The Down-and-Dirty Secrets of Wine Pricing, and A Cahors Wine Tasting

In this episode of After Wine School, hosts Keith Wallace and Alana Zerbe discuss the complexities of wine pricing, offering insights into how different tiers of wine are priced. They explore factors from production costs to market placement and offer actionable advice for selecting the best wines within a given price range. The hosts also cover the nuances of wine aging, gifting strategies, and smart buying techniques. Later, they sample a sommelier's favorite, a wine from  Cahors, and offer pairing recommendations. Sponsored by the National Wine School, the episode wraps up with valuable tips for wine enthusiasts and professionals alike.

 

00:00 Introduction to After Wine School

00:45 Today's Topic: Secrets of Wine Pricing

02:06 Understanding Wine Pricing Tiers

06:51 Factors Influencing Wine Prices

10:54 Tips for Buying Wine

16:07 When to Splurge on Luxury Wines

16:53 Aging Wine: A Complex Topic

17:10 Wine School Sponsorship

17:53 Choosing the Right Wine: Price and Quality

18:54 Gifting Wine: Tips and Tricks

20:52 Dealing with Wine Snobs

27:09 Wine Tasting and Pairing

31:59 Conclusion and Final Thoughts

Episode Transcript

(00:03):
Welcome to After Wine School, the podcast that demystifies wine and makes it approachable for everyone.
Join Keith Wallace and Alana Zerbe, two of the nation's leading wine experts, as they uncork everything you need to know about wine, from picking the right bottle to mastering unforgettable food and wine pairings.
This isn't about stuffy lectures or confusing jargon.

(00:26):
It's about enjoying wine the way it's meant to be.
So grab a glass And let's dive in.
Don't forget to subscribe to After Wine School today.
Welcome to After School, the Wine Podcast.
.999What's the topic today, Keith? know, it is going to be the down and dirty secrets of wine pricing.

(00:52):
I like it.
It's gonna be interesting.
Folks, we will be sampling a wine from Cahors at the end of the podcast.
.999It's from Chateau Chambert. 13 00:01:00,820.999 --> 00:01:05,971 I'm going to show you the bottle this way and then hand that to Keith.
Well, fantastic.
.9995All right. 16 00:01:08,260.9995 --> 00:01:11,826 Well, if you don't mind, we'll, I'll, I'll Pour that in a second.

(01:13):
Let's talk.
before we get into it.
I know you're anxious.
Yeah, I'm Alana Zerbe I'm the director of wine education at the wine school of Philadelphia here with my partner Keith Wallace Who's the director and founder of the wine school of Philadelphia? We are sponsored by the National Wine School the premier online educator for Sommeliers, and they have asked us to give a nice disclaimer at the top of our podcast that says, our opinions and viewpoints are solely our own and do not reflect the opinions or viewpoints of anybody else, certainly not the National Wine School or even the Wine School of Philadelphia.

(01:51):
we go.
I think NWS, I just shortened it.
I think they're even, I mean, we use their their programming at the school itself, and I think they're great.
.999And that's, yeah, too.
.999Hey, great.
I'm just saying.
let's talk about it.
Okay.
Let's talk about it.
All right.
Wine pricing.
Yeah.
All right.
Now do you have any questions for me about it? Well, I think, number one, shopping for wine is incredibly difficult.

