e.l.f. Beauty’s Billion-Dollar Glow-Up: CFO Mandy Fields on rhode, Tariffs & Global Expansion

On this episode of After Earnings, Ann Berry sits down with Mandy Fields, Chief Financial Officer of e.l.f. Beauty to unpack how the company balances celebrity-led brands, marketing spend and the business realities of tariffs, pricing and growth. 00:00 – Mandy Fields Joins 00:48 – How Marketing Spend Is Driving e.l.f. Beauty’s Growth 02:00 – Working With Celebrity Founders: Hailey Bieber and Alicia Keys 04:00 – Building a Platform for Female-Led Beauty Brands 06:15 – Where e.l.f. Beauty Sees the Strongest Marketing Returns 07:30 – Inside e.l.f. Beauty’s Three-Pillar Growth Strategy 09:20 – Skincare Expansion: rhode, Naturium and e.l.f. Skin 11:00 – Targeting Different Consumers Across the Portfolio 13:00 – How e.l.f. Beauty Approaches Global Expansion 15:10 – rhode’s Retail Debut at Sephora 17:00 – What’s Behind the $1 Billion rhode Deal 19:00 – Managing the Risks of Celebrity Brands 21:00 – Tariffs, China Exposure and Supply Chain Shifts 23:00 – How Shoppers Responded to the $1 Price Increase 24:15 – Investing in Growth: Cash, Technology and M&A 25:45 – Why e.l.f. Beauty Withheld Full-Year Guidance 28:00 – The Future of Beauty Retail Partnerships After Earnings is brought to you by Stakeholder Labs and Morning Brew. For more go to https://www.afterearnings.com Follow Us X: https://twitter.com/AfterEarnings TikTok: https://www.tiktok.com/@AfterEarnings Instagram: https://www.instagram.com/afterearnings_/ Reach Out Email: [e-mail] $ELF Learn more about your ad choices. Visit megaphone.fm/adchoices