Are blind spots in your marketing strategy costing you time, money, and opportunity? Find out how to spot them before they derail your business.
In this engaging episode of "No Prep Needed," Adrienne Barker speaks with Brady Dahmer, a marketing and branding expert with over 30 years of experience. Brady discusses his book "Blindspots," which addresses the critical gap between theoretical marketing knowledge and practical application.
Drawing from decades of helping entrepreneurs and small businesses, Brady reveals common pitfalls in the marketing process and provides actionable strategies to protect your marketing investments. This conversation is packed with valuable insights for any business owner looking to maximize their marketing ROI and avoid costly mistakes when working with contractors.
Key Takeaways
→ A blind spot isn't what you don't know—it's what everybody else thinks you know. This communication gap is where most marketing projects fail.
→ Great marketing starts before you hire contractors by conducting proper market research about your audience, competitors, and goals.
→ Play the long game with your marketing strategy rather than spending all your budget at once, allowing for adjustments based on measurable results.
→ Understand the difference between tactics (individual actions like social posts) and strategy (how everything connects to build your brand and community).
→ Always protect yourself with clear contracts that outline expectations, deliverables, timelines, and responsibilities for all parties involved.
Quotes from Brady
"A blind spot isn't what you don't know, it's what everybody else thinks that you know. When people assume that you know something or have something taken care of, that's really where those blind spots come up."
"Time is not refundable. So as much as you put into a project, you can never get your time back. It's not just your time but also when you are an entrepreneur or startup business, you've got all these expenses sitting there waiting for your business to grow."
How to Reach Brady
Website: Handbook available on Amazon (search for "Blindspots")
LinkedIn: (26) Brady Dahmer | LinkedIn
Brady offers mentoring and consultation for entrepreneurs facing marketing challenges—reach out to him on LinkedIn with your specific situation for personalized guidance.
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