Episode 116: Making the Case for Showcasing Your Employees with Ida Cheinman

This episode goes into why your company should feature employees and leverage thought leadership as an important component of both marketing and culture. One common piece of pushback that we are looking to answer/mitigate is - if we feature our employees, they'll just get recruited away! Listen in to hear how we address that and other pushback we often hear. About Ida Cheinman, Substance151 Principal and Creative Director: Ida is a brand strategist, designer, marketer, speaker and educator who uses 20+ years of experience to help business leaders and marketing professionals make sense of trends, tools, and next practices in order to position their companies to win in the 21st century’s fast-changing and extremely competitive marketplace. Website: https://substance151.com/ Linkedin: https://www.linkedin.com/in/idacheinman/