AEC Marketeer

AEC Marketeer

This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer.

Episodes

September 28, 2022 43 min

In this episode, Steve lays out the framework for successful business development and how to position you and your firm as a consultant rather than a vendor.

Steve Gavatorta, owner of the Steve Gavatorta Group, specializes in empowering individuals and organizations in identifying, developing, and exceeding performance goals. Steve’s had the privilege of coaching and training thousands of high performers across an array of indust...

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If you're interviewing for your next position, it's important to find the right fit for YOU. On this episode, Frank and I brainstorm how to ask the right questions during a job interview to learn what you actually want to know.
Frank Lippert is a partner in Go Strategies, LLC. A certified professional services marketer, he specializes in helping firms win important projects with effective, strategic pursuit management. He ...

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On this episode, Kristina and I talk about a range of topics from marketing budgets and guerilla marketing to DEI and women in construction. Kristina has a wealth of knowledge that all seems to point in a similar direction, avoiding random acts of marketing. In this episode you'll learn some new marketing tricks along with her approach to humanizing marketing.

Kristina is a motivational construction industry thought-leader wit...

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Are you ready for a crash course on SMPS HQ? In this episode Michael and I dig into how SMPS is organized and the different resources HQ provides to members and chapters alike. We also take a peek at what the next few years look like for HQ.

Michael V. Geary, CAE, is the CEO of the Society for Marketing Professional Services and the SMPS Foundation. Prior, he served as the President & CEO of AmericanHort and Horticultural Res...

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On today's episode, Amy and I discuss her career and how she went from marketing director to CEO. During this conversation Amy shares the skills she has honed and how her background in marketing has informed her approach to leadership and business.

Amy Jones is President/CEO of O’Connell Robertson, a mission-driven
architecture/engineering/interior design firm based in Austin and providing creative problem
solving and design t...

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Are you curious about what your next steps could be after proposals or do you just want to learn more about what a communications role looks like at an AEC firm? In this interview we discuss all that and more. Join us as we discuss Beth's career progression, what her communications role looks like, and how you can make the case for a communications professional at your firm.

Beth Shimogawa, CPSM is the Corporate Communications...

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Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.

About Jon:
As Senior Vice President of Water Markets & Strategy for Kiewit, Jon is responsible for K...

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This re-cast is one of my favorite early episodes of the podcast. Damion is a person with a very strong personal brand and digs into advice on how to create a personal brand for yourself and why it's important!

Damion is a dynamic AEC marketer who partners with principals, project executives, and technical teams to develop compelling content and presentations that win work by connecting with the humans behind each project. He ...

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On this very special episode, Kathryn and I dig into what corporate allyship to the queer community actually looks like beyond a rainbow logo.

As a world-record-holding strongwoman, personal growth expert Kathryn Bennett is n 40 under 40 award winner, celebrated speaker and advocate for developing mental toughness. With a background in change management and Lean Six Sigma process improvement, Kathryn's professional career span...

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On this episode Uniqueka and I talk about what prompted her to start Career Conversations, a LinkedIn Live broadcast turned podcast, and the lessons she's learned from her guests along the way.

Uniqueka Walcott has a passion for winning and teaching others to win in life. Realizing that she is more than her job title has been a transformative experience. This experience ignited the passion which drives her to create the Linke...

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While many companies have been experiencing labor and talent shortages throughout the industry, Jennifer and by extension her firm LMS have experienced quite the opposite. Her not-so-secret superpower? Diversity.

Jennifer Todd is President of LMS General Contractors, DBE and WBE demolition, and environmental contractor. She is also the Founder of A Greener of Tomorrow, a 501c3 nonprofit geared toward the skill trade advancement of...

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As a previous Owner and current Executive Director of COAA, Howie knows what makes a good owner and also what makes a good A/E/C teaming partner. In this episode, Howie and I dig into some advice for both owners and consultants to make the best use of their time and pursuit efforts.

Howie is an experienced leader and collaborator with a passion for continuous improvement. Thrilled to lead the Construction Owners Association of Am...

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Andy Piece, Group Strategy Director.

Andy leads the Strategy Practice in Core, and has done so since its inception in 2015.

In that time he has worked on brand and marketing strategy projects for a wide variety of businesses, both large and small. Examples include The National Lottery, Three, The Irish Stock Exchange, The National Broadband Plan, Heineken, Life Style Sports, and AIB among others. He has also delivered award winni...

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Mark and I dig into sales and the account development planning process. We'll go over best practices, along with the why and how of account planning.
Mark is the founder and principal of Wainwright Insight, a sales consultancy to professional services firms. Leveraging his 20 years of sales and marketing experience, Mark offers Fractional Sales Management to firms who sell their expertise. He bills himself as "a part-time s...

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During this episode Anders and I dig into what it takes for a firm to efficiently manage their resumes (CVs) and project descriptions (references).

For 12 years, Anders has been part of developing Orbit from a small niche system to a well established platform trusted by some of the most influential companies across multiple industries and in his current role as client development manager, he serves as the link between clients and...

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The way we do business is changing and therefore how we market to our clients and talent needs to change too. In this episode Matthew and I dig into the role of marketers and business development professionals currently and what that relationship should look like in the future.

Matthew Winklestine Matthew has 15 years of leadership experience in Engineering and Construction. His experience includes running multimillion dollar con...

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This episode is a re-cast of an interview I did with Matthew over on his podcast the Buyers' Market Podcast. We talk about career journeys, the future of AEC marketing, and go over some tips and tricks marketers can leverage in their work.

The Buyers' Market Podcast: https://podcasts.apple.com/us/podcast/the-buyers-market-podcast/id1578467005
Matthew's LinkedIn page: https://www.linkedin.com/in/matthew-winklestine/

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Rachelle and I dig into burnout in AEC Marketing, its causes, and what we can do prevent it.

Rachelle Ray | Owner/Proposal Management Consultant | RMR Consulting

Rachelle has spent more than ten years working on AEC proposals. She founded RMR Consulting after recognizing a need for flexible proposal management to address the ‘ebb and flow’ of marketing needs across the industry. Having battled burnout at various stages of her car...

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On this very special episode I have a great chat with Stephanie Wood, Marketing and Communications Manager of the Pacific Region at Stantec on how she manages and leads within her team.

Stephanie Wood is the Marketing and Communications Manager for Stantec's Pacific Region. She serves on Stantec’s Learning & Development Task Force and participates in Stantec’s Supervisor Development Network.

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On this episode, Mary and I talk about the challenges of working in a hybrid organization and how we can manage up in a number of new circumstances.

Mary Abbajay, author of the best-selling Managing Up: How to Move Up, Win at Work, and Succeed with Any Type of Boss is the president of Careerstone Group, LLC, a full service organizational and leadership development consultancy that delivers leading-edge talent and organizational d...

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