Adventure Travel with Brian Schon - True Colombia Travel and Cannúa

Brian Schon

Co-Founder and President

True Colombia Travel and Cannúa

With ten years of experience leading travelers around Colombia, Brian is an expert in Colombian tourism and hospitality. He is focused on True Colombia Travel’s commercial and administrative departments, and is also one of a small number of internationally certified rummeliers (rum sommeliers) in Colombia. Brian grew up in the United States and earned an MBA and an MPP from Brandeis University.

summary
In this episode of the Big World Made Small podcast, host Jason Elkins speaks with Brian Schon, co-founder and president of True Colombia Travel and Cannua. They discuss the beauty and diversity of Colombia, the importance of authentic travel experiences, and the challenges and opportunities in the Colombian tourism industry. Brian shares insights on the role of destination management companies (DMCs), the significance of building trust with travel agents, and the mission of promoting sustainable tourism in Colombia. The conversation highlights the cultural richness of Colombia and the need for travelers to embrace the local experience while navigating the complexities of the travel industry.

takeaways

• Colombia is a biodiverse country with unique travel experiences.
• True Colombia Travel focuses on authentic and custom travel itineraries.
• Building trust with travel agents is crucial for success in the travel industry.
• Sustainable tourism can be luxurious and responsible at the same time.
• Cannua is Colombia's first high-end sustainable ecolodge.
• Travelers should be open to cultural differences and expectations.
• The Colombian countryside is integral to understanding the culture.
• Cooperation among travel operators can enhance the tourism experience.
• Travelers should explore beyond major cities to truly experience Colombia.
• The perception of Colombia has changed significantly over the years.

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