Daniel Pineros started his journey as an editor, where storytelling is built frame by frame, but his career has evolved into something far more dynamic in the age of AI. As a director working in the commercial space, Daniel is at the forefront of integrating AI tools like Sora and V3 into his creative process, fundamentally changing how he approaches client work and pitch development.
In this episode, Daniel shares how AI has transformed his workflow from concept to completion. He discusses using AI tools not just as a replacement for traditional production methods, but as a way to rapidly prototype ideas and present compelling visions to clients. We explore the practical realities of working with AI in commercial production—from the ten generations it might take to get one usable result, to the cultural shift in how brands and audiences perceive AI-generated content.
Daniel's journey from high school video projects to professional commercial directing offers valuable insights for film school graduates entering an industry in rapid transformation. His perspective on AI as a collaborative tool rather than a replacement for human creativity provides a refreshing take on the future of filmmaking, where technical innovation serves storytelling rather than overshadowing it.
[00:00 - 02:30] Introduction & AI in Commercial WorkDaniel's evolution from editor to director and how AI tools are changing commercial production
[02:30 - 05:00] AI Workflow in PracticeUsing tools like Sora and V3 for client pitches and concept development
[05:00 - 07:30] The Reality of AI GenerationThe practical challenges of AI tools - why ten generations might yield one usable result
[07:30 - 10:00] Early Filmmaking PassionHigh school projects and discovering the power of visual storytelling
[10:00 - 12:30] Film School ExperienceEducational background and technical skill development
[12:30 - 15:00] Editor to Director TransitionHow editing skills inform directing and the frame-by-frame approach to storytelling
[15:00 - 17:30] Client Work & Brand PerspectivesHow brands are adapting to AI-generated content and cultural shifts in acceptance
[17:30 - End] Future of FilmmakingPredictions for AI integration and maintaining human creativity in commercial work
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