May 22, 2025 • 58 mins
Brad Farquhar didn't follow the path that most would when he moved into his Halifax apartment and found his internet costs were too high… He started his own internet company!
Named after Seth Godin's influential marketing book about standing out from the crowd, Purple Cow Internet was born with a simple mission: offer reliable internet at half the price of the big companies. Six years later, Brad's company has grown to 57 employees serving customers across Nova Scotia, PEI, and Newfoundland.
This episode also shares an exciting new development that Purple Cow is working on to make internet speeds even faster.
If you’re interested in joining the internet revol’MOO’tion, Visit purplecowinternet.com and learn how YOU can join the herd. (See what we did there :D)
Kimia Nejat of Kimia Nejat Realty
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Cheers.
Speaker 2 (00:03):
Welcome to the Afternoon Pint.
I'm Mike Tobin.
I'm Matt Conant.
Speaker 1 (00:06):
I'm Brad Farquhar, brad Farquhar.
Speaker 2 (00:09):
Brad, you own a company or you operate a company
.
Speaker 1 (00:12):
What do you do?
Yeah, so the business I startedabout six years ago now is
called Purple Cow Internet.
Ah, I heard of you.
Speaker 2 (00:21):
I've seen your billboards Billboards.
Speaker 1 (00:22):
Maybe you've seen the most recent one.
It's a little bit funny whichone's that now?
Well, it says prices morestable than some world leaders.
Speaker 3 (00:30):
Oh, okay.
Speaker 1 (00:33):
Or prices more stable than tariffs.
Okay.
Speaker 3 (00:38):
I do like that Way to jump on that national unity
right.
Speaker 1 (00:42):
Gosh Purple Cow, we just have fun.
That's what it is.
Yeah, the marketing team.
Speaker 2 (00:48):
I've seen your ads on Facebook with a young woman and
she's like, just I forget whatshe's doing there.
She's talking up your brand,though.
She's fantastic.
Speaker 1 (00:56):
I actually married her, oh, okay.
Speaker 3 (01:00):
Married her and recently had a kid.
Recently had a kid as wellbecause we were going to book
you in a month earlier and youwere having a child that week.
Speaker 1 (01:08):
It's been a great time having a little guy.
His name's Luck and gosh.
My heart just melts justthinking about him.
Speaker 2 (01:14):
That's cool.
Well, welcome to the world Luck.
Hopefully it's a good one bythe time you grow up there.
Speaker 3 (01:21):
Yeah awesome, so we can dive right into some of this
stuff, because we get a lot tocover.
Yeah, yeah sure yeah.
Speaker 2 (01:28):
So I'll just say where we're at real quick.
We're at Station 6 this week,I'm actually enjoying a
non-alcohol beer.
It's a propeller lager, right,so the craft beer market is
making non-alcohol beers, whichI think is awesome Some days you
just don't want one.
Want to have an alcohol, beer,right.
So yeah, I'm enjoying that.
You Don't want one, want tohave an alcohol beer right, so
I'm enjoying that.
Speaker 3 (01:46):
You're trying that too, brad eh, yeah, yeah, so far
, so good.
I really like it.
Yeah, awesome, I got the Izaka.
Speaker 2 (01:48):
Awesome.
Speaker 3 (01:49):
Another awesome beer right.
It's a really good one, Goodpropeller beer.
Speaker 2 (01:52):
So it's all propeller today at Station 6?
Yeah, it is.
Yeah, so Purple Cow there is apurple cow marketing book that's
extremely popular.
Yeah, yeah, for sure.
Now, did the two?
Did one influence the other, orwas this completely?
Speaker 1 (02:09):
uh, independent.
Yeah, unfortunately, seth godinbeat me to writing that book.
Um, well, actually.
So I have a marketing degreefrom saint marys university and
seth godin, that book calledpurple cow, was super
influential on me at a fewdifferent stages of life and
it's my by by far favoritemarketing book.
Okay, and I remember I wasstarting Purple Cow At the time
I was trying to figure out thedifferent names for it.
(02:30):
I was like, you know, likeAtlantic Internet, or True
Atlantic Internet, or you know,like the Raptors were just
running True North.
You know like I was trying tofigure out something, and I was
reading this book again calledPurple Cow.
And I was reading this bookagain called Purple Cow, and I
was like, oh my gosh I thinkthat's what I'm going to name
the business and the whole ideaaround Purple Cow is that in
(02:53):
every industry there's apotential for one of them to be
there.
Right, yeah, and it is abusiness that tries to go above
and beyond, one that tries to dosomething different, one that
puts the customer first, onethat tries to do something
different, one that puts thecustomer first.
And I thought of a landscape oftelecommunication company, of
two all-book-office companieshere in the Maritimes.
There's a lot of room for aPurple Cow.
So hence Purple Cow Internet.
(03:15):
We launched it in 2019, andwe've been growing it since.
Cool.
Speaker 2 (03:21):
And we've got some really cool stuff.
Have you ever talked to SethGodin's and does he know that
the internet was inspired by hisbook?
Speaker 1 (03:28):
You know what you know?
I had lunch with him the otherday.
Speaker 2 (03:31):
It was like, pretty good, he did an.
Speaker 3 (03:32):
MA beer as well.
Speaker 2 (03:37):
You know I haven't talked to him, but I think it
would be really cool to let himknow.
Speaker 1 (03:39):
It would be kind of neat to just kind of say hey, by
the way, way, this happened,right, yeah, yeah yeah, because
I mean his book's about beingremarkable.
Speaker 2 (03:44):
Basically, uh is is like the, the secret sauce and
like being uh awesome company.
Is that kind of on the on thewavelength?
Yeah, yes I.
Speaker 3 (03:53):
I also like the fact that, like, uh, I think you know
a lot of companies try to dothe what your your original
thought process was of, like,trying to like, relate to the
area in which you're launching,uh, you know, like with, with,
could I call it Nova Cable orsomething or whatever?
Right, and I think a lot ofcompanies do that.
Just the fact that it's PurpleCow.
Speaker 2 (04:13):
It's silly but fun it's silly but fun.
Speaker 3 (04:16):
But I think it also makes people kind of curious.
Like you think sometimes youwant people to think of your
brand when you say that, but allof a sudden it's like Purple
Cow.
If I'm driving down, you know,and this is what happened, when
I'm driving down and I saw an adand to see purple cow and I'm
like what the hell is purple cow?
Like what, what is that?
So what does it do?
It triggers you to Google whatpurple cow is, kind of thing.
(04:37):
Right, like what does that mean?
Are we serving purple milk now?
Like what's going on here, youknow.
Speaker 2 (04:42):
So I think it's great , I think it's really good.
So Purple Cow, like where didit start?
Like how did Purple Cow start?
Speaker 1 (04:49):
Well, I graduated from St Mary's University and
when I graduated, I ended upmoving down to the United States
for about nine years.
Speaker 3 (04:55):
Oh, okay.
Speaker 1 (04:56):
And so I was pretty used to living down in the
United States.
What things cost, and Ieventually decided okay, I'm
gonna move home, don't want tolive in the united states
anymore.
Came back to nova scotia and uh, got my first apartment.
Went to get internet and I wasjust blown away.
How much internet cost it, whatyear was this 120 bucks.
This is back in 2018 this wasokay.
Speaker 3 (05:17):
So this was like literally just before you
launched that okay, yeah, yeah,yeah.
Speaker 1 (05:21):
So 2018, well, probably 2017, moved home, ish,
and got the apartment andcouldn't believe how expensive
it was.
I looked around there was oneother company selling it for
like $60.
I was like, wow, how is acompany selling it for $60?
But they had horrible reviews,terrible reviews.
So I ended up going with themand seeing exactly why they had
terrible reviews.
(05:42):
But it got me thinking, like,man, if you could start a
business, you're selling theInternet at half the cost the
big guys, but had amazingreviews.
Speaker 3 (05:51):
You could really have a business.
Speaker 1 (05:53):
So that's where the idea came from.
Speaker 2 (05:56):
Is that so simple, Almost kind of no offense, kind
of dumb in a way.
It's so simple but brilliant.
Speaker 1 (06:03):
Yeah, it's one of those things where you find a
problem in life and you're likewow, I can solve that.
Yeah, so how does it?
Speaker 2 (06:09):
work though.
I mean you know we get internet, you know internet.
I mean we go, we ask the bigcompany, internet company and
say, hey, make my internet billlower.
They're like no can do in lotsof cases, like how do you get it
cheaper?
How does that?
Speaker 1 (06:25):
work?
Yeah for sure.
So I was posed with the exactsame question when I decided I
was going to start this business.
I had no idea how all thepieces went together like IP
addresses, servers, routers,data centers, putting it all
together, crtc, gettingapprovals, licenses no idea for
(06:49):
any of these things.
So I just started putting itthere piece by piece and started
talking to my friends that knewa lot about internet, started
googling it called the crtc,asked some questions about it,
started talking to consultants.
Consultants were giving meadvice and some help.
Some of those consultants I'mstill working to are working
with till today.
Right, but it took me about ayear to put all these pieces
together, buy the equipment andactually launch the business.
And before I launched and Iencourage this to every single
entrepreneur before you launch abusiness is making sure that
(07:11):
all your buddies and yourfriends are going to sign up for
it.
If you call up and like, yeah,I'm brewing a new beer and it's
going to be a cow flavoredmanure and it sounds really cool
, like maybe your buddies don'tlike it, right, and that's a
really good indication.
Because if your buddies say Idon't know brown like I really
wouldn't buy that you know it'sprobably not a thing, but I
(07:34):
asked about 25 friends andthey're like, oh yeah, like if
you start an internet serviceprovider and it's like half the
price, I'll for sure switch over.
Speaker 2 (07:40):
And those are my first few clients that joined
yeah, and then like so, like Imean, imagine at first, I mean
it's, it's probably really toughto get a client or get a get a
few people on the street to kindof have faith in you.
Once that ball starts to getrolling, when, when do you like
what happens with the biginternet companies as they start
to see their uh, start to seetheir you know clients?
Speaker 1 (08:02):
diminish.
It's one of those weird things,because for me to offer
internet through Purple Cow, Ihave to work with one of these
big clients.
So we have a relationship withone of the big guys for us to
hook our servers and equipmentsup to their network so we can
use their lines, kind of like ahighway to get out to consumers'
homes.
And this is great because we'reall across Nova Scotia, we're
(08:23):
in PEI, we're in Newfoundland,just from connecting to the
World Wide Network.
Speaker 2 (08:30):
But they don't want you on there, of course not.
The only reason they do is andI can appreciate that from their
perspective yes, me too.
Speaker 1 (08:33):
They spent all this time building up this network.
Obviously, a lot of this wasgovernment-funded and granted
for them to build a lot of theirnetwork.
But the problem is there's nocompetition in the industry.
So you're getting prices ofstill $120 for internet.
People are paying $300 for thefull package.
Even across Canada it's stillhalf that.
Down in the United States itwas like $40, $50 for the
services Wow.
(08:53):
So we're in a special marketwhere there's an obligatory
situation and something needs tobe done.
There's a governing body overthe telecommunications industry
called the CRTC.
There's a governing body overthe telecommunications industry
called the CRTC, and they putthings into place like
anti-competitive rules or thatcertain companies can't buy out
all the other companies to bethe only company in Canada
offering services.
Because you get the situationthat we're currently in, where
(09:29):
we're spending, as Nova Scotians, the most for internet and
telecommunications services inall across Canada, let alone
North America.
Speaker 2 (09:33):
So comes Purple Cow Right.
We started growing pretty quickand as word started getting out
, it was my friends that werejoined then my friends of
friends, and all of a suddencomplete strangers were joined
Right.
