In this episode Rebecca explores the concept of disruptive branding in the online space. She stresses the significance of authenticity over traditional disruptive tactics, emphasizing that brand development is an extension of personal development. She encourages brands to focus on identity, align their messaging and design, and communicate their essence clearly to connect with ideal clients. Throughout the episode, she provides examples of individuals and businesses who have successfully implemented disruptive strategies, and highlights brands who have leveraged their unique voices and designs to stand out meaningfully and authentically.
In this episode Rebecca shares:
- Authenticity versus traditional disruptive methods
- The interrelation between brand and personal growth
- Rethinking the notion of being obnoxiously disruptive
- Brands with notable disruptive branding strategies
- Defining disruptive branding and its various forms
Visit the show notes for this episode:
Episodes Mentioned:
Brands Mentioned:
- Magic Soon Cereal
- Good Girl Snacks
- Billie Razors
- Alma
- Wave of Mind
- Jen Sincero
- Sara Brewer
- Michelle Rohr
- Jody Moore
Work with Rebecca:
- Brand + Website Design
- Personal Brand Mastery
- Brand in a Day
- Creative Partnership | Done-for-you Strategy + Design
- Client Case Studies
Connect with Rebecca:
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