March 15, 2025 • 35 mins
In this episode, I interviewed Nathan Bowes, the founder and CEO of Tommy Sugo Immersion, Wellness, and Flair School. Nathan shares his passion for business, his journey into entrepreneurship starting at six years old, and his appearance on Australian Shark Tank. He discusses the importance of sales, resilience, and dopamine stimulation in business growth. Nathan also talks about the future role of AI in business, personal branding, effective marketing strategies, and the value of networking. Tune in to learn valuable insights on how to scale your business and stay ahead in entrepreneurship.
What You’ll Learn:
- Nathan’s journey into entrepreneurship – from selling paper planes at age 6 to launching multiple business
- The power of dopamine stimulation and how cold plunges improve business performance
- How AI is shaping the future of business – adapt or be left behind!
- The biggest challenges entrepreneurs face and how to overcome them
- Unconventional and cost-effective marketing strategies Nathan used to sell a property in just 48 hours
- The role of networking and strategic partnerships in business success
- Why personal branding is crucial for long-term business growth
- Common PR mistakes business owners make and how to avoid them
- Nathan’s upcoming book with Tony Robbins and Brian Tracy
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
My passion is business, business of all shapes and sizes and flavors.
(00:05):
I just love building them.
Particularly from the start.
I find that super exciting.
You know, the ability to solve a problem.
And that's why I love dopamine stimulation because it's very hard to be stressed and
anxious and depressed when you're jumping into freezing water.
If you can come out the other side, you are going to be so fricking strong and so
(00:29):
resilient.
And if you can learn from those lessons that you've been through and then apply them to
every any future business without giving up, then that is such a massive growth curve that
your next business will go through.
You can be in AI or you can be left behind.
But the way you can hate it or you can adopt it and start using it and improve your
(00:55):
productivity.
(01:25):
Hello, good evening, everyone.
(01:46):
Welcome back to another episode of Activation Podcast.
It's me, your host, Dr.
Nazif with you back again with another episode.
And today's episode, I'm sure you'll love our guests, a lot of insights and a lot of
valuable advice waiting to be shared with you.
But before delving into that, just want to let you know that we very recently have
(02:08):
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So if you just visit www.activation.fm.
You can sign up and get started for free.
Our premium supporters get access to expert articles and blogs written by our consultants
on personal and professional development, health, fitness and financial growth and all
(02:30):
that sort of stuff.
Apart from that, we have just recently launched our own merchandiser, www.activation.shop.
So we have clothing and other goodies.
So if you would like to check out those, that would be great.
Let's dive into that episode today.
Today we have with us Nathan Bowes.
Hi, Nathan.
How are you doing?
(02:51):
Good day, Dr.
Nazif.
I'm very well.
How are you, mate?
Wonderful.
Thank you so much, Nathan, for your valuable time and for joining today's podcast.
I would like to introduce to you dear guests with Nathan.
He's the founder and CEO of Tomi Sugo, Immersion Wellness and Player School.
So Nathan is a passionate public speaker, captivating audience globally with his
(03:15):
insights on business, mindset and health from schools to conventions.
Nathan also dedicates his time to educating kids in entrepreneurial skills and
empowering the next generation of investors.
A very interesting fact, Nathan appeared in the Australian Shark Tank TV in 2015,
(03:38):
launching three of his restaurants.
Apart from that, he is a 2024 Guinness World Record holder for Icepads.
Very interesting.
And I would like to know about that, but if you are into business, if you're an
entrepreneur, I'm sure you'll have some very valuable thoughts and advice from
today's episode and the journey that Nathan is going to share with us.
(04:03):
So let's dig in forwards.
Nathan, would you like to introduce a bit as well to our audience?
Yeah, sure.
No, that was a lovely intro.
Thank you.
So my passion is business, business of all shapes and sizes and flavors.
I just love building them.
And particularly from the start, I find that super exciting.
(04:25):
You know, the ability to solve a problem by bringing a business into the world,
into existence from nothing and monetizing that and watching the journey unfold or
being at the cutting edge of unfolding that journey.
So business to me is just everything.
I do it 24 seven.
I talk about it 24 seven and I just love it.
(04:47):
I find it fun.
I don't get out much, but I do do a lot of business.
So you're a business lover then we could say you love business.
Self-confessed.
Yeah.
Oh, then I want to ask you Nathan, where did this crazy idea of breaking a world
record came from as your Guinness World Record holder?
Well, funny enough, a lot of what I do, in fact, everything that I do, whether
(05:11):
it's related to health or mindset, it's end game for me is always business.
So whatever I'm doing, I'll always look for ways of optimizing it so that my
businesses grow off the back end of it because I'm so passionate about business
growth and I love to just build businesses, I'm involved in a bunch of them.
(05:33):
I just like to use every trick and system and tool in the toolbox to actually
pull it out and use it for business growth.
So the world record was a Guinness Book of World Records.
We were actually doing ice baths and I was doing a lot of cold water plunging
and I've been doing that for years.
I'll get up in the middle every day, every day, most days a week, I'll get
(05:56):
down to the beach, summer or winter, and then just jump into the ocean.
I find it's absolutely fantastic for dopamine stimulation.
So that was how I originally got into the Guinness Book of World Records.
There was a bunch of us doing ice baths and we set a record for the biggest
amount of people doing an ice bath at one time.
But again, that was just purely off the back of, okay, ice bath, cold
(06:20):
water therapy stimulates dopamine.
Dopamine is phenomenal for business.
There's a huge link between feeling good and being motivated from dopamine
and executing on all your business tools and tricks and systems.
So putting them into play and dopamine has a really, really big impact on that.
So that's why again, everything's related to business, whatever I do.
(06:43):
That's wonderful.
You know, how you connect a business to other things that really takes value
off starting like new ventures, because I'm sure the Guinness Book of World
Records, what you did over there, it actually was a networking hub as well.
Right.
You can get to network with potential other fellow businessmen.
So a very interesting thought.
(07:03):
And thank you for sharing that with us.
So today's topic, dear listeners is unlocking business growth and
the future of entrepreneurship.
So Nathan, I just want to ask you a question.
Can you share your journey with us into entrepreneurship?
Like you mentioned, you love business and you were in the business realm.
And what actually led you to start the Flair school?
(07:26):
Yeah.
My background was, I was brought up by a single parent and we were
eating a ridiculous amount of potatoes and it didn't take me too long to work
out the potatoes were pretty cheap and it stretched the budget quite far.
So that at six years old, I decided I was done with potatoes.
I didn't want to see another potato again.
(07:46):
So I went into my first business at six, very motivated to maybe perhaps
put a steak on the plate instead of it, just a potato every night.
And so I went in airplanes because it was a skill that the only skill I had
at that at six years old, I can make a pretty cool paper airplane.