Speaker 1 (09:39):
That's when you know it's a success, right, it's a
movement as soon as it goes pastyour grandmother and onto
somebody that you don't knowthat's now supporting your
service.
Yeah, yeah, and I was trying togo to almost all of the
installs to plug the modem in.
Make sure they had a great time.
Tell a couple cow jokes, makesure they had a great experience
Right right.
Because, in the Purple Cow book.
If you read it, they talk aboutcreating sneezers and I needed
as many sneezers at the verybeginning.
That's going to sneeze PurpleCow on to all their friends and
(10:03):
buddies, so they throw itsneezers.
Speaker 2 (10:05):
I love that concept yeah, it explains it perfectly.
Yeah, so okay.
So now I I mean I this justhappened in the news so recently
I got to ask you about itbecause, uh, citywide was
another one of these resellerinternet companies.
Yes, uh, they recently sold totelus, which I thought was
pretty wild, right.
So now telus obviously is a big, the big three or one of the
(10:27):
big threes, right, how is thatfair in the market?
Like, how does that work?
Speaker 1 (10:33):
now, yeah, there's some companies that are fighting
it within the CRTC to blockTELUS from buying so many
businesses, because you think,in the Nova Scotia market right
now they have TELUS, they haveKudu, they have GBS that has an
(10:54):
internet that's provided by them.
They have what is it?
Public Mobile?
And now they have.
Speaker 3 (10:56):
Ultima, so they have five different brands.
Speaker 1 (10:57):
I haven't heard of Ultima yet.
I haven't heard of them.
Speaker 3 (10:59):
no, they just launched today, today, oh, wow,
yeah all city-wide customers.
Speaker 2 (11:03):
Okay so as of April 1st, which is this recording
today wow, ultima, okay.
Speaker 1 (11:08):
Yeah, just got an email that they're changing
their branding to Ultima, whichis another company that was
bought out by Telus.
Speaker 3 (11:13):
And obviously.
Speaker 1 (11:13):
Telus can do what they want and our whole shit is.
Competition is a good thing.
It's going to drive down thecost, so we're not fighting it.
We accept that they're comingand if anything, it just drives
every other company, includingBell, and if anything, it just
drives every other company,including bell and eastlink, to
step up their game because telusis going to come in hot.
Like they got five brands herecompared to like eastlinks.
One eastlink doesn't have aflanker brand I'll do a little
(11:36):
draw for easelink.
Speaker 2 (11:37):
I mean I did, I worked for there for 10 years.
I I love the people I work withat eastlink and you know, as
you do when you work for one ofthese companies, and I mean I'm
a defensive of Eastlink from astance of, like you know, this
is an example of a provincialinternet solution, right.
So I mean, in a sense we havejust so little choice here.
But I mean, in a world of bigthrees where all of Canada is
(12:01):
dominated by three telcos, Ireally kind of always loved
working for Eastlink because itwas a bit of the underdog right,
you know what I mean.
It was a smaller company thatwas going up against these
monsters and even when I wasselling suits.
I was a kid selling suits onetime in Mic Mac Mall and I'd be
on the top floor of the littleJack Frazier's menswear store
out selling tip-top on thebottom floor and that was the
(12:22):
best feeling, right, you know itwas fun to fight the big dogs.
Right was the best feeling,right, you know it was fun to,
you know, fight the big dogsright.
So I mean to get that.
So you, you guys are to eastlink what east link is kind of
almost to the entire nation,right do you feel like east link
is still an underdog?
uh, in some ways, yeah, yeah, Imean I could be wrong in that,
but uh, yeah we would definitelybe an underdog to east link.
Speaker 1 (12:43):
For sure, for sure, yeah yeah.
Speaker 2 (12:45):
Maritime market, yeah yeah 100% right, but yeah, it's
just kind of like smaller andsmaller pieces as it goes up
right.
Speaker 3 (12:52):
It's interesting, like this whole kind of resale
market too, because I mean, thisis kind of the thing I agree
with you about the whole.
More competition is far betterbecause it does help keep prices
fair and everything foreveryone else more affordable.
But I do find it's interesting,because how do you convince
(13:12):
someone to let them use like foryou to use their market to be a
competitor?
Speaker 1 (13:19):
Yeah, it's a CRTC ruling saying, hey, across
Canada, there's not enoughcompetition for
telecommunications.
Crtc stepped in and said, hey,big guys, these are the rates,
wholesale rates, that you haveto charge these guys for access
to your network, so we are ableto go in using that same with
other telcos across Canada.
A lot of them, sadly, likeCitywide, has been recently
(13:40):
bought out by the big telcos,which does limit the choice.
Now, this program is amazing.
This allows little companieslike mine to be able to stand on
the shoulders of giants, sowe've been super fortunate for
that.
But it doesn't come with a redcarpet rolling out.
It's not easy, by no means, andover the past several years, a
(14:02):
lot of things that we're tryingto do to create a magical
experience we just can't dounderneath this relationship
that's carved out by the CRTC.
So I want to announce somethingon your guys' podcast.
I want to tell you guyssomething.
Speaker 3 (14:14):
Okay, all right Special announcement.
Speaker 1 (14:15):
That's pretty awesome Guys.
So three years ago I applied tothe CRTC to be able to run and
build my own network here inNova Scotia.
Speaker 3 (14:24):
Three years ago.
Three years ago.
Speaker 1 (14:25):
Okay, it took a long time.
I had to do all the engineering, everything like that, to get
these fiber lines up on thetelephone poles so we can avoid
using the big telcos lines andbe in the bucket of the CRTC
ruling, so we can launchsomething that is super special
for the Maritimes.
Yeah and um, we just brought onour first customer recently.
(14:47):
Wow, it was a really coolexperience.
I had literally dried likedropped a tear yeah because I've
been working so hard and thewhole team has been working so
hard to put this fiber networktogether, because we want to
continue driving down the costsfor nova scotia and some
maritimers and we know the onlyway we can do that is if we
invest a ton of money buildingour own network.
So we can have control over thewhole entire experience, from
(15:08):
the time you sign up to the timeyou get installed and any
issues you have along the waywell, congratulations, cheers,
yeah, cheers to that.
Speaker 2 (15:15):
That's awesome yeah thanks, mike.
Speaker 3 (15:17):
You know I I I'm truly.
What inspires me about that isthat it it seems like you're
carving a path for other things,that for affordability I'm
thinking like this model couldbe something that maybe we could
take shots at, like amera, no,social power, like things like
(15:39):
that, where someone could go atthem and be like no, you know
what.
We're going to use a similarmodel, someone who already has
the lines in there, but are yousaying we should start tobe con
energy because that would be thedopest?
name for energy tobin conradenergy.
Speaker 2 (15:52):
That's our last name, sorry.
Yeah, that'd be.
Speaker 3 (15:55):
That'd be the best thing okay, tobe con energy here
we go yeah purple cow, we'regonna you know powered by purple
cow internet.
Speaker 2 (16:02):
There you go.
Yeah, we'll all work together.
Speaker 3 (16:03):
There you go, I like it, yeah yeah, but that's the
thing I think it's really cool.
I mean, we need more localentrepreneurs here and I think
there's ways to kind of see that.
So this is a huge step.
It's huge.
Do you sit back and think thatmy company is six years old?
And let's not pretend thattelecom companies aren't huge.
Speaker 2 (16:24):
No, dude, big Some of aren't huge Right, they're big
Right, and some of the richestpeople in the world own telecom
companies, right, like Bell'snot a new company, right you
know it's.
I mean, these companies havebeen around for decades.
Speaker 3 (16:34):
Centuries.
Speaker 2 (16:34):
So to almost get in the door as an independent.
It seems almost no one does itanymore.
It's almost like you know it'snot cool, no one tries that
anymore.
Yeah, I totally agree so whyare you trying it?
Speaker 1 (16:45):
the barriers are really huge, yeah but I think I
think it's needed.
Yeah, like without a question,without a doubt, it's needed.
And when I told some of mytelecom buddies that live across
canada that this is what I wasthinking about doing, they
honestly said I was crazy andnot to do it.
Yeah, but when I think about it, we're using the big guys
infrastructure yep and we'regaining market share, Like last
(17:08):
month.
Two months ago was our busiestmonth ever.
Last month was our secondbusiest month ever.
Speaker 3 (17:14):
So the snowball is getting bigger.
Speaker 1 (17:16):
It's moving and I know that if we can continuously
reduce the price of internetand increase the speed of
internet, you're going toincrease your market share.
Yeah, just naturally, and thatisn't something that is always
done in telco, it's.
It's increased the speed andincreased the price.
Speaker 2 (17:32):
So you're going to have like a, a fiber map and
like where's this going to startin Halifax, this fiber?
Speaker 1 (17:37):
Yeah, yeah, so we're launching in Fairview.
Oh cool, okay, yeah, and how?
Speaker 2 (17:42):
many like clients.
Do you intend to serve withyour kind of initial plant?
Do you know yet?
Speaker 1 (17:47):
yeah, so we'll pass about 3 000 homes okay, in
fairview you know, we'reexpecting to get about 30
percent of it.
Perfect for a thousand thousandserve members yeah, and we
already have several hundred ofher members there.
So we'll switch all those overand then we'll encourage other
people to switch and I thinkwe'll find a lot of success
because, for example, so ourpricing is literally half the
(18:09):
price of the big guys.
So, you know, east Lincoln Bellwould charge $120 or something
that we're charging $60 for.
But the fact that we have ourown network now allows us to
bring things to Nova Scotia thatisn't even across Canada yet,
like Speeds, speeds.
Speaker 2 (18:27):
Okay, so you want to go faster?
Speaker 1 (18:29):
Yeah, like right now, the big thing is the gig.
You want the gig internet.
We can go all the way up toeight gigs.
Wow, yeah so eight times fasterthere, ping rate faster than
anything else, you see, andeverything's symmetrical.
So upload is the same asdownload in every single plan.
And this is where I think theseare talking about all the
(18:49):
features that are really cool,but how that translate to the
end user and the benefits thatthey'll see.
They're going to save money tobe able to get a vacation.
You know if you're saving ahundred dollars a month, that's
twelve hundred dollars a year.
That's a flight down to mexico,wherever you want to fly once
yeah, yeah, exactly, um it'sit's, it's for some people.
Speaker 3 (19:07):
I was gonna say it's literally food for some people,
right?
Speaker 1 (19:09):
yes, and and these benefits I don't want to go
without saying because they'reso impactful that it will change
people's lives, and this iswhat we're trying to do with.
Purple cow is trying to drivedown that overall cost for
internet, and we know the onlyway we can continue doing this
is we build our own network, andthat's what we're doing so when
are you getting into cellphones?
Speaker 3 (19:30):
because that's the next thing.
We need.
Competition on dude, we'retrying.
We're trying.
Speaker 1 (19:34):
Cell phones is a whole other beast it's.
It's not an easy play, butwe've been trying for the past
year.
Yeah, the ball's rolling.
Okay, we'll see.
We'll see.
Yeah, that'll be the nextreason I come on you guys do
television, as you guys dotelevision as well.
Speaker 3 (19:45):
TV home phone.
Yeah, yeah, it's all there,yeah cool.
Speaker 2 (19:48):
And how's the TV?
Speaker 3 (19:49):
Yeah, I was going to ask about TV because, honestly,
I don't hear much about it.
Speaker 2 (19:52):
It's just such a yeah TV.
I mean a lot of our generationand younger, I mean now a lot of
people just don't even have TV.
Speaker 1 (20:02):
I Well you guys are our target market.
Yeah, like I have TV at homebecause, well, I like to watch
Survivor, I think it's like themost popular show.
