50. Behind the Brand: Consciously Creating a Well-Known Coaching Business with Amber Smith

Welcome to Aesthetically Speaking. In today's episode, we have another client of Rebecca’s, Amber Smith, who shares her transition from potential therapist to six-figure business coach, and how she reimagined her brand with the help of Rebecca to truly mirror her aspirations. We explore the balance between personal integrity and industry perception, discussing how intrinsic values and a strong sense of self carry a brand forward.

Listen in as Amber talks about the evolution of her branding, the significance behind her favorite design elements, and the importance of consistency as her business expands. 

In this episode we share:

• Amber’s decision to hire Rebecca for rebranding to align with business growth
• Contrast between Amber's experience with Rebecca and previous designers
• The balance between concern for perception and authenticity
• Amber's initial apprehension about investing in a brand that may not resonate long-term
• The internal coaching experience and alignment with Amber's future self through branding

 

Visit the show notes for this episode:

• Ep. 50 | Behind the Brand: Consciously Creating a Well-Known Coaching Business with Amber Smith

 

Connect with Amber: 

• Instagram - @itsambersmith
• Website - itsambersmith.com
• The Conscious Coach Academy
• The Matrix (join the waitlist)
• The Conscious Coach Podcast

 

Work with Rebecca:

• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership | Done-for-you Strategy + Design
• Client Case Studies

 

Connect with Rebecca:

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com