So my cousin and I went into the business of making paper airplanes
(08:07):
and trying to sell them.
It turns out that we didn't go too far and didn't actually get any sales,
but it was my first taste of business.
So that was what sort of got me started.
And it was like, this is fun.
This is cool.
Like again, we had no customers.
We didn't sell anything, but it was a starting point of like, this is cool.
Cause we'd played shops and mucked around as kids, you know, how you do
(08:30):
with cash registers and all those sorts of things, but so that got me into it.
And then so Flair school is I did later on, I did shark tank.
So I appeared on shark tank as you mentioned 2015, I was pitching
my restaurants, which I was doing at that stage.
And after that, I got sort of invited to a few schools to just talk
(08:51):
to them about shark tank, which is really cool.
And I really enjoyed that because it's just chatting with kids and getting
them all excited and fired up about, you know, shark tank and pitching and business.
And I was having a chat with, I was doing a presentation to one of my kids'
schools and I was just chatting with their principal and I was saying, you
know, the financial literacy side of things is so lacking in schools.
(09:16):
And I know I went through school and had no idea about financial literacy.
We weren't taught anything.
And after chatting with more and more parents, we did this
little mini shark tank at school and we had all the kids do their
pitches and presentations.
Yeah.
Yeah.
And they loved it.
I absolutely loved it.
And they really got into it.
So we just thought there's so much excitement and excitement.
(09:40):
There's so much excitement around that.
And then what we did is we built a little school market.
So we just had a market day where all the kids could sell anything they want,
but it had to be under $5.
And all these little kids got so into it as well.
And they had so much fun and there was such a buzz around the school.
So I said to the principal, why don't we create something?
(10:01):
There's not enough of this entrepreneur side of things in schools.
Kids don't get taught this.
And so we started manufacturing humans at the end of school that have no
idea about saving and budgeting and finance and debt and all those sort of
things, and definitely no idea about entrepreneurism.
And why don't we put this together and build it?
(10:22):
So we did, we built it and we provided it to the school and we just basically
launched, we're now in a couple of schools in Western Australia, one in the UK
and a couple we're working with in other countries.
And weChristian Geni.
Obviously we put
(10:56):
as far as bring them into the world of financial understanding
so that they've got a great future
because financial stress in life
is the biggest cause of stress.
And the main cause of that is illiteracy
in financial understanding.
So hence that business was born.
Thank you so much for sharing that journey, Nathan.
(11:18):
I want to ask you in the business realm
and you love inspiring kids,
getting very early stage learning what business is
and having that mindset into them.
I just want to ask you,
as you know, like you are doing multiple businesses
right now, what are some of the biggest challenge
you have faced while scaling the business
(11:38):
and how did you overcome that?
I think in all businesses, the biggest challenge
and the most important thing
that we always have to focus on first is sales,
lead generation and sales.
Without that basic ingredient of money
coming into the business,
it's very hard to continue a business.
(12:00):
So, and I think most people just ignore that
or don't have the skillset for it.
You know, they focus too much on the product
rather than how we're going to sell that product,
what markets, what channels we're going to use,
what systems processes are we going to use
to get it out there.
So I think overcoming that,
(12:21):
initially that was one of my biggest issues
because I had all these cool business ideas
but didn't know how to get them out there.
Getting it out there is all involved in the sales process.
So learning that, learning how to overcome,
how to educate ourselves on improving our sales
was the number one thing for me as far as challenges go.
(12:42):
Thank you for sharing that.
And I know Nathan from experience
and also like from the experience of some of my friends
and family, you know, like when there is an obstacle
that entrepreneurs like very oftenly face,
they suddenly, you know, they get demotivated.
I know like business is actually,
(13:04):
the purpose of business is to make profit,
but it's a truth that not every time
the profit comes immediately.
So, you know, there are certain times
where entrepreneurs can get upset
when their business is not making money.
Can you share some advice for them
like on how to stay resilient and patient at the time?
Yeah, it's challenging.
(13:26):
And I've been in businesses which I lose,
have lost huge amounts of money and for years on end.
And at the, you have to make that decision
where you're gonna draw the line
and you know, where enough is enough
because as an entrepreneur,
we always have this mindset of I can do it,
(13:46):
I can fix it, I can build it, I can make it good.
Sometimes it's actually better to go,
actually, no, this is not working.
You've got to know when to cut that umbilical cord
and to move away and to say, all right, enough's enough.
I'm spending way, way too much time doing that.
I could potentially do something better, faster, quicker.
(14:07):
So I've had to swallow that very, very bitter pill
in the past many times.
And I think one of the key things is recognising
where your skills are.
If you can joint venture with people, that's great.
Bring other skillsets into the mix,
bring other money into the mix.
That's one solution.
But if at the end of the day, the product is not working,
(14:28):
then you have to be able to say, all right,
let's leave it there, you know, that's enough.
But on the same side, if you feel you can make it work,
it's having that resilience,
it's continuing to keep up your mindset, your mood.
And that's why I love dopamine stimulation
because it's very hard to be stressed and anxious
and depressed when you're jumping into freezing water.
(14:51):
So, you know, it's a massive mind change
which allows you to keep going
because a lot of entrepreneurs will just focus
on the dollars and the cents.
What we also have to do for long-term success,
we've got to focus on the wellness, you know,
the whole health of our physical body and our mindset
because that is what's gonna endure you
(15:13):
through those really crappy times
where things are going wrong.
So I feel if, and that's what I, again,
health mindset, dopamine,
all these things that I really focus on,
my backgrounds in health,
but I use those to keep me going through those tougher times
so that, and then if you can come out the other side,
(15:34):
that's where the magic happens.
So, you know, it could be an absolutely terrible crappy time
in your life, very, very stressful financially,
and that always causes more stress on relationships
and all sorts of things.
But if you can come out the other side,
you are gonna be so freaking strong and so resilient.
(15:55):
And if you can learn from those lessons
that you've been through and then apply them
to any future business without giving up,
then that is such a massive growth curve
that your next business will go through.
So I think don't throw the towel in,
instead understand that it's been a learning experience
(16:15):
and use it to your benefit.
Thank you so much for sharing
that wonderful words of wisdom, Nathan.
It's really important to have that mindset
to learn from things and not take it as a failure,
but to be motivated to do something better the next time,
you know, learn from the mistakes and apply that
so that we try to limit making those mistakes again,
(16:37):
or try to just understand how the realm is
and how things work so that you can produce better.
I wanted to ask you, Nathan, as entrepreneurs,
they have to stay ahead of their game.
They have to know the latest information
to keep themselves updated.
What are some of the trends shaping the future
of entrepreneurship and how can, you know,
(16:59):
a business owners stay ahead?
