AdTechGod Pod

AdTechGod Pod

A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.

Episodes

Ep. 101 The Reach Effect: Inside the Business of Smarter TV

October 7, 2025 • 35 mins
In this episode of the AdTechGod Pod, host AdTechGod speaks with Dan Callahan and Alexander Groysman from Spectrum Reach about the evolving landscape of television advertising. They discuss their backgrounds, the collaboration between product and revenue teams, the impact of technology and AI on the industry, and the importance of networking. The conversation highlights the balance between traditional and streaming TV, the sign...
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Ep. 100 The Future of Ad Tech & Agencies: AI, Giving Back, Walled Gardens & People-First Innovation

October 2, 2025 • 76 mins
In our milestone 100th episode of the AdTechGod Podcast, we’re diving into three big themes: the future of ad tech, the power of giving back, and where agencies are headed next. Segment 1  kicks off with industry legends Ari Paparo and Terence Kawaja. They break down how AI, automation, and consolidation are reshaping digital advertising—and what the booming creator economy means for authenticity and growth. Segment 2 takes a dif...
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Ep. 99 The CIO Perspective: Kelly Metz from Spark Foundry on AI, CTV, and Simplicity in Media

September 30, 2025 • 31 mins
In this episode of the AdTechGod pod, host AdTechGod speaks with Kelly Metz, Chief Investment Officer at Spark Foundry. They discuss Kelly's career journey through the advertising and media landscape, the importance of relationships in the industry, and the diverse clientele at Spark Foundry. Kelly shares insights on the evolving role of a CIO, the impact of AI on client expectations, and the shift towards connected TV in media ...
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Unlocking the Overlooked 40% with John Piccone from Adform

September 29, 2025 • 13 mins
In this episode of the AdTechGod Pod, host AdTechGod interviews John Piccone, the Regional President of Adform Americas. They discuss John's extensive background in the ad tech industry, the importance of addressing the overlooked 40% of audiences, and how Adform's independence and transparency set it apart in a competitive market. John shares insights on the evolving landscape of digital advertising, the significance of data-drive...
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Ep. 98 From Standards to Streaming: Hillary Slattery on Programmatic, Curation & AI

September 23, 2025 • 34 mins
In this episode of the Ad Tech Godpod, host AdTechGod speaks with Hillary Slattery, Senior Director of Product Management at IAB Tech Lab. They discuss Hillary's career journey, the differences between IAB and IAB Tech Lab, the rise of programmatic advertising in CTV, challenges in transparency and data sharing, innovations in live event advertising, the role of curation, and the impact of AI on the advertising industry. Hillary...
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Ep.97 Agents, Not People: How AI is Rewriting Ad Operations with Joe Hirsch

September 16, 2025 • 36 mins
Joe Hirsch the CEO of Swivel and former CEO of SpringServe, shares his journey through the ad tech industry, discussing his experiences with affiliate marketing, ad serving, and the evolution of ad operations. He emphasizes the importance of operational efficiency and the role of AI in optimizing ad campaigns, while also addressing the future of AdOps and the integration of technology in the advertising space. Takeaways Joe H...
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Ep. 96 Inside United Airlines’ Journey with Mike Petrella from Kinective Media

September 9, 2025 • 34 mins
In this conversation, Mike Petrella, Managing Director of Strategic Partnerships at Kinective Media by United Airlines, discusses his journey in the advertising and media industry, the establishment of Kinective Media, and its role in transforming traveler commerce. He highlights the importance of partnerships, customer choice, and the use of data and AI to enhance the travel experience. The discussion also covers the unique aspect...
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Ep. 95 Podcasting’s Next Wave: Growth, Metrics, and Monetization with Sharon Taylor

September 2, 2025 • 35 mins
In this episode of the Ad TechGod Pod, host AdTechGod speaks with Sharon Taylor, Chief Revenue Officer at Triton Digital, about podcasting and audio advertising. They discuss Sharon's journey into the audio space, the growth and trends of podcasting in different regions, and the role of Triton in monetizing podcasts. The conversation also touches on the challenges of attribution and measurement in audio advertising, the importanc...
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Ep. 94 First-Party Data, Retail Media, and Resilience with Elizabeth Donovan

August 26, 2025 • 33 mins
In this episode of the AdTechGod pod, Elizabeth Donovan, SVP Global Head of Commerce and Retail Media Networks at Kinesso/Acxiom/IPG , shares her journey into the retail media space, discussing her experiences at Marriott Media Networks and AccuWeather. She emphasizes the importance of first-party data, the transformation in retail media, and the challenges she faced as a woman in a predominantly male industry. Elizabeth also hig...
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Ep. 93 The Future of Audio is Now with Ari Stein from SiriusXM

August 19, 2025 • 28 mins
In this conversation, Ari Stein, Senior Director of Programmatic Sales at SiriusXM Media, shares insights into the evolution of audio streaming, the growth of podcasting, and the changing landscape of audio advertising. He discusses his journey in the audio industry, the importance of company culture, and the future of audio in relation to AI. Ari emphasizes the growing demand for audio content and the unique opportunities it pre...
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The Refresh News: August 18 Walmart–Trade Desk Shift, Google’s AI Ad Fraud Push, and Upfronts 2025 Numbers