(02:17):
Oh, yes.
One of the biggest things that's an impediment is pricing, understanding what goes into pricing, what makes a bottle worthwhile, what doesn't.
.1Do you want the reasons why we price wines in a certain way? Yeah, I think that's kind of what you're good for, is the behind the scenes industry. 38 00:02:36,121.1 --> 00:02:36,921.1 good for, yeah. 39 00:02:36,921.1 --> 00:02:38,541 That's something you're good for. 40 00:02:38,541.1 --> 00:02:40,141 I'm glad I'm good for something here. 41 00:02:40,361.1 --> 00:02:42,461.1 in this professional relationship, but all right. 42 00:02:42,501.1 --> 00:02:43,531.1 Hey, all right. 43 00:02:43,541.1 --> 00:02:52,351.1 So one of the things we start with if you're talking about pricing, like you have to think about not as consumer, but like you're actually in the winery and you're having to think about a few things. 44 00:02:52,381.099 --> 00:02:53,591.099 Sometimes it's even better. 45 00:02:54,381.1 --> 00:02:59,51.1 Because wine is, you know, has such a prestige and everyone loves it. 46 00:02:59,291.1 --> 00:03:01,401.1 And it's hard to think about it pragmatically. 47 00:03:01,401.1 --> 00:03:09,261.1 So let's think about it like you're making a new type of soda, right? So it's a new soda you've come up with. 48 00:03:09,551.1 --> 00:03:11,531.099 You're starting right now. 49 00:03:12,341.099 --> 00:03:13,541.099 It's a boutique soda. 50 00:03:13,661.099 --> 00:03:15,741.1 So you can charge anything you want. 51 00:03:16,651.1 --> 00:03:17,661.1 Here's what you do. 52 00:03:18,141.1 --> 00:03:20,571.1 We have to figure out how much it's gonna cost to make it. 53 00:03:20,601.1 --> 00:03:21,111.1 Right. 54 00:03:21,241.1 --> 00:03:37,201.0005 You got, you need to figure out that, because that's everything from, you know, your ingredients, to the manufacturing line, to the people, to the insurance, your truckers, everything that costs, right? management, Everything and then you gotta figure out a couple things. 55 00:03:37,351.0005 --> 00:04:18,615.9995 Okay, then you also have to figure out you know, who do you want to compete against? Who do you want buying it? Now, do you want to just have it like a very inexpensive soda where like, say, a, You know, you're competing against like the, you know, not Coca Cola, but like, you know, like the generic sodas, like, okay, that's a market, that's a big market, you probably can make a lot of money, you might not make, not much profit per bottle of soda, but you would make a massive amount of money if you could sell it across the country you know, your margin's small, but you make a lot of it, and you could just, you know, rake in the cash, that's one way of doing it, other ways, yeah, competing at like, You know, with the name brands, right? Right there in the middle. 56 00:04:19,335.9995 --> 00:04:31,935.9995 But, if you really want to compete and build a really big reputation, become one of the best sodas there are, right? and then you can say, okay, I'll charge this amount. 57 00:04:32,195.9995 --> 00:04:33,225.9005 maybe you have all three. 58 00:04:33,225.9005 --> 00:04:39,25.9005 You have the really cheap soda, the standard price soda, And then the really expensive soda. 59 00:04:39,705.9005 --> 00:04:54,35.9 the truth is, It might cost you about the same to make each of those, but you're sitting at a different price, just maybe, you know, that really high end soda that you're making, maybe it doesn't cost you that much more money to make it. 60 00:04:54,45.9 --> 00:04:59,345.901 but you're going to have a different advertising, you're going to have a different label, and you're doing it for a different market, right? Right. 61 00:04:59,365.901 --> 00:05:01,835.901 The person who wants that soda wants a little bit. 62 00:05:02,50.901 --> 00:05:05,640.901 When they show the bottle, everyone goes, Ooh, anti soda. 63 00:05:05,980.901 --> 00:05:11,910.9 But then the people who are buying the very, very inexpensive, they just want the soda because they're going to make a cocktail with it or they're just going to drink it. 64 00:05:11,960.901 --> 00:05:13,250.902 they're not trying to show off. 65 00:05:14,360.901 --> 00:05:16,960.901 Now that's exactly what it is in the wine. 66 00:05:17,295.902 --> 00:05:17,735.902 Okay. 67 00:05:17,805.902 --> 00:05:27,975.902 So you are maybe spending more money making the high end bottle of wine, but most of that price is actually profit. 68 00:05:28,545.902 --> 00:05:32,595.903 at the very low end, you have very little profit, but you're making a lot more of it. 69 00:05:32,975.903 --> 00:05:33,865.903 So it really depends. 70 00:05:33,875.903 --> 00:05:35,555.903 So this is how we think of things. 71 00:05:35,575.903 --> 00:05:36,675.903 So if you take that. 72 00:05:37,80.903 --> 00:05:47,520.903 Framework, a winery is going to have to think about what the audience is first and then how to make that wine. 73 00:05:47,720.902 --> 00:05:55,520.903 So that's first thing, right? Understand that and go ahead, if you ever go into a wine shop, you'll notice this, like there are basically three tiers. 74 00:05:55,580.902 --> 00:05:56,430.903 Well, there's four tiers. 75 00:05:56,430.903 --> 00:05:57,540.903 there's the value. 76 00:05:58,10.903 --> 00:05:59,400.903 There's the middle tier. 77 00:05:59,945.903 --> 00:06:04,265.903 Then there's the luxury tier, and then there's like the super luxury, which are, the crazy amount of money. 78 00:06:04,725.903 --> 00:06:07,605.903 put a, give a ballpark? Sure. 79 00:06:07,715.903 --> 00:06:08,35.903 Yes. 80 00:06:08,125.903 --> 00:06:11,625.902 because we're talking right now 2024. 81 00:06:12,895.902 --> 00:06:17,545.902 And so this, these numbers, you know, depending on inflation will change. 82 00:06:18,55.902 --> 00:06:30,905.9015 But right now what you expect that this is about across this pretty much across the board that on your 15 and under are You know, this is your well, let's say 18 and under right now. 83 00:06:30,905.9015 --> 00:06:36,625.902 That's your middle ranch now under 10 and under that's your value brand. 84 00:06:37,55.902 --> 00:06:41,495.902 and then typically, you know, 20, 25 and above, that's luxury. 85 00:06:42,355.902 --> 00:06:42,915.902 So that's your tip. 86 00:06:43,15.902 --> 00:06:44,345.902 25 and above? Yeah, typically. 87 00:06:44,346.002 --> 00:06:46,96.0025 Yeah, then super premium is above that. 88 00:06:46,226.0025 --> 00:06:46,376.0025 Okay. 89 00:06:46,426.0015 --> 00:06:48,106.0015 That's where you're hitting 50, 100. 