but mental
health, Having joy, boldlyspeaking about faith, where
(41:07):
people understand that that'simportant because it's getting
pushed to the side.
Speaker 1 (41:10):
Amen.
Speaker 2 (41:11):
Having joy in every day, not wait till you're 65 and
buy a watch and take a cruise.
I mean having joy in everymoment, really encouraging
people and challenge people tobecome better humans.
Because, as each human I meet,if I challenge them to tear it
up and dream bigger, not only dothey become better, but they
become better.
Their family picks up on thatand they are inspired to become
(41:31):
better in their community andthe world.
And on our bus it says changethe world with a word.
I truly believe that.
I truly believe if one in sevenpeople on this planet
understand what the word ULA isand there is a way to live
differently, that we will havean impact.
And that's my goal.
Speaker 1 (41:45):
Thank you for joining us today.
Troy, you know, not only beinga neighbor but a friend, I
really appreciate it and go outand buy an ULA book O-O-L-A if
you haven't got one.
It's where you start and youstart with a book and then the
rest of it you can play by ear,but start there.
Speaker 2 (42:01):
Yeah and Jay, I would love to connect with you on
social media.
My personal social media is atOolaguru and that's kind of
tongue-in-cheek, but it'sO-O-L-A-G-U-R-U.
Or you can go to oolalifecomand let's connect.
Speaker 1 (42:13):
Thank you.
Welcome to Activate your Practice.
I'm Dr Arlen Foer, the chairmanand founder of Activator
Methods International, and todayI have not only a very special
person, a friend of mine andhe's a chiropractor Dr Troy
Omdahl from Minnesota.
So that's how I know Troy andI've known him for years, but
he's got an interesting storyand I just wanted to share it
(00:27):
with all of you out there,because you know there's young
people out there that arelooking for challenges and they
want to have a goal in lifethat's above and beyond, and
Troy is the perfect person toshow them that, because he has
done things that people justdream about.
And I guess you'd be happy ifyou were 42 years old and you
(00:49):
could retire debt-free and youcould live the rest of your life
without working.
But that just was the beginningof his story.
So, troy, welcome.
Speaker 2 (00:58):
I'm so glad to be here.
This is like fun.
Yes, I'm looking forward to it.
Speaker 1 (01:04):
Tell me a little bit about you.
Started in a pretty heavymedical community called
Rochester, minnesota, as thehead of the Mayo Clinic, so tell
me a little bit about yourchiropractic story.
Speaker 2 (01:14):
And my chiropractic story was, like many people that
I was going to schoolUniversity of Wisconsin-Madison,
born and raised in Rochester,minnesota School.
I kind of like school.
I like taking classes, liketaking tests.
It was pretty good at it, butneutral on the topic of
chiropractic, meaning that backin it feels like a long time ago
.
This is like 80s, late 80s.
(01:35):
The world was pretty divided.
There was those people who saidchiropractic, there were huge
advocates for chiropractic andthere were a lot of people that
back in those days looked at itlike voodoo.
So I looked at it from a leftside of my brain.
My now wife, then girlfriend,was seeing a chiropractor for
migraines and I got interestedbecause my personal philosophies
(01:57):
of taking medication like Idon't like taking medication, I
like natural solutions to thingsI was intrigued that you could
get help from a chiropractor formigraines and I spent some time
with the chiropractor and I washooked.
So I ended up going to schooland settling in my hometown and
starting practice and it startedthis whole crazy adventure
(02:17):
called life.
Speaker 1 (02:19):
Well, and while you were at Mayo Clinic, I guess you
worked with Mayo somewhat andyou had tell them a little bit
about how you started goinginternational.
Speaker 2 (02:29):
Yeah.
So it's really especially foryoung listeners.
If you're listening to this,just take great care of people.
People will come to my office.
And again, this was a time itwas a different time where, even
if someone went to the MayoClinic a patient went to the
Mayo Clinic and they said I wantto see a chiropractor the
default answer was don't go seea chiropractor.
They just didn't refer.
But there was outside pressureto see chiropractors.
(02:51):
So they finally got to thepoint where they said, well, if
you're going to go see achiropractor, go see Troy.
And I was grateful for that andover time built relationships
with the sports medicine team,pm&r and I would speak at grand
rounds about what is this thingcalled chiropractic and where do
we fit into the whole medicalsystem.
And that opened up a widerreferral network where over time
(03:12):
, I would not just see routinepatients but Mayo Clinic has a
global reach and I would seeinfluential people from around
the world, which opened upavenues for experiences to
spread chiropractic elsewhere.
Speaker 1 (03:25):
You have to tell them the story about going to the
Middle East and how you ended upover there.
Just tell them a little bitabout the story.
It's fascinating.
Speaker 2 (03:34):
Well, I mean, I've always been a person that in my
core I just want to do bigthings.
I don't want to do averagethings.
I don't settle, I like tochallenge what's possible.
And in treating these people,from time to time I'd get these
crazy requests or ask, becauseat this time in the 80s,
chiropractic didn't exist in theMiddle East at all.
(03:57):
So when a group from the MiddleEast would come in, it was like
showing them light.
Chiropractic was just thisbeautiful option because you
have to think about this that ifthey had neuromusculoskeletal
pain, they had an option to livewith it, to medicate it or have
surgery.
That's it.