Yeah, cool Dude, it's cool, andso our TV is really neat
because you don't have this bigclunky box that you need to ship
someone or return or anythinglike that.
Speaker 3 (20:17):
It's just an app.
Speaker 1 (20:22):
Download it on your phone, download it on your iPad,
download it on your TV.
Speaker 3 (20:23):
wherever it is I use a Fire Stick at home for it.
I use a Fire Stick, but Isuppose the CEO of Purple Cow
can't have IPTV.
Speaker 2 (20:29):
Right, yeah, yeah.
Speaker 1 (20:32):
If people want to use IPTV power to them.
What's important to us is thatyou find a solution that you're
happy with and that's lessexpensive.
We actually get customers that,with the ruling and the walls
that we work in right now withthe CRTC, with the big providers
, we can only reduce the priceso far and that's basically the
$60.
And sometimes when customerswill call up and cancel their
(20:54):
big provider, they'll try tosave them by reducing their
price.
Right, and we'll get a phonecall saying, hey, I can't
actually go to Purple Cowanymore because the big telco,
they're going to reduce theprice to match it or maybe even
down by five bucks.
Right, the whole team celebratesit.
Oh really, I know that soundsweird, right, Like why would you
celebrate that customer isn'tgoing with you?
(21:14):
But we celebrate it becausewe're having the impact we set
out to do.
And it often has this likereverse psychology thing where
this person calls up to canceland we're celebrating it because
they're staying with their isp,because they got a better deal
yeah and I think and reflectback of maybe a bad experience
they had and they're like no,never mind change my mind, I'm
(21:35):
gonna stick with you guys.
Speaker 3 (21:36):
Right, let's go yeah, you know that's.
That's an interesting thingthere too, because it's like I
guess this is another reason whyI get a little bit frustrated
with with companies.
You know why many people do isjust like you know, I think
everyone thinks about the amountof greed that big companies
have, like the.
You know they have to keepmaking more and they have to
keep growing and they need theynot only just pushing the people
(22:01):
who have to buy their productdown further by cost, but their
employees, like it's.
It's that burnout of like gottagrow more, gotta grow more
every year, gotta grow more.
And I mean you have to growmore because you're a small
company, you're going to getbigger and everything right.
But, um, it's, it's, uh, itjust goes.
It speaks to these other guyswhere it's like what's, what's
(22:22):
stopping them from just sayinglike we want to decimate purple
cow and we're just going to makeall internet standard price ten
dollars less?
Speaker 2 (22:29):
than they can't do that.
There's laws and stuff behindit that they can't I don't know
seller yeah well, they can'tchange our rates, that that's
governed.
Speaker 1 (22:36):
But the telcos could for sure reduce their rates down
to whatever they want and yeah,like what's stopping them from
just saying like we get fiftydollars a month.
Speaker 2 (22:43):
The way it was explained to me, though, before,
and this is from decades ago.
You tell me this is wrong, butbecause of the rules that the
CRTC allows you guys to play atas a smaller like, they can't
drop down your rates, becausethen you could apply for lower
rates and it would be a zero-sumgame.
Speaker 1 (23:00):
Yeah, they definitely would sell.
Speaker 2 (23:02):
So basically it's like okay, if he's $60, we're
$60.
Okay, well, now he gets to be$30, right.
Speaker 3 (23:09):
No, and I get that, but I get that To me.
I'm just kind of like I mean,why isn't everyone just
switching to Purple Cow then?
Right, right.
Speaker 1 (23:19):
Like seriously why?
Speaker 3 (23:20):
isn't everyone just going to you then and leaving
all the big guys?
It's clearly more expensive.
I can get sure, live in meatcove.
You might need, you know,purple cow, I don't know, you
guys might not be there yet.
We're in meat cove, come onokay, well, there you go it's
just one of those things likeyou know where it's, like you
have to get on.
You drive on a dirt road to getto meat cove so maybe they
(23:40):
don't have internet there.
I know I don't get self-service,but it's it just.
It's mind-boggling thateveryone's just not just like
see you, bye, right, yeah, andwe're not without our faults too
.
Speaker 1 (23:51):
So like we make mistakes and stuff like that,
and I think, at the end of theday, the faults we make, we try
to be perfect, we try to doeverything we can to make it the
most amazing experience that'sout there.
But we have to play in therules that the crtc put in place
, and this is what's driving usto build our own network so we
can create our own rules we cancreate a magical experience now.
Speaker 2 (24:14):
Now here's a question for you.
I mean now the cost associatedwith building a fiber network.
Oh, there we go.
We got an ambulance driving bystation six, let's go yeah so,
uh, so, like the cost ofbuilding, this must be crazy
like you know.
You know, I mean I know it's atremendous investment.
Now, are you concerned that Imean what ends up happening is
your customers end up kind ofsometimes having to help to kind
(24:34):
of build this network biggerand better, which would put your
prices up, wouldn't they not?
Speaker 1 (24:40):
No, we're going to keep our prices the same.
So we launched with the pricesat $60.
Six years later, it's still $60.
Amazing, like our, the price isat $60.
Six years later, it's still $60.
Our costs have gone up, fromour equipment to our cost to
purchase internet, to purchasethe hardware.
Everything has gone up.
I don't think anything has gonedown.
Speaker 2 (24:53):
No, exactly IP addresses have doubled in cost
ever since.
Speaker 1 (24:57):
We're holding strong the $60.
One nice thing about it is, asmore customers come on, it helps
us pay for different things.
That makes sense yeah, we'reable to keep the cost the same,
but when we build our ownnetwork, we're able to reduce
the cost, and that's the wholegoal.
Speaker 3 (25:11):
Okay.
Speaker 1 (25:12):
Because now we don't have to pay what the CRTC says
we have to pay to the big guys.
That goes against a loan thatI'm taking to build a lot of
this network.
It helps out substantially soit's still a very risky move by
far, but we feel that it's animportant move to make.
Speaker 3 (25:30):
Yeah, it seems like it's.
Yeah, it kind of has tonaturally be the next step if
you want to continue to grow.
Speaker 1 (25:35):
Guys, I'm so excited about it.
I really, really am Like forthree years I've been working my
tail off the team has beenworking like Curtis, jad, joe,
mark, christina, like everyoneon the whole leadership team is
crushing it how many people areon your team at Purple Cow now.
We have about 57 people on theteam Amazing, awesome.
I just listed off the leadershipteam.
We just had our quarterlymeeting.
We went to dinner to celebrateour first Fiber customer coming
(25:57):
on.
We told her she was the firstcustomer on.
It was a little underwhelming,to be honest, because I was like
, yeah, you have the fastestinternet in Canada.
It's the most reliable, has theshortest ping test.
And she was like, oh, this isawesome.
And I was like what are yougoing to do with Canada's
fastest internet?
Now she's like well, you know,I'm going to watch Netflix and
go on Facebook.
(26:21):
And I was like, yeah, reallyfast, and you're going to load
that picture, no problem.
Speaker 3 (26:25):
That's amazing.
It'd be way more funny if shewas just like well, pornhub will
load a lot faster.
Speaker 1 (26:33):
And yes, yes, it will .
Speaker 3 (26:35):
Exactly.
Speaker 1 (26:35):
I haven't tested her, so I mean yeah, I mean this is
pretty crazy.
Speaker 2 (26:40):
I think you know you're coming here.
You're seeing a problem, seeingthat the you know Internet
should be cheaper for NovaScotians.
Creating a solution to thatproblem, that's pretty darn cool
.
I want to go back a little bitfurther, just something.
I think you're an enduranceathlete.
Speaker 3 (26:57):
Yeah.
Speaker 2 (26:57):
Oh, yeah, yeah.
Is that like.
What's that about?
Speaker 1 (27:01):
Oh guys, we only have a short period of time.
No, but walk us through it.
I don't know if you know whatan endurance athlete is.
Well, so I'll give you a quickrun through.
So when I was in university, Iwent down in the united states
after I graduated to um knockdoors on alarm systems yeah.
After that I started a solarpanel business where we sold and
sell solar panels door-to-door.
(27:21):
My business partner for thatbusiness, he asked me one day it
was really funny, I stillremember being in the apartment
sitting on the sofa and he walksin.
He was like hey, brad, brad andhe's all excited.
He's like do you want to run amarathon with me?
And I used to run track injunior high or whatever.
I played lacrosse in universityso I wasn't out of shape or
anything, but definitely not arunner.
(27:41):
I thought about it.
I'm like sure, sure, I'll run amarathon with you.
That's a casual ask.
Yeah, and his response wascompletely unexpected because he
said great, it's this weekend.
Speaker 2 (27:54):
No, I swear to you how many.
Speaker 1 (27:57):
Like 40 kilometer marathon yeah.
42 kilometers Full marathon yes.
Speaker 2 (28:00):
Okay, jeez, that's a one.
Speaker 1 (28:02):
Yeah, so I'm living in Scottsdale, arizona at the
time, and this is the rock androll marathon yeah.
Rock and roll marathons.
They had like bands set up andanyways, I remember going out
and like getting to the startingline because I didn't really
like train for it.
I had three days so I just likemade sure I had my shoes and
stuff and but I'm standing atthe finish or the starting line.
I have like those fruit of alland once his shorts on, like the
(28:29):
sneakers I had, with like bitsof paint on it from painting the
other day, like it's just acotton t-shirt.
Anyway, bang goes the gun.
I start running and, um, Idiscovered more about myself on
that run than I did like all ofuniversity, because you were
hallucinating yeah, probablyafter a while dude the, the
chafing between the legs.
Speaker 2 (28:44):
Oh yeah, that would suck.
Oh yeah, yeah.
Speaker 1 (28:49):
But I got to the point that the pain was so
strong, with my cast burning andtwitching, that I had to make a
decision if I was going to quitor keep going, and I decided to
continue pushing through thepain.
Yeah, and I remember lookingdown on my feet and just kind of
running.
Did you also read DavidGoggins' book, david Goggins?
Wasn't David Goggins back?
Then but this would be a DavidGoggins moment.
Speaker 3 (29:11):
Yeah, for sure.
Speaker 1 (29:12):
Seems that way.
Yeah yeah, I pushed across thefinish line.
Couldn't believe I did it.
I wondered what else in thisworld did society tell you that
you need to train for, you needto put all this effort into, you
need to accomplish X, y and Zbefore you even attempt?
And uh, this put me on a pathto next run 250 miles to the
sahara desert wow then I uh,then I uh, that's.
Speaker 2 (29:35):
That's quite a strange path.
You don't do things very.
Uh, he has like internet's tooexpensive.
Let's start a company.
I ran a marathon.
Speaker 1 (29:42):
Let's go to the sahara yeah, wow, when I was in
the sah Desert running, I metthis other guy running it too.
And he said his goal was alwaysto swim the English Channel,
and at the time I had no ideawhat the English Channel was.
He told me all about it.
He's like Brad.
It's the distance betweenEngland to France.
You swim it.
There's a boat that guides youacross, Because when you're
standing in England looking overFrance, you can't see France.
(30:03):
When you get halfway out andlook back, you can't see England
anymore.
You still can't see France yeah,and you know, something sat
with me on that.
So like, uh, like, got homeafter the Sahara Desert and I
was like you know what?
Speaker 2 (30:12):
I'm gonna swim the dang channel wow, none of those
things interest me yeah but likeso, but I mean like to back to
you though.
Like what, what do you think isit in your brain that makes you
go like that, that makes youwant to take on a monstrous
challenge?
Speaker 1 (30:27):
Yeah, I really enjoy pushing myself to the limit and
looking for that and just tryingto challenge society's
narrative, because I feel likeso often in life we're told life
is supposed to be a certainthing, we're supposed to play in
this certain box, and I'vefound that the idea of playing
(30:48):
outside the box is actually thehardest thing.