90 00:06:48,156.0025 --> 00:06:48,366.002 Yeah. 91 00:06:48,366.002 --> 00:06:50,416.0015 No, that's because everything gets, you know. 92 00:06:51,181.0025 --> 00:07:03,401.0025 Yeah, super luxury and premium, everything ends up, you know, that ends up, but here's the thing those numbers change depending on what grape it is and what. 93 00:07:04,871.0025 --> 00:07:10,781.0025 So, for instance, the more famous a place is for fine wine, the more expensive it is going to be. 94 00:07:11,771.0025 --> 00:07:13,361.0025 That's because the grapes are going to cost more. 95 00:07:13,381.0015 --> 00:07:16,341.0015 Because, you know, when something is famous, everything costs more. 96 00:07:16,371.0025 --> 00:07:20,111.0015 Land starts costing more because more winemakers want to buy property there. 97 00:07:20,611.0025 --> 00:07:23,881.0025 The grapes start being more expensive when you're buying them. 98 00:07:24,411.0025 --> 00:07:27,416.0025 And everything increases in cost. 99 00:07:27,896.0025 --> 00:07:33,556.0025 The winemakers and even all employees, you know, they're expecting more because now property costs are more. 100 00:07:33,896.0025 --> 00:07:35,346.0025 Your rent is higher. 101 00:07:35,376.0015 --> 00:07:41,786.0025 So, you know, you have to be paid more versus like, so we can get really amazing wines. 102 00:07:42,246.0025 --> 00:07:45,216.0015 Let's say if you're going from like right now, Napa. 103 00:07:45,966.0025 --> 00:07:48,356.0025 Crazy expensive, crazy expensive. 104 00:07:48,366.0025 --> 00:07:59,66.0025 Like just to play the game, you're expected to spend a hundred, 200 for a bottle, whereas a similar comparable bottle of wine, say from Walla Walla in Columbia Valley. 105 00:07:59,471.0025 --> 00:08:06,361.0025 And in Washington, well, maybe the same value is going to hit around 50 in today's money, you know, a quarter of the price. 106 00:08:06,701.0025 --> 00:08:11,621.0025 And then we can get the exact same bottle of amazing going to Chile and even less. 107 00:08:11,711.0025 --> 00:08:15,871.0025 So it really depends on where it's from what the cost of production there are too. 108 00:08:15,871.0025 --> 00:08:22,541.0025 So this does change, but you will typically in any wine region, you'll notice there's like basically three to four tiers of pricing. 109 00:08:23,386.0025 --> 00:08:42,536.0025 And, so that's, you know, that's a little confusing that's why I use a soda at the beginning, you know, following that is actually, like, you just understand that, you know, you are, depending on where you are at, you know, there's gonna be, like, sadly, like, in Burgundy, like, your basic economy is, like, 25. 110 00:08:42,676.0025 --> 00:08:43,186.0025 Oh, yeah. 111 00:08:43,226.0025 --> 00:08:43,586.0025 Right. 112 00:08:43,916.0025 --> 00:08:45,436.0025 I mean, it's very expensive in Burgundy. 113 00:08:45,981.0025 --> 00:08:47,371.0025 Bordeaux was pretty much the same. 114 00:08:47,421.0025 --> 00:08:49,581.1025 Okay, so what do we do with this information? alright. 115 00:08:50,101.1025 --> 00:08:57,141.1025 let's just say famous regions, well known for expensive wines, they're always going to cost more. 116 00:08:57,451.1025 --> 00:09:01,1.1025 So, yes, you're paying more for less wine. 117 00:09:01,221.1025 --> 00:09:03,221.1025 That's it, flat out. 118 00:09:03,511.1025 --> 00:09:09,116.0025 Where I worked was in Italy and, you know, we did a county Rufino, and Chianti Classico. 119 00:09:09,716.0025 --> 00:09:14,116.0025 Now, the Rufino is an area that's not nearly as famous, but actually it was a better line that we made. 120 00:09:14,486.0025 --> 00:09:17,286.0025 So our Chianti Classico was more expensive than our Rufino. 121 00:09:18,366.0025 --> 00:09:21,596.0015 Why? Because it was more famous. 122 00:09:21,916.0025 --> 00:09:22,906.0025 Not because it was better. 123 00:09:23,26.0015 --> 00:09:29,476.0025 So, one thing, right? Find regions that are not nearly as famous that are well known for the same. 124 00:09:29,896.0025 --> 00:09:32,356.0025 Grape, right? That's one thing. 125 00:09:32,876.0025 --> 00:09:37,416.0025 Also, just look if you are Depending on what you want. 126 00:09:37,426.0025 --> 00:09:45,956.0025 Now, I always recommend that if you want to have a simple fruit forward wine Never spend more than you know, 10 because that's that's the price range. 127 00:09:45,966.0025 --> 00:09:55,251.0025 You see you're paying 10 or under you're getting a fruity wine If you're going sangria, oh god than Chateau Petrus. 128 00:09:55,311.0025 --> 00:09:57,771.0025 Oh please, oh god, that was a story from a long time ago. 129 00:09:58,211.0025 --> 00:09:58,611.0025 learned. 130 00:09:58,661.0025 --> 00:10:00,461.0025 Yeah, that was a while ago, Yes. 131 00:10:00,511.0025 --> 00:10:01,731.0025 That was, yes. 132 00:10:02,71.0015 --> 00:10:03,341.0025 I think that was in Cannes. 133 00:10:03,401.0025 --> 00:10:04,281.0025 That was amazing. 134 00:10:04,291.0025 --> 00:10:15,701.001 So if you're going to adulterate it in some way, a cocktail, sangria, Or if you just want a glass of wine, like, a restaurant style wine, those are just a couple of flavors. 135 00:10:15,701.001 --> 00:10:19,681.002 You're not looking for, you know, like, you know, you're looking just for, you know, enjoyable glass of wine. 136 00:10:19,921.002 --> 00:10:20,321.002 That's it. 137 00:10:20,341.002 --> 00:10:21,501.002 You know, that's your spending. 138 00:10:22,171.002 --> 00:10:22,981.002 Don't spend more than that. 139 00:10:22,991.002 --> 00:10:24,151.002 That's, your everyday wine. 140 00:10:24,151.002 --> 00:10:25,231.002 They're designed for that. 141 00:10:25,801.002 --> 00:10:36,421.002 As a winemaker, I gotta say, I did make fine wine, but one of my strengths was that I also can produce inexpensive wines and make them really taste good. 142 00:10:36,491.002 --> 00:10:42,501.002 Like, that was actually a core part of being a winemaker, is making those value lines taste delicious that everyone likes. 143 00:10:43,216.002 --> 00:10:46,416.002 That's the winery makes the most money on those, you know, by volume. 144 00:10:46,926.002 --> 00:10:52,965.902 So those, and so that's great, you know, but there's two or three flavors, that's it. 145 00:10:52,966.002 --> 00:10:54,426.001 Or, you know, one big fruit flavor. 146 00:10:54,906.002 --> 00:11:04,846.002 My favorite wines though, the wines that most winemakers, and if you look at winemakers, you look at sommeliers, they're not wealthy, they're middle class, distinctly middle class. 147 00:11:06,416.002 --> 00:11:07,636.002 You're not supposed to ask me questions. 148 00:11:08,636.101 --> 00:11:20,86.102 Do you, are you happy, more happy to make something, you know, for, for you and your friends or for people who are wealthier than you? Like if you're making something, like let's just say you're making an egg sandwich. 