August 18, 2025 • 10 mins
This week’s episode of The Refresh dives into Walmart’s evolving partnership with The Trade Desk, signaling potential changes in retail media alliances. We explore Google’s use of large language models to combat ad fraud, achieving significant reductions in invalid traffic. Finally, we break down Variety’s latest upfronts report, showing a continued decline in primetime TV ad commitments and notable growth in streaming investment. ...
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Ep. 92 Publishing, AI, and the Business of Lifestyle Media with Rachael Savage

August 12, 2025 • 29 mins
In this episode, Rachael Savage, Senior Vice President of Ad Revenue Operations at Hearst Magazines, shares her extensive background in the publishing industry, discussing her journey from early experiences in computer camp to her current role overseeing revenue operations for various media brands. She highlights the transition from traditional news publishing to lifestyle content, the challenges and opportunities in revenue ope...
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The Refresh News: August 11 - ESPN Goes All-In: Disney's NFL Bet, Instagram Imitates, and Meta's Engagement Obsession

August 11, 2025 • 9 mins
In this week’s episode of The Refresh, Kait breaks down one of the biggest sports media deals in years: Disney’s ESPN has struck a landmark agreement with the NFL to take full control of the NFL Network, expand access to RedZone, and launch its long-awaited direct-to-consumer app. The episode also unpacks Instagram’s latest copycat features, Meta’s shifting engagement strategy, and a series of high-impact headlines from across the ...
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Ep. 91 Protect the Publisher: Walt Dublin on Monetization, AI & Mission-Driven Media

August 5, 2025 • 25 mins
In this episode of the AdTechGod Pod, host AdTechGod interviews Walt Dublin, Vice President of Enterprise Publisher Development at Raptive. Walt shares his journey into the ad tech industry, discussing the evolution of publisher partnerships, the impact of AI on content monetization, and the importance of diversity in the tech space. He emphasizes the need to protect publishers and their content while also highlighting innovative...
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The Refresh News: August 4 - Measurement Missteps, Streaming Shakeups, and Meta’s Ad Machine Keeps Roaring

August 4, 2025 • 7 mins
In this week’s episode of The Refresh from Marketecture, host Kait unpacks three major developments across measurement, streaming, and advertising. Nielsen is facing renewed industry skepticism as data irregularities emerge in its TV measurement tools. Meanwhile, the future of cable TV may hinge on how live sports migrate to streaming, with ESPN’s direct-to-consumer plans threatening traditional models. Lastly, Meta delivers a stro...
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Ep. 90 Retail Rules Everything Around Me: Edina Kalamperovic from Epsilon Talks Shop

July 29, 2025 • 26 mins
In this episode of the AdTechGod pod, Edina Kalamperovic, SVP of Retail Growth at Epsilon, shares her unique journey from agency to ad tech, emphasizing the importance of understanding client relationships and the evolving landscape of digital advertising. She discusses the significance of data utilization, personalization, and the future of retail media, while also highlighting her personal brand loyalty to Anthropology and the im...
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The Refresh News: July 28 - Google’s AI Push, Newsweek’s Bold Pivot, and Paramount’s Merger Drama

July 28, 2025 • 8 mins
In this episode of The Refresh, host Kait unpacks some of the most significant shifts in media, search, and publishing. Alphabet reported record-breaking Q2 earnings driven by cloud and search, despite concerns about AI competition. Newsweek is proactively adjusting its business model to combat AI-related traffic threats, and the Paramount–Skydance merger finally got the FCC’s green light, complete with political controversy and a ...
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Ep.89 CTV, Startups, and the New Marketing Funnel with Austin Scott

July 22, 2025 • 30 mins
AdTechGod speaks with Austin Scott, the CCO and founder of Bedrock Platform. They discuss Austin's extensive career in ad tech, her transition from corporate roles to entrepreneurship, and the challenges and opportunities within the ad tech ecosystem. The conversation also delves into the evolution of connected TV (CTV) and programmatic advertising, as well as the need for a redefined marketing funnel in today's digital landscape. ...
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The Refresh News: July 21 - Trade Desk Makes History, NBCU Scores Big on Sports, and Delta Bets on AI Pricing

July 21, 2025 • 7 mins
This week’s episode of The Refresh skips the usual industry drama to spotlight three major developments in advertising and media. Host Kait walks through The Trade Desk’s milestone entry into the S&P 500, NBCUniversal’s record-setting upfront performance, and Delta’s bold use of AI for personalized airfare pricing. From validating independent ad tech to the future of programmatic sports buys and the controversy surrounding dynamic ...
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Ep. 88 From Data Lakes to Rosé at Cannes: PepsiCo's Zach Lain on Clean Signals and Creative Sparks

July 15, 2025 • 26 mins
In this episode of the AdTech God Pod, Zach Lain, Director of Global Data Partnerships at PepsiCo, dives into the evolving intersection of data, creativity, and marketing outcomes. He shares his unique path from Chinese language and law studies to running global data strategy at one of the world’s biggest brands. Zach discusses the importance of clean signal infrastructure, the cultural shift away from vanity metrics, and how clean...
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