I always tell my buddies youwant to run a marathon?
The running the marathon isn'tthe hard part.
The hardest part of running amarathon is signing up for it
that's true.
Speaker 3 (30:59):
It's kind of like going to the gym.
Yeah, going to the gym isactually the hardest part once
you're there it's there.
Speaker 1 (31:05):
It's great, you feel great, yeah, yeah, yeah.
The hardest thing of swimmingis you jump into the pool.
Speaker 2 (31:09):
Yeah, that's true.
Speaker 1 (31:11):
It's that first little bit, that's the hardest
part, that holds all of us back.
And you guys are a success inthe sense that you were
chit-chatting about starting apodcast.
You chit-chat about it anddon't take that next step of
like getting that first guest init's not hard to call someone
to come in for a chit chat, youknow like that's super easy.
(31:32):
Yeah, but it is the hardestpart of this whole thing yeah,
yeah, that's the thing, honestly.
Speaker 3 (31:37):
We talked about it for 10 years and then, finally,
mike just bought the gear andthen we played with it and
played with it.
But our first guest wasliterally one of our best
friends and we were just likeyou know what?
We wouldn't even.
We weren't even sure if we weregoing to put the episode out.
We were just like, let's justgo and do it right, let's just
go and do it right.
And we sat there and weinterviewed them and at the end
(31:58):
of it, we were like, I thinkthat was pretty good, it was all
right yeah, yeah, right, it'slike well, it was a half hour
long.
Speaker 2 (32:04):
yeah, whatever we yeah, we were so happy with that
, we were so happy with it,right.
Speaker 3 (32:08):
And then we lined up a couple other people that we
knew and everything.
And next thing, you know, wehad a month, we had four
episodes, one per week, and wewere like I guess we're
launching this thing.
Speaker 1 (32:17):
It's happening.
Speaker 3 (32:18):
Right, and here it is , and it's going on fairly well,
I think at this point forsomething starting off, that you
guys are killing it.
Speaker 1 (32:35):
Yeah, great job if, if 10 people listened, we
probably would still be doing it, right it?
Speaker 3 (32:36):
is what it is right, but it uh, so that's I.
I appreciate that wholementality of just kind of like
just doing it, because there wassomething I heard I don't even
know who said it, but there wassomething that I heard that they
said simple minds gossip.
They talk about people, averageminds talk about current events
, but intelligent minds talkabout ideas.
(33:00):
I think I keep trying to pushmyself to be there when it's
like, yeah, we're talking aboutcurrent events and things like
that, but it's like I want tokeep talking about ideas.
I want to keep trying to figureout different ways to do things
and, and you know, exploredifferent business avenues that
you know Mike and I can do andall that stuff.
So, and we're trying to expandthis, right, we're trying to
(33:22):
expand this, not just to be morein a podcast, but we have other
avenues that we're working on.
Love it.
Speaker 1 (33:26):
Right.
Speaker 3 (33:27):
So I can appreciate the mentality for that.
It's what I think for you, like.
What I'd almost like to bottleup is like there's a big
difference between starting apodcast and a media company to
starting a, you know, telecomcompany, and at the level and
(33:47):
where you are currently, whichis a big thing, so it's, it's.
I almost wish I could rewindsix years ago and follow you
along and find out, like youknow, what your day-to-day look
like and how you, how you didthat stuff we all.
Speaker 1 (34:00):
We all have to think, though, is like where I'm at
and where you're at with yourpodcast and 100-something
episodes.
You didn't start here.
We all started taking thatfirst step, not knowing if it
was going to be good, notknowing if we were going to fall
on our faces.
What are our friends and familygoing to think?
And we just pushed through, butyou go back to you and your
endurance thing.
Speaker 2 (34:17):
You say but you go back to you and your endurance
thing and you say, okay, well, Iwent from a marathon I didn't
think I could do, to run aroundthe Sahara, yeah.
So when you think about this,these feats that you make,
stepping in and doing aninternet thing, probably becomes
a little bit inherently easierfor your brain to say, okay, I
can puzzle this together, we canfigure this out.
Speaker 1 (34:35):
Well, in every endurance, challenge and every
adventure I put together,there's always that how the heck
do you do this?
Speaker 2 (34:42):
Yeah.
Speaker 1 (34:42):
So after the 250 miles, there's Sahara Desert.
Speaker 2 (34:45):
Like sorry, were you an internet guy when you came?
Did you have a high technicalknowledge on how the internet
worked when you came to NovaScotia?
And you had that?
Speaker 1 (34:52):
No.
Speaker 2 (34:54):
So you really didn't know, Because I mean, it's such
a complicated beast right Dude.
Speaker 1 (34:58):
So for the English Channel.
I mean, it's such a complicatedbeast right Dude.
So for the English.
Speaker 3 (35:01):
Channel.
I didn't even know how to swim.
Speaker 1 (35:02):
Yeah, oh, no way.
I was living in New Jersey atthe time and I went over to
Princeton and I asked thePrinceton swim coach I'm
swimming the English Channel ineight months.
Oh, yeah.
So I signed up for the EnglishChannel.
It was eight months away.
I met the coach.
I said hey, no way you're goingto be able to swim the English.
Channel but eight months later,sure enough, I swam the English
(35:23):
Channel Wow.
And from there I went on andcompeted in the Ditterot, which
is this 1,000-mile dog sled raceacross Alaska where 14 dogs are
pulling you across and you'reworking as a team.
From there I competed inCanada's Ultimate Challenge,
which is C CBC's hit renewreality TV show, and most
recently I was trying to getqualified for the Olympics and I
was competing in world cupslast winter skiing, but my first
(35:46):
baby was on the way and I hadto pull back for this season.
So that one's going to pass.
But you are totally right.
Like taking on these adventures,taking on these challenges,
it's the exact same thing asstarting a business, Like you're
sitting here and you have tofigure out exactly how to do it
and put all those piecestogether and at first it's
unbelievably daunting.
But really you just startputting those big pieces
together and the big piecesbroke down the smaller pieces
(36:07):
and smaller pieces.
A lot of people get lost inreally small pieces.
But if you start with the bigones and just get those figured
out and just believe in yourselfand push on man, it all comes
together really does?
Speaker 2 (36:17):
and how did you get out of Nova Scotia?
So you're in more than justNova Scotia too, which is kind
of cool.
You're in Newfoundland, pei,yeah, new.
Speaker 1 (36:22):
Brunswick as well.
That's the benefit of standingon the shoulders of giants.
Yeah, Like we are so lucky thatCRTC put this together and that
we can work with such bigcompanies that they have
footprints all over.
Speaker 2 (36:34):
Right, so could there be Purple Cow also in BC here
in the future and in Ontario, doyou think, or are you going to
probably stick to eastern Canada?
Speaker 1 (36:41):
Well, that's the crazy thing.
So the wholesale market isinteresting in Canada right now.
So the CRTC just made a rulingrecently that Bell has to open
up their fiber lines, so doesTELUS, so does Rogers, and so
companies like Purple Cow cannow jump on and use their
network.
So here in Nova Scotia we'retrying to do it.
(37:03):
Bell said that they don't havethe infrastructure to support it
and so they're going to getback to us if there's an
infrastructure cost.
I expect that in the next fewdays on what that will be, if
there is a cost or can we do it.
So just waiting to hear back onthat.
But really that's to increasechoice to the customers.
Where we're not building PurpleFibers Network, right, but yeah
(37:25):
, we could totally be rightacross Canada.
That's not entirely our goalright now.
We're really maritime Atlanticprovinces focused Cool, that's
probably where it will be forthe next while until we can
really do some great things.
Speaker 3 (37:38):
Yeah, amazing, yeah, amazing, yeah, yeah.
I find that a little bit funnythat Bell doesn't have the
infrastructure, but sure.
Speaker 1 (37:48):
Maybe both.
Speaker 3 (37:49):
Yeah.
Yeah, I mean yeah, we chattedbriefly before this about my
distaste for Bell.
Sure, they're never going to bea sponsor of the show, so I'll
bury them.
I don't care, let's go.
Let's go.
Yeah, I think they're one ofthe most evil companies in this
country, oh man.
Speaker 2 (38:04):
Okay, well, we're getting heavy now.
Yeah, we are.
I'll say it, I don't care.
Speaker 3 (38:08):
Yeah, so it is what it is.
I just I'm not a fan.
Speaker 1 (38:12):
No, that's totally fair, but it is the product of
having a hobblogopoly.
When you only have twocompanies doing things, you're
going to work with one until youdon't like them.
Then you switch over to theother one, and then, inevitably,
you don't like them as well.
Then what do you do?
Right, you hate them all.
It's kind of like politics.
Speaker 3 (38:28):
Right, you go liberal conservative, liberal
conservative, and then, onceevery 20 years, you throw a
little orange in there, and thenwe're done with that.
Let's go back to the same othertwo, right?
Yeah, it seems very much likethat, so that's why the extra
competition is good.
Speaker 2 (38:42):
This will come out after the federal election has
passed, but I mean that was ourbiggest problem last year and
this was a lack of choice, Ithink federally, I mean it felt
like, okay, what's the otheroption?
I don't like my choices rightnow.
Speaker 1 (39:01):
That's got to be the hardest job in the world.
Yeah, oh yeah, oh yeah.
It's uh.
People hate you for no reasonother than the color of your
shirt.
I agree with you there, life Iagree with you heavily there.
Speaker 3 (39:08):
Um, people deeply feel that they can be, uh, truly
, truly cruel and mean to yousimply because you wear a
different color.
Speaker 1 (39:18):
Yeah, um, oh my gosh, it sounds terrible.
To be completely honest, propsto the politicians that do it
and have the, have the abilityto take the slander and you know
, just work on the positive.
But it takes a special type ofperson no, it's true I mean.
Speaker 3 (39:33):
That being said, though, like I mean honestly,
people in your in positions likeyourself not maybe not you,
because your company is notgigantic yet, but very similar
People who get into CEOpositions where they're charging
whatever rates and people feelthat they're getting kind of
ripped off or whatever it may be.
I don't go at the CEO of Bellbecause I can't stand their
(39:57):
company, but I still don't likethem, kind of thing, right.
No, you're right, it's true thatCEOs, can you know, like nobody
likes Galen West, and that guymight be one of the most hated
Canadians in this country, right?
So, it can be tough on your sideof this thing and right now
people probably love you becauseyou're doing something that's
really, really supporting it andeverything right.
(40:18):
And I'm not saying that thetide will change at any point,
because if you guys are going tomaintain this you know goal of
saving people money and trulysticking to it, as opposed to
some people who don't well,you'll end up being always
that's the equation.
Speaker 2 (40:33):
I always truly wonder , though it's like you, you
might grow.
Could you grow to a point whereyou become one of your?
You know your own, you know thepeople that you were trying to
go against.
As you grow, as you expand, isthat ever a concern?
Like, okay, what if I end upbecoming a direct competitor to
Telus or Bell?
Speaker 1 (40:51):
Well, in many ways we are a direct competitor and
with us building our own network, it makes us even more of a
direct competitor.
Now, I think what's going tokeep us aligned and what is
going to keep us away fromturning into having the
obligatory mentality is isreally like we try to do what's
best for the customer andeverything like when we were
(41:12):
launching tv, we could have forsure increased the price 10, 15
bucks for what we're doing rightand even home phone yeah yeah,
and like people still do thatsome people do for sure yeah,
okaylike, like, our full package the
triple play the tv, internetand phone is 90 bucks, like it's
.
