Kim Bennett
Founder/CEO
AtlasGuru
Kim Bennett is a passionate leader with a mission to revolutionize travel planning through building an AI itinerary to Advisor. She launched AtlasGuru to empower travelers with honest information, sourced from a global community and uses OpenAI’s ChatGPT technology to personalize trip planning using human-curated itineraries from the platform.
Before AtlasGuru, Kim had over 15 years of experience in senior marketing roles for renowned companies like Condé Nast, Martha Stewart, Amazon, and Nordstrom.
summary
In this episode of the Big World Made Small podcast, host Jason Elkins interviews Kim Bennett, founder and CEO of AtlasGuru, a modern travel company that leverages travelers' stories to create AI-generated itineraries. Kim shares her journey from a corporate marketing background to launching AtlasGuru, discussing the challenges faced during the COVID pandemic and the integration of AI in travel planning. The conversation explores the motivations behind sharing travel experiences, the importance of partnerships with travel advisors, and the evolving role of technology in personalizing travel. Kim emphasizes the significance of storytelling in travel and the need for a human touch in the digital age.
takeaways
- AtlasGuru combines travelers' stories with AI to create itineraries.
- Kim's love for travel began with a desire to explore beyond her hometown.
- Launching a travel business during COVID presented unique challenges.
- AI enhances the travel planning experience by providing personalized itineraries.
- Travelers are motivated to share their experiences for storytelling and connection.
- Partnerships with travel advisors enhance the AtlasGuru experience.
- Understanding traveler demographics helps tailor services effectively.
- AI can assist in personalizing travel while maintaining a human element.
- Balancing personal relationships with a passion for travel can be challenging.
- The future of travel planning will increasingly rely on technology and storytelling.
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