So I remember you know it wasone particular patient she had
(04:19):
31 injections in her L5 disc inover a period of three months,
like that's almost like everythird day a corticosteroid
injection in her disc and itthat was her only option because
she was in debilitating pain,and then adjusting her and the
pain went away and this openedthe eye.
Could you imagine if you didn'teven know it was an option.
And now you're, you're seeingthis as an option.
(04:42):
So there were people,influential people, very eager
to get this option available inthe Middle East as an option,
not the only option, but now youknow, if you had, you had
choices now.
So, in typical style, I pickedup three small little kids a
very successful practice and Ihopped on a plane to Dubai,
which back then couldn't find iton a map, no one knew what it
(05:03):
was, and I was offered thechance to introduce chiropractic
to a whole new country, a wholenew region.
It wasn't licensed, it wasn'tregulated.
We had to set up all of thethings to establish chiropractic
in the UAE and we did that, andwe did that in 2000.
And again, what a greatexperience.
(05:25):
To this day, that first clinicis still open.
Speaker 1 (05:29):
And I believe you were treating the royal family.
Am I correct?
Speaker 2 (05:33):
Yeah, Well, patient confidentiality, a lot of very
influential people from multiplecountries and super gracious
people, super generous people,super kind people, grateful to
introduce this and, coming froma point of altruism, they really
wanted this as an option forthe people in their country,
which was it speaks my lovelanguage Like, if we can go have
(05:55):
an impact on this is what'scool about chiropractic If you
go in a room with a patient, youhave an impact on one life,
maybe five or six, because ifthat mom goes home and she's in
less pain, she's better with herkids and husband, or her
husband is better with her wifeand kids, whatever that is.
But my brain works in a way likehow can I have the most impact?
And it's just, it's cool towork with people who think big.
(06:17):
And to this again, to this day,I still go back and I still
have friends there and I seechiropractic clinics all over
the place and I smile.
I smile knowing that the peoplein this region now have an
option which is my preferredoption to take care of your
health and your wellness, andthat's chiropractic.
Speaker 1 (06:34):
One of the big reasons that Activator has
supported the World Federationis just because of what you're
talking about.
I remember going to conferenceswhere there were five
chiropractors in the country andwe would do a seminar there and
after the seminar the interestwas so great that all of a
sudden they had a full blownprofession going that's what you
call worldwide and looking toinfluence people.
(06:56):
Now you called here about howwas that about two months ago
and said tell about what yourfavorite sport is, well, I'm
hooked.
Speaker 2 (07:05):
Don't start, because if you what your favorite sport
is, Well I'm hooked.
Don't start, because if youstart you can't stop.
But I'm hooked on this thingcalled pickleball, and not like
your grandpa's pickleball, thisis competitive level, tournament
level pickleball.
I play all the time.
But man, you can get injured,arlen, that's why I'm here.
I owe him one, that's why he'mhere.
I owe him one right, becauseI've been.
I went back to Mayo, um, to tothe executive medicine
(07:29):
department which is top of thetop of Mayo.
I've been to the doctors here.
I've been to a bunch ofchiropractors.
I had a year of of messingaround with every you name it,
um, everything from acupuncture,you know, chiropractic my first
choice, obviously, but you, youcould name the modality um, I
was almost desperate enough totry some things to see on TikTok
, you know like that's howdesperate I was.
But then I'm like I have abuddy literally a few miles away
(07:52):
from me who's a legend.
So I called Arlen, I said, hey,I mean, do your thing.
And he put me on the path and Iplayed today, for instance.
Speaker 1 (08:05):
I played all out this morning and I'm super grateful
and it was really funny.
I have to interject this forour activator audience.
He had a right short leg and Itook it up to position number
two and he went about threeinches short and I went oh my
gosh, what does that tell all ofyou out there?
He had a fourth lumbar to theleft.
I made one thrust on him andhe's such good physical shape,
his leg balanced, and therewasn't another subluxation in
(08:28):
his body, and he kind of lookedat me like, is that all you're
going to do?
And I said it's back in placeand so let's give you a few days
.
And so I let him go a few daysand he came back.
He didn't need anything.
He said aren't you going to dosomething?
And I said no, we're not goingto knock it out.
(08:51):
And I'm teaching you herebecause there's the.
Remember my three things youhave to know where to adjust,
when to adjust, and then what,when to quit.
Now, that's been what a monthor two now that you've been
doing fine and having noproblems at all.
Speaker 2 (09:00):
Yeah, I'm doing great now.
I've actually been playingpickleball every day.
I'm actually limiting it to twohours a day, which was six
hours a day, yeah, and I'mscheduled.
I had a buddy reached out for atournament in California at
Newport Beach.
We're going to do that and I'mgoing to play in Nashville next
month, so we have some goodstuff planned.
I'm super grateful.
I love this community.
It's so interesting.
(09:21):
I've been out of it.
You mentioned in the openerthat I retired at 42, debt-free,
Not because I didn't lovechiropractic.
I love chiropractic, I lovehelping people.
I didn't love paperwork.
I didn't love managing people.
This part of interacting with apatient and watching what
natural health care can do to ahuman being is one of the most
(09:43):
rewarding things on this planet.
But I didn't I mean I didn'texit because I didn't love that.
I just I remember one daysitting in a pile of paperwork
and going.
I've spent more time in thisday on paperwork than with the
patient and that's broken Like.
That isn't right.
So that was my exit strategy atthat time.
