Ad Chatter

Ad Chatter

Ad Chatter from features ad news and know-how, plus interviews with prominent guests from the marketing, media, and advertising industries.


May 30, 2022 46 min

David Esrati is the owner of The Next Wave, an ad agency in Dayton, Ohio. He’s also currently the Democratic nominee for Congress in Ohio’s 10th District. Dan Goldgeier talks with David about the intersection of politics and marketing, along with:

  • How military experience relates to an advertising career
  • The commercialization of Memorial Day and other holidays
  • The message voters deserve to hear from candidates
  • How advertising profession...
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    Research and strategy are the building blocks of successful marketing and advertising efforts, and no one knows it all better than Megan Averell, Founder of The Insight Inn.

    In this 55 minute Ad Chatter, Megan and host Dan Goldgeier talk about:

  • The importance of going out and talking to consumers “in the wild”
  • How consumers’ attitudes have changed during the pandemic
  • Why one brand discovered the wrong way to “surprise and delight” cust...
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    A new generation of ad pros is getting more vocal about what they’re willing (and not willing) to work on, and how to do their work. Joe Cole is at the intersection of both of those ideas. He’s the Creative Strategist for Clean Creatives and a Creative Recruiter for We Are Rosie.

    In this 35-minute Ad Chatter episode, Dan Goldgeier talks with Joe about whether fossil fuel advertising could become as verboten as tobacco marketing has ...

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    This episode of Ad Chatter features a revealing conversation with Sean Looney of Looney Advertising in Montclair, New Jersey. Sean and his wife Debbie Looney started the agency more than 20 years ago. Today, Looney is one of the industry's fastest-growing agencies in the industry and we ask Sean what his secret is. 

    The short answer is Looney believes in a healthy work-life balance. They also believe in strategic decision-making...

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    In this episode of Ad Chatter, we hear from special guest Robb Burnham, who is VP and executive creative director at Kruskopf & Company (also known as KC Truth) in Minneapolis.

    Robb is an art director by trade and an accomplished illustrator and fine artist (known as WACSO). He attended Art Center College of Design in Pasadena and worked for Martin Williams, Fallon, and Carmichael Lynch before joining KC Truth in 2000.


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    In this new episode of Ad Chatter, co-hosts Dan Goldgeier and David Burn chat with special guest, Scott Scott Couvillon, CEO and Executive Strategy Director at Trumpet in New Orleans. 

    During this chat, Scott explains what Trumpet means by "Believable Brands" and how brands with purpose consistently outperform their rivals.

    He also discusses what it's like to run a small creatively-focused agency in New Orleans. Near the ...

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    In this new episode of Ad Chatter, co-hosts Dan Goldgeier and David Burn chat with special guest, Maggie Windsor Gross, head of strategy at Deloitte Digital

    During this chat, Maggie explains 'BrandWorth', a new tool from her team that helps CMOs make better investments in brand marketing (and explain why it matters to the CFO and CEO).

    "We believe that brand is a financial asset, not just a marketing asset," Maggie ...

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    In this episode, co-hosts Dan Goldgeier, Toby Donaldson, and David Burn chat about new work from Apple and Motel 6, plus a call to action from Rory Sutherland, another virtual Cannes, and the need for creatives to understand cryptocurrency.

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    This is a special edition of AdChatter where we introduce London-based brand strategist, Toby Donaldson to listeners, plus feature special guest, Silicon Valley entrepreneur Santi Bibiloni.  Santi founded an eCommerce agency in Argentina when he was just 22 years old. The agency grew to be one of Argentina's fastest-growing companies. 

    Today, Santi is the founder and CEO of COR, a next-generation solution for creative and profe...

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    In this fun, informative, and optimistic episode of Ad Chatter, Dan Goldgeier speaks with featured guest, Deborah Morrison, Ph.D. 

    Morrison is the Carolyn Silva Chambers Distinguished Professor of Advertising at the University of Oregon. She’s also hard at work finishing her new book, “Brave Work in the Age of Climate Change.” 

    Her book takes one of the big topics of our day. Advertising is a business that promotes consumption and re...

