Alex Sanfilippo, is the founder of PodMatch, a $15M SAAS podcasting marketplace. Today, Alex shares insights on the future of the AI influencers and the crucial role of authenticity.
AI influencers threaten to replace millions of creators on TikTok, Instagram, Youtube, and Podcasts.
Today, we'll examine how the $250B influencer industry is being infiltrated and disrupted by AI technology.
Takeaways:
1. Authentic engagement is vital
2. Embrace AI, but retain human touch
3. Niche down for success:
Connect with Alex Sanfilippo:
Website: https://www.podmatch.com/member/alex
Timestamps:
00:00 - Introduction
00:30 - Offsetting Costs for Long-Term Show Quality
04:53 - Entrepreneurial Challenges with Finances
06:35 - Shared Entrepreneurial Values
11:27 - Rejecting Paid Positive Reviews
13:27 - Integrity in Marketing Strategy
19:02 - AI Can't Capture Human Connection
21:21 - Personal Branding Requires Authentic Presence
23:56 - Impactful Podcasting in a Niche Market
27:21 - Respectful Disagreement Spurs Growth
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