We’re headed to Rock Town for this episode as we chat with Cai Lane, Marketing Specialist for Little Rock Convention & Visitors Bureau. LRCVB, which is a destination marketing organization, also manages venues in the Central Arkansas Region, including Robinson Center, Statehouse Convention Center, First Security Amphitheater, and River Market Pavilions. Cai tells us about the city and about each of the venues their CVB manages. We learn about the culture and scene of Little Rock, which Travel + Leisure declared the most underrated city in the south. We dive into a day in the life with him, learning about his role with the venues, digging into buyer personas, and how he works with promoters to set realistic and stretch goals before making a comprehensive plan. From making Little Rock shine and promoting venues to his side businesses in real estate and recording music – you're bound to enjoy this episode, which is filled with infectious joy, fascinating information, and great BBQ recommendations.
Cai Lane: Instagram | LinkedIn
Little Rock Convention & Visitor's Bureau: Facebook | Instagram | LinkedIn
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ADVENTURES IN VENUELAND
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Meet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing
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