How Sports Rights Holders Can Generate More Revenue With a New, Intelligent Marketplace with Liz Eastham

There’s been a big explosion in the production and consumption of short-form sports video content. As a result, federations and buyers have experienced similar challenges when it comes to purchasing and licensing this type of content from each other. In this episode of Adventures in AI, we are joined by Liz Eastham to discuss SPORT X, a new AI-driven digital, short-form video marketplace that enables organizations to sell their content directly to buyers in a single, highly secure, global environment. As the managing director of SPORT X, Liz sheds light on the involvement of the federations and rights holders in the development of SPORT X, how it works, and some of the big names who are already using it. To find out more about the uses and benefits of this unique intelligent marketplace, tune in today!

Key Points From This Episode:

• An introduction to Liz Eastham and the newly launched marketplace of SPORT X.
• The need that inspired the development of SPORT X. 
• The names of federations and rights holders that have already adopted this marketplace. 
• Insight into the involvement of the federations themselves in Veritone’s development of it.
• The global nature of the marketplace. 
• How SPORT X is able to enable the growth and the scale to support federations in this way.  
• How these federations and rights holders will practically be using and benefiting from this marketplace. 
• The uniqueness of SPORT X and its value in speeding up the process significantly for buyers. 
• The ultimate goal of SPORT X, to create success for federations. 
• What the intelligent nature of the marketplace means for content providers.
• How to find out more. 

Links Mentioned in Today’s Episode:

Liz Eastham 

SPORT X

Veritone

Adventures in AI Podcast

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