Put your helmet on and meet us on the field in The Bay, as we talk with Allie Dicken, Director of Brand & Influencer Marketing for the San Francisco 49ers. Allie tells us all about her role with the team, as well as involvement with their stadium shows at Levi’s Stadium. We dive into influencer marketing, including strategies, tracking methods, what stats and skills to look for, and the best approach to handling them. As an early adopter of influencer strategies, the 49ers are helping to lead the way within the NFL, often speaking on league meetings and spearheading new projects. We discuss branding for the team and their “Faithful to The Bay” campaign. Allie explains how she helps guide merchandising decisions, uniform designs, and the team’s expansion into the international market in Mexico and the UK. Although working in the NFL now, we hear about her start in the industry from an internship at the Rose Quarter in Portland and how it led to a dream job with the Phoenix Suns – including what the biggest differences are between marketing NBA and NFL teams. Put on your George Kittle jersey and enjoy this fun, extremely informative episode, which is chock full of sports fandom, take-away tips and career advice, and a unique look inside NFL team marketing.
Allie Dicken: Twitter | LinkedIn
San Francisco 49ers: Facebook | Twitter | Instagram
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ADVENTURES IN VENUELAND
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Meet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing
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