Affinity Podcast
Welcome to Affinity, A FINN Partners Podcast, where we explore the power of transformative marketing communications. Each episode unpacks how brands connect with audiences, how movements take shape, and how compelling storytelling drives real results. If you’re interested in insights from the front lines of business transformation and digital strategy, this podcast is for you. We feature voices from across industries who are using smart strategy, creativity, and collaboration to make a meaningful impact. Affinity spotlights the ideas and stories shaping today’s digital world—and tomorrow’s.
Episodes
In this episode, Aleksandra King speaks with Chris King of Medite Smartply and FINN Partners’ Elliot King about the challenges and opportunities of brand marketing in highly commoditized industries.
They explore how Medite Smartply builds brand value and visibility while connecting with diverse audiences across 20 international markets, from construction to furniture manufacturing. The discussion dives into integrated marketing an...
In this episode, Aleksandra King speaks with FINN's Matt Bostrom and Elliott King about the ever-changing world of client-agency relationships in the global and local marketing landscape. Explore how brands can get the most out of working with global marketing agencies, including understanding cultural nuances and the need for cohesive marketing strategies across various disciplines.
Whether you're a brand seeking to optimize your ...
Marc Granville, ICMA's head of education and training, discusses their full-funnel marketing strategy for the financial sector on this episode of Affinity. Navigating a highly regulated environment, ICMA builds trust and awareness through high-value content and personalization. Learn how this top-to-bottom campaign boosts program enrollments and positions ICMA for future growth.
Host Alexandra King speaks with Elliott King of FINN Partners and Pal Waagbo, former head of performance marketing for Wagamama, about the evolving role of customer data in digital marketing. They explore how real-time data, AI, and privacy regulations like GDPR are reshaping personalized brand experiences. Get insight into navigating compliance, optimizing campaigns, and preparing for what’s next in marketing.
Popular Podcasts
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The official podcast of comedian Joe Rogan.
If you eat, sleep, and breathe true crime, TRUE CRIME TONIGHT is serving up your nightly fix. Five nights a week, KT STUDIOS & iHEART RADIO invite listeners to pull up a seat for an unfiltered look at the biggest cases making headlines, celebrity scandals, and the trials everyone is watching. With a mix of expert analysis, hot takes, and listener call-ins, TRUE CRIME TONIGHT goes beyond the headlines to uncover the twists, turns, and unanswered questions that keep us all obsessed—because, at TRUE CRIME TONIGHT, there’s a seat for everyone. Whether breaking down crime scene forensics, scrutinizing serial killers, or debating the most binge-worthy true crime docs, True Crime Tonight is the fresh, fast-paced, and slightly addictive home for true crime lovers.
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.