Speaker 1 (10:02):
Well then you went to another thing here and it was
quite by accident.
So there's a company called ULA.
Troy is a co-founder of ULA,and I'd like to have him just
tell you the story, because it'sjust a great story about how
ULA got started.
Speaker 2 (10:18):
Yeah, I think many times we push life in a
direction and rather than justpausing and letting the
opportunities come to us, thebeautiful thing from a young age
I was super financiallyresponsible.
I was all about not having debt.
I was about living under mymeans and that's how I was able
to retire young.
But I retired at 42, and I wasjust enjoying life.
(10:38):
I had kids.
We moved to Arizona to get outof the Minnesota winters and we
were enjoying our life here.
We moved to Arizona to get outof the Minnesota winters and we
were enjoying our life here.
And about two years into thatretirement, a buddy of mine he
was an intern in my office.
I can share that.
He was a chiropractic internthat called me and we always
kept in touch because we had agood relationship and he said he
(11:02):
was super successful.
So the last pictures I saw wereof a multimillion dollar home.
He had a racquetball court init, the cool cars, five kids,
beautiful life.
Everything was awesome as faras I was concerned.
And he called me one nightreally late and he said you're
not going to believe where I am,but I'm in the bad part of town
in a motel and I've losteverything.
(11:23):
And I mean I said what do youmean?
You lost everything.
He said I'm.
They repossessed my cars, I'mgoing through a divorce,
shutting down my business and Idon't know where to turn.
So what, what, what we did?
There was always a group ofguys all chiropractors, by the
way that every year, when wewere younger, we would fly to
Vegas in December always thefirst weekend of December and we
(11:46):
would map out our life for thenext year, our goals for the
next year, and not thetraditional sense of the goals
of just how much money do I wantto make?
And you know, what do I want to.
My practice needs to grow thismuch, but what do I want my
marriage to look like?
What do I want my ring offriends to look like?
What do I want to do with myfaith walk?
What about joy in the day ofhaving some fun?
(12:08):
And what about these otherthings in life that really give
life, really redefining success?
So we did this more to keepourselves on track, because me
personally, I'm driven.
I'm driven in business, I'mdriven in money.
It's just how God created me.
I see opportunity, I see waysto do things.
I have to do that because Iknow that all the money in the
world, without a beautifulperson at home to share it with
(12:29):
and a connection with my kidsand my own health, it means
nothing.
So we would set these goalsevery year.
We'd go, live our life, comeback, we'd keep in touch a
little bit and reset goals everyyear.
Well, when I went to UAE, wedrifted from connecting.
So that's why it was such.
I kept doing these settinggoals every year and I drifted
(12:50):
from my buddy and that's when hecalled me.
I said I can't, you know, firstof all.
First of all, the thing I toldhim I said where you are in this
moment is simply where you are.
It's not who you are, because Iknow, as your friend, that who
you are is an incredible humanbeing designed by God for
greatness and for a purpose.
So this is just where you are.
So I want you to get back aboutthe business of getting some
(13:13):
vision and moving forwardthrough this.
You can't stay stuck in this,you have to work through this.
So he went you can't get.
You can't stay stuck in this,you have to work through this.
So he went.
You all excited.
Now, when we got off the phone,he went to the mountains and set
goals, like we did back in theday, came down and said man, I
have a clear vision.
I have a clear vision and Iremember seeing his goals and I
said you know what?
I'm going to tear these up andI want you to dream bigger,
(13:35):
cause, he said, I just want toopen up a practice again and get
a car and get a condo.
I said, no, you're capable ofmore than that.
So he tore up his dreams and hestarted dreaming big and he
went about every day about doingthe work to stay focused on
those goals, not just in moneyand career, but in the seven key
areas of life.
Fast forward a year or two later, his life's on track.
(13:57):
He's not back in the high life,but he's on track.
And he said he's all excited,he's a super fun guy, he's like
Troy.
We need to tell people aboutthis, this thing we do.
And I'm like what do you mean?
He said we need to do a podcastor we need to do a blog or we
need to do.
So.
We just started writing it outand in 48 hours, at my cabin in
Northern Minnesota, we wrote outwhat we do, we wrote out how we
(14:20):
set goals.
We brought out what gets in theway, like fear and guilt and
anger and laziness.
We brought out what will get usthere faster, like gratitude
and love and humility, and wejust mapped out what we do to
move our lives forward and wehad 95% of an outline book.
We threw the book out in theworld in a noisy world of books,
and in 90 days we sold about 46books.
(14:43):
But then our book was endorsedby Kurt Warner NFL guy.
He's the quarterback for thePhoenix Cardinals.
Yeah, he didn't just endorse, hewrote a forward and our book
started getting in the NFL, ourbook started getting in CEO
hands and it just went from zeroto a million.
It was crazy Like we were thefirst three months or so we were
(15:07):
selling 46 books and you couldlook at the list and it was all
relatives, right, all family.
And then something happened andit just went.
Speaker 1 (15:14):
But there's another thing here.
I remember you telling me thatyou went to these different
publishing houses, yes, and theywanted you to take the chapter
out on Christianity and how youwere a Christian and so forth.
And you said we're not takingit out, we're looking for a new
publisher.
Am I correct?
Speaker 2 (15:32):
That's exactly right.
So I don't know if anybody'sbeen down this book road, and we
were new to it.
We wrote this outline for abook.