We drove that price down,basically as low as you can get,
yeah and um.
(41:33):
You know that that thatquestion right at the beginning
is in how we design it.
So like, for another example,it's like, uh, when we're trying
to figure out when ourtechnicians are going to be
working and going, it's like,okay, nine to five monday
through friday.
Well, no, like, why do we donine to five monday through
friday?
Because that's like what we'reconditioned.
That's why we work nine to five, you know.
But no, like, people are homein the evenings, that's right on
(41:54):
the weekend.
So we're just, we're designedours around the customer.
We designed that we have themost amount of appointments in
the evening and the weekends.
And it's like simple things oftaking it back to basics like
that what does the customeractually want?
What does the herd want?
What do we need to grow theherd?
And I think, if we continuefocusing, on that.
Speaker 3 (42:10):
I like that you called it the herd, the herd the
cow, the herd, all the way.
Yeah, I like it.
How do?
Speaker 2 (42:14):
we make sure we don't tip the cow with those high
prices.
I'll do it.
That's a good one.
Speaker 3 (42:19):
He's stealing that.
That's totally funny.
Don't tip the cow.
Speaker 1 (42:22):
Yeah, yeah, no, we're very mission-driven.
It's in our core values, it'sin our mission statement, and I
think this is what's going tokeep us pointing in the right
direction.
Speaker 2 (42:31):
Man cheers to that again.
Speaker 3 (42:36):
You're going to double think today.
Now more than ever, having acause with a company is what
draws.
It's a factor that people areactually thinking and
considering about.
Like you know, there's clothingthat I think is way too priced,
but because they have a cause,people still buy it.
Speaker 2 (42:55):
You know, the 10-tree hat ball hat.
Speaker 3 (42:56):
That's exactly what I was thinking.
Speaker 1 (42:58):
I bought them twice over.
Speaker 2 (42:59):
One is for my partner and I, just because I like the
fact that they plant 10 treesevery time.
Speaker 1 (43:03):
I know we buy a sweater.
It's cool.
Tom's shoes buy one, get oneexactly driven.
Speaker 3 (43:08):
Things are like very important but I like that,
though, no.
Speaker 1 (43:12):
I like that, I like it.
Speaker 3 (43:14):
I think consumers like it, because I think you can
still be a wealthy person andown a business and also still
equally give back.
I think that's what they shouldall do, but it's not different
from craft breweries, matt.
Speaker 2 (43:25):
I mean you're buying a craft beer because it's like
someone that gives a shit aboutbeer.
Speaker 1 (43:29):
So much Right.
Speaker 2 (43:30):
In most cases, most craft breweries come from pure
passion.
Speaker 1 (43:33):
Less business, more beer.
Speaker 2 (43:35):
It's a crazy job, just making beer.
Speaker 3 (43:39):
it's an all an, all day, all night kind of gig right
, it's not it's not all fun,right no, it's true a lot of
work, it's hard, it's hot and alot of cleanup and a lot of ugly
bits that you got to do to makethat perfect beer, right.
Speaker 2 (43:52):
But uh, yeah.
So anyways, matt, I think weshould get on to our fun
question round.
Are you ready?
We can do some fun questions.
Speaker 3 (44:00):
Let's do it.
Speaker 2 (44:01):
All right.
Speaker 1 (44:02):
They're ready to go here.
Wait a minute.
I didn't get the list of thefun questions.
Oh, we're giving them to youright now.
Oh, no, yeah.
Speaker 2 (44:10):
So nobody gets to list these questions.
I think this first question isa great one for you, I think.
Speaker 1 (44:22):
Do you work to live or live to work?
Oh, I definitely live to work.
Sorry, I work to live.
I uh, the last like two wintersI was training, uh, in ski
mountaineering, doing world cups, living over in europe, um.
The winter before that I was inbritish columbia skiing.
Granted, I'm working this wholetime still renting my place out
in Nova Scotia, as I'm rentinga place over in BC or Europe, um
(44:43):
, but yeah, like I love to liveand I worked my tail off to live
.
Speaker 3 (44:48):
That's awesome.
Speaker 1 (44:49):
Good answer.
Speaker 3 (44:51):
Very good.
Uh, so question number two.
So, as a leader and businessowner, what do you think is the
primary motivator in people?
Speaker 1 (45:06):
think is the primary motivator in people.
Well, I honestly, as a businessleader, what people want.
I think it's different forevery segment, but people want
more for less, always, um, in myindustry, they want more
internet and they want to spendless for it.
Um, I think that that'd be myanswer for the question.
Yeah, that's.
Speaker 3 (45:21):
I think that's pretty accurate.
Speaker 2 (45:22):
That's what I want yeah, what do they want?
Speaker 1 (45:24):
they want value in that instance, yeah, and it's
like jeff bezos line, for thatis that they want um.
They're always going to wanttheir products for less
expensive and they want itfaster could I ask you this
question just slightlydifferently?
Speaker 2 (45:36):
what's your prime?
What do you think your primarymotive is as a leader?
For you was in one of youremployees yeah, you know, at any
level, like you know.
What do you think is like theirmotivations?
Or how do you um?
How do you lead?
How do you lead a team?
Speaker 1 (45:49):
yeah, like why they follow is the question I think
it's because we're we're like alightning bolt for change, like
we want to change the obligopolythat we've been dealing with
our entire lives of just twotelcos to choose from, and this
resonates with a lot of peopleso they join your team to help
fight that cause.
Totally cool, yeah, when we'retalking to like potential
employees.
This is this is what purple cowis, and that resonates really
(46:12):
well with prospects and that'swhat keeps the team hungry.
So you're bringing people onthat believe in your mission for
sure yeah, you should have seenthem like when we clapping and
cheering, going out to dinnerand stuff or bringing on our
first fiber customer, because toan average person no one really
thinks about internet too much.
You get your telco works, soyou're probably with them for
years.
Speaker 2 (46:29):
You're mad when it doesn't work.
Speaker 1 (46:30):
That's about it.
Yeah, exactly yeah.
But for us, we know that thisis that little seed that we're
planting in the soil right now.
That's going to grow, that'sgoing to grow into a big tree
one day and it's going to cacheit and it's going to like really
do something that's special andthat can help a lot of people,
and we're at the forefront of it.
Speaker 3 (46:47):
I meant to ask you too, when you were talking about
your first fiber customer howwas that person chosen?
Speaker 1 (46:53):
Yeah, that's great.
Speaker 3 (46:55):
And why wasn't it me yeah?
Speaker 1 (46:56):
totally Well, we selected the area we wanted to
go to for, like, customerdensity, ease of access, didn't
have to trim as many trees,those sort of things.
Oh yeah, the network startedoff Smart, but they're an
existing customer, so anexisting herd member.
So we just called her up andsaid hey, we want to upgrade
your internet and this iscompletely free for you, but
(47:19):
you're going to get 10 times thespeed and the price stays the
same, Was it?
Speaker 3 (47:22):
like a lottery though .
Speaker 1 (47:24):
No, we're going to change, we're going to upgrade
all the herd members.
No, I meant just for her.
How did you pick?
Oh, her in particular OperationManager picked her out.
I wasn't even involved.
Speaker 3 (47:32):
That's what I mean, Someone just went like boom.
Speaker 1 (47:35):
Pretty much, I think we messaged probably four people
.
The poll was here where theystarted with Fiverr.
Speaker 2 (47:40):
She was the closest I was to it, I believe.
Speaker 1 (47:41):
That's probably how they picked it.
Speaker 3 (47:43):
It was like okay, that's going to cost X amount,
that's a good first answer.
That's a fine answer too.
All right, question numberthree All right.
Speaker 2 (47:53):
What was your favorite television show growing
up as a kid?
Speaker 1 (47:56):
Full House, full House, love that as a kid.
Speaker 2 (48:02):
Full house, full house man.
Speaker 3 (48:02):
There you go, I think we all could say that we will
watch a lot full house in ourtime.
Yeah, uncle jesse's the coolest.
Yeah, um number four.
So, okay, if you could invent anew holiday, what would it be,
and why?
Speaker 1 (48:15):
oh gosh, that's a great question.
I don't know, guys, a newholiday and why.
I'd love to hear you guys'answer to this.
Speaker 3 (48:30):
I mean, I was going to say like Purple Cow Day, but
you know, whatever we could doPurple Cow Day.
Speaker 1 (48:35):
We can go Purple Cow Day?
Yeah, I mean, that's an easyone, yeah.
Value Day yeah, yeah, becausewe I don't know, I don't know on
this question cow day, we cango purple cow, I mean that's an
easy one, yeah, yeah.
Value day yeah, yeah, they're,because we I don't, I don't know
, I don't know on this question.
If I was just gonna spitball, Iwould try to think of something
that's underserved andcelebrate those people.
So I don't know, do we got sonsand daughters day?
Speaker 3 (48:53):
oh okay, there you go .
Maybe probably, but maybe.
But there you go, it's cool,perfect sons and daughters, sons
and Daughters.
Speaker 2 (48:59):
Day.
Speaker 1 (49:00):
Yeah, is it Earth Day ?
Is that like an actual holidaywe celebrate?
Because that'd be pretty coolif it was an Earth Day and we
all took time off and we allwent picking up, litter or doing
something to actually help.
Speaker 2 (49:10):
I would love a technology-free day.
Speaker 3 (49:12):
Oh, there you go.
Speaker 2 (49:14):
Just one day a year where you just had to.
There's no arguments.
I have a teenager right.
I want to be like I'm sorry kid.
I wish I could fight this, butit's no technology day.
Speaker 3 (49:26):
Purple Cow is going to turn the frigging grid off
one day, just one day a year.
Speaker 2 (49:31):
One day a year, just flip off the switch.
Everybody just kind of figuresthings out.
Speaker 3 (49:34):
You do that.
If you get complaints, I'llgive you his cell phone number.
You can send all customers tohim.
Speaker 1 (49:38):
That'd be a cool one.
I really think the world wouldbe a better place sometimes if
we could just do that.
Speaker 2 (49:44):
Oh, just for a little while.
Speaker 3 (49:46):
A break A forced break A break once a day, that's
true, I'd love that idea.
Number five, you Okay.
Speaker 2 (49:54):
Okay, so there's a wide range of acceptable answers
here.
Okay, so finish the song.
Lyric Shake your blank.
Speaker 1 (50:04):
Shake your booty.
There you go.
That's on there.
Speaker 2 (50:09):
So that was the first for the first response.
So acceptable answers werebooty, groove thing, tail,
feather, rump, ass, hips or body.
So there you go, you got one.
It's PG, yeah, yeah, that'sfairly PG, yeah fairly PG.
Speaker 3 (50:20):
All right, number six .
So if you could choose, whatwould be your last meal, so what
would your last meal be?
Speaker 1 (50:29):
Probably be carrot cake, or even strawberry
shortcake.
Straight up carrot cake, justcake.
I love baked goods.
Baked goods are so good.
Speaker 2 (50:36):
I usually, if you love this, like elaborate.
You just went right for thecake, right for the dessert.
What about, like a meal,chicken?
Speaker 1 (50:42):
salad sandwich would be sweet.
I like lobster.
Lobster is fantastic, but Idon't need like the big steak or
anything like that.
Yeah, chicken salad sandwich, alittle bit of carrot cake.
Hold the icing Dairy freePerfect.
Speaker 3 (50:58):
All right Okay.
Speaker 2 (50:59):
Cool, that's a different answer.
Speaker 1 (51:00):
That's the one we've got before Do, I got a little
bit of a sweet tooth.
Speaker 3 (51:04):
Yeah.
Speaker 2 (51:04):
Yeah, that's fair.
Okay, number seven for you.
