Struggling with what to post on Instagram? You are not alone. In this episode I want to guide you through how you can use your brand to help you with what to post each time.
I tackle the challenges of content creation and the need for a clear brand vision. Starting with spontaneous posts alleviate pressure and encourage consistency through a structured content process. I help you understand the three tiers of content marketing—audience growth, sales, and brand building—and using relatable content to connect with followers. I introduce the idea of content anchors to streamline creation while maintaining authenticity. Ultimately, I highlight the importance of balancing inspirational and sales-driven content to foster a loyal audience.
Key takeaways from this episode:
- Overcoming Content Creation Anxiety
- Establishing Your Brand Vision
- Direct Selling in Content Marketing
- Building a Brand Through Content
- Creating Content that Inspires
- Signature Series for Brand Values
Work with Rebecca:
- Brand + Website Design
- Personal Brand Mastery
- Brand in a Day
- Creative Partnership | Done-for-you Strategy + Design
- Client Case Studies
- Take my Brand Personality Quiz!
Connect with Rebecca:
- Follow on Instagram @rebeccapetersonstudio
- Website - rebeccapetersonstudio.com
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