149 00:11:20,86.102 --> 00:11:20,536.102 Yeah. 150 00:11:20,536.202 --> 00:11:31,371.102 Do you want to make something? For your people or or super bougie people who are just gonna like, you know, like me, right? No, I mean I have some bougie people in my friend group, but definitely my friends. 151 00:11:31,431.102 --> 00:11:34,531.101 so if you're middle middle class upper middle class and they're annoying by the way. 152 00:11:34,541.102 --> 00:11:34,771.1015 yeah. 153 00:11:34,771.1025 --> 00:11:35,241.1015 Oh god. 154 00:11:35,241.1015 --> 00:11:40,976.1025 Yes Oh, yeah, as a rule, Tom, what you're saying is all your friends are annoying, I agree. 155 00:11:40,976.2025 --> 00:11:44,742.1825 Not all, not all. 156 00:11:45,112.1815 --> 00:11:45,482.1815 Okay. 157 00:11:47,122.1815 --> 00:11:48,542.1825 so as a winemaker. 158 00:11:49,292.1825 --> 00:11:57,642.1825 You make wines and wine buyers, the sommeliers, buy wines and typically want to feature wines that they like themselves, that they love. 159 00:11:57,692.1815 --> 00:12:04,272.1815 And so, the mid tier, and you know, maybe whether that's 15 or 20 or 30, depending on where you are. 160 00:12:04,727.1825 --> 00:12:19,177.1825 Like that mid tier is where winemakers, they're not spending a lot of money on the magic, like the oak and not adding mega purple to things, which is an additive we use to increase the body and sure content of the wines. 161 00:12:19,437.1815 --> 00:12:20,507.1825 We're not doing things like that. 162 00:12:21,187.1825 --> 00:12:28,887.1825 What we're doing is making authentic, delicious wines that we like, that they represent the place that they taste like the grape they're supposed to. 163 00:12:29,217.1825 --> 00:12:31,947.1825 We're not trying to impress. 164 00:12:32,187.1825 --> 00:12:35,977.1825 Rich people by doing magic tricks. 165 00:12:36,327.1825 --> 00:12:37,917.1825 We're not adding additional oak. 166 00:12:38,167.1825 --> 00:12:40,627.1825 we're not over extracting our wines. 167 00:12:40,627.1825 --> 00:12:44,547.1825 We're just making absolutely professional, perfect wines. 168 00:12:45,677.1825 --> 00:12:46,77.1825 Right. 169 00:12:46,427.1825 --> 00:12:47,127.1825 That's what we're doing. 170 00:12:47,867.1825 --> 00:12:56,317.182 So that's what, and that, it's that middle tier, And honestly, that's the tier that, you know, they don't have, because they don't have so much oak, you can understand them more. 171 00:12:56,367.182 --> 00:12:57,627.182 They're not too fruit forward. 172 00:12:57,637.182 --> 00:12:58,207.182 They're perfect. 173 00:12:58,237.182 --> 00:12:59,547.181 And also what we use in school too. 174 00:12:59,847.182 --> 00:13:08,652.182 Like when I'm sourcing wines for our professional programs, they all are just from that tier because they're the perfect wines. 175 00:13:09,102.182 --> 00:13:09,442.182 Right. 176 00:13:09,772.182 --> 00:13:11,622.1825 They're just trying to be authentically awesome. 177 00:13:11,922.1825 --> 00:13:14,882.0825 So how do you, Oh, okay. 178 00:13:14,912.0825 --> 00:13:15,812.0825 so it's the price. 179 00:13:15,822.0825 --> 00:13:18,702.0825 First off, looking at whatever region you are. 180 00:13:18,752.0825 --> 00:13:24,492.082 So you look, so let's just say you're standing in the wine shop. 181 00:13:24,492.082 --> 00:13:28,691.9815 You're looking at all the Chianti Classicos, right? And specifically just the Chianti Classicos. 182 00:13:28,692.0815 --> 00:13:28,922.0825 All right. 183 00:13:28,922.0825 --> 00:13:30,52.0825 So let's just look at all those. 184 00:13:30,762.0815 --> 00:13:33,102.0825 Let's find what's the highest price point. 185 00:13:33,732.0825 --> 00:13:35,12.0825 What's the lowest price point. 186 00:13:35,12.1825 --> 00:13:35,76.9825 Okay. 187 00:13:35,626.9825 --> 00:13:41,656.9825 What's the median price? You find that median price of that specific group, that's the price where you want to be around there. 188 00:13:41,696.9825 --> 00:13:43,686.9825 Like within 10 20%. 189 00:13:43,896.9825 --> 00:13:50,996.8815 So if you're math geek, this is it, right? You want the median price of what you're seeing, that's the wine of the Chianti Classicos. 190 00:13:51,46.9815 --> 00:13:54,226.9815 It's around 22 ish dollars, 23 dollars right now. 191 00:13:54,966.9815 --> 00:13:55,626.9815 Yes. 192 00:13:56,626.9815 --> 00:13:57,946.9815 So that's 23 dollars. 193 00:13:58,316.9815 --> 00:13:58,826.9815 That's it. 194 00:13:58,866.9815 --> 00:13:59,76.9815 Okay. 195 00:13:59,76.9815 --> 00:14:00,696.9815 First off, then the next step is. 196 00:14:01,846.9815 --> 00:14:16,186.9815 Am I looking at a winery that is independently owned or corporate, or corporately owned? And the reason I want to look at that is because corporate owned, all right, they're going to have more additional costs of marketing, PR, more layers of business. 197 00:14:16,476.9815 --> 00:14:20,596.9805 So that wine is not going to be as good of value, perhaps. 198 00:14:21,16.9805 --> 00:14:23,586.9815 So what I want is I just, I want to go down. 199 00:14:23,896.9815 --> 00:14:26,646.9815 I want to see that independent winery, something. 200 00:14:26,676.9815 --> 00:14:34,66.9815 if you see, you know, a brand you've heard of, you know of, well, that's probably a very large scale brand that they're, it's such, it's very high volume. 201 00:14:34,66.9815 --> 00:14:35,86.9805 It's in every store. 202 00:14:35,106.9815 --> 00:14:38,146.9805 if you, and then you look at it, like, Oh, I haven't heard of that. 203 00:14:38,196.9805 --> 00:14:42,416.9815 Just look it up quickly, just Google it, do a good, good search on it. 204 00:14:42,686.9805 --> 00:14:47,636.9815 See if it's, you know, now, if it's only available at that specific store, if it's like a chain. 205 00:14:47,896.9815 --> 00:14:48,416.9815 Don't buy it. 206 00:14:48,426.9815 --> 00:14:50,366.9815 That's just a, it's called a control brand. 207 00:14:51,16.9815 --> 00:14:56,846.9815 So then you, okay, get rid of the control brands, not something that's only, that's owned by that store, which there are such things. 208 00:14:57,126.9815 --> 00:14:58,686.9815 Get rid of all the corporate owned stuff. 209 00:14:58,716.9815 --> 00:15:02,416.9815 And then what you have left, I think these small little producers and. 210 00:15:03,231.9815 --> 00:15:40,741.9825 You know, we do have another and then after that, the third step I will do is I'll look at that and then I'll say, Hey, has this winery, has it got any good reviews? And so we have in the feed either coming up or before, I'm not exactly sure if we haven't posted yet about how important it is for, if you're a new wine buyer for ratings, this is where you'd find that reading and those data points is where you'd find that perfect bottle of wine that works so well that I can walk in without even knowing any of the producers and find it, you know, that's a good way to start looking, just starting by price point. 