We’re headed to “The District” for this episode to talk with Chanelle Grimm, Marketing Director for Monumental Sports & Entertainment (Capital One Arena, Eagle Bank Arena, and District E) in Washington D.C. We begin by talking about this year’s EVMC and some of the takeaways from sessions at the conference in Atlanta before diving into an overview of Capital One Arena and Eagle Bank Arena. We talk about the venue’s place in the market and the makeup of their marketing team. Chanelle tells us about their strategy around developing a voice for each venue, and fun unique concepts for approaching audio content for posts without risking copyright challenges. We talk about some of their artist gifts they have done as well as their series of fan activation photo booths where they recreate artist album covers or tour art. Learn how they justify budgets for activations and gifting by leveraging social to show digital ROI and proving earned media value off their investments. This episode is full of interesting discussions on managing small teams, pursuing exciting new jobs, maintaining excitement around the industry and so much more. Listen now and enjoy this look inside these venues located in our nation’s capital.
Chanelle Grimm: LinkedIn | Email
Monumental Sports & Entertainment: Facebook | Instagram | X/Twitter
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ADVENTURES IN VENUELAND
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Meet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing
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