Okay, what's what resolutionyou make to yourself that you
have a hard time committing to,so I'm going to do this thing?
This is a great question foryou because you, you've you've
(51:25):
taken many small things in yourlife and then took on that next
big monster.
So what's a resolution that youhave for yourself?
Like I want to do this thing,but you got a hard time
committing to it?
Speaker 1 (51:29):
well, you know, one is like this is a very common
thing in my life, where I'llgive up certain things.
So right now I'm not drinkingalcohol.
So when I got married, that wasthe last time I drank alcohol
and it's not like I needed it oranything, but I drank.
I was super hungover.
I was like, just like we all do, I'm never going to drink again
.
And that was 18 months ago, oh,okay, recently, about seven
months ago, I said I'm not goingto eat any more candy because
(51:51):
I'm just a stupid fiend Like Iwill drive by the candy store
free-flash box and I'll buy $25worth of candy oh really and
I'll just eat out of the baguntil I'm sick and I can't eat
anymore and it just destroys myday headache, all the things.
So I said, okay, I'm going tocut candy out and that's been
awesome, but really challenging.
My nephew was over the otherday and he was eating gummy
(52:11):
bears and I was like, oh my gosh, give me those gummy bears,
Okay.
Speaker 3 (52:17):
Tempting.
Okay, tempting, all right.
So number eight.
Okay, do you believe thataliens are among us?
Speaker 1 (52:23):
like in the universe.
No, we're here like you're onearth you can answer.
Speaker 3 (52:26):
You don't want to answer both?
Speaker 1 (52:28):
yeah, go for both I believe aliens for sure visit
earth and I guarantee that inthe universe there's just,
there's no way they can't bejust statistically okay, all
right.
Speaker 3 (52:38):
Yeah, so you think they're here eh.
Speaker 1 (52:40):
I think they visit it .
Are they here right now?
That's up to question, butthey've definitely been here.
They definitely know we exist.
Speaker 3 (52:46):
All right, all right, there you go.
Cool Purple cow's an alien.
Speaker 2 (52:50):
Yeah it's true.
Go Betty, all right, we're here, you're doing great and you're
killing them in record time.
So that's true.
So what's the weirdest giftyou've ever received that you
can think of?
Speaker 3 (53:19):
std's count.
I'm just kidding.
Weirdest gift I'm trying tothink.
Speaker 1 (53:25):
I'm not a big gift guy.
I went to visit one of myfriends in India once and they
gave me a bunch of Indianartifacts and Buddhas and this
cup thing you spin around and ithits with two little strings
making a sound and I was likeman, like what do I do with all
these things?
It was very generous, it wasthoughtful, but it was like, oh
(53:48):
my gosh, like what am I supposedto do with these?
12 trinkets yeah, oh yeah but Istill have the magnets on my
fridge.
All right, that's good that'sgood, all right.
Speaker 3 (53:58):
So last question, uh, is the one that we've asked
everybody over and over again.
So what is one piece of advicethat you were given that you
would like to share with us andour listeners?
Speaker 1 (54:11):
Yeah, yeah.
So the one piece of advice thatI would give is that you have
to set your goals high.
Okay that you have to set yourgoals high.
Okay, when you do, when you sayyou want to carry like, take on
this audacious challenge,accomplish this wild a goal,
you're gonna have friends,you're gonna have family people
are smarter than you, tallerthan you, more educated than you
that are going to tell you youcan't do it.
(54:32):
But you have one life to liveand you gotta chase it like that
yeah, great answer.
Speaker 3 (54:39):
So, uh, yeah, that's great answer.
I will uh anything last beforewe go, anything that you want to
say or anything like that.
Speaker 1 (54:48):
Guys, I'm super thankful you put me on the
podcast to like talk about whatwe're doing over at purple cow
and the fiber launch.
We are really excited about itand I hope some of your viewers
are really excited about the theimpact and the change that can
have to our province and I justwant to thank you for this
platform to get that out.
Speaker 2 (55:03):
No, problem, and I mean with no problem, since
you're on the show, I mean plugyour service.
You can go to purplecowcom, isit yeah?
Speaker 1 (55:10):
purplecowinternetcom.
Purplecowinternetcom Internet$60 a month.
Super reliable, easy to set upwe'll help you do it and
customer support is it fast if Icall, if I have a problem from
cranky?
Oh yeah, like, the best thingabout us is you can text message
us.
Cool, so text message our maincommunication way more fun to
call we've got a customer portalif you want to get on there and
do things.
(55:30):
Okay, yeah, you can avoid allhumans, cool cool, yeah, oh
that's about.
Speaker 3 (55:34):
That's my jam yeah, all right man, alright man.
Thank you so much, cheers.
Cheers.
Speaker 2 (00:03):
Welcome to the Afternoon Pint.
I'm Mike Tobin.
I'm Matt Conant.
Speaker 1 (00:06):
I'm Brad Farquhar, brad Farquhar.
Speaker 2 (00:09):
Brad, you own a company or you operate a company
.
Speaker 1 (00:12):
What do you do?
Yeah, so the business I startedabout six years ago now is
called Purple Cow Internet.
Ah, I heard of you.
Speaker 2 (00:21):
I've seen your billboards Billboards.
Speaker 1 (00:22):
Maybe you've seen the most recent one.
It's a little bit funny whichone's that now?
Well, it says prices morestable than some world leaders.
Speaker 3 (00:30):
Oh, okay.
Speaker 1 (00:33):
Or prices more stable than tariffs.
Okay.
Speaker 3 (00:38):
I do like that Way to jump on that national unity
right.
Speaker 1 (00:42):
Gosh Purple Cow, we just have fun.
That's what it is.
Yeah, the marketing team.
Speaker 2 (00:48):
I've seen your ads on Facebook with a young woman and
she's like, just I forget whatshe's doing there.
She's talking up your brand,though.
She's fantastic.
Speaker 1 (00:56):
I actually married her, oh, okay.
Speaker 3 (01:00):
Married her and recently had a kid.
Recently had a kid as wellbecause we were going to book
you in a month earlier and youwere having a child that week.
Speaker 1 (01:08):
It's been a great time having a little guy.
His name's Luck and gosh.
My heart just melts justthinking about him.
Speaker 2 (01:14):
That's cool.
Well, welcome to the world Luck.
Hopefully it's a good one bythe time you grow up there.
Speaker 3 (01:21):
Yeah awesome, so we can dive right into some of this
stuff, because we get a lot tocover.
Yeah, yeah sure yeah.
Speaker 2 (01:28):
So I'll just say where we're at real quick.
We're at Station 6 this week,I'm actually enjoying a
non-alcohol beer.
It's a propeller lager, right,so the craft beer market is
making non-alcohol beers, whichI think is awesome Some days you
just don't want one.
Want to have an alcohol, beer,right.
So yeah, I'm enjoying that.
You Don't want one, want tohave an alcohol beer right, so
I'm enjoying that.
Speaker 3 (01:46):
You're trying that too, brad eh, yeah, yeah, so far
, so good.
I really like it.
Yeah, awesome, I got the Izaka.
Speaker 2 (01:48):
Awesome.
Speaker 3 (01:49):
Another awesome beer right.
It's a really good one, Goodpropeller beer.
Speaker 2 (01:52):
So it's all propeller today at Station 6?
Yeah, it is.
Yeah, so Purple Cow there is apurple cow marketing book that's
extremely popular.
Yeah, yeah, for sure.
Now, did the two?
Did one influence the other, orwas this completely?
Speaker 1 (02:09):
uh, independent.
Yeah, unfortunately, seth godinbeat me to writing that book.
Um, well, actually.
So I have a marketing degreefrom saint marys university and
seth godin, that book calledpurple cow, was super
influential on me at a fewdifferent stages of life and
it's my by by far favoritemarketing book.
Okay, and I remember I wasstarting Purple Cow At the time
I was trying to figure out thedifferent names for it.
(02:30):
I was like, you know, likeAtlantic Internet, or True
Atlantic Internet, or you know,like the Raptors were just
running True North.
You know like I was trying tofigure out something, and I was
reading this book again calledPurple Cow.
And I was reading this bookagain called Purple Cow, and I
was like, oh my gosh I thinkthat's what I'm going to name
the business and the whole ideaaround Purple Cow is that in
(02:53):
every industry there's apotential for one of them to be
there.
Right, yeah, and it is abusiness that tries to go above
and beyond, one that tries to dosomething different, one that
puts the customer first, onethat tries to do something
different, one that puts thecustomer first.
And I thought of a landscape oftelecommunication company, of
two all-book-office companieshere in the Maritimes.
There's a lot of room for aPurple Cow.
So hence Purple Cow Internet.
(03:15):
We launched it in 2019, andwe've been growing it since.
Cool.
Speaker 2 (03:21):
And we've got some really cool stuff.
Have you ever talked to SethGodin's and does he know that
the internet was inspired by hisbook?
Speaker 1 (03:28):
You know what you know?
I had lunch with him the otherday.
Speaker 2 (03:31):
It was like, pretty good, he did an.
Speaker 3 (03:32):
MA beer as well.
Speaker 2 (03:37):
You know I haven't talked to him, but I think it
would be really cool to let himknow.
Speaker 1 (03:39):
It would be kind of neat to just kind of say hey, by
the way, way, this happened,right, yeah, yeah yeah, because
I mean his book's about beingremarkable.
Speaker 2 (03:44):
Basically, uh is is like the, the secret sauce and
like being uh awesome company.
Is that kind of on the on thewavelength?
Yeah, yes I.
Speaker 3 (03:53):
I also like the fact that, like, uh, I think you know
a lot of companies try to dothe what your your original
thought process was of, like,trying to like, relate to the
area in which you're launching,uh, you know, like with, with,
could I call it Nova Cable orsomething or whatever?
Right, and I think a lot ofcompanies do that.
Just the fact that it's PurpleCow.
Speaker 2 (04:13):
It's silly but fun it's silly but fun.
Speaker 3 (04:16):
But I think it also makes people kind of curious.
Like you think sometimes youwant people to think of your
brand when you say that, but allof a sudden it's like Purple
Cow.
If I'm driving down, you know,and this is what happened, when
I'm driving down and I saw an adand to see purple cow and I'm
like what the hell is purple cow?
Like what, what is that?
So what does it do?
It triggers you to Google whatpurple cow is, kind of thing.
(04:37):
Right, like what does that mean?
Are we serving purple milk now?
Like what's going on here, youknow.
Speaker 2 (04:42):
So I think it's great , I think it's really good.
So Purple Cow, like where didit start?
Like how did Purple Cow start?
Speaker 1 (04:49):
Well, I graduated from St Mary's University and
when I graduated, I ended upmoving down to the United States
for about nine years.
Speaker 3 (04:55):
Oh, okay.
Speaker 1 (04:56):
And so I was pretty used to living down in the
United States.
What things cost, and Ieventually decided okay, I'm
gonna move home, don't want tolive in the united states
anymore.
Came back to nova scotia and uh, got my first apartment.
Went to get internet and I wasjust blown away.
How much internet cost it, whatyear was this 120 bucks.
This is back in 2018 this wasokay.
Speaker 3 (05:17):
So this was like literally just before you
launched that okay, yeah, yeah,yeah.
Speaker 1 (05:21):
So 2018, well, probably 2017, moved home, ish,
and got the apartment andcouldn't believe how expensive
it was.
I looked around there was oneother company selling it for
like $60.
I was like, wow, how is acompany selling it for $60?
But they had horrible reviews,terrible reviews.
So I ended up going with themand seeing exactly why they had
terrible reviews.
(05:42):
But it got me thinking, like,man, if you could start a
business, you're selling theInternet at half the cost the
big guys, but had amazingreviews.