211 00:15:42,171.9825 --> 00:15:55,556.9825 And one of the things that people always do, and this is one of the things as, you know, Having taught so long, I'm reviewing what people are buying because we have students who will buy wine say, is this a good wine? Is this rightly correct? Either they go too expensive or they go too cheap. 212 00:15:56,116.9825 --> 00:16:04,36.9825 Everyone seems to be really shy away from the mid tier, but that's where the best values are and the best wines in my opinion are. 213 00:16:04,361.9825 --> 00:16:15,41.9825 So when would you spend a little bit more? When would you go up to that luxury tier? Oh, well, you go to luxury, when you want to turn off your brain and then just enjoy something. 214 00:16:15,701.9825 --> 00:16:23,691.9825 Because as winemakers, what we're doing is we're adding Layers of new oak, which is bringing in all kinds of spicy flavors. 215 00:16:23,961.9825 --> 00:16:31,551.9815 we're working on texture so that, the wine no longer is just simply delicious, but also like we're really tying in on. 216 00:16:31,811.9815 --> 00:16:33,951.9815 And you can only do that with only a few barrels. 217 00:16:33,961.9815 --> 00:16:38,711.981 that means that you're touching those barrels yourself and maintaining that consistently. 218 00:16:38,711.981 --> 00:16:42,631.981 And also you're probably selecting very specific barrels for, cause they're higher quality. 219 00:16:43,256.982 --> 00:16:47,666.982 Cause that's also, there's real variability in your different barrels. 220 00:16:48,126.982 --> 00:16:51,296.981 So you're paying for that hand touch. 221 00:16:51,886.982 --> 00:16:52,536.982 Yes. 222 00:16:53,266.982 --> 00:17:04,836.982 If you are somebody who intends to age wine, would you recommend a certain price point? Well, aging is such a hard thing and that's a whole different topic. 223 00:17:05,36.982 --> 00:17:10,526.982 Any red wine could be aged for three years to five years without any problem. 224 00:17:12,466.982 --> 00:17:28,426.982 After wine school is proudly supported by the National Wine School, the gold standard, and professional wine certifications, whether you're dreaming of a career in the wine industry or just eager to take your wine knowledge to the next level, the National Wine School has you covered. 225 00:17:28,866.982 --> 00:17:34,236.982 Their programs are trusted, rigorous, and designed for aspiring wine pros like you. 226 00:17:36,656.982 --> 00:17:41,336.982 Visit Wine School us to learn more and start your journey today. 227 00:17:42,956.982 --> 00:17:44,166.982 Because it's very hard. 228 00:17:44,166.982 --> 00:17:48,136.982 I can't, that would take a half an hour to talk about like aging. 229 00:17:48,136.982 --> 00:17:48,876.982 So let's do that for now. 230 00:17:48,936.982 --> 00:17:53,256.982 Let's put a pin on how, Oh my God, that's a great idea though. 231 00:17:53,276.982 --> 00:18:01,676.983 You do a, you do come up with the best ideas for the podcast, but did I cover everything about pricing or is there anything else? Well, I think so Yes. 232 00:18:01,916.983 --> 00:18:14,406.982 What I think I heard you say was that mid tier walk If you walk into a wine shop, yes, and you know, you're interested in a Sangiovese based wine Yeah, maybe you've been to Chianti. 233 00:18:14,406.983 --> 00:18:16,686.982 So you're gonna be loyal to Chianti Classico. 234 00:18:16,816.983 --> 00:18:25,696.983 That's The stalwart of the region so you take a look you see the range and then you kind of focus in the mid Yes. 235 00:18:25,696.983 --> 00:18:26,996.983 Here of that range. 236 00:18:27,376.983 --> 00:18:32,6.983 And then you're also going to want to check and make sure that it is not a big company. 237 00:18:32,56.983 --> 00:18:32,516.983 Right. 238 00:18:32,566.983 --> 00:18:34,756.983 That it is a smaller producer. 239 00:18:34,856.983 --> 00:18:35,236.983 Yes. 240 00:18:35,286.983 --> 00:18:36,646.983 Check on some ratings. 241 00:18:36,756.982 --> 00:18:37,276.982 Absolutely. 242 00:18:37,616.983 --> 00:18:39,456.984 And that's just a down and dirty way. 243 00:18:39,486.984 --> 00:18:54,261.984 Now, I'm not saying that all large producers are making inferior product, it's just that If I'm sending somebody in there, I want them to get the best possible wine, the fastest possible with the least amount of knowledge that they need to actually consistently get great wines. 244 00:18:54,661.984 --> 00:18:57,571.984 And so I'm going to ask you if you were gifting a wine. 245 00:18:57,631.984 --> 00:19:00,821.984 No, but it's, no, but it's also, let's talk about it. 246 00:19:00,821.984 --> 00:19:01,311.984 Yeah. 247 00:19:01,451.983 --> 00:19:01,811.983 Okay. 248 00:19:01,811.983 --> 00:19:06,726.984 So what I recommend, if I am giving you a bottle of wine, not you personally, that would be terrible. 249 00:19:06,726.984 --> 00:19:10,146.984 I'd have to pay out, spend a lot of money because you would know what I'm saying. 250 00:19:10,556.984 --> 00:19:21,796.982 But if there's somebody in my friend group and one of the more annoying people who I just really want to give an F you to, I would give them something that I knew they would like, but also it was just trash. 251 00:19:22,196.982 --> 00:19:25,686.982 Like, it's just like, oh, you're not gonna like this because it's trash and expensive. 252 00:19:25,916.982 --> 00:19:29,976.9815 And this is just a big, like, F you, you know, you don't even care about wine. 253 00:19:29,976.9815 --> 00:19:33,46.982 You just care about getting drunk and seeming like you're fancy. 254 00:19:33,816.982 --> 00:19:34,686.982 Screw you, man. 255 00:19:35,236.982 --> 00:19:36,41.982 There's that wine. 256 00:19:36,61.982 --> 00:19:37,601.982 Mm-hmm That's that wine. 257 00:19:37,656.982 --> 00:19:43,171.982 And I mean, you know, and that wine is, is you know, it starts with V Yeah. 258 00:19:43,171.982 --> 00:19:43,451.982 Okay. 259 00:19:43,456.982 --> 00:19:45,51.982 And then pri Sure. 260 00:19:46,201.982 --> 00:19:46,491.982 Okay. 261 00:19:46,576.982 --> 00:19:47,236.982 And then, and out. 262 00:19:47,326.982 --> 00:19:47,656.982 Yes. 263 00:19:47,926.982 --> 00:19:48,996.982 And then but. 264 00:19:50,211.982 --> 00:19:57,401.982 You know, but what truly what I want is that's the funniest way of I'd like to mean thing to do, but the truth is, I do want to look at the with the person. 265 00:19:58,381.982 --> 00:20:12,81.981 What is going that they're gonna love? Like, what is that thing? And I mean, uniformly, if I'm gonna something, you know, or something that, Just they don't know about, but they would absolutely fall in love with it. 266 00:20:12,81.981 --> 00:20:20,341.981 Like, so like someone who is really into, you know, Napa or Cabernet, I'm going to find it like a baller Priorat to gift them. 267 00:20:20,361.981 --> 00:20:22,941.9805 So I want to, you know, like you always want to go up. 268 00:20:22,951.9805 --> 00:20:29,781.9805 Like that's when you do want to have that wine that is the luxurious tasting and fuel and that thing. 