This was our first book and weknew some people, so we had the
opportunity to pitch this bookto some big publishing houses.
One was in New York and the guygoes.
I'm giving you two suggestions.
I think you got a good bookhere.
I think it's going to work.
(15:52):
Suggestion number one is takeout the word ULA.
It makes no sense which ULA nowis tattooed on people's bodies.
It's on shirts.
We sell tens of thousands ofdollars in ULA gear.
It comes from the word ULALA,by the way, which means what
your life feels like when it'sbalanced and growing in those
seven key areas.
But a second point was you gotto remove faith because it's
going to rub people the wrongway.
We couldn't walk out of therefast enough.
(16:14):
Faith is what got Dave throughhis rough spot.
Faith has helped me in my life.
I'm grounded in it and for meto tell a story otherwise is a
lie.
So I'm like I would ratherstick to the truth.
We actually thought at thatmoment we killed the book.
We actually thought thatbecause even in the Christian
community.
Kurt Warner's a very strongChristian.
Some of the feedback we'd getwith that first book was it's
not Christian enough.
(16:34):
And then the feedback in themainstream community was it's?
You mentioned Christianity?
We just told our truth andthrew it out there and see what
happened and thankfully itworked out.
Really, I think now between thethree books it's over 800,000
books.
Speaker 1 (16:47):
Now, that's O-O-L-A.
For some of you that don't knowabout ULA, it's O-O-L-A,
u-l-a-l-a.
I didn't even know, that's howit got started.
Speaker 2 (16:55):
That's what it feels like.
I mean, if you can pay yourbills, you're connected with the
people you love, you feelpurposeful in your work, you're
having joy in the day.
That's ULA.
Tell me about the ULA bus.
So in our first book we justtell our story.
It's really Dave and Dave's mybuddy, the co-founder.
We just tell our story aboutULA and we mentioned going to
(17:16):
Vegas, like we were talkingabout and setting goals with our
buddies every year.
Well, on social media, peoplewill start who are reading the
book or saying do you guys stillgo to Vegas and do that Like
we're like?
Of course we do.
We do it every the firstweekend of every of December
every year and plan our nextyear.
And the very first our bookcame out like right away.
And then that right away thenext year, people are asking us
(17:37):
about it and we said why don'tyou join us?
So we rented a little room atthe hard rock, um, and we
invited people to come with usand in that moment we, prior to
that, we had a one hour keynote.
So we get asked to speak allover the place and we, uh, had a
one hour keynote.
That's as long as either of ushad ever spoke about anything.
And we had a two-day event andI remember Dave and I being up
(18:01):
all night, literally all night.
We're like, how are we going tohave two days of content?
And we're used to one hour.
And we just went for it and wejust helped people and in two
days they went through thisprocess and we sold more tickets
to the second event than therewere people in the room because
people were changed by it.
They finally had a blueprintfor their life on how to move
forward and that's how itstarted.
(18:22):
But what happened is peoplethen couldn't get to the event
because many times people whoneed ULA can afford it the least
.
So when we had the success ofthe book and we had the success
of the events, we're like whatcan we do to have a bigger
impact?
Again, going back to impact,let's get an Icon of Freedom
which is a 1970s surf bus, andif you don't know what that is,
(18:45):
you can Google it.
It looks like what they used tosell weed out of in the 70s.
Right, it's just this VW surfbus and we had these little
stickers color-coded for theseven key years of life, and we
went with Sharpie markers and wedrove that to parks and to
coffee shops and we just startedmeeting people and they said
what's your bus all about?
We said we believe you'redesigned by God for greatness
and a purpose and we settle forordinary when extraordinary is
within you.
What's an extraordinary goal ordream you have for your life?
(19:06):
And we'd be honored to carrythat dream on our bus, that bus
today.
It started out as a blue bus inCoronado, california.
That bus today has 43 layers ofdream, handwritten dreams on it
and 43 layers of handwrittendreams on it and 43 layers of
handwritten dreams Like rightnow that bus is in getting ready
for F1 in Vegas.
It's at an event and people areputting without us being there.
(19:28):
They're contemplating theirlife, asking what they want and
putting dreams on a bus.
Speaker 1 (19:33):
So tell me a story about the ULA tour bus.
Just tell me something thatsticks out in your mind.
You've been all over the UnitedStates.
Speaker 2 (19:42):
Yeah, they're really endless because we've been to
the 48 lower states and it's nota marketing thing when Dave and
I just want to get out on theroad.
A lot of times our kids arewith us and we just go out and
just meet people and collectdreams.
That's one of our favoritethings to do is just get out in
the world, look eye to eye topeople and collect dreams.
(20:03):
One of my most impactfulstories that comes to mind right
now is when we started thistour because we didn't know what
to expect.
At that time we had our teenagesons, so Dave brought his son,
I brought my son and we thoughtan iconic trip would be up the
PCH Pacific Coast Highway.
If you've never done it, it'sone of the most up by Big Sur.
It's beautiful.
But we started in Coronado,which is by San Diego, and we
took our bus up the coast withour teenage sons.
We had the music cranking, wehad a couple of TVs in the bus,
(20:26):
like we thought this was goingto be a party, like let's
collect people's dreams, let'sjust do this, and we were having
a great time and we would stoprandom places and collect a few
dreams.
But I remember getting south ofSanta Barbara and at this time
it was about sunset and ourteenage sons could see the
sunset over the Pacific andthey're like, can we do that?
