This 5-Step Ads Framework Will Fix Your ROAS (Based on $150M in Spend)

Most ad accounts don’t stall out of nowhere (unless you literally only launched a set-and-forget way back in 2020). You need to know where to look and how to fix an underperforming account before it really causes a problem. Lucky for you, The AdClass 5-Step Diagnostic Playbook is here to save the day!

Caleb, Dakota, and Matthew show how they audit and diagnose ad accounts to spot the true constraint fast: offer, funnel math, creative congruence, and signs of fatigue, audience strategy, and working out the finer points of data around attribution and optimization. They also cover hyper-specific use-cases around retargeting, broad targeting + CAPI signals, and a quick study of how flipping an optimization event revived a struggling webinar funnel.

This is a value smorgasbord. Whether you see storm clouds on the horizon or you just want to be prepared for when the waves come along, you’ll have a map ready to help you and your ads navigate through the high tides of paid media!

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