ADHD-ish

ADHD-ish

ADHD-ish is THE podcast for business owners who are driven and distracted, whether you have an “official” ADHD diagnosis or not. If you identify as an entrepreneur, small business owner, creative, independent professional, or freelancer, and you color outside the lines and think outside the box, this podcast is for you. People with ADHD traits are far more likely to start a business because we love novelty and autonomy. But running a business can be lonely and exhausting. Having so many brilliant ideas means dozens of projects you’ve started and offers you’ve brainstormed, but few you’ve actually launched. Choosing what to say "yes" to and what to "catch and release" is even harder. This is exactly why I created ADHD-ish. Each episode offers practical strategies, personal stories, and expert insights to help you harness your active mind and turn potential distractions into business success. From productivity tools to mindset shifts, you’ll learn how to do business your way by embracing your neurodivergent edge and turning your passion and purpose into profit. If we haven't met, I'm your host, Diann Wingert, a psychotherapist-turned-business coach and serial business owner, who struggled for years with cookie-cutter advice meant for “normies” and superficial ADHD hacks that didn’t go the distance. In ADHD-ish, I’m sharing the best of what I’ve learned from running my businesses and working with coaching clients who are like-minded and like-brained. Note: ADHD-ish does have an explicit rating, not because of an abundance of “F-bombs” but because I embrace creative self-expression for my guests and myself. So, grab those headphones if you have littles around, and don’t forget to hit Follow/Subscribe so you don’t miss a single episode.

Episodes

July 22, 2025 32 mins

In this episode, I sit down with Mikey Schumacher, the 29-year-old creative entrepreneur behind “but cute”—a start-up brand of plush toys designed to celebrate mental health and celebrate our imperfections.

In this episode, Mikey & I discuss his entrepreneurial journey, the healing power of community, and how comfort objects can open up much-needed conversations around anxiety, ADHD, and more.

I came across Mikey & but cute ...

Mark as Played

If you’re a solopreneur, consultant, creative, or independent professional, you know there’s more to running a business than hustling between deadlines and client meetings. The real challenge? Moving reliably and efficiently between your various roles, priorities, and ideas, especially if you relate to the “ADHD-ish” brain. 

In this final episode of the three-part Momentum Series, the focus is on the overlooked but critical ski...

Mark as Played

Welcome back to ADHD-ish! I’m your host, Diann Wingert, and today we’re diving into the “Stopping Smart” episode—a must-listen for any ADHD entrepreneur who’s ever struggled with getting projects across the finish line. 

If you’ve ever found yourself in the dreaded “improvement vortex”—tweaking, reworking, and researching just a little bit more instead of actually finishing, publishing or launching—this episode is for you.

We’ll...

Mark as Played

Welcome to ADHD-ish, the podcast for ambitious entrepreneurs whose brains work a little differently.

I’m your host, Diann Wingert, and today we’re kicking off “The Momentum Series,” a deep-dive into what I like to call the “unholy trinity” of ADHD business struggles: starting, stopping, and switching gears.

Ever find yourself stuck in a never-ending planning phase, or maybe leaping headfirst into a project before you’re actually rea...

Mark as Played

Welcome back to ADHD-ish! In today's episode, I sit down with my friend, author, writer, and ADHD coach, Dave Greenwood, for another honest, thought-provoking conversation—this time exploring the powerful lessons of The Courage to Be Disliked, a book rooted in the teachings of 19th-century psychotherapist Alfred Adler. While not specifically an ADHD book, Dave shares how this book packs a punch of wisdom, challenging beliefs around...

  • Mark as Played

    Do you ever feel like you’re walking around with your emotional skin turned inside out whenever you spot unfairness? This week’s podcast episode is for you! 

    I’m Diann Wingert, your neurodivergent navigator, and in this episode, we are unpacking the lesser-known ADHD traits of justice sensitivity—what it really is, why it matters, and how it could become your business’s hidden strength instead of a recipe for burnout. 

    Her...

    Mark as Played

    If you’re a multipassionate ADHD-ish creative who tends to be much better at starting a project than finishing it, wonders if it’s really possible to stand out in a crowded market, and struggles to figure out how to make a living from art and make a difference in the world,  this Client Success Story episode will resonate with you, big time. 

    My guest today is one of my favorite people, Jess Malli Mercier, the creative gen...

    Mark as Played

    If you’ve ever invested time or money into a “sure thing” that fizzled, or found yourself insisting, “this time I’ll stick to my schedule!” (despite plenty of evidence to the contrary), you’re not alone.

    We are talking about cognitive biases, those sneaky mental shortcuts that shape our decisions, our stories, and, often, our downfalls.

    Cognitive biases aren’t unique to ADHD brains; they’re a universal human feature. They are one of...

    Mark as Played
    May 27, 2025 42 mins

    Learning to align our drive and ambition with our genuine capacity tends to be one of those lessons that ADHD entrepreneurs learn the hard way - through cycles of shame, regret, and burnout.  