Speaker 3 (05:51):
You could really have a business.
Speaker 1 (05:53):
So that's where the idea came from.
Speaker 2 (05:56):
Is that so simple, Almost kind of no offense, kind
of dumb in a way.
It's so simple but brilliant.
Speaker 1 (06:03):
Yeah, it's one of those things where you find a
problem in life and you're likewow, I can solve that.
Yeah, so how does it?
Speaker 2 (06:09):
work though.
I mean you know we get internet, you know internet.
I mean we go, we ask the bigcompany, internet company and
say, hey, make my internet billlower.
They're like no can do in lotsof cases, like how do you get it
cheaper?
How does that?
Speaker 1 (06:25):
work?
Yeah for sure.
So I was posed with the exactsame question when I decided I
was going to start this business.
I had no idea how all thepieces went together like IP
addresses, servers, routers,data centers, putting it all
together, crtc, gettingapprovals, licenses no idea for
(06:49):
any of these things.
So I just started putting itthere piece by piece and started
talking to my friends that knewa lot about internet, started
googling it called the crtc,asked some questions about it,
started talking to consultants.
Consultants were giving meadvice and some help.
Some of those consultants I'mstill working to are working
with till today.
Right, but it took me about ayear to put all these pieces
together, buy the equipment andactually launch the business.
And before I launched and Iencourage this to every single
entrepreneur before you launch abusiness is making sure that
(07:11):
all your buddies and yourfriends are going to sign up for
it.
If you call up and like, yeah,I'm brewing a new beer and it's
going to be a cow flavoredmanure and it sounds really cool
, like maybe your buddies don'tlike it, right, and that's a
really good indication.
Because if your buddies say Idon't know brown like I really
wouldn't buy that you know it'sprobably not a thing, but I
(07:34):
asked about 25 friends andthey're like, oh yeah, like if
you start an internet serviceprovider and it's like half the
price, I'll for sure switch over.
Speaker 2 (07:40):
And those are my first few clients that joined
yeah, and then like so, like Imean, imagine at first, I mean
it's, it's probably really toughto get a client or get a get a
few people on the street to kindof have faith in you.
Once that ball starts to getrolling, when, when do you like
what happens with the biginternet companies as they start
to see their uh, start to seetheir you know clients?
Speaker 1 (08:02):
diminish.
It's one of those weird things,because for me to offer
internet through Purple Cow, Ihave to work with one of these
big clients.
So we have a relationship withone of the big guys for us to
hook our servers and equipmentsup to their network so we can
use their lines, kind of like ahighway to get out to consumers'
homes.
And this is great because we'reall across Nova Scotia, we're
(08:23):
in PEI, we're in Newfoundland,just from connecting to the
World Wide Network.
Speaker 2 (08:30):
But they don't want you on there, of course not.
The only reason they do is andI can appreciate that from their
perspective yes, me too.
Speaker 1 (08:33):
They spent all this time building up this network.
Obviously, a lot of this wasgovernment-funded and granted
for them to build a lot of theirnetwork.
But the problem is there's nocompetition in the industry.
So you're getting prices ofstill $120 for internet.
People are paying $300 for thefull package.
Even across Canada it's stillhalf that.
Down in the United States itwas like $40, $50 for the
services Wow.
(08:53):
So we're in a special marketwhere there's an obligatory
situation and something needs tobe done.
There's a governing body overthe telecommunications industry
called the CRTC.
There's a governing body overthe telecommunications industry
called the CRTC, and they putthings into place like
anti-competitive rules or thatcertain companies can't buy out
all the other companies to bethe only company in Canada
offering services.
Because you get the situationthat we're currently in, where
(09:29):
we're spending, as Nova Scotians, the most for internet and
telecommunications services inall across Canada, let alone
North America.
Speaker 2 (09:33):
So comes Purple Cow Right.
We started growing pretty quickand as word started getting out
, it was my friends that werejoined then my friends of
friends, and all of a suddencomplete strangers were joined
Right.
Speaker 1 (09:39):
That's when you know it's a success, right, it's a
movement as soon as it goes pastyour grandmother and onto
somebody that you don't knowthat's now supporting your
service.
Yeah, yeah, and I was trying togo to almost all of the
installs to plug the modem in.
Make sure they had a great time.
Tell a couple cow jokes, makesure they had a great experience
Right right.
Because, in the Purple Cow book.
If you read it, they talk aboutcreating sneezers and I needed
as many sneezers at the verybeginning.
That's going to sneeze PurpleCow on to all their friends and
(10:03):
buddies, so they throw itsneezers.
Speaker 2 (10:05):
I love that concept yeah, it explains it perfectly.
Yeah, so okay.
So now I I mean I this justhappened in the news so recently
I got to ask you about itbecause, uh, citywide was
another one of these resellerinternet companies.
Yes, uh, they recently sold totelus, which I thought was
pretty wild, right.
So now telus obviously is a big, the big three or one of the
(10:27):
big threes, right, how is thatfair in the market?
Like, how does that work?
Speaker 1 (10:33):
now, yeah, there's some companies that are fighting
it within the CRTC to blockTELUS from buying so many
businesses, because you think,in the Nova Scotia market right
now they have TELUS, they haveKudu, they have GBS that has an
(10:54):
internet that's provided by them.
They have what is it?
Public Mobile?
And now they have.
Speaker 3 (10:56):
Ultima, so they have five different brands.
Speaker 1 (10:57):
I haven't heard of Ultima yet.
I haven't heard of them.
Speaker 3 (10:59):
no, they just launched today, today, oh, wow,
yeah all city-wide customers.
Speaker 2 (11:03):
Okay so as of April 1st, which is this recording
today wow, ultima, okay.
Speaker 1 (11:08):
Yeah, just got an email that they're changing
their branding to Ultima, whichis another company that was
bought out by Telus.
Speaker 3 (11:13):
And obviously.
Speaker 1 (11:13):
Telus can do what they want and our whole shit is.
Competition is a good thing.
It's going to drive down thecost, so we're not fighting it.
We accept that they're comingand if anything, it just drives
every other company, includingBell, and if anything, it just
drives every other company,including bell and eastlink, to
step up their game because telusis going to come in hot.
Like they got five brands herecompared to like eastlinks.
One eastlink doesn't have aflanker brand I'll do a little
(11:36):
draw for easelink.
Speaker 2 (11:37):
I mean I did, I worked for there for 10 years.
I I love the people I work withat eastlink and you know, as
you do when you work for one ofthese companies, and I mean I'm
a defensive of Eastlink from astance of, like you know, this
is an example of a provincialinternet solution, right.
So I mean, in a sense we havejust so little choice here.
But I mean, in a world of bigthrees where all of Canada is
(12:01):
dominated by three telcos, Ireally kind of always loved
working for Eastlink because itwas a bit of the underdog right,
you know what I mean.
It was a smaller company thatwas going up against these
monsters and even when I wasselling suits.
I was a kid selling suits onetime in Mic Mac Mall and I'd be
on the top floor of the littleJack Frazier's menswear store
out selling tip-top on thebottom floor and that was the
(12:22):
best feeling, right, you know itwas fun to fight the big dogs.
Right was the best feeling,right, you know it was fun to,
you know, fight the big dogsright.
So I mean to get that.
So you, you guys are to eastlink what east link is kind of
almost to the entire nation,right do you feel like east link
is still an underdog?
uh, in some ways, yeah, yeah, Imean I could be wrong in that,
but uh, yeah we would definitelybe an underdog to east link.
Speaker 1 (12:43):
For sure, for sure, yeah yeah.
Speaker 2 (12:45):
Maritime market, yeah yeah 100% right, but yeah, it's
just kind of like smaller andsmaller pieces as it goes up
right.
Speaker 3 (12:52):
It's interesting, like this whole kind of resale
market too, because I mean, thisis kind of the thing I agree
with you about the whole.
More competition is far betterbecause it does help keep prices
fair and everything foreveryone else more affordable.
But I do find it's interesting,because how do you convince
(13:12):
someone to let them use like foryou to use their market to be a
competitor?
Speaker 1 (13:19):
Yeah, it's a CRTC ruling saying, hey, across
Canada, there's not enoughcompetition for
telecommunications.
Crtc stepped in and said, hey,big guys, these are the rates,
wholesale rates, that you haveto charge these guys for access
to your network, so we are ableto go in using that same with
other telcos across Canada.
A lot of them, sadly, likeCitywide, has been recently
(13:40):
bought out by the big telcos,which does limit the choice.
Now, this program is amazing.
This allows little companieslike mine to be able to stand on
the shoulders of giants, sowe've been super fortunate for
that.
But it doesn't come with a redcarpet rolling out.
It's not easy, by no means, andover the past several years, a
(14:02):
lot of things that we're tryingto do to create a magical
experience we just can't dounderneath this relationship
that's carved out by the CRTC.
So I want to announce somethingon your guys' podcast.
I want to tell you guyssomething.
Speaker 3 (14:14):
Okay, all right Special announcement.
Speaker 1 (14:15):
That's pretty awesome Guys.
So three years ago I applied tothe CRTC to be able to run and
build my own network here inNova Scotia.
Speaker 3 (14:24):
Three years ago.
Three years ago.
Speaker 1 (14:25):
Okay, it took a long time.
I had to do all the engineering, everything like that, to get
these fiber lines up on thetelephone poles so we can avoid
using the big telcos lines andbe in the bucket of the CRTC
ruling, so we can launchsomething that is super special
for the Maritimes.
Yeah and um, we just brought onour first customer recently.
(14:47):
Wow, it was a really coolexperience.
I had literally dried likedropped a tear yeah because I've
been working so hard and thewhole team has been working so
hard to put this fiber networktogether, because we want to
continue driving down the costsfor nova scotia and some
maritimers and we know the onlyway we can do that is if we
invest a ton of money buildingour own network.
So we can have control over thewhole entire experience, from
(15:08):
the time you sign up to the timeyou get installed and any
issues you have along the waywell, congratulations, cheers,
yeah, cheers to that.
Speaker 2 (15:15):
That's awesome yeah thanks, mike.
Speaker 3 (15:17):
You know I I I'm truly.
What inspires me about that isthat it it seems like you're
carving a path for other things,that for affordability I'm
thinking like this model couldbe something that maybe we could
take shots at, like amera, no,social power, like things like
(15:39):
that, where someone could go atthem and be like no, you know
what.
We're going to use a similarmodel, someone who already has
the lines in there, but are yousaying we should start tobe con
energy because that would be thedopest?
name for energy tobin conradenergy.
Speaker 2 (15:52):
That's our last name, sorry.
Yeah, that'd be.
Speaker 3 (15:55):
That'd be the best thing okay, tobe con energy here
we go yeah purple cow, we'regonna you know powered by purple
cow internet.
Speaker 2 (16:02):
There you go.
Yeah, we'll all work together.
Speaker 3 (16:03):
There you go, I like it, yeah yeah, but that's the
thing I think it's really cool.
I mean, we need more localentrepreneurs here and I think
there's ways to kind of see that.
So this is a huge step.
It's huge.
Do you sit back and think thatmy company is six years old?
And let's not pretend thattelecom companies aren't huge.
Speaker 2 (16:24):
No, dude, big Some of aren't huge Right, they're big
Right, and some of the richestpeople in the world own telecom
companies, right, like Bell'snot a new company, right you
know it's.
I mean, these companies havebeen around for decades.
Speaker 3 (16:34):
Centuries.
Speaker 2 (16:34):
So to almost get in the door as an independent.
It seems almost no one does itanymore.
It's almost like you know it'snot cool, no one tries that
anymore.
Yeah, I totally agree so whyare you trying it?
