Research and strategy are the building blocks of successful marketing and advertising efforts, and no one knows it all better than Megan Averell, Founder of The Insight Inn.
In this 55 minute Ad Chatter, Megan and host Dan Goldgeier talk about:
- The importance of going out and talking to consumers “in the wild”
- How consumers’ attitudes have changed during the pandemic
- Why one brand discovered the wrong way to “surprise and delight” customers
- How to make focus groups more productive
- Whether advertising in the Super Bowl is a good investment
- The easiest way to do research on a limited budget
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!