Affiliate BI - the Advanced Affiliate Marketing Podcast by StatsDrone

Affiliate BI - the Advanced Affiliate Marketing Podcast by StatsDrone

The Business Intelligence in affiliate marketing podcast brought to you by https://statsdrone.com. The Affiliate BI podcast covers a wide range of topics for affiliates including SEO, conversion rate optimization, product marketing, product design, UX and UI, content marketing, data analytics, data science and data visualization. StatsDrone is the winner of the iGB Affiliate Awards for Best Tech for Affiliates 2024! Also the winner of Affiliate Intelligence of the year by Affpapa 2024 and the Odys Awards for best affiliate stats tool 2025!

Episodes

Why Affiliates Still Don't Use Stats Trackers — And How We Change That

June 30, 2025 • 5 mins
In this short solocast, I break down why so few affiliates use stats trackers, what holds them back, and how we can collectively create more product awareness to change that. Spoiler: it requires trust, collaboration — and a lot of purple at conferences.
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Affiliate Data, Reporting & Standards

June 24, 2025 • 6 mins
Is there a need for a new standard when it comes to affiliate data, standards and reporting? I think this needs to be done. At the moment, this was attempted by NetRefer which was a great concept except that I believe that this initiative can't exist as a commercial directive but one that needs to be collaborative. When other companies are involved and it isn't owned by a single company, this is where this has potential to take o...
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Why Attribution Is Broken and What SaaS and Affiliates Should Do Instead with Mikael Dia

June 17, 2025 • 23 mins
In this episode of Affiliate BI, John Wright sits down with Mikael Dia, founder of Funnelytics, to break down why traditional attribution models are outdated and misleading. Mikael introduces a contribution-based approach to tracking user journeys and explains how SaaS and affiliate marketers can better understand what truly drives conversions. The conversation explores how to uncover profit leaks in your funnel by working backward...
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The Paid Media Playbook: Winning Big with PPC in iGaming with Gael Goasdoue

June 10, 2025 • 26 mins
In this episode, Gael Goasdoue, COO and co-founder of Redcorp, breaks down the evolving role of PPC and paid media in the affiliate and iGaming industries. He emphasizes the critical importance of having the right infrastructure—like CRM systems and real-time data—to avoid wasting budgets and scale effectively. Gael also shares a roadmap for SEO affiliates entering the paid space, including regulatory awareness, campaign strategy, ...
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What Most Affiliates Get Wrong About SEO — Insights from Gentoo Media's Emilio Takas

June 3, 2025 • 40 mins
Meet Emilio Takas who's the Head of SEO at Gentoo Media. Emilio is more than just an SEO as he is an author, public speaker and has a passionate for audio and video recording gear and documenting it on YouTube. Emilio is a true student of the game of SEO. He knows why Gentoo Media has had immense success in their acquisitions of sites like AskGamblers and CasinoMeister and he knows how to stay on the right side of the drastic SEO ...
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Revenue optimization for iGaming operators

May 27, 2025 • 2 mins
A very quick podcast recording about all the tools and services that iGaming operators can utilize to improve revenue and retention. Those efforts could positively benefit affiliates and this is why affiliates should care about these things.
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How to detect when affiliate programs shave affiliates

May 20, 2025 • 7 mins
Not a topic that most people talk about but it unfortunately happens. You know, when you as an affiliate think that some of your commissions have been shaved. The problem is, how would you know? At StatsDrone, we have built a product called Changelog that detects when your commissions have disappeared and there are a few patterns to spot. 1. Commissions decreasing the last few days of the month 2. Players being moved from one cam...
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On-prem data for affiliates

May 13, 2025 • 3 mins
Today is a solocast but want to shoutout to Mark Flores Martin, the founder of XGENIA for the conversation we had at NEXT.io. He shared his opinion that bigger companies will start commanding on-prem services and cancelling data contracts as a result.
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Poker, People, and Pageviews: Navigating SEO Turbulence with Robbie Strazynski

May 6, 2025 • 42 mins
Meet Robbie Strazynski who's working on improving his poker affiliate site, cardplayerlifestyle.com. He's navigating the new world of SEO and I'm here to help him with affiliate coaching.
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Why Crawl Stats and Server Logs Are the Hidden Gems of SEO with Maja Jovančević