I guess the AI side of things
has got to be the biggest trend currently.
And I think it's fantastic.
I love using it in business.
It's very effective for helping us scale and grow.
I know initially there was quite a bit of fear around it
and there still probably rightly is still,
but as far as job security goes,
(17:22):
I always tell my team, you can be in AI
or you can be left behind,
but the way you can hate it or you can adopt it
and start using it and improve your productivity.
And that thankfully is what my team,
because we have that foundation of,
let's use every tool, trick, system, process in the book
(17:45):
to make ourselves better.
So again, whether it's health or mindset or AI,
AI is fantastic for improving productivity.
And as I say, a lot of people were,
originally concerned about jobs
and I'm sure it's cut people's jobs.
I've actually increased my work,
my workforce significantly,
(18:06):
going from a couple of people to anywhere
between 10 and 15 people.
And they're all actively engaged team members
utilizing AI in every system we can.
And I think that's embracing that and understanding it
because it's just gonna get more and more sophisticated.
You can't turn your back on development
(18:28):
because you'll become extinct pretty quickly if you do.
And the trend, like you mentioned previously,
it was kind of fear regarding AI
that AI will take people's job,
going to replace people.
But I think it's more about understanding
how AI actually would help you
(18:48):
and how you can use AI to leverage your business
and understand how to properly use it.
Because like you mentioned, if you do use AI,
that would definitely be beneficial
and helpful for your business,
reducing the amount of time
or the work that needed to be done.
So very important to learn on how to wisely use it.
(19:10):
I wanted to talk to you a bit about personal branding
because personal branding
is a very important aspect for entrepreneurs,
but also to grow a business.
So can I ask you like how important from your experience,
personal branding is in business growth
and what strategies have worked for you?
(19:31):
If you can share that with our listeners.
Yeah, to be totally honest, I haven't done it well.
So it's one aspect that I'm now realizing
is super, super important.
I've always just been involved in business,
head down, bum up, thinking,
how do we grow this business?
And not looking at it from a bigger picture.
(19:53):
And because I've been involved in,
I think I'm coming up to 17 different businesses now,
I should have done my personal branding
way better than I have done it.
And because it just would have helped so much.
When I was originally in health shops,
I had three health shops and a supplement brand
that I built and sold across Australia
to health shops and pharmacies.
Doing that, I should have been massively involved
(20:15):
in my personal brand.
It was all about shops and the way that I was doing it.
And I was doing it for the health shops and the business.
And it did incredibly well.
But that could have been so useful
to bring that personal branding into my next business,
which was property and then restaurants
and a whole bunch of other things that I've done.
(20:36):
It would have been so, so beneficial.
So now I've actually realized, woken up and said,
okay, actually, this personal branding stuff
is pretty darn important.
Hence, on your show and doing a bunch of podcasts
because as people get to know and trust you
and say, oh yeah, what he says makes a little bit of sense,
(20:57):
hopefully, then that just goes.
You know, they build trust.
People enjoy buying.
They will buy from people they like.
Hopefully they'll, you know,
we tick a few boxes as we go in along that thing.
So if we can use that personal branding
and that's what I'm really doing,
(21:17):
and I built the NathanBowles.com website
off the back of that,
because I realised how important it is now.
Yeah, and thank you, Sir Shane,
that words of wisdom,
it's about marketing,
it's about like selling yourself,
because how good you sell yourself
is actually dependent
how you display your personal branding.
(21:39):
You know, a lot of strategies actually goes into that,
a lot of tactics,
but it's just, you know,
finding the right balance
and of how to present yourself
in the best way possible
for the benefit of your business
and for the others to get to know you better,
so that they have that trust
and confidence to work with you.
(22:01):
Just wanted to ask you a bit
about marketing and PR strategies
for that some of the business owner do,
or which is very essential for businesses, you know.
So can I ask you,
what are some of the key marketing strategies
that have helped you grow your businesses
you can share with our audience?
Yeah, sure.
(22:21):
I've got actually nine strategies
that I frequently use.
Oh, that's wonderful.
So a little bit of a blueprint
and most of them, in fact,
pretty much all of them are organic.
And over the years I've done
lots of pretty marketing stunts,
guerrilla advertising,
where we've ended up in newspapers or in jail.
(22:43):
No, joking, not in jail.
Where we've ended up in just being quite visual.
We did, for example, when we were in the UK,
we were in the property industry,
buying property without any bank finance.
It was when the global financial crisis hit 2009, 2010.
And the banks decided that they would prefer
to hold onto their money than lending it out.
(23:05):
So we had to find another way of getting hold of property
because we wanted to build a property portfolio in the UK.
So we found the system and we brought it over
from Australia to the UK
and it was all about creative finance.
So we had this one particular property
that we'd acquired without any bank finance.
We wanted to sell it on.
And we wanted, it was a time where it was a bit sticky,
(23:28):
the market was pretty slow.
So we needed to get the message out there.
So my crazy sister and myself decided we would
put a big yellow placard, like an A-frame,
walk with this ugly A-frame,
handwritten sign saying, buy my flat.
We had ugly handwritten, there was spelling mistakes.
(23:50):
We really wanted to stand out.
In a different way, not in a commercial way.
Absolutely, because we feel the world is going professional,
over professional, more professional.
And that sort of marketing doesn't cut through.
It's just, you're all competing in the same sea of sameness.
(24:12):
So we figured, let's go super, super ugly.
Let's really stand out.
Let's make it as, you know, as obvious as possible.
So we did this and we went to the busiest location
we could find, which was Tower Hill,
which is that iconic tower bridge in London.
And we walked across the bridge with these signs
(24:33):
and the response was pretty interesting.
We had people just stopping in the street, taking photos.
We had the beautiful big double-decker red London buses
driving along the side of the road,
driving down the bridge.
And they'd just actually pull up
and the drivers would be hanging out the windows going,
(24:53):
what the hell are you doing?
And, you know, all the people in the bus taking photos.
Well, that particular little marketing stunt
got picked up by newspapers and went global around the world.
And we sold that property in 48 hours.
So with zero cost marketing.
So we had our phone number on the side, people rang us,
(25:15):
the phone rang off the hook.
It was absolutely phenomenal.
So they're the sort of things being, as I mentioned,
being brought up on potatoes.
You kind of look for ways of,
via necessity of making it work without money.
And so that's one of the ways that we do our marketing.
And another one that is my really favourite way
(25:36):
is through joint ventures,
which probably don't have time to go into right now,
but joint ventures are fantastic,
a zero cost way collaborating with another business person
that has a non-competing product,
but you can collectively sell more together
than you could singularly.
So yeah, that's another one of my absolute favourites,
(25:56):
which I've used to do tens of thousands of dollars
in different businesses over the years.