Like we've been in the bus allday, can we go, just play in the
(20:46):
surf?
So we pulled out at a statepark and the boys, before we
could turn the bus off, they ranto the surf so we would look
over and watch them.
We got out of the bus and Ilooked up the coast and in the
distance was this beautifulfamily.
It was, they were dressed up,it was at sunset, right on the
beach, where the beach meets thewater, a professional
photographer and they weretaking these family photos
(21:07):
husband, wife, two kids.
It's just, it was a cool moment.
Our kids are playing over here.
We're seeing this family.
The family comes up to the busand they're like our bus.
You have to imagine right nowit's not 43 layers, it's covered
.
It's like it has chicken pox,you know.
It just has a few dreams, fromCoronado up to Santa Barbara.
And they're like what are youguys doing?
We're like we're justcollecting dreams.
We're like we're on a missionto collect 1 million dreams.
(21:28):
It's one bus, two guyscollecting a million dreams.
That's our thing.
And like this is Like of courseyou can.
So the mom grabbed an orangesticker, which means family.
So the seven Fs are fitness,finance, family field, which is
your career, faith, friends andfun.
Those are the seven key areasof life.
Let's go over those again,slowly, okay Fitness, finance,
(21:52):
family field, which is yourcareer, faith, friends and fun.
So those are the seven areas.
If you balance those sevenareas, you're going to have a
full, rich and fun.
So those are the seven areas.
If you balance those sevenareas, you're going to have a
full, rich, deep life.
So she looked at those and shechose the family one, the orange
one, and she grabbed a marker,went around the back of the bus
and she comes back and she has abig smile on her face.
She goes you guys, this is socool, keep doing what you're
(22:12):
doing.
Thank you so much for this.
And they drove off.
Well, because we're so fresh onthis tour we don't know what to
expect.
What do we do when they leave?
Well, we run around the back andsee what she wrote.
And we looked at her stickerand it said I want to be strong
enough through my stage fourcancer to see my daughters
become women.
And I, I cry in this moment, Ilike, I like here's someone
(22:33):
who's going through one oflife's biggest challenges with
courage and with dignity, andhad incredible clarity of what's
important to her.
And I, I told Dave, we calledthe boys up, we turned the music
off and we just rolled Northand we said we have something
here Like.
We have something that holdsthe ability to have an impact,
and that bus hasn't stoppedmoving since.
(22:54):
Well.
Speaker 1 (22:56):
And that bus hasn't stopped moving since.
Well, you've got the seventhings, and many people feel
lost out there and they'reoverwhelmed and they just I
really noticed it here becauseof the big thing going on
politically in the United Stateshere in the last month.
And we have some people thatwhen they were not winners, you
(23:20):
know, they went into depressionand so forth, and we called them
and said, hey, this too shallpass, and you know we didn't cry
in 2020 when our candidate lost.
And so I think you're right,the balance is the key to this
thing, isn't it?
Speaker 2 (23:37):
Yeah, and I think when people feel overwhelmed,
they feel out of control.
And the whole point of this isdo what's in your control, Like
there are things out of yourcontrol, but do what's in your
control and you are in controlof the actions you take and the
intentional efforts you makeevery day.
So, if you have, this is whythis is so important.
We're in a very alsooverwhelmed world, a very also
(23:58):
overwhelmed world.
We're in a very distractedworld, so we lose sight of our
goals and dreams.
What's also startling on thatbus is when you hand.
It's just such a coolexperience.
But when you hand someone aSharpie and sticker and say,
what do you want for your life,I can't tell you how many times
people just tear up and theyhave no idea.
They have no idea what theywant anymore.
When they were young, they did.
They had goals and dreams andyou know, if you're a young
listener and you want to growyour practice and get married
and do this and pay off yourstudent loan debts, those are
goals.
But something happens betweenyou know when you want to be a
(24:22):
transformer, when you're infourth grade, you know to
whatever, and you just get intothis mundane grind of day to day
and you lose sight of yourdreams, but you are in control
of your actions.
That's why setting goals is soimportant.
That's why we spend to this day.
I'm getting prepared for now.
Now, Lilliput is in a three.
You haven't even seen thisArlen.
It's in a three-story venue.
We outgrew Vegas.
It's a three-story venue inNashville full of people who
(24:44):
spend two days setting goals,stepping outside of the chaos of
their life and getting a clearroadmap of what's important and,
more importantly, moreimportantly, what are the
actions I can take.
These aren't someone else'sgoals.
I'm not wishing that my son isbetter, or wishing that happens,
or what can I do in my life tomove toward things that truly
matter.
And that's exactly how ithappens.
You feel you go from a positionof feeling powerless and
(25:05):
overwhelmed to feeling empowered, Like these are the actions I
could.
Every day, I wake up with anote card that tells me three or
more action steps I'm going todo towards towards my top seven
goals, and I've done that sinceI've been, you know, in high
school.
I remember in high school, 11thgrade, writing down being bored
in school, writing down a goalto be debt-free and retired by
the time I was 40.
(25:25):
This is in 11th grade and theonly reason I set that goal is
because I saw the stress ofmoney on my family and my dad
and I didn't see my dad.
He worked two and three jobs toprovide for four kids.
So I'm like I remember 11thgrade going.
Whatever this money thing is, Iwant to have it under control
because I want to be there formy kids and even when I was
working I was working three daysa week.
