All Episodes

September 8, 2021 41 mins

Grab your guitar and join us in music city as we talk with Lori Shapiro, Director of Digital Marketing at Outback Presents, based in Nashville, Tennessee. Hear Lori talk about what the last year and a half has been like on the promoter side and how they adapted and prepared for the return of events. She discusses starting on the venue side, her journey from Penn State to her current role, her advice for people starting off in the industry, and what a good promoter/venue relationship looks like. Lori talks about the impact the pandemic has had on Nashville, and the cathartic return of live events, which define the city.

Lori Shapiro: Instagram | LinkedIn

Outback Presents: Facebook | Twitter | Instagram

––––––

ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Mark as Played

Advertise With Us

Popular Podcasts

United States of Kennedy
Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.