The State of Sonic Branding

In the Season 2 Finale of Ad Infinitum, host Stew Redwine and guest producer Jeanna Isham explore sonic branding's evolution, impact, and future through conversations with everyone from the inventors of audio logos we all know and love to current audio alchemists helping shape the sonic strategies of blue-chip brands around the world:

• Colleen Fahey, US Managing Director at Sixième Son
• Steve Keller, Sonic Strategy Director at SiriusXM
• Joel Beckerman, CEO of Made Music Studio
• Lisa DeStefano, former VP at The Home Depot
• Dallas Taylor, host of Twenty Thousand Hertz podcast
• Joe Sauer, consumer behavior researcher
• Chelsea Campbell, Group Creative Director at SiriusXM
• Jim Reekes, architect of Apple's startup sound
• Roger Sho Gehrmann, VP at Songtradr
• Walter Werzowa, creator of Intel's iconic five-note sequence

This episode reveals how sonic branding can transform brand recognition and ROI. From Intel's game-changing mnemonic to Mastercard's innovative sonic ecosystem, listeners will discover why sound isn't just another asset – it's a strategic imperative that's reshaping how brands connect with consumers across every touchpoint.

For Chief Audio Officers, the numbers make the case: while only 16% of advertising is correctly attributed, sonic branding delivers 700% better branded attention and drives response rates up by 30%. With one Fortune 100 company declaring it "the most leveraged item on their balance sheet," this deep dive into sonic branding isn't just informative – it's essential intelligence for staying competitive in an increasingly audio-first world - and... it's fun.

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Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.