S2 E5 The Product Launch Playbook: Amazon PPC Tips with Elizabeth Greene

In this episode, host Joie Roberts interviews Elizabeth Greene, co-founder of Junglr, about her journey in Amazon PPC advertising. Elizabeth shares her passion for ads, the challenges brands face in the evolving landscape of Amazon selling, and innovative strategies for product launches. The conversation delves into the importance of data-driven decision-making, scaling brands effectively, and the significance of human connection in a technology-driven world.

Takeaways

Elizabeth Green's journey into Amazon PPC began with a desire for flexibility and a passion for advertising.

Data-driven decision-making is crucial for effective advertising strategies.

Goal setting in advertising involves understanding past successes and refining strategies based on data.

The Amazon advertising landscape is becoming increasingly complex, requiring more sophisticated approaches.

Product launch strategies have evolved, focusing on targeted and aggressive bidding.

Conversion rates and order velocity are key metrics for successful advertising campaigns.

Keyword retargeting can be a powerful tool, but requires careful management to avoid high costs.

Optimizing for profitability is essential in advertising, especially with sponsor display ads.

Human connection remains vital in a technology-driven world, enhancing business relationships.

Elizabeth emphasizes the importance of listening to clients and team members to drive growth. 

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Connect with Elizabeth Greene: https://www.linkedin.com/in/elizabeth-greene-junglr

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