269 00:20:30,461.9805 --> 00:20:36,871.9805 So wherever it is, you look at, you know, and how you can figure out how to, how much to what's the median price. 270 00:20:37,886.9805 --> 00:20:48,706.9805 And either double that or triple that, depending on what you are, here's the thing, and I want to really, it's what you're comfortable, don't ever Buy wine that you're not comfortable, you know, for a gift, sure. 271 00:20:48,716.9805 --> 00:20:49,616.9805 It should be a little uncomfortable. 272 00:20:49,616.9805 --> 00:21:01,226.9805 It should hurt a little bit for a good real gift, but What about people who judge you for liking a less expensive wine? Well, you know, there's a whole thing on Reddit. 273 00:21:01,256.9795 --> 00:21:06,100.9205 Am I an asshole, you know? And the answer always is, NTA. 274 00:21:06,100.9205 --> 00:21:22,930.9205 You're not the asshole to give them a shitty bottle of wine, right? If someone judges you And I had, okay, so, can I tell a story? Yes! Okay, so I had this really snooty friend, kind of friend, and I had to go to her wedding, and I had a gift. 275 00:21:23,250.9205 --> 00:21:25,780.9205 So what I, you know, and they were, they were pretty terrible. 276 00:21:26,110.9205 --> 00:21:27,530.9205 Oh, we can't tell this story. 277 00:21:27,590.9195 --> 00:21:30,390.9185 oh, you know who I'm talking about. 278 00:21:30,730.9195 --> 00:21:31,830.9195 Oh, yes. 279 00:21:32,206.0195 --> 00:21:34,15.9195 It's a deep, dark secret. 280 00:21:34,465.9195 --> 00:21:35,545.9195 I'm sorry, Keith. 281 00:21:36,845.9195 --> 00:21:39,655.9195 I didn't think that was going to impact me, but it really did. 282 00:21:39,655.9195 --> 00:21:40,815.9195 Alright, okay, fine. 283 00:21:41,200.9195 --> 00:21:41,685.919 Done. 284 00:21:41,685.919 --> 00:21:42,425.9195 You've done, yeah. 285 00:21:42,745.9195 --> 00:21:44,255.9185 Okay, these are Shenanigans. 286 00:21:44,265.9185 --> 00:21:45,155.9195 Right, shenanigans. 287 00:21:45,185.9185 --> 00:21:50,705.9195 Okay, so You know, the people who judge you, you know, of course, they don't judge me. 288 00:21:50,705.9195 --> 00:21:51,315.9195 I'm the wine guy. 289 00:21:51,316.0195 --> 00:21:56,455.9195 I can, I can show up with a screw cup cap bottle and everyone will think it's amazing. 290 00:21:56,465.9195 --> 00:22:01,825.9195 But yeah, you know, you, you are that person who's going to judge you. 291 00:22:02,785.9185 --> 00:22:07,675.9195 What's the quick retort to that? how do you shut somebody down? Oh, well, first off, you don't give them wine. 292 00:22:07,685.9195 --> 00:22:12,695.9195 Like, you don't, if you're sending a gift, you don't give them wine, you give them a beer, like a really expensive beer, something like that. 293 00:22:13,45.9195 --> 00:22:15,85.9195 Never do the thing that they know. 294 00:22:15,490.9195 --> 00:22:27,970.9195 Or you gotta go, you know, really obscure, like super obscure or find, you know, Google, like find a Napa winemaker who has a project in some obscure place. 295 00:22:29,50.9185 --> 00:22:31,490.9185 the country, country, not the Pennsylvania County. 296 00:22:31,550.9185 --> 00:22:33,710.919 No, yes, I don't think anyone. 297 00:22:34,145.919 --> 00:22:37,5.919 from the Madavi family is working at Lebanon Bologna. 298 00:22:37,215.919 --> 00:22:40,185.919 Would you be hilarious? It'd be the most expensive bologna ever. 299 00:22:41,65.919 --> 00:22:42,555.919 Stoltz's Cabernet. 300 00:22:43,435.919 --> 00:22:43,635.919 God. 301 00:22:43,675.919 --> 00:22:44,205.919 Oh, God. 302 00:22:44,225.918 --> 00:22:44,825.919 Okay, I'll stop. 303 00:22:44,835.919 --> 00:22:48,455.919 That's very, that's, you know, you get to a real narrow band of yeah. 304 00:22:49,65.919 --> 00:22:52,935.918 So yeah, if anyone here is actually from Pennsylvania and got that reference, let me know. 305 00:22:53,345.918 --> 00:22:57,130.919 Because I think it's going to be out of, Everybody, like, won. 306 00:22:58,310.919 --> 00:22:59,460.919 It's probably you in the comments. 307 00:23:00,660.919 --> 00:23:04,70.919 Laughter So yeah, like that. 308 00:23:04,80.919 --> 00:23:04,840.918 Go obscure. 309 00:23:05,390.918 --> 00:23:05,860.918 That. 310 00:23:06,90.918 --> 00:23:10,170.917 But also like, yeah, I don't, if, again, gifts are hard. 311 00:23:10,530.917 --> 00:23:15,280.918 Just triple the price you're comfortable, like the mid tier triple what you typically pay for yourself. 312 00:23:15,420.918 --> 00:23:16,340.918 That's what you pay. 313 00:23:16,970.918 --> 00:23:26,700.918 Just more, more, it's more important about what, you know, what it looks like, or if you can find that perfect bottle, like, here's the thing that I tend to do if I, you know, if you don't know, feel the bottle. 314 00:23:26,720.918 --> 00:23:33,440.917 If it's heavy, has a really good label, then whoever is, gonna drink it, if you know they're gonna pop it, drink it, boom, that's it. 315 00:23:33,940.917 --> 00:23:49,880.918 Sadly as a winemaker, I know if I'm doing a high tier wine I always would use a super heavy bottle because this feels more expensive and you make sure you have gold on that label and it's embossed and it looks very expensive, like that goes a long way. 316 00:23:50,85.918 --> 00:23:58,525.918 And so, one of those things, that's where, if the bottle has, shattered those bottles, they're so big, and they have all that embossing on the label of the bottle itself. 317 00:23:58,545.918 --> 00:23:58,915.918 Yes. 318 00:23:59,5.918 --> 00:24:00,85.918 Oh, it's very impressive. 319 00:24:00,95.918 --> 00:24:02,595.917 So, you go for bling, that's another thing. 320 00:24:03,135.918 --> 00:24:08,415.919 And that's what, anyone can figure You look, oh, it's expensive, and it feels expensive, and it looks expensive, then, yeah. 321 00:24:08,995.919 --> 00:24:11,240.919 Especially if you're gonna, drink it right then. 322 00:24:12,370.919 --> 00:24:18,450.918 but if you know someone who's just going to take it and they're going to Google how much you paid for it and you have to impress them, then you have to spend a lot of money. 323 00:24:19,40.919 --> 00:24:26,450.918 Sadly, that's the gifting thing is if someone's going to Google it, you know, the value is on how much it usually costs. 324 00:24:27,60.919 --> 00:24:31,420.919 But this is one of those things where if you are smart about things. 