Which myths persist about sustainable consumption, where do they come from, and how can they be dispelled? These questions are explored in this latest podcast episode with researchers in the Mistra-funded project Sustainable Consumption – from Niche to Mainstream: Oksana Mont, Matthias Lehner, Josefine Henman, Jessika Richter, Marianne Ekdahl, and Mikael Klintman. Together with the host, Philipp Montenegro, they discuss a selection of myths drawn from the forthcoming book Dispelled: Myths about Sustainable Consumption (to be published in early 2026). The book, as well as a Massive Open Online Course (MOOC), addresses 12 myths about sustainable consumption, why they matter, and how to dispel them [Enroll here for free.] In addition, we also mention two books by Mikael Klintman: Framing (2025): The Social Art of Influence and Knowledge Resistance (2019): How We Avoid Insight from Others.
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