In a world of many separate tools, Kajabi decided to take a decidedly holistic approach to their marketing stack and people seem to agree with the approach.
After launching as a membership management only platform, Kajabi pivoted away from a splintered approach and started offering everything: membership, websites/landing pages, email functionality and more.
They no longer put resources towards a vibrant ecosystem, and this newfound internal focus has allowed them to scale Kajabi to $2m monthly recurring revenue and beyond.
Follow 'JCron' on Twitter: https://twitter.com/thejcron
Check out what Kajabi has to offer here: https://kajabi.com
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