Is Email Marketing Still Effective? Here’s How to Do Email Marketing the Right Way with Dawn Richardson

Ever find yourself wondering, is email marketing still effective?—or are we just supposed to dance on reels forever? 

If you’re overwhelmed by the noise online and craving a marketing strategy that actually works (and feels good to do), this episode is for you.

I’m sitting down with Dawn Richardson from Flodesk to dig into email marketing for small business. Whether you’re brand new to list building or you’ve had a dusty ol' opt-in hanging out on your website for months, you’ll walk away from this episode knowing exactly how to do email marketing in a way that feels aligned with your values—and works while you sleep.

In this episode, we’re chatting about:

• Why the question “is email marketing still effective?” is missing the bigger picture—and the surprising ROI stats that might just blow your mind
• Dawn’s story of going from a wedding photographer to a six-figure business owner—thanks in large part to her list of just 200 subscribers (yep, really)
• Why email marketing vs social media isn’t even close when it comes to reach, engagement, and sustainability
• What most women entrepreneurs get wrong about how to grow an email list, and how to fix it with a few simple mindset shifts
• The step-by-step on how to do email marketing in a way that builds connection, and what to do if you’re terrified of sounding too salesy in your emails.
• Bonus: Dawn also shares how to grow an email list using her favorite underrated ways to collect email addresses (hint: it’s not just another boring PDF checklist)

Whether you're building your first form or sending your 100th newsletter, this conversation will help you rethink your strategy, reconnect with your audience, and actually enjoy showing up online again. Because email marketing for small business shouldn’t feel like a chore—it should feel like a breath of fresh air.

DM me on Instagram @katyripp and tell me this: What’s your biggest block when it comes to email marketing? 

RESOURCES MENTIONED IN THIS EPISODE:

Actually, We Can Community

Female Founders Collective

The Art of Hello

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CONNECT WITH KATY RIPP: 

Website: www.katyripp.com

Instagram: @katyripp

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Facebook: @katy.ripp

CONNECT WITH DAWN RICHARDSON:

Website: www.techsavvycreative.com