325 00:24:31,980.919 --> 00:24:42,240.919 You can get onto like one of the discount websites that they'll be selling specific wines and they usually only sell them like they'll like be a month where they sell them at a 50 percent discount. 326 00:24:42,800.918 --> 00:24:48,570.919 Buy though, if you buy a case of those wines that website, those prices will disappear within a month. 327 00:24:48,860.919 --> 00:24:54,470.919 Now you have a cache of expensive wines that you didn't pay, you paid half price or whatever for, and those are what you gift. 328 00:24:54,580.919 --> 00:24:56,480.919 So then when they look it up, it looks like. 329 00:24:56,630.919 --> 00:24:58,590.919 Instead of spending 50, you spent a hundred. 330 00:24:58,590.919 --> 00:24:59,550.919 So that's impressive. 331 00:24:59,600.919 --> 00:25:03,310.919 You know, like, Ooh, so that's, you know, if you're Scottish, It's a good hack. 332 00:25:03,660.919 --> 00:25:04,160.919 Yes. 333 00:25:04,180.919 --> 00:25:12,40.918 and I have a bunch of like these amazing bottles of 2012 Syrah from Victorian Australia, just absolutely amazing wines. 334 00:25:12,290.919 --> 00:25:18,530.9185 Then I must've spent like 30 for, but if you look it up, it's like 200 and that's what we use for the school. 335 00:25:18,540.9185 --> 00:25:38,75.9185 So like I use a lot, that's a technique I do use for the school too, because, you know, When you're buying for a wine school and you're buying, you know, a quarter million dollars of wine annually, which is, yeah, I know that's a lot of money, but that's what you're paying for, you want to get a maximum amount, you know, so the best wines for the best possible price. 336 00:25:38,355.9195 --> 00:25:49,245.9195 And so that's another technique that I'll use is, you know, so just to make sure I can give our students far better wines that they're paying for in the class so that when they will go home and they look at it. 337 00:25:49,530.9195 --> 00:25:52,175.9195 They're like, I can't believe I just had that one. 338 00:25:52,550.9195 --> 00:25:53,570.9195 Like that's another thing. 339 00:25:53,580.9195 --> 00:25:59,590.9195 That's just, yeah, you know, and there's all kinds of ways of figuring out how, like, you know, what, how to do that. 340 00:25:59,620.9195 --> 00:26:05,760.9185 But yeah, that online retail tends to be a very good place for, you know, if you want to buy low and give high. 341 00:26:08,740.9185 --> 00:26:09,480.9185 I love it. 342 00:26:09,500.9185 --> 00:26:11,680.9185 The brain, sometimes it says smart things. 343 00:26:11,730.9185 --> 00:26:11,980.9185 it. 344 00:26:12,70.9185 --> 00:26:13,860.9185 Well, anything else? No, no. 345 00:26:14,200.9185 --> 00:26:15,580.9185 I just want to stress once again. 346 00:26:15,600.9185 --> 00:26:15,800.9185 Yes. 347 00:26:16,375.9185 --> 00:26:19,525.9185 If you're buying for yourself, never spend more than you want to. 348 00:26:19,975.9185 --> 00:26:20,95.9185 Yes. 349 00:26:20,155.9185 --> 00:26:24,75.9185 Because if it hurts and you, you, it's never gonna be good enough. 350 00:26:24,615.9185 --> 00:26:25,425.9185 Be happy with it. 351 00:26:25,460.9185 --> 00:26:26,45.9185 You know, be happy. 352 00:26:26,135.9185 --> 00:26:27,5.9185 Get the price point. 353 00:26:27,335.9185 --> 00:26:31,445.9185 'cause there's people who are out there who can spend $200 and be more happy. 354 00:26:31,665.9185 --> 00:26:46,655.919 and there's gotta be the rest of us who are like, If it's more than 20 bucks or 20 bucks or more and we didn't like it that hurts like that's not fun that destroys it But if it's just always spend what you want and be okay, if you don't like it Like that's the price you want to spend. 355 00:26:46,695.919 --> 00:27:04,295.918 Yeah until you build more knowledge and learn more and you just know The thing is the more, you know, the more you like and the more you like the more you understand what's correct And what's possible and what's normal? And the more you can, you just able to have a much larger breadth of enjoyment. 356 00:27:04,345.918 --> 00:27:09,85.918 Like, you know, there's, there are 8 balls I love, and there's 100 balls that I hate. 357 00:27:09,515.917 --> 00:27:12,395.918 Speaking of a breadth of enjoyment, Oh, that's right. 358 00:27:12,545.918 --> 00:27:14,765.918 Some of our wine Oh, that's right. 359 00:27:14,795.917 --> 00:27:15,135.918 The K. 360 00:27:15,135.918 --> 00:27:15,435.9175 O. 361 00:27:15,435.9175 --> 00:27:15,775.917 R. 362 00:27:16,555.918 --> 00:27:19,55.918 I am a kohor for kohor. 363 00:27:19,635.918 --> 00:27:47,20.919 All right, so talking about, like, pricing, so one of the things just knowledge helps a lot is that, you know, Keor is the, it was the part of Southwest, yeah, Southwest France that is right below Bordeaux, it was actually the place that actually really was making Bordeaux style wines long before Bordeaux was making high And wines. 364 00:27:47,50.919 --> 00:27:47,140.919 Mm-hmm. 365 00:27:47,140.919 --> 00:27:48,400.919 And they've maintained it. 366 00:27:48,400.919 --> 00:28:00,380.919 Now, DO they're the OG and they're using the original grape of Bordeaux, which is, as we all know, everyone knows this Melba inside joke there. 367 00:28:00,740.919 --> 00:28:06,160.919 Yeah, so I'm getting a lot of cherry tobacco, like pipe tobacco right now. 368 00:28:06,211.019 --> 00:28:06,861.019 yep, yep. 369 00:28:08,81.018 --> 00:28:15,291.019 That cherry, so tobacco, those notes also are the same as cedar, like there's elements of cedar in there, of Sugar. 370 00:28:15,451.02 --> 00:28:18,641.02 That actually, so this is what usually is called cigar box. 371 00:28:18,946.02 --> 00:28:26,206.02 You know, but if you're, you know, if you're fancy like me, you call it cigar box, but we did talk about this earlier. 372 00:28:26,206.02 --> 00:28:27,806.02 It's deep, dark fruit. 373 00:28:27,876.02 --> 00:28:28,436.02 Yes. 374 00:28:28,696.02 --> 00:28:29,316.02 Blackcurrant. 375 00:28:29,346.02 --> 00:28:30,416.02 Oh my God, this is great. 376 00:28:31,236.02 --> 00:28:36,916.02 But, the interesting thing, so I'm going to taste this now, because I mean, this is, and by the way, I'm going to make a big ol slurping noise. 377 00:28:36,926.02 --> 00:28:38,156.019 Okay, misophonia warning. 378 00:28:39,156.019 --> 00:28:47,756.018 Now, I'm not saying I have a troubled life, but it's very hard on camera to have a mustache and drink wine without, like, making a complete mess. 379 00:28:47,921.019 --> 00:28:48,351.019 Mm hmm. 380 00:28:48,421.019 --> 00:28:48,871.019 you're okay. 381 00:28:48,941.019 --> 00:28:49,441.019 I'm okay. 382 00:28:49,491.019 --> 00:28:50,41.019 I'm fine. 383 00:28:50,291.019 --> 00:28:50,841.019 Push through. 384 00:28:50,901.019 --> 00:28:52,471.019 Yeah, I am. 385 00:28:52,561.019 --> 00:28:53,441.019 I'm gonna get there. 