Welcome back to another episode of Aesthetically Speaking! In today's episode, we dive deep into the world of gendered design and branding. From discussing personal experiences with gendered toys as children to analyzing the branding strategies of iconic companies, we explore the nuances of masculinity and femininity in design. Tune in for an insightful conversation about the impact of gender on aesthetics, the importance of targeting specific audiences, and the evolving landscape of gender representation in advertising and media. Plus, stick around till the end for an exciting giveaway announcement as we wrap up the first season of Aesthetically Speaking!
In this episode Rebecca & Abby share:
- Our personal experiences of how we viewed gender in things such as toys
- Our examples of masculine branding
- Our feminine branding examples
- How to brand for gender-neutral and targeted branding
- The shifts in gender stereotypes and representation
- Characteristics of masculine vs feminine brands
Visit the show notes for this episode:
Work with Rebecca:
- Brand + Website Design
- Personal Brand Mastery
- Brand in a Day
- Creative Partnership | Done-for-you Strategy + Design
- Client Case Studies
Connect with Rebecca:
- Follow on Instagram @rebeccapetersonstudio
- Website - rebeccapetersonstudio.com
- Aesthetically Speaking IG - @aestheticallyspeakingpodcast
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