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    In this episode, Dan Goldgeier and David Burn chat about Georgia's voter suppression laws and how big brands based in ATL like Coca-Cola and Delta are mostly "virtual signaling" in response. 

    We also discuss three new campaigns from Key Bank, Tide, and Nissan:

  • Key Bank's customers weigh their big financial decisions by calling on their former selves. 
  • Tide makes efforts to get people to wash their clothes in cold water...
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    In this episode, Dan and David chat with John January, Co-CEO of Signal Theory with offices in Kansas City and Wichita. 

    John talks about his background growing up in western Kansas and how he arrived in the position he's in today, co-leading one of the top agencies in KCMO and the midwest.

    John also shares stories about working through the pandemic and how his teams have adapted well to the challenges.

    If you are ready to hear fr...

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    In this new episode of Ad Chatter, co-hosts Dan Goldgeier and David Burn discuss COVID's impact on Super Bowl LV. 

    Three of this season's Super Bowl ads, in particular, get a closer look:
    1) Pringles 
    2) Bud Light Seltzer Lemonade
    3) Chipotle

    Dan and David also discuss Facebook's obscene Q4 earnings. 

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    In this first Ad Chatter episode of 2021, Dan Goldgeier and David Burn discuss some weighty topics, including:
    - The TV ad onslaught during the Georgia Senate races
    - SAG-AFTRA's call for a stop to all production in LA, bringing film and TV to another halt
    - Many advertisers pull their  budgets in the wake of last week's deadly riot at the US Capitol
    - Twitter and Facebook finally do their jobs and cancel Don Trump's accoun...

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    In this episode of Ad Chatter, Dan Goldgeier talks with Gary Kroeger about his career experiences from “Saturday Night Live” to working as a Creative Director at an Iowa ad agency. Topics covered include:

  • Chicago as a comedy proving ground
  • The SNL creative process (and why Larry David struggled there)
  • The critical importance of presentation skills, in-person and virtually
  • Advertising to, and in, the “heartland” of America
  • Why great Crea...
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    In this episode of Ad Chatter, Dan Goldgeier and David Burn discuss three new ad campaigns and a bad case of virtue signaling. The topics covered, include:

    - KFC's new soap opera on Lifetime is a classic advertising move from the fried chicken people
    - Alaska Airlines "Safety Dance" flashes back to the 1980s
    - The Year in Search year-end commercial from Google
    - The North face refused to sell jackets to a Texas oil and gas ...

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    In this episode of Ad Chatter, Dan Goldgeier and David Burn discuss three new ad campaigns. The topics covered, include:

    - Two new holiday spots from Gym Source and Looney Advertising in Montclair, NJ
    - LiftMaster takes us back to *Ferris Bueller's Day Off* with the help of actor Alan Ruck (who played Cameron in the 1986 film)
    - A magnificent new two-minute film from Beats by Dre that puts the problem of racism in America into con...

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    In this episode of Ad Chatter, Dan Goldgeier and David Burn discuss several new ad campaigns. Some of the topics covered, include:

    - A shout out to our friends at
    - The difference between a Georgia Dawg and a U DUB Dawg
    - Big John Cornyn's vulgar attack ads against MJ Hegar
    - Rakuten's "Rocket Man" and the loss of original jingles
    - The Global Oreo Vault for All Human Kind (sugar highs and endless con...

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    In this episode of Ad Chatter, Dan Goldgeier and David Burn discuss The Motel 6 incident and the damage being done in Dallas. 

    Some of the points covered, include:

    - What is an Internal Creative Review?
    - Does Motel 6 have a moral high ground to stand on?
    - The problem with not knowing all the facts 
    - Why did the agency tell the client? 
    - UT considers dropping Stan's name from their school of advertising
    - The culture of passivity a...

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    Special guest David Blain, president of Saxton Horne in Sandy, Utah, discusses the lost art of account service and much more. David is a natural storyteller. Tune in to this 30-minute episode to hear David Blain the Ad Magician share:

    - What it was like to work "24-hours a day" on Intel in the 1990s
    - His thoughts on new business and selling great work
    - How his agency's automotive clients continue to sell cars during COVI...

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