Really good one.
Thank you so much for sharing that way,
not conventional, but very effective marketing strategies,
which I'm sure our listeners give them motivation
to understand that marketing does not always mean
being professional like over and over,
but how different tweaks and unique ideas can,
(26:20):
you know, get you money, like being able to like sell things.
So just, you know, try out different ideas and see like
what works for everyone, you know?
I wanted to like ask you about,
I know, you know, like networking is very important
when it comes to business,
on how well your network is,
like how effectively, you know,
(26:41):
you're selling yourself to others
or having others share like ideas,
getting, you know, touches and ideas from that for yourselves.
Can I ask you, you know, like,
what are, how do you actually approach networking
and building strategic partnerships?
Yeah, I think networking can be done anywhere, anytime.
(27:02):
And when you're looking for strategic partners,
and that's sort of what I was talking about,
the joint ventures, they are a phenomenal way
of doing strategic partnerships.
But there's opportunities everywhere.
You just have to start being a little bit uncomfortable
going out of your comfort level
and just chatting to everyone.
I mean, my kids are constantly saying,
(27:23):
oh, Papa, do you know that person?
Do you know that lady?
Do you know that man?
Because I've just struck up a conversation
like I've known them for the whole of my life.
And I'll go, no, no, but they just seemed interesting.
So I thought I'd chat to them.
So you just never know where the next business opportunity
is around the corner.
I mean, your business growth, I love business growth.
And I feel the business growth could be one conversation
(27:48):
away from just absolutely skyrocketing your business
if you connect with the right person
and offer them enough value.
And I've had that happen so many times
where being there at the right place,
saying the right things, chatting to people,
finding out what they do.
I love finding out what people do.
I can't stand talking about the weather.
To me, that sort of conversation,
(28:09):
that small talk conversation is mind-numbingly boring
and doesn't help anyone.
So I'd much prefer to say,
hey, so what do you do?
Are you working?
Are you in business?
And then drill down and just learn stuff from people
because you never know who they are
and what doors they could open.
I mean, I was doing a podcast a couple of weeks ago
(28:31):
and I was introducing this concept of dopamine
connecting with the law of attraction
because I feel there's a really neat connection.
You know, everyone's heard of the secret,
you know, the movie and the book.
So what I like to do is connect dopamine
with the law of attraction.
So biochemically change our body
so that we're stimulating our dopamine
(28:53):
and then putting that into play with the law of attraction
of attracting more business opportunities to you.
And I was on this podcast
and I was talking about this stuff
and then we shot the whole podcast.
Then a week later, the guy came back to me and he said,
hey, I was just thinking about what you said.
And I was having a chat to this guy
and we're just wondering if you'd like to come in
(29:14):
in this book that we're writing with Tony Robbins
and Brian Tracy.
And I said, oh yeah, tell me more.
So I don't know, I'm sure you know of them.
They're pretty big names in the personal development.
I mean, Tony Robbins is the biggest personal development guy
on the planet.
So I said, yes, please, I'll be involved in that.
(29:35):
Yeah, so we just literally,
actually today I've just finished writing my chapter.
I've got to send it off to the publishers
and that's gonna become part of the book
that was an opportunity that came about
through just chatting to people
and seeing networking through a podcast.
So that gets released later in March, I think,
(29:55):
all going well.
That's wonderful, Nick.
Thank you so much.
And congratulations by the way on that.
Thank you.
Wonderful things happening
and it's all the power of networking
and trying to understand how you do that effectively as well.
I wanted to ask you about another aspect
that is PR for business and marketing.
Can you share from your experience with the audience,
(30:18):
what are some of the common PR mistakes business owners make
and how can someone avoid them?
I've just recently taken on a full-time PR manager
who's doing a really lovely job and getting us out there.
In fact, I think that's how we connected together.
So yeah, I think PR is a really important part
(30:39):
of the business journey.
And hopefully we're doing it right.
But the concept is that we wanna bring as much value
as possible to anyone that we're reaching out to.
So if you lead with value rather than lead with a request,
hopefully that's a quite useful thing in PR
to ensure we're doing that to avoid just,
(31:02):
we don't wanna be seen as a drain,
we wanna be seen as contributing and adding value.
So I think they're the key points there.
Thank you so much for sharing that Nathan.
We are coming in near to the end of our podcast,
but I really wanted to ask if you could give
one piece of advice to new entrepreneurs,
what would that be?
(31:23):
Learn to sell and learn to market
for lead generation and growing your business.
There is no other as important skill set that you can adopt
and spend the time investing in it.
I always advocate a minimum of three hours a day
in business growth every single day.
(31:43):
If you can do that, it equates to over 90 days per year
solid of business growth focus.
And can you just imagine what impact
that will have on your business
if you're actively generating business
for three hours every day?
So whether it be through the nine strategies
that I love to use, organic free marketing,
(32:05):
direct messaging, joint ventures, guerrilla marketing,
all these sort of things are fantastic to grow your business.
And if you can just focus on that,
don't get too carried away by the product.
As long as it's a reasonably good product,
that's all you need.
But what you do need is a heck of a lot of marketing
for getting it out there.
So spend a good chunk of your day doing that.
(32:27):
Very, very valuable advice Nathan.
Thank you so much for sharing that.
Can I just end this podcast by asking you
what's actually next for you and your business?
Yeah, cool.
Well, we've got a bunch of things on the go.
I don't think I'll take on too many new businesses,
but we do enjoy connecting with other business owners
(32:47):
and helping them.
So I'm sort of focusing on more of getting out there,
doing more public speaking, which I really enjoy.
And the book comes out hopefully end of March.
So that's got actually my nine strategies of growth
and a bit about the dopamine
and the law of attraction.
Don't go into a lot of detail
because that's another whole huge subject.
(33:09):
But if you can bring those skills into your business,
I think people will look at business totally differently
and start loving it and enjoying it.
So yeah, that's sort of on the cards
is launching the book and getting it out there
and just continuing to focus on growing
and helping other people
if they want a little bit of direction.
We love chatting about it, nerding out.
We meet once a month with a little group through my website.
(33:33):
It's free.
If you have any business growth challenges,
everyone's welcome to come and hang out and chat business.
Wonderful, Nathan.
And we're really looking forward to your book
and let our audience know when that gets out
and how they can get them.
If you want to know more about Nathan
(33:55):
and the work that he is doing, if you want to learn more
and just connect with him,
you can do that by going to our website,
activation.fm slash person slash nathan-bose.
If you have any questions, feel free to send those out.
I'll forward them to Nathan.
I hope you really got some valuable advice
and learned something new,
especially the entrepreneurs and the business owners
(34:18):
and how you can scale your business and have growth in that.
Thank you so much, Nathan, for joining this evening.