Toward the end of my, when Iretired at 42, the last three
(25:48):
years I was working two days amonth.
Because this balancing isn'tjust something we write about,
this was something I was livingmy whole life.
I wanted to make sure my wifefelt loved and listened to and
safe and connected.
I wanted to make sure I knew mykids.
We'd go to the Minnesota Lakeall summer because if there's
something going on with my kids,you pull them out of their
friend circle for a summer.
They have summer friends up atthe lake and you hang with them
(26:09):
24, seven for three months.
You know what's going on intheir life and that's to me as
important as the millions ofdollars or the cool things, the
cool experiences in life.
Speaker 1 (26:20):
Now you also are involved with a company that
produces supplements.
I happen to know because mywife takes rest.
That's the sleeping thing Superpopular, yeah, super popular.
My wife's one of those peoplewho can get by on four hours of
sleep a night and be a CEOduring the daytime, but she
(26:41):
sometimes has trouble becauseshe takes all of her thoughts to
bed, and so she started Rest.
I think you gave her some hereabout a year or two ago, and so
whenever we go someplace, shewants to make sure that the
bottle of Rest is in thesuitcase.
Tell us a little bit about thiscompany.
Speaker 2 (26:57):
Yeah.
So this whole journey, this iswhy I think sometimes you have
to submit to life and justfollow it.
You know, rather than I wouldhave never pictured me writing a
book, I would have neverpictured me speaking on a stage,
I never pictured me having anutrition line.
So what happened was is at thisevent, ula Palooza, which is
that two-day goal-setting event.
At this event, ulapalooza,which is that two-day
(27:17):
goal-setting event, we getpeople from all walks of life
professional athletes, ceos, topeople who earn scholarships to
go because they can't afford aticket.
So it's all walks of life.
And there was a guy in theaudience, ceo of a couple of big
companies.
He took two companies to over abillion dollars a year.
That's a big company One from189 million to over 2 billion
(27:41):
and was recruited to anothercompany.
He took from 800 million to 1.1billion.
And we just became friends.
He came to the events and hehired us to speak at some of his
companies he's worked for.
And he reached out one daybecause he just loved the
mission of ULA, what Dave and Iwere doing out there, and he
said hey, we have a hashtag weuse, called hashtag 1B7.
(28:02):
What that means is to have apositive impact on one of every
seven people.
There's seven billion people,so one of every seven people in
the next seven years.
So that is, we're going to havean impact on a billion people
over seven years with ULA.
So they hear the word.
So what that means to us, we'regoal setters.
So if we go to Dubai and we goto a shisha tea shop, coffee
(28:24):
shop, we go who's heard of ULA?
One in seven people raise theirhand.
You go to Sydney, australia,one in seven people raise their
hand.
Like we have enough awarenessthat people know this is
available.
Back, kind of like thechiropractic thing.
This is available If you're nothappy with how your life is.
Here's a roadmap where you cantake it elsewhere.
He said if you guys are serious,if that's just not a hashtag
like a marketing thing andyou're serious about this, you
have to drop this into a biggercompany.
And so he dropped it into anomni-channel nutrition company.
(28:48):
Usana is a company.
They're world authorities incellular nutrition.
They have more nutrition withany Olympians than any other
company, the highest standards.
They've been doing this for 30years.
They do a billion dollars ayear in cellular nutrition.
And he said, hey, let's, theylove what we're about ULA, and
they said let's partner andlet's make a nutrition line.
(29:08):
You guys have the lifestyle andthe programs to help people
live a balanced life.
Why don't we create someproducts that you guys agree
with would help them live thatlife, and good night's sleep is
one of them, right, self-care.
So they they were their science.
They have 137 scientists um,it's a global company and they
formulated products that aretotally proprietary specifically
for ula.
(29:29):
In places we see problems likedave and I on the road, like not
getting enough rest.
Just micronutrition, nootropicsand adaptogens is a big one.
Um, right now they're branchinginto women's health with
hormone management.
We have a new product that justlaunched, going crazy, called
Balance for Her.
It's a liposomal gel.
So to have again.
How did?
How did I get in Dubai?
How did I get?
You know, how do we write abook and how do we end up with a
(29:51):
nutrition company?
That's why that faith thingmatters is like if you've just
pursued I even tell my wife,like that thing, you're in here,
just kind of keep pulling thatstring and see where it leads
and that partnership has beenincredible.
Speaker 1 (30:04):
Well, you mentioned just in passing the other night
we were talking and you saidthat you're going to a
conference and everybody in thisconference refresh my memory
has to be making over $100million a year.
Is that correct?
I think it's one, 20.
Speaker 2 (30:18):
So this is.
This is totally unrelated toanything we're talking about.
Yes, but we were invited tocome.
It's actually in less than twoweeks.
I'm down.
F one is in Vegas this yearthat's why the bus is there
right now and there's aorganization of professionals
and they're all under 40.
There's 250 flying in fromaround the world and they have
certain criteria.
They have to be, to be in thisorganization, and I think their
(30:40):
company has to do huge numbers.
I can't remember.
They have to have a certainnumber of employees, a certain
number of millions, and it wastens, if not a hundred million.
And they want us to come toencourage these people to dream,
write it down, tear it up anddream bigger.
That's the part of our story.