April 28, 2025 • 44 mins
Meet Maja Jovančević who was former Director of SEO at AskGamblers and GiG. In this episode, iGaming SEO expert Maja Jovancevic shares her insights on the evolving challenges and opportunities for affiliates in a search landscape increasingly shaped by AI, crawl limitations, and Google's changing priorities. She emphasizes the importance of technical SEO, full-stack thinking, and the need for affiliates to diversify traffic source...
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Affiliate CRM with Niels Zee

April 21, 2025 • 53 mins
What would a dream affiliate CRM tool look like? I asked affiliate marketing expert, Niels Zee, are there any affiliate CRM tools out there that he knows of and he said no. He then went on to describe what a perfect affiliate CRM tool would look like. Hmmm, could that be what StatsDrone is building?
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Building Affiliate Sites for the AI Era: Branding, Data & Community First with Valentina Diaco

April 14, 2025 • 39 mins
In this episode of the Affiliate BI Podcast, John Wright sits down with Valentina Diaco, founder of Profit Matches and creator of the tech-and-marketing newsletter VidDay Lens. Valentina introduces the concept of Search AI Optimization (SAIO) — a term she coined to describe how brands can position themselves to be referenced in AI-generated responses, not just traditional search results. The conversation dives into how affiliates c...
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Beyond DR: Smarter SEO Signals You’re Not Using Yet with Shaurya Jain

April 8, 2025 • 36 mins
Meet Shaurya Jain who's a long time SEO friend and what he shared in this recording were data insights I thought were true but had no data to back it up. Shaurya gives some core insights on why quality matters for SEO site and how that can be measured with tools like BuiltWith.
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Marketing That Stands the F*ck Out: Louis Grenier on Positioning

March 31, 2025 • 53 mins
Meet Louis Grenier, author of Stand The F*ck Out which is an amazing book on marketing that dives deep into positioning. Louis has a podcast called Everyone Hates Marketers and if you thought sales was tough, perhaps marketing is the biggest challenge of them all. How are affiliate sites positioned today in terms of marketing? Louis thinks most of them are s*** but simply put, this is one of my favourite episodes and shoutout to ...
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Why Most Affiliate Sites Fail, SEO tips with Mark Preston

March 24, 2025 • 35 mins
Why do most affiliate sites fail especially at SEO? Meet Mark Preston who's Head of SEO at Hakim Group. Mark has seen over 20 years of SEO first hand and knows what good SEO looks like today. Mark's simple remedy for SEO for affiliates today is people aren't building sites for users and building them for search engines. The shift has to happen if you want to have a serious business today.
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Business Intelligence in iGaming

March 17, 2025 • 37 mins
Meet Rahul Jain who's the Delivery Head, BI & Data Analytics for BizAcuity. I'm just going to say it, BizAcuity is perhaps one of the most underrated companies in iGaming today. They've built some of the original BI dashboards in the early days before people even knew what Business Intelligence was.
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AI Betting TIPs & Predictions with The Crowd's Line

March 11, 2025 • 38 mins
Meet Conor Cassidy and Justin Nelson from The Crowd's Line or TCL for short. These 2 gents did this interview for me just before NEXT.io event in New York City. I got to go back to my days of professional gambling to ask these guys what's new in the world of sports betting. In fact, quite a bit is new and the data that can go into the predictions market is beyond what I could imagine.
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SEO training with Dirk Schembri

March 3, 2025 • 37 mins
I asked Dirk Schembri what type of affiliate businesses seem to have the most success in SEO. He said that founders and C-level management that study and practice SEO are the companies that tend to be leaders. This is what investing into SEO looks like today. Not all SEOs in companies have the same level of success and this is where training of management can have a major impact across an entire organization.
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M&A in Digital Assets: How to Find and Acquire Profitable Online Businesses with Shlomo Freund (Copy)

February 24, 2025 • 31 mins
Meet Shlomo Freund who's a new unofficial M&A mentor. I follow a lot of Shlomo's content on M&A and optimizing businesses and I personally find his work inspiring. When do businesses need to look at acquiring other businesses for growth or for more revenue? What should you consider when it comes to the M&A process? I got a chance to ask Shlomo a lot of these questions and more.
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B2B Affiliate Marketing with David Shapiro

February 17, 2025 • 29 mins
Is affiliate.com another affiliate network with a great domain? It is not! David Shapiro is working to address a need in affiliate marketing and ecommerce which is to make products and inventory in affiliate marketing, more accessible. David shares insights how the future of affiliate marketing will involve more social media platforms and better tools for link tracking and product inventory management. B2B affiliate tools are no...
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