I know you have many businesses.
You're very busy, but really appreciate it.
Pleasure, thanks so much for having me, Dr. Nazif.
That's been a pleasure, mate.
So dear listeners, that was the end for today's podcast.
(34:39):
I'm hoping to get you, get connected with you again next week
with another amazing episode.
Stay active and take action until then.
Take care.
Thank you for joining us on the Active Action podcast
at activeaction.fm.
(35:00):
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(35:21):
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Take care, stay active, and take action.
My passion is business, business of all shapes and sizes and flavors.
(00:05):
I just love building them.
Particularly from the start.
I find that super exciting.
You know, the ability to solve a problem.
And that's why I love dopamine stimulation because it's very hard to be stressed and
anxious and depressed when you're jumping into freezing water.
If you can come out the other side, you are going to be so fricking strong and so
(00:29):
resilient.
And if you can learn from those lessons that you've been through and then apply them to
every any future business without giving up, then that is such a massive growth curve that
your next business will go through.
You can be in AI or you can be left behind.
But the way you can hate it or you can adopt it and start using it and improve your
(00:55):
productivity.
(01:25):
Hello, good evening, everyone.
(01:46):
Welcome back to another episode of Activation Podcast.
It's me, your host, Dr.
Nazif with you back again with another episode.
And today's episode, I'm sure you'll love our guests, a lot of insights and a lot of
valuable advice waiting to be shared with you.
But before delving into that, just want to let you know that we very recently have
(02:08):
started our supporters program.
So if you just visit www.activation.fm.
You can sign up and get started for free.
Our premium supporters get access to expert articles and blogs written by our consultants
on personal and professional development, health, fitness and financial growth and all
(02:30):
that sort of stuff.
Apart from that, we have just recently launched our own merchandiser, www.activation.shop.
So we have clothing and other goodies.
So if you would like to check out those, that would be great.
Let's dive into that episode today.
Today we have with us Nathan Bowes.
Hi, Nathan.
How are you doing?
(02:51):
Good day, Dr.
Nazif.
I'm very well.
How are you, mate?
Wonderful.
Thank you so much, Nathan, for your valuable time and for joining today's podcast.
I would like to introduce to you dear guests with Nathan.
He's the founder and CEO of Tomi Sugo, Immersion Wellness and Player School.
So Nathan is a passionate public speaker, captivating audience globally with his
(03:15):
insights on business, mindset and health from schools to conventions.
Nathan also dedicates his time to educating kids in entrepreneurial skills and
empowering the next generation of investors.
A very interesting fact, Nathan appeared in the Australian Shark Tank TV in 2015,
(03:38):
launching three of his restaurants.
Apart from that, he is a 2024 Guinness World Record holder for Icepads.
Very interesting.
And I would like to know about that, but if you are into business, if you're an
entrepreneur, I'm sure you'll have some very valuable thoughts and advice from
today's episode and the journey that Nathan is going to share with us.
(04:03):
So let's dig in forwards.
Nathan, would you like to introduce a bit as well to our audience?
Yeah, sure.
No, that was a lovely intro.
Thank you.
So my passion is business, business of all shapes and sizes and flavors.
I just love building them.
And particularly from the start, I find that super exciting.
(04:25):
You know, the ability to solve a problem by bringing a business into the world,
into existence from nothing and monetizing that and watching the journey unfold or
being at the cutting edge of unfolding that journey.
So business to me is just everything.
I do it 24 seven.
I talk about it 24 seven and I just love it.
(04:47):
I find it fun.
I don't get out much, but I do do a lot of business.
So you're a business lover then we could say you love business.
Self-confessed.
Yeah.
Oh, then I want to ask you Nathan, where did this crazy idea of breaking a world
record came from as your Guinness World Record holder?
Well, funny enough, a lot of what I do, in fact, everything that I do, whether
(05:11):
it's related to health or mindset, it's end game for me is always business.
So whatever I'm doing, I'll always look for ways of optimizing it so that my
businesses grow off the back end of it because I'm so passionate about business
growth and I love to just build businesses, I'm involved in a bunch of them.
(05:33):
I just like to use every trick and system and tool in the toolbox to actually
pull it out and use it for business growth.
So the world record was a Guinness Book of World Records.
We were actually doing ice baths and I was doing a lot of cold water plunging
and I've been doing that for years.
I'll get up in the middle every day, every day, most days a week, I'll get
(05:56):
down to the beach, summer or winter, and then just jump into the ocean.
I find it's absolutely fantastic for dopamine stimulation.
So that was how I originally got into the Guinness Book of World Records.
There was a bunch of us doing ice baths and we set a record for the biggest
amount of people doing an ice bath at one time.
But again, that was just purely off the back of, okay, ice bath, cold
(06:20):
water therapy stimulates dopamine.
Dopamine is phenomenal for business.
There's a huge link between feeling good and being motivated from dopamine
and executing on all your business tools and tricks and systems.
So putting them into play and dopamine has a really, really big impact on that.
So that's why again, everything's related to business, whatever I do.
(06:43):
That's wonderful.
You know, how you connect a business to other things that really takes value
off starting like new ventures, because I'm sure the Guinness Book of World
Records, what you did over there, it actually was a networking hub as well.
Right.
You can get to network with potential other fellow businessmen.
So a very interesting thought.
(07:03):
And thank you for sharing that with us.
So today's topic, dear listeners is unlocking business growth and
the future of entrepreneurship.
So Nathan, I just want to ask you a question.
Can you share your journey with us into entrepreneurship?
Like you mentioned, you love business and you were in the business realm.
And what actually led you to start the Flair school?
(07:26):
Yeah.
My background was, I was brought up by a single parent and we were
eating a ridiculous amount of potatoes and it didn't take me too long to work
out the potatoes were pretty cheap and it stretched the budget quite far.
So that at six years old, I decided I was done with potatoes.
I didn't want to see another potato again.
(07:46):
So I went into my first business at six, very motivated to maybe perhaps
put a steak on the plate instead of it, just a potato every night.
And so I went in airplanes because it was a skill that the only skill I had
at that at six years old, I can make a pretty cool paper airplane.
So my cousin and I went into the business of making paper airplanes
(08:07):
and trying to sell them.
It turns out that we didn't go too far and didn't actually get any sales,
but it was my first taste of business.
So that was what sort of got me started.
And it was like, this is fun.
This is cool.
Like again, we had no customers.
We didn't sell anything, but it was a starting point of like, this is cool.
Cause we'd played shops and mucked around as kids, you know, how you do
(08:30):
with cash registers and all those sorts of things, but so that got me into it.
And then so Flair school is I did later on, I did shark tank.
So I appeared on shark tank as you mentioned 2015, I was pitching
my restaurants, which I was doing at that stage.