    But what if there is a better way, like listening to this conversation between two seasoned ADHD coaches? Meredith and I have both struggled with our own untamed ambition and learned that not all ideas need to be pursued, and how to ...

    Mark as Played

    I decided to do something special for this episode, because this week is our 5th podcast anniversary (and it's also Mental Health Awareness Month.)

    One of the most challenging things about being neurodivergent is learning to accept ourselves in a world where being different often marks you as an outsider. 

    Using my obsession with Wicked and exploring four of Stephen Schwartz’s iconic songs  —from the hopeful longing of "...

    Mark as Played

    Ever wondered why the idea of working for someone else just never quite fit, or why chaos seems to call your name (and you answer with gusto)? If you’re an entrepreneur who’s found yourself drawn to the thrill of building your own path—and maybe even stumbled more than a few times along the way—you are going to love this week’s guest interview. 

    I recently sat down with Dr. Michael A. Freeman, an acclaimed psychiatrist, profess...

    Mark as Played

    Our edge as entrepreneurs comes from spotting trends and launching fresh ideas. The problem? Most of us have a graveyard of half-baked projects, forgotten launches, half-written newsletters, and more orphaned tech tools than we care to admit.  Let’s face it: innovation is our ADHD advantage, but execution moves the needle. 

    Shiny Object Syndrome is not a quirky personality trait; our ADHD brains are hardwired for novelty, ...

    Mark as Played

    If your head is spinning with marketing messages from high-profile coaches insisting you need a team, a course, a 6 or 7 figure business, when what you really want is flexibility and the freedom to do something you love on your own terms, this episode is your permission slip to have a simple, sustainable solo business.

    My returning guest, Maggie Patterson, joins me to chat about the significance of intentionally staying small as a ...

    Mark as Played

    How often do you find yourself agreeing to something and later regretting it? Yeah, me too.  In fact, the majority of adults with ADHD identify as people pleasers, but there’s more to this knee-jerk reflex than meets the eye. 

    This solo episode is packed with actionable tips for unlearning the Default Yes, starting with identifying the role of our unique neurological wiring in this dynamic. 

    With insights into the "rec...

    Mark as Played

    Trying to figure out what you need to do to make your small business more ADHD-friendly? 

    In today’s episode, I sit down with ambitious outlier, Evan Sargent to discuss how she built a business that allows her to thrive, stand out from the competition and honor her ADHD attributes and gifts.  

    With a background in graphic design and advertising, Evan transitioned from a fast-paced agency environment to the entrepreneu...

    Mark as Played

    It’s tax time here in the US, and those of us with ADHD traits are paying extra! Have you heard of the ADHD tax?  I’m referring to those invisible costs that affect entrepreneurs and solopreneurs with ADHD, draining not only finances but also well-being and relationships. 

    From late fees and impulse buys to missed deadlines and opportunities, these ADHD-related financial and time-related costs pile up. But it's not just ab...

    Mark as Played

    Sometimes, we don’t have the option of masking, hiding, and attempting to fit in. 

    As a female of color from an unstable family, today’s guest Mina Raver dropped out of high school after being identified as gifted and diagnosed with ADHD, Autism, and Oppositional Defiant Disorder.  

    This set her on a non-conventional path that has dramatically accelerated her growth.

    Mina has been developing solutions for neurodiverge...

    Mark as Played
    March 25, 2025 37 mins

    If you are a neurodivergent business owner, one of the biggest challenges can be leading a team, especially if you lead an all-female team in a female-dominated industry like occupational therapy.  

    Today’s Client Success Story features Kirsten Beukes, who is the owner of an OT group practice in South Africa. Through our work together, Kirsten came to understand how her ADHD affects her business and her team, what her busi...

    Mark as Played

    So many small business owners obsess about how their ADHD struggles make things more challenging, but there is a bigger picture at play.  When you identify your ADHD strengths and use them as your competitive advantage, now you are cooking with gas.  

    My friend, Iris Goldfeder is a marketing strategist and owner of Gas Stove Creative.  She joins us today to talk about how she leans into her ADHD strengths of empa...

    Mark as Played

    In today's fast-paced world, email management is a critical skill, but for those with ADHD,  constantly checking email can become an addictive habit and the source of our greatest distraction.

    Email acts as a digital slot machine for those with ADHD, creating a dopamine-driven cycle of constant checking in search of novelty and stimulation. 

    This behavior is about immediate gratification and coping with executive function ...

    Mark as Played

    Popular Podcasts

      If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

      24/7 News: The Latest

      The latest news in 4 minutes updated every hour, every day.

      Dateline NBC

      Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

      The Breakfast Club

      The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

      On Purpose with Jay Shetty

      I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

    Advertise With Us
    Music, radio and podcasts, all free. Listen online or download the iHeart App.

    Connect

    © 2025 iHeartMedia, Inc.