Now you think of that likewe're going to go see the
Zuckerberg car, this autonomous,we're going to do some, the
(31:02):
tunnel they're building fromVegas to LA, because these are
big thinkers.
And this is where chiropracticif I can push back and challenge
my fellow colleagues is.
We think small, we think waytoo small and it's like oh, I
want to see 100 patients a weekor I want to collect X.
I talk to so many peoplebecause I've got into the
(31:24):
coaching piece of this too.
I get some high-level clientsand people dream too small, way
too small and to expand what'spossible.
These are just human beings.
Chiropractors are smart andchiropractors are
entrepreneurial andchiropractors are resourceful,
but they're way too limited thisis a generalization but way too
limited in their beliefs andtheir scope and their reach.
And most people go intochiropractic because they want
(31:47):
to help people.
There's multiple ways to helppeople, but I'm excited to go
speak to this group.
Last week, we got to speak tothe NFL Hall of Famers.
That was a good group too,because it was just those are my
legends.
John Randall was there.
I played golf with John Randall.
So, like these, you know theNFL community we're in too.
But I'm super excited aboutthis group because these people
(32:07):
are way younger than me and theyhave huge vision and huge
ambition.
That's why, arlen, I lovehanging with you.
No, this is I'm not even jokingLike, I am so sincere to this.
I talk to my wife about it allthe time.
I love hanging with you andJudy because you're not 25, and
you could be doing anything youwant to be doing Right now.
It is Thursday afternoon.
(32:27):
You could be playing pickleball, you could be playing golf, you
could be doing anything youwant to do, and you're here
pouring into people.
That's purpose, that's meaning,that's a reason to wake up.
And if you're out therelistening and you're not feeling
that, you're either doing itwrong or in the wrong thing, or
you need to spice it up, becausethere should be something that
pulls you out of bed and keepsyou up at night, like Judy,
(32:50):
because that is how we makeimpact, and I've always thought
that this field isunderperforming in our ability
to come together as a communityand have a major impact.
Speaker 1 (33:00):
Well, there's one word that chiropractors don't
know, or they don't know how touse, and that is collaboration.
They don't know that word, andsomebody asked me one time how
come you've been so successfulin knowing people?
I said because I collaboratewith them.
I give them credit for whatthey know and what they do.
And knowing people, I saidbecause I collaborate with them,
I give them credit for whatthey know and what they do.
I interviewed a collegepresident today that's way far
(33:21):
ahead of a bunch of othercollege presidents, because I
wanted the other ones to hear it.
And so you're spot on.
And that is finding out whatpeople's you know, what their
true goals are, what makes themhappy.
Yeah, probably buying a ULAbook would be a good start.
And, by the way, I rememberback in Las Vegas it was a
Parker seminar.
You had a booth next to oursand this was brand new.
(33:44):
You just started and youcouldn't give them away.
And today it's a multi-milliondollar business and a
multi-million dollar company.
So sometimes, like you said,you may be in the wrong
profession or the wrong placefor your dream.
So look around.
Speaker 2 (34:01):
Yeah, it's interesting and things happen
for a reason.
I remember you go to what youknow.
So I remember when we wrote ourbook.
That was like literally a weekor two after that book came out.
We were so excited and wethought, okay, how do we get
this book in people's hands?
And we're like, oh, let's go toa chiropractic.
Because we're chiropractors.
We literally I felt like theperson trying to sell AT&T at
(34:22):
Costco, you know, like they'renot making eye contact.
I'm like, no, I couldn't.
I literally couldn't hand booksto people.
And and actually the beautifulthing about that moment is it
forced us to think bigger.
It forced us to look outside.
This is a 70,000-personcommunity in a 7, 8 billion
population world.
Amen, and that's why it is thebest, even for me, like this
(34:47):
whole group we're speaking to.
Next Group is not the NFL Hallof Fame, it's a totally
different group.
I'm always about just throwingthings out there.
So, as a chiropractor, as thiscommunity, it's good.
We're entrepreneurial.
I think that's great.
But there's that old Africanproverb that says, if you want
to go fast, go alone, but if youwant to go far, go together.
Like if we can come together atany level and just even on
(35:10):
commonalities, and startreaching outside this little
tiny circle we call ourchiropractic community.
There's huge opportunity forpersonal growth and for ability
to have impact on other people.
Speaker 1 (35:21):
You know you said you can get there fast going alone,
but if you're going to golong-term, you go with a good
group.
We just dedicated the FourScience Center at Logan
University here just inSeptember and I looked out in
the crowd.
There were about 170 peoplethere and I saw my old Activator
team members and that's when Igot up to speak and I said you
(35:43):
know this is named for but itreally should be called all of
the people sitting in the rowsout there, because each one of
them had a part to play.
I just happened to have thename on it.
But it's all dedicated to thosepeople because they were the
ones that put 40 years of workinto something they really
believed in.
Speaker 2 (35:59):
Yeah, it's incredible legacy.
And I to this day, even today,I still get messages on social
media of, hey, I lost a hundredpounds, thank you.
Hey, my husband and I, we puttogether our marriage, thank you
.
I met you at a gas station inKentucky, at one in the morning
two years ago and now I've paidoff my college loans.
Like, the funny thing is, I'vedone nothing, I have done zero.
(36:23):
They did all the work.
So the reality is, you know,you've led this, but it takes a
community of people to create amovement and you've done that.