And after that, I got sort of invited to a few schools to just talk
(08:51):
to them about shark tank, which is really cool.
And I really enjoyed that because it's just chatting with kids and getting
them all excited and fired up about, you know, shark tank and pitching and business.
And I was having a chat with, I was doing a presentation to one of my kids'
schools and I was just chatting with their principal and I was saying, you
know, the financial literacy side of things is so lacking in schools.
(09:16):
And I know I went through school and had no idea about financial literacy.
We weren't taught anything.
And after chatting with more and more parents, we did this
little mini shark tank at school and we had all the kids do their
pitches and presentations.
Yeah.
Yeah.
And they loved it.
I absolutely loved it.
And they really got into it.
So we just thought there's so much excitement and excitement.
(09:40):
There's so much excitement around that.
And then what we did is we built a little school market.
So we just had a market day where all the kids could sell anything they want,
but it had to be under $5.
And all these little kids got so into it as well.
And they had so much fun and there was such a buzz around the school.
So I said to the principal, why don't we create something?
(10:01):
There's not enough of this entrepreneur side of things in schools.
Kids don't get taught this.
And so we started manufacturing humans at the end of school that have no
idea about saving and budgeting and finance and debt and all those sort of
things, and definitely no idea about entrepreneurism.
And why don't we put this together and build it?
(10:22):
So we did, we built it and we provided it to the school and we just basically
launched, we're now in a couple of schools in Western Australia, one in the UK
and a couple we're working with in other countries.
And weChristian Geni.
Obviously we put
(10:56):
as far as bring them into the world of financial understanding
so that they've got a great future
because financial stress in life
is the biggest cause of stress.
And the main cause of that is illiteracy
in financial understanding.
So hence that business was born.
Thank you so much for sharing that journey, Nathan.
(11:18):
I want to ask you in the business realm
and you love inspiring kids,
getting very early stage learning what business is
and having that mindset into them.
I just want to ask you,
as you know, like you are doing multiple businesses
right now, what are some of the biggest challenge
you have faced while scaling the business
(11:38):
and how did you overcome that?
I think in all businesses, the biggest challenge
and the most important thing
that we always have to focus on first is sales,
lead generation and sales.
Without that basic ingredient of money
coming into the business,
it's very hard to continue a business.
(12:00):
So, and I think most people just ignore that
or don't have the skillset for it.
You know, they focus too much on the product
rather than how we're going to sell that product,
what markets, what channels we're going to use,
what systems processes are we going to use
to get it out there.
So I think overcoming that,
(12:21):
initially that was one of my biggest issues
because I had all these cool business ideas
but didn't know how to get them out there.
Getting it out there is all involved in the sales process.
So learning that, learning how to overcome,
how to educate ourselves on improving our sales
was the number one thing for me as far as challenges go.
(12:42):
Thank you for sharing that.
And I know Nathan from experience
and also like from the experience of some of my friends
and family, you know, like when there is an obstacle
that entrepreneurs like very oftenly face,
they suddenly, you know, they get demotivated.
I know like business is actually,
(13:04):
the purpose of business is to make profit,
but it's a truth that not every time
the profit comes immediately.
So, you know, there are certain times
where entrepreneurs can get upset
when their business is not making money.
Can you share some advice for them
like on how to stay resilient and patient at the time?
Yeah, it's challenging.
(13:26):
And I've been in businesses which I lose,
have lost huge amounts of money and for years on end.
And at the, you have to make that decision
where you're gonna draw the line
and you know, where enough is enough
because as an entrepreneur,
we always have this mindset of I can do it,
(13:46):
I can fix it, I can build it, I can make it good.
Sometimes it's actually better to go,
actually, no, this is not working.
You've got to know when to cut that umbilical cord
and to move away and to say, all right, enough's enough.
I'm spending way, way too much time doing that.
I could potentially do something better, faster, quicker.
(14:07):
So I've had to swallow that very, very bitter pill
in the past many times.
And I think one of the key things is recognising
where your skills are.
If you can joint venture with people, that's great.
Bring other skillsets into the mix,
bring other money into the mix.
That's one solution.
But if at the end of the day, the product is not working,
(14:28):
then you have to be able to say, all right,
let's leave it there, you know, that's enough.
But on the same side, if you feel you can make it work,
it's having that resilience,
it's continuing to keep up your mindset, your mood.
And that's why I love dopamine stimulation
because it's very hard to be stressed and anxious
and depressed when you're jumping into freezing water.
(14:51):
So, you know, it's a massive mind change
which allows you to keep going
because a lot of entrepreneurs will just focus
on the dollars and the cents.
What we also have to do for long-term success,
we've got to focus on the wellness, you know,
the whole health of our physical body and our mindset
because that is what's gonna endure you
(15:13):
through those really crappy times
where things are going wrong.
So I feel if, and that's what I, again,
health mindset, dopamine,
all these things that I really focus on,
my backgrounds in health,
but I use those to keep me going through those tougher times
so that, and then if you can come out the other side,
(15:34):
that's where the magic happens.
So, you know, it could be an absolutely terrible crappy time
in your life, very, very stressful financially,
and that always causes more stress on relationships
and all sorts of things.
But if you can come out the other side,
you are gonna be so freaking strong and so resilient.
(15:55):
And if you can learn from those lessons
that you've been through and then apply them
to any future business without giving up,
then that is such a massive growth curve
that your next business will go through.
So I think don't throw the towel in,
instead understand that it's been a learning experience
(16:15):
and use it to your benefit.
Thank you so much for sharing
that wonderful words of wisdom, Nathan.
It's really important to have that mindset
to learn from things and not take it as a failure,
but to be motivated to do something better the next time,
you know, learn from the mistakes and apply that
so that we try to limit making those mistakes again,
(16:37):
or try to just understand how the realm is
and how things work so that you can produce better.
I wanted to ask you, Nathan, as entrepreneurs,
they have to stay ahead of their game.
They have to know the latest information
to keep themselves updated.
What are some of the trends shaping the future
of entrepreneurship and how can, you know,
(16:59):
a business owners stay ahead?
I guess the AI side of things
has got to be the biggest trend currently.
And I think it's fantastic.
I love using it in business.
It's very effective for helping us scale and grow.
I know initially there was quite a bit of fear around it
and there still probably rightly is still,
but as far as job security goes,
(17:22):
I always tell my team, you can be in AI
or you can be left behind,
but the way you can hate it or you can adopt it
and start using it and improve your productivity.
And that thankfully is what my team,
because we have that foundation of,
let's use every tool, trick, system, process in the book
(17:45):
to make ourselves better.
So again, whether it's health or mindset or AI,
AI is fantastic for improving productivity.
And as I say, a lot of people were,
originally concerned about jobs
and I'm sure it's cut people's jobs.
