How do you know when it is time for a rebrand? Or maybe just a brand refresh? And what is the difference between the two? In this episode, I explore the nuances of rebranding versus refreshing a brand for businesses seeking to be different and stand out in today’s competitive landscape. As a brand strategist, I draw on my experiences to highlight the strategic depth required in rebranding, distinguishing it from initial branding efforts. I discuss the historical evolution of branding, using examples like Walmart, while sharing a recent case study that emphasizes the importance of aligning visual identity with a business's mission. Find out how you can evaluate your own brand to determine if a rebrand or refresh are what you need.
Key takeaways from this episode:
- Difference between a rebrand or a refresh
- Importance of rebranding
- When you should do a rebrand or a refresh
- Evaluating your brand
Free Offer:
Work with Rebecca:
- Brand + Website Design
- Personal Brand Mastery
- Brand in a Day
- Creative Partnership | Done-for-you Strategy + Design
- Client Case Studies
- Take my Brand Personality Quiz!
Connect with Rebecca:
- Follow on Instagram @rebeccapetersonstudio
- Website - rebeccapetersonstudio.com
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