I'm most in awe of yourambition and in your dedication
to this, because missions, whenpeople are in business and it
(36:43):
appears transactional, it's abig read, it's a big turnoff to
me, right?
But when people, I see you whenthe mics aren't on, I see you
at your house, I see how youinteract with your wife and your
team and just good human andgood human who really wants to
make a difference in the world.
And that's when you get olderyou start thinking about legacy
(37:06):
and you start thinking aboutwhen you're young you're like
I've got to make some money topay my loans and do this, but
when you've done it, I alwaysthink of it like I spent the
first half of my life trying tomake a living and now I'm
spending the second half tryingto make a difference.
Speaker 1 (37:19):
Well, and the other thing is I told somebody during
that dedication to that buildingand they said why are you so
happy?
And I said well, you know, mostbuildings are named after dead
people.
And so here I am.
I'm able to be here and try.
I've had more fun giving moneyaway than I did making money.
Speaker 2 (37:38):
It's the best thing you can do with it.
Honestly, it's the best.
This is what's so ironic and Idon't know this podcast is going
sideways, but I went throughthe whole materialistic thing
right In my own evolution as ahuman being.
My last house at one time I hadeight houses and the one I
lived in mostly had an eight-cargarage.
(37:58):
You haven't been to my newhouse yet.
I could barely get my wife'scar and my car in the garage
without dinging her door andit's 1700 square feet and we got
rid of everything.
Talk about giving things.
We had.
Four of those garage were justfull of stuff like old Christmas
or stuff you just did talkabout distractions and busyness.
We've taken this minimalist viewand I'm not even calling it
(38:20):
minimalist because we have nicethings, but I'm going to call it
an intentionalist view.
I'm super intentional with whatI have around me materially and
if it has a function, if itbrings joy, I'll go all Marie
Kondo on it and say, okay, andthat's been freeing, because
it's just, it really doesn'tmatter at some, at some level,
you start managing your stuffand that that is where I am in
(38:41):
my evolution Like giving it away.
It feels amazing and it's notjust benefit If I have something
in my garage that hasn't seenthe light of day for three years
and there's some other humanbeing out there that could get
benefit from it in their ownlife, because they need,
whatever it is tools or a vacuumor whatever an old backyard
thing and they're grateful forit.
(39:01):
And that's how we can againthinking as a community of
people.
That's how we all win.
Speaker 1 (39:07):
Somebody asked Judy one day how do you keep people?
You know, you saw Gertrudetoday when we walked by.
He said how long have youworked here?
And she said 12 years.
And we went through people thathave been over 10 years in this
operation.
And the reason is today webrought in a bunch of purses
that she hadn't used for yearsand gave them to the ladies in
(39:27):
here.
They were thrilled because theythought, man, this is really
cool, but she takes care of herpeople.
Speaker 2 (39:30):
Well, and I will go the next step, because I got a
tour of this great facility andthey may like the purse, but I
guarantee you like the person,they like the people, because
you make eye contact with everysingle person here and I don't
know, I don't know.
As I went around here I met abunch of people.
I don't know who's running itand who's at the most
entry-level job, because youtreated everyone exactly the
(39:52):
same.
And that may be a mid—we'reboth from Minnesota.
That may be a Minnesota niceMidwest value from the 70s.
I'm just telling you that thatis why companies succeed is they
have a sincere I can feel it,you can feel it.
They can feel it when yousincerely care about someone or
you see them as a commodity thatcan be replaced and that's just
.
Loyalty is becoming rare.
Speaker 1 (40:14):
We could go on all day with this.
What's the future for ULA?
What's your big plan right now?
Speaker 2 (40:22):
That's kind of like the saying that when man plans,
God laughs.
Yes, Because if I would haveguessed any of the things we
talked about today as I sat inchiropractic college in 1988 and
contemplated where I would be,I wouldn't have any idea.
My journey is just going to bepour into people.
(40:44):
I want to redefine success.
I want us to exit the culturalnarrative of money and career is
everything.
It's important, but it's noteverything.
A full rich life is a balancedlife, full of rich relationships
.
Personal health meaning notjust physical health but mental
health, Having joy, boldlyspeaking about faith, where
(41:07):
people understand that that'simportant because it's getting
pushed to the side.
Speaker 1 (41:10):
Amen.
Speaker 2 (41:11):
Having joy in every day, not wait till you're 65 and
buy a watch and take a cruise.
I mean having joy in everymoment, really encouraging
people and challenge people tobecome better humans.
Because, as each human I meet,if I challenge them to tear it
up and dream bigger, not only dothey become better, but they
become better.
Their family picks up on thatand they are inspired to become
(41:31):
better in their community andthe world.
And on our bus it says changethe world with a word.
I truly believe that.
I truly believe if one in sevenpeople on this planet
understand what the word ULA isand there is a way to live
differently, that we will havean impact.
And that's my goal.
Speaker 1 (41:45):
Thank you for joining us today.
Troy, you know, not only beinga neighbor but a friend, I
really appreciate it and go outand buy an ULA book O-O-L-A if
you haven't got one.
It's where you start and youstart with a book and then the
rest of it you can play by ear,but start there.
Speaker 2 (42:01):
Yeah and Jay, I would love to connect with you on
social media.
My personal social media is atOolaguru and that's kind of
tongue-in-cheek, but it'sO-O-L-A-G-U-R-U.
Or you can go to oolalifecomand let's connect.
Speaker 1 (42:13):
Thank you.
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