I've actually increased my work,
my workforce significantly,
(18:06):
going from a couple of people to anywhere
between 10 and 15 people.
And they're all actively engaged team members
utilizing AI in every system we can.
And I think that's embracing that and understanding it
because it's just gonna get more and more sophisticated.
You can't turn your back on development
(18:28):
because you'll become extinct pretty quickly if you do.
And the trend, like you mentioned previously,
it was kind of fear regarding AI
that AI will take people's job,
going to replace people.
But I think it's more about understanding
how AI actually would help you
(18:48):
and how you can use AI to leverage your business
and understand how to properly use it.
Because like you mentioned, if you do use AI,
that would definitely be beneficial
and helpful for your business,
reducing the amount of time
or the work that needed to be done.
So very important to learn on how to wisely use it.
(19:10):
I wanted to talk to you a bit about personal branding
because personal branding
is a very important aspect for entrepreneurs,
but also to grow a business.
So can I ask you like how important from your experience,
personal branding is in business growth
and what strategies have worked for you?
(19:31):
If you can share that with our listeners.
Yeah, to be totally honest, I haven't done it well.
So it's one aspect that I'm now realizing
is super, super important.
I've always just been involved in business,
head down, bum up, thinking,
how do we grow this business?
And not looking at it from a bigger picture.
(19:53):
And because I've been involved in,
I think I'm coming up to 17 different businesses now,
I should have done my personal branding
way better than I have done it.
And because it just would have helped so much.
When I was originally in health shops,
I had three health shops and a supplement brand
that I built and sold across Australia
to health shops and pharmacies.
Doing that, I should have been massively involved
(20:15):
in my personal brand.
It was all about shops and the way that I was doing it.
And I was doing it for the health shops and the business.
And it did incredibly well.
But that could have been so useful
to bring that personal branding into my next business,
which was property and then restaurants
and a whole bunch of other things that I've done.
(20:36):
It would have been so, so beneficial.
So now I've actually realized, woken up and said,
okay, actually, this personal branding stuff
is pretty darn important.
Hence, on your show and doing a bunch of podcasts
because as people get to know and trust you
and say, oh yeah, what he says makes a little bit of sense,
(20:57):
hopefully, then that just goes.
You know, they build trust.
People enjoy buying.
They will buy from people they like.
Hopefully they'll, you know,
we tick a few boxes as we go in along that thing.
So if we can use that personal branding
and that's what I'm really doing,
(21:17):
and I built the NathanBowles.com website
off the back of that,
because I realised how important it is now.
Yeah, and thank you, Sir Shane,
that words of wisdom,
it's about marketing,
it's about like selling yourself,
because how good you sell yourself
is actually dependent
how you display your personal branding.
(21:39):
You know, a lot of strategies actually goes into that,
a lot of tactics,
but it's just, you know,
finding the right balance
and of how to present yourself
in the best way possible
for the benefit of your business
and for the others to get to know you better,
so that they have that trust
and confidence to work with you.
(22:01):
Just wanted to ask you a bit
about marketing and PR strategies
for that some of the business owner do,
or which is very essential for businesses, you know.
So can I ask you,
what are some of the key marketing strategies
that have helped you grow your businesses
you can share with our audience?
Yeah, sure.
(22:21):
I've got actually nine strategies
that I frequently use.
Oh, that's wonderful.
So a little bit of a blueprint
and most of them, in fact,
pretty much all of them are organic.
And over the years I've done
lots of pretty marketing stunts,
guerrilla advertising,
where we've ended up in newspapers or in jail.
(22:43):
No, joking, not in jail.
Where we've ended up in just being quite visual.
We did, for example, when we were in the UK,
we were in the property industry,
buying property without any bank finance.
It was when the global financial crisis hit 2009, 2010.
And the banks decided that they would prefer
to hold onto their money than lending it out.
(23:05):
So we had to find another way of getting hold of property
because we wanted to build a property portfolio in the UK.
So we found the system and we brought it over
from Australia to the UK
and it was all about creative finance.
So we had this one particular property
that we'd acquired without any bank finance.
We wanted to sell it on.
And we wanted, it was a time where it was a bit sticky,
(23:28):
the market was pretty slow.
So we needed to get the message out there.
So my crazy sister and myself decided we would
put a big yellow placard, like an A-frame,
walk with this ugly A-frame,
handwritten sign saying, buy my flat.
We had ugly handwritten, there was spelling mistakes.
(23:50):
We really wanted to stand out.
In a different way, not in a commercial way.
Absolutely, because we feel the world is going professional,
over professional, more professional.
And that sort of marketing doesn't cut through.
It's just, you're all competing in the same sea of sameness.
(24:12):
So we figured, let's go super, super ugly.
Let's really stand out.
Let's make it as, you know, as obvious as possible.
So we did this and we went to the busiest location
we could find, which was Tower Hill,
which is that iconic tower bridge in London.
And we walked across the bridge with these signs
(24:33):
and the response was pretty interesting.
We had people just stopping in the street, taking photos.
We had the beautiful big double-decker red London buses
driving along the side of the road,
driving down the bridge.
And they'd just actually pull up
and the drivers would be hanging out the windows going,
(24:53):
what the hell are you doing?
And, you know, all the people in the bus taking photos.
Well, that particular little marketing stunt
got picked up by newspapers and went global around the world.
And we sold that property in 48 hours.
So with zero cost marketing.
So we had our phone number on the side, people rang us,
(25:15):
the phone rang off the hook.
It was absolutely phenomenal.
So they're the sort of things being, as I mentioned,
being brought up on potatoes.
You kind of look for ways of,
via necessity of making it work without money.
And so that's one of the ways that we do our marketing.
And another one that is my really favourite way
(25:36):
is through joint ventures,
which probably don't have time to go into right now,
but joint ventures are fantastic,
a zero cost way collaborating with another business person
that has a non-competing product,
but you can collectively sell more together
than you could singularly.
So yeah, that's another one of my absolute favourites,
(25:56):
which I've used to do tens of thousands of dollars
in different businesses over the years.
Really good one.
Thank you so much for sharing that way,
not conventional, but very effective marketing strategies,
which I'm sure our listeners give them motivation
to understand that marketing does not always mean
being professional like over and over,
but how different tweaks and unique ideas can,
(26:20):
you know, get you money, like being able to like sell things.
So just, you know, try out different ideas and see like
what works for everyone, you know?
I wanted to like ask you about,
I know, you know, like networking is very important
when it comes to business,
on how well your network is,
like how effectively, you know,
(26:41):
you're selling yourself to others
or having others share like ideas,
getting, you know, touches and ideas from that for yourselves.
Can I ask you, you know, like,
what are, how do you actually approach networking
and building strategic partnerships?
