S3 E5 Culture, Content, and Conversions: The Secret to Global Selling with Maik Busch

In this episode of the Adventure Podcast, Joie Roberts interviews Maik Busch from REVOIC, exploring the evolution of marketplace strategies in e-commerce. They discuss the transition from daily deals to a more holistic approach in brand building, the complexities of cross-border selling in Europe, and the vital role brokers play in navigating legal and logistical challenges. The conversation also touches on cultural differences in consumer behavior and the importance of building trust through storytelling and customer experience.

Takeaways
The daily deal era has shifted to a more holistic strategy.
Brands must focus on building their identity on marketplace platforms.
Data-driven decisions are crucial for conversion rates.
Customer reviews are essential for building trust.
Regulatory complexities in Europe are increasing.
Brokers can simplify the entry into European markets.
Cultural differences impact e-commerce strategies significantly.
Product content must be tailored for each country.
Logistics and VAT regulations are critical for success in Europe.
Trust is built through storytelling and customer experiences.

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