Ever wondered why the youth camp outside stores, braving the elements just to get their hands on the new Air Jordans? Or why people, even on tight budgets, lust after those designer shoes?
Join us as we take you on a journey through the captivating world of sneaker culture - from the back-alley basketball courts to the front rows of fashion weeks. Hear the shocking story of a young boy's tragic end over a pair of coveted Jordans and understand the allure of these sneakers that had such a profound impact.
Imagine a time when the mighty Michael Jordan was yet to sign with Nike, and his mother was busy playing negotiator. We'll take you behind the scenes of this historic deal and show you how Nike cleverly capitalized on the 'forbidden' nature of Jordan's shoes.
Reminisce the 90s, the era when sneaker culture was emerging and brands like Nike, Adidas, and Jordan were evolving into household names. Touch upon the cultural impact of Detroit Piston's 'Bad Boys' era and Raider's influence on fashion and how they fueled the rise of sneaker culture.
We aren't just talking shoes here. This is about music, identity, and self-expression. It's about the comfort of Vans versus the allure of Yeezys, and how your shoe choice can be a reflection of your personality.
Join us as we explore the acquisition of Converse by Nike, the unique features of LA Lights, and how Birkenstocks went from hippie to haute couture.
We're not just discussing footwear; we're revealing the heart of individuality, identity, and inspiration. So, tune in – this is a journey you don't want to miss.
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New episodes every Friday.
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