Yeah, I think networking can be done anywhere, anytime.
(27:02):
And when you're looking for strategic partners,
and that's sort of what I was talking about,
the joint ventures, they are a phenomenal way
of doing strategic partnerships.
But there's opportunities everywhere.
You just have to start being a little bit uncomfortable
going out of your comfort level
and just chatting to everyone.
I mean, my kids are constantly saying,
(27:23):
oh, Papa, do you know that person?
Do you know that lady?
Do you know that man?
Because I've just struck up a conversation
like I've known them for the whole of my life.
And I'll go, no, no, but they just seemed interesting.
So I thought I'd chat to them.
So you just never know where the next business opportunity
is around the corner.
I mean, your business growth, I love business growth.
And I feel the business growth could be one conversation
(27:48):
away from just absolutely skyrocketing your business
if you connect with the right person
and offer them enough value.
And I've had that happen so many times
where being there at the right place,
saying the right things, chatting to people,
finding out what they do.
I love finding out what people do.
I can't stand talking about the weather.
To me, that sort of conversation,
(28:09):
that small talk conversation is mind-numbingly boring
and doesn't help anyone.
So I'd much prefer to say,
hey, so what do you do?
Are you working?
Are you in business?
And then drill down and just learn stuff from people
because you never know who they are
and what doors they could open.
I mean, I was doing a podcast a couple of weeks ago
(28:31):
and I was introducing this concept of dopamine
connecting with the law of attraction
because I feel there's a really neat connection.
You know, everyone's heard of the secret,
you know, the movie and the book.
So what I like to do is connect dopamine
with the law of attraction.
So biochemically change our body
so that we're stimulating our dopamine
(28:53):
and then putting that into play with the law of attraction
of attracting more business opportunities to you.
And I was on this podcast
and I was talking about this stuff
and then we shot the whole podcast.
Then a week later, the guy came back to me and he said,
hey, I was just thinking about what you said.
And I was having a chat to this guy
and we're just wondering if you'd like to come in
(29:14):
in this book that we're writing with Tony Robbins
and Brian Tracy.
And I said, oh yeah, tell me more.
So I don't know, I'm sure you know of them.
They're pretty big names in the personal development.
I mean, Tony Robbins is the biggest personal development guy
on the planet.
So I said, yes, please, I'll be involved in that.
(29:35):
Yeah, so we just literally,
actually today I've just finished writing my chapter.
I've got to send it off to the publishers
and that's gonna become part of the book
that was an opportunity that came about
through just chatting to people
and seeing networking through a podcast.
So that gets released later in March, I think,
(29:55):
all going well.
That's wonderful, Nick.
Thank you so much.
And congratulations by the way on that.
Thank you.
Wonderful things happening
and it's all the power of networking
and trying to understand how you do that effectively as well.
I wanted to ask you about another aspect
that is PR for business and marketing.
Can you share from your experience with the audience,
(30:18):
what are some of the common PR mistakes business owners make
and how can someone avoid them?
I've just recently taken on a full-time PR manager
who's doing a really lovely job and getting us out there.
In fact, I think that's how we connected together.
So yeah, I think PR is a really important part
(30:39):
of the business journey.
And hopefully we're doing it right.
But the concept is that we wanna bring as much value
as possible to anyone that we're reaching out to.
So if you lead with value rather than lead with a request,
hopefully that's a quite useful thing in PR
to ensure we're doing that to avoid just,
(31:02):
we don't wanna be seen as a drain,
we wanna be seen as contributing and adding value.
So I think they're the key points there.
Thank you so much for sharing that Nathan.
We are coming in near to the end of our podcast,
but I really wanted to ask if you could give
one piece of advice to new entrepreneurs,
what would that be?
(31:23):
Learn to sell and learn to market
for lead generation and growing your business.
There is no other as important skill set that you can adopt
and spend the time investing in it.
I always advocate a minimum of three hours a day
in business growth every single day.
(31:43):
If you can do that, it equates to over 90 days per year
solid of business growth focus.
And can you just imagine what impact
that will have on your business
if you're actively generating business
for three hours every day?
So whether it be through the nine strategies
that I love to use, organic free marketing,
(32:05):
direct messaging, joint ventures, guerrilla marketing,
all these sort of things are fantastic to grow your business.
And if you can just focus on that,
don't get too carried away by the product.
As long as it's a reasonably good product,
that's all you need.
But what you do need is a heck of a lot of marketing
for getting it out there.
So spend a good chunk of your day doing that.
(32:27):
Very, very valuable advice Nathan.
Thank you so much for sharing that.
Can I just end this podcast by asking you
what's actually next for you and your business?
Yeah, cool.
Well, we've got a bunch of things on the go.
I don't think I'll take on too many new businesses,
but we do enjoy connecting with other business owners
(32:47):
and helping them.
So I'm sort of focusing on more of getting out there,
doing more public speaking, which I really enjoy.
And the book comes out hopefully end of March.
So that's got actually my nine strategies of growth
and a bit about the dopamine
and the law of attraction.
Don't go into a lot of detail
because that's another whole huge subject.
(33:09):
But if you can bring those skills into your business,
I think people will look at business totally differently
and start loving it and enjoying it.
So yeah, that's sort of on the cards
is launching the book and getting it out there
and just continuing to focus on growing
and helping other people
if they want a little bit of direction.
We love chatting about it, nerding out.
We meet once a month with a little group through my website.
(33:33):
It's free.
If you have any business growth challenges,
everyone's welcome to come and hang out and chat business.
Wonderful, Nathan.
And we're really looking forward to your book
and let our audience know when that gets out
and how they can get them.
If you want to know more about Nathan
(33:55):
and the work that he is doing, if you want to learn more
and just connect with him,
you can do that by going to our website,
activation.fm slash person slash nathan-bose.
If you have any questions, feel free to send those out.
I'll forward them to Nathan.
I hope you really got some valuable advice
and learned something new,
especially the entrepreneurs and the business owners
(34:18):
and how you can scale your business and have growth in that.
Thank you so much, Nathan, for joining this evening.
I know you have many businesses.
You're very busy, but really appreciate it.
Pleasure, thanks so much for having me, Dr. Nazif.
That's been a pleasure, mate.
So dear listeners, that was the end for today's podcast.
(34:39):
I'm hoping to get you, get connected with you again next week
with another amazing episode.
Stay active and take action until then.
Take care.
Thank you for joining us on the Active Action podcast
at activeaction.fm.
(35:00):
We hope today's episode gave you some entertainment,
fresh perspectives, and a little extra motivation
to take action in your own life.
Don't forget to subscribe so you never miss an episode.
And if you enjoyed the show,
share it with someone who might love it too.
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(35:21):
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