March 23, 2025 • 26 mins
On After Earnings, Ann Berry chats with Pursuit CEO David Barry about the booming demand for adventure travel. From the White Lotus Effect to wellness tourism, acquisitions, and wildfires, they cover it all... including how a weak Canadian dollar and national park cuts could shake up the industry.
$PRSU
00:00 START
00:51 Media like White Lotus fuels travel trends.
04:02 Recent acquisitions expand Pursuit’s footprint.
08:08 International tourism rebounds post-COVID.
10:25 Exchange rates and tariffs impact travel demand.
12:05 Wildfires hit Jasper, but recovery is strong.
17:32 National park budget cuts raise concerns.
19:44 Rebrand strengthens Pursuit’s identity.
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