386 00:28:53,441.019 --> 00:28:57,581.019 So what are you tasting, Keith? Well, I had to joke a little bit because there's so much going on. 387 00:28:57,661.019 --> 00:28:59,881.019 And I just wanted to have a little moment to think about it. 388 00:29:00,541.019 --> 00:29:03,41.019 So the attack Lovely. 389 00:29:03,281.019 --> 00:29:05,241.019 Like, it starts off red fruit, then goes to dark. 390 00:29:05,261.019 --> 00:29:05,881.019 Mm hmm. 391 00:29:05,881.019 --> 00:29:08,721.019 So, yeah, there's a surprising bright freshness. 392 00:29:08,931.019 --> 00:29:18,661.019 And, and you have to think, I mentioned this is Malbec, but you have to purge your idea, purge, purge your brain of Argentinian Malbecs, because that's not what this is. 393 00:29:18,701.018 --> 00:29:19,841.019 It's a different clone. 394 00:29:20,101.018 --> 00:29:21,491.019 It's one of the original clones. 395 00:29:21,751.019 --> 00:29:25,661.019 I don't even know if they have this clone in Argentina but it's leaner. 396 00:29:25,906.019 --> 00:29:49,196.02 It's brighter, it's fresher, more complex, more Cabernet Franc like, you know, and it's in fact, I, yeah, it's parent of, like one of the OG Carmenettes in this area too, I forget the name of it, I can picture it, but I can't think of the name of it and it's like also the parent of Carmeneras in this area too, but anyways, I digress, it's just beautiful It's elegant. 397 00:29:49,586.02 --> 00:29:51,76.02 It's very Bordeaux like. 398 00:29:51,126.02 --> 00:29:52,36.02 It is very Bordeaux like. 399 00:29:52,96.02 --> 00:29:54,66.02 this is where I will always send people. 400 00:29:55,26.02 --> 00:30:02,511.02 a great Cahors will be 20, whereas a similar Bordeaux of the same quality will be 30. 401 00:30:02,561.02 --> 00:30:07,241.0195 this is the thing about knowing more about wine Gayor is the OG Bordeaux. 402 00:30:07,271.0195 --> 00:30:09,210.9195 this is where things really started. 403 00:30:09,210.9195 --> 00:30:26,380.9195 the Malbec grape from here predates Cabernet Sauvignon and knowing that they're doing the same style and they have the same classical rendering and they're using similar oak profiles, same types of oak, same winemaking styles, all of that creates this wonderful version. 404 00:30:27,30.9195 --> 00:30:31,490.9195 This, this like bizarro world Bordeaux, and it's not Bordeaux. 405 00:30:31,935.9195 --> 00:30:42,322.1435 But it is very similar and much more price, you know, if this is new to you, this is a new wine you haven't had, definitely recommend it. 406 00:30:42,442.1445 --> 00:30:48,142.1445 It has actually some nice acidity that actually enables you to do some really good food pairings. 407 00:30:48,152.1445 --> 00:30:50,512.1445 So experiment, treat yourself. 408 00:30:50,612.1445 --> 00:30:50,962.1445 Yeah. 409 00:30:51,2.1445 --> 00:30:55,262.1445 What would you pair with this, by the way? Probably venison. 410 00:30:55,372.1445 --> 00:30:56,172.1445 Oh yeah. 411 00:30:56,442.1445 --> 00:30:57,542.1445 Speaking of Lebanon. 412 00:30:58,542.1445 --> 00:31:02,412.1445 So now the funny thing is, is this is going to gross everyone out. 413 00:31:02,812.1445 --> 00:31:04,502.1445 But like there's the classic Borderlands meal. 414 00:31:04,502.1445 --> 00:31:06,732.1445 It's also a very classic Bosc meal. 415 00:31:06,972.1445 --> 00:31:09,332.1455 Cause we're, we're pretty close to the Bosc region here. 416 00:31:09,362.1455 --> 00:31:10,685.4465 Do you know what I'm talking about? to say. 417 00:31:10,775.4465 --> 00:31:11,275.4465 Yeah. 418 00:31:11,275.4465 --> 00:31:12,185.4465 That is intense. 419 00:31:12,275.4465 --> 00:31:12,745.4465 It's hard. 420 00:31:12,765.4465 --> 00:31:23,635.4455 I mean, the first time I ever had that, social pressure is such that I actually completed my whole bowl of it, but that first hit was not, but by the end, I was really loving it, especially with the wine. 421 00:31:24,485.4465 --> 00:31:26,185.4455 So yeah, big deal. 422 00:31:26,285.4465 --> 00:31:29,715.4465 yeah, the intensity, you're matching the intensity, the intensity and flavors. 423 00:31:30,175.4455 --> 00:31:30,445.4455 Yeah. 424 00:31:30,445.4465 --> 00:31:33,755.4465 And it'll just rise like that because the, yeah, that is a great pairing. 425 00:31:33,785.4465 --> 00:31:41,605.4465 But if you're not a, like a sick bastard, like I am, you want to do something a little, okay, well, you know, honestly, if I just did like. 426 00:31:42,5.4465 --> 00:31:53,325.4455 a simple filet mignon, right? Because it has no fat, nothing, just good protein finished with a little bit of salt and maybe a little, little bit of like smoked butter on top. 427 00:31:53,335.4455 --> 00:31:53,865.4445 That's it. 428 00:31:54,315.4455 --> 00:31:55,205.445 This would be perfect. 429 00:31:55,225.446 --> 00:31:56,35.446 Smoked butter. 430 00:31:56,85.446 --> 00:31:56,425.446 Yeah. 431 00:31:56,495.446 --> 00:31:56,875.446 Excellent. 432 00:31:57,665.445 --> 00:31:58,645.445 Fantastic. 433 00:31:59,185.445 --> 00:32:03,555.446 Well, I think we've done a good job of covering the basics. 434 00:32:03,685.446 --> 00:32:03,915.446 We did. 435 00:32:03,915.446 --> 00:32:04,565.446 Of pricing. 436 00:32:04,565.446 --> 00:32:06,945.446 There's so much more we could go into, And it's so hard. 437 00:32:06,945.446 --> 00:32:07,955.446 I apologize. 438 00:32:08,380.446 --> 00:32:13,290.446 I mean, I do recommend people, you know, go back, listen, because this is, it's, it's the most important thing. 439 00:32:13,340.446 --> 00:32:37,535.445 It's hard, it's confusing it's not how you want to think about wine, it hurts your brain a little bit, but once you get over that, it makes your life in wine buying so much easier, and also you understand the wine market so much more, and, you know, honestly, you'll actually, Transcribed If your goal ever is to be in the wine trade, or even just to like be closer and just be attached to the wine trade, just visiting wineries, it'll help you understand. 440 00:32:37,555.445 --> 00:32:41,885.445 Also help you communicate with people in the trade because, yeah. 441 00:32:41,925.445 --> 00:32:44,395.445 I'm trying to wrap us up because there is a blinking light. 442 00:32:44,445.445 --> 00:32:45,445.445 So, let's go. 443 00:32:45,465.545 --> 00:32:47,25.445 And with that, I will say for joining us. 444 00:32:47,475.445 --> 00:32:48,135.445 All right, fantastic. 445 00:32:48,575.445 --> 00:32:50,745.445 Leave a comment, tell your friends. 446 00:32:50,795.445 --> 00:32:52,415.445 Cheers, folks, until we meet again. 447 00:32:57,275.445 --> 00:33:00,255.445 Thanks for spending time with us on After Wine School. 448 00:33:00,795.445 --> 00:33:07,905.444 If you enjoyed today's episode, hit subscribe so you never miss out on more wine wisdom, tips, and laughs.