Decoding Wine Labels: Old World vs. New World and Common Marketing Terms In this episode of After Wine School, hosts Keith Wallace and Alana Zerbe delve into the complexities of wine labels, discussing the differences between Old World and New World labeling conventions. They explore how regions like France emphasize the place of origin, whereas New World regions like the United States focus on grape varieties and location. The hosts also debunk common myths and marketing terms such as 'reserve,' 'old vines,' 'estate bottled,' and the often-misunderstood 'contains sulfites.' Practical tips for selecting quality wine, including looking for smaller appellations and trusted importers, are shared to help listeners make informed wine purchases. The episode wraps up with a quick-fire round on label terms IGT, VdF, and organic or sustainable certifications, offering insights into their real meanings.
00:00 Wine Labels Simplified
00:09 Introduction
01:26 I. French Wine Labels
07:44 II. U.S. Label Terms
08:02 Reserve
09:48 Old Vines
11:54 Estate-Bottled
13:21 Contains Sulfites
17:13 The Back Label
18:11 Dryness
20:16 Blends
22:03 III. Practical Tips for Buying Wine
24:18 Know Your Importers
25:27 Lightening Round
26:49 IV. Conclusion & Final Thoughts
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