September 27, 2022 • 23 mins
Velho conhecido dos consumidores, o programa de fidelidade vem se renovando para atrair ainda mais clientes. O que antes era mais comum no universo de cartões de crédito e companhias aéreas, hoje virou uma ferramenta relevante para fidelização com poder de recorrência. Uma tática indispensável para todas as formas de negócio, especialmente no universo digital.De Shopping virtual a cashback de milhas, a Smiles vem inovando e sendo pioneira em novos projetos para que seu programa de fidelidade ...
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