Speaker 1 (16:45):
the barriers are really huge, yeah but I think I
think it's needed.
Yeah, like without a question,without a doubt, it's needed.
And when I told some of mytelecom buddies that live across
canada that this is what I wasthinking about doing, they
honestly said I was crazy andnot to do it.
Yeah, but when I think about it, we're using the big guys
infrastructure yep and we'regaining market share, Like last
(17:08):
month.
Two months ago was our busiestmonth ever.
Last month was our secondbusiest month ever.
Speaker 3 (17:14):
So the snowball is getting bigger.
Speaker 1 (17:16):
It's moving and I know that if we can continuously
reduce the price of internetand increase the speed of
internet, you're going toincrease your market share.
Yeah, just naturally, and thatisn't something that is always
done in telco, it's.
It's increased the speed andincreased the price.
Speaker 2 (17:32):
So you're going to have like a, a fiber map and
like where's this going to startin Halifax, this fiber?
Speaker 1 (17:37):
Yeah, yeah, so we're launching in Fairview.
Oh cool, okay, yeah, and how?
Speaker 2 (17:42):
many like clients.
Do you intend to serve withyour kind of initial plant?
Do you know yet?
Speaker 1 (17:47):
yeah, so we'll pass about 3 000 homes okay, in
fairview you know, we'reexpecting to get about 30
percent of it.
Perfect for a thousand thousandserve members yeah, and we
already have several hundred ofher members there.
So we'll switch all those overand then we'll encourage other
people to switch and I thinkwe'll find a lot of success
because, for example, so ourpricing is literally half the
(18:09):
price of the big guys.
So, you know, east Lincoln Bellwould charge $120 or something
that we're charging $60 for.
But the fact that we have ourown network now allows us to
bring things to Nova Scotia thatisn't even across Canada yet,
like Speeds, speeds.
Speaker 2 (18:27):
Okay, so you want to go faster?
Speaker 1 (18:29):
Yeah, like right now, the big thing is the gig.
You want the gig internet.
We can go all the way up toeight gigs.
Wow, yeah so eight times fasterthere, ping rate faster than
anything else, you see, andeverything's symmetrical.
So upload is the same asdownload in every single plan.
And this is where I think theseare talking about all the
(18:49):
features that are really cool,but how that translate to the
end user and the benefits thatthey'll see.
They're going to save money tobe able to get a vacation.
You know if you're saving ahundred dollars a month, that's
twelve hundred dollars a year.
That's a flight down to mexico,wherever you want to fly once
yeah, yeah, exactly, um it'sit's, it's for some people.
Speaker 3 (19:07):
I was gonna say it's literally food for some people,
right?
Speaker 1 (19:09):
yes, and and these benefits I don't want to go
without saying because they'reso impactful that it will change
people's lives, and this iswhat we're trying to do with.
Purple cow is trying to drivedown that overall cost for
internet, and we know the onlyway we can continue doing this
is we build our own network, andthat's what we're doing so when
are you getting into cellphones?
Speaker 3 (19:30):
because that's the next thing.
We need.
Competition on dude, we'retrying.
We're trying.
Speaker 1 (19:34):
Cell phones is a whole other beast it's.
It's not an easy play, butwe've been trying for the past
year.
Yeah, the ball's rolling.
Okay, we'll see.
We'll see.
Yeah, that'll be the nextreason I come on you guys do
television, as you guys dotelevision as well.
Speaker 3 (19:45):
TV home phone.
Yeah, yeah, it's all there,yeah cool.
Speaker 2 (19:48):
And how's the TV?
Speaker 3 (19:49):
Yeah, I was going to ask about TV because, honestly,
I don't hear much about it.
Speaker 2 (19:52):
It's just such a yeah TV.
I mean a lot of our generationand younger, I mean now a lot of
people just don't even have TV.
Speaker 1 (20:02):
I Well you guys are our target market.
Yeah, like I have TV at homebecause, well, I like to watch
Survivor, I think it's like themost popular show.
Yeah, cool Dude, it's cool, andso our TV is really neat
because you don't have this bigclunky box that you need to ship
someone or return or anythinglike that.
Speaker 3 (20:17):
It's just an app.
Speaker 1 (20:22):
Download it on your phone, download it on your iPad,
download it on your TV.
Speaker 3 (20:23):
wherever it is I use a Fire Stick at home for it.
I use a Fire Stick, but Isuppose the CEO of Purple Cow
can't have IPTV.
Speaker 2 (20:29):
Right, yeah, yeah.
Speaker 1 (20:32):
If people want to use IPTV power to them.
What's important to us is thatyou find a solution that you're
happy with and that's lessexpensive.
We actually get customers that,with the ruling and the walls
that we work in right now withthe CRTC, with the big providers
, we can only reduce the priceso far and that's basically the
$60.
And sometimes when customerswill call up and cancel their
(20:54):
big provider, they'll try tosave them by reducing their
price.
Right, and we'll get a phonecall saying, hey, I can't
actually go to Purple Cowanymore because the big telco,
they're going to reduce theprice to match it or maybe even
down by five bucks.
Right, the whole team celebratesit.
Oh really, I know that soundsweird, right, Like why would you
celebrate that customer isn'tgoing with you?
(21:14):
But we celebrate it becausewe're having the impact we set
out to do.
And it often has this likereverse psychology thing where
this person calls up to canceland we're celebrating it because
they're staying with their isp,because they got a better deal
yeah and I think and reflectback of maybe a bad experience
they had and they're like no,never mind change my mind, I'm
(21:35):
gonna stick with you guys.
Speaker 3 (21:36):
Right, let's go yeah, you know that's.
That's an interesting thingthere too, because it's like I
guess this is another reason whyI get a little bit frustrated
with with companies.
You know why many people do isjust like you know, I think
everyone thinks about the amountof greed that big companies
have, like the.
You know they have to keepmaking more and they have to
keep growing and they need theynot only just pushing the people
(22:01):
who have to buy their productdown further by cost, but their
employees, like it's.
It's that burnout of like gottagrow more, gotta grow more
every year, gotta grow more.
And I mean you have to growmore because you're a small
company, you're going to getbigger and everything right.
But, um, it's, it's, uh, itjust goes.
It speaks to these other guyswhere it's like what's, what's
(22:22):
stopping them from just sayinglike we want to decimate purple
cow and we're just going to makeall internet standard price ten
dollars less?
Speaker 2 (22:29):
than they can't do that.
There's laws and stuff behindit that they can't I don't know
seller yeah well, they can'tchange our rates, that that's
governed.
Speaker 1 (22:36):
But the telcos could for sure reduce their rates down
to whatever they want and yeah,like what's stopping them from
just saying like we get fiftydollars a month.
Speaker 2 (22:43):
The way it was explained to me, though, before,
and this is from decades ago.
You tell me this is wrong, butbecause of the rules that the
CRTC allows you guys to play atas a smaller like, they can't
drop down your rates, becausethen you could apply for lower
rates and it would be a zero-sumgame.
Speaker 1 (23:00):
Yeah, they definitely would sell.
Speaker 2 (23:02):
So basically it's like okay, if he's $60, we're
$60.
Okay, well, now he gets to be$30, right.
Speaker 3 (23:09):
No, and I get that, but I get that To me.
I'm just kind of like I mean,why isn't everyone just
switching to Purple Cow then?
Right, right.
Speaker 1 (23:19):
Like seriously why?
Speaker 3 (23:20):
isn't everyone just going to you then and leaving
all the big guys?
It's clearly more expensive.
I can get sure, live in meatcove.
You might need, you know,purple cow, I don't know, you
guys might not be there yet.
We're in meat cove, come onokay, well, there you go it's
just one of those things likeyou know where it's, like you
have to get on.
You drive on a dirt road to getto meat cove so maybe they
(23:40):
don't have internet there.
I know I don't get self-service,but it's it just.
It's mind-boggling thateveryone's just not just like
see you, bye, right, yeah, andwe're not without our faults too
.
Speaker 1 (23:51):
So like we make mistakes and stuff like that,
and I think, at the end of theday, the faults we make, we try
to be perfect, we try to doeverything we can to make it the
most amazing experience that'sout there.
But we have to play in therules that the crtc put in place
, and this is what's driving usto build our own network so we
can create our own rules we cancreate a magical experience now.
Speaker 2 (24:14):
Now here's a question for you.
I mean now the cost associatedwith building a fiber network.
Oh, there we go.
We got an ambulance driving bystation six, let's go yeah so,
uh, so, like the cost ofbuilding, this must be crazy
like you know.
You know, I mean I know it's atremendous investment.
Now, are you concerned that Imean what ends up happening is
your customers end up kind ofsometimes having to help to kind
(24:34):
of build this network biggerand better, which would put your
prices up, wouldn't they not?
Speaker 1 (24:40):
No, we're going to keep our prices the same.
So we launched with the pricesat $60.
Six years later, it's still $60.
Amazing, like our, the price isat $60.
Six years later, it's still $60.
Our costs have gone up, fromour equipment to our cost to
purchase internet, to purchasethe hardware.
Everything has gone up.
I don't think anything has gonedown.
Speaker 2 (24:53):
No, exactly IP addresses have doubled in cost
ever since.
Speaker 1 (24:57):
We're holding strong the $60.
One nice thing about it is, asmore customers come on, it helps
us pay for different things.
That makes sense yeah, we'reable to keep the cost the same,
but when we build our ownnetwork, we're able to reduce
the cost, and that's the wholegoal.
Speaker 3 (25:11):
Okay.
Speaker 1 (25:12):
Because now we don't have to pay what the CRTC says
we have to pay to the big guys.
That goes against a loan thatI'm taking to build a lot of
this network.
It helps out substantially soit's still a very risky move by
far, but we feel that it's animportant move to make.
Speaker 3 (25:30):
Yeah, it seems like it's.
Yeah, it kind of has tonaturally be the next step if
you want to continue to grow.
Speaker 1 (25:35):
Guys, I'm so excited about it.
I really, really am Like forthree years I've been working my
tail off the team has beenworking like Curtis, jad, joe,
mark, christina, like everyoneon the whole leadership team is
crushing it how many people areon your team at Purple Cow now.
We have about 57 people on theteam Amazing, awesome.
I just listed off the leadershipteam.
We just had our quarterlymeeting.
We went to dinner to celebrateour first Fiber customer coming
(25:57):
on.
We told her she was the firstcustomer on.
It was a little underwhelming,to be honest, because I was like
, yeah, you have the fastestinternet in Canada.
It's the most reliable, has theshortest ping test.
And she was like, oh, this isawesome.
And I was like what are yougoing to do with Canada's
fastest internet?
Now she's like well, you know,I'm going to watch Netflix and
go on Facebook.
(26:21):
And I was like, yeah, reallyfast, and you're going to load
that picture, no problem.
Speaker 3 (26:25):
That's amazing.
It'd be way more funny if shewas just like well, pornhub will
load a lot faster.
Speaker 1 (26:33):
And yes, yes, it will .
Speaker 3 (26:35):
Exactly.
Speaker 1 (26:35):
I haven't tested her, so I mean yeah, I mean this is
pretty crazy.
Speaker 2 (26:40):
I think you know you're coming here.
You're seeing a problem, seeingthat the you know Internet
should be cheaper for NovaScotians.
Creating a solution to thatproblem, that's pretty darn cool
.
I want to go back a little bitfurther, just something.
I think you're an enduranceathlete.
Speaker 3 (26:57):
Yeah.
Speaker 2 (26:57):
Oh, yeah, yeah.
Is that like.
What's that about?
Speaker 1 (27:01):
Oh guys, we only have a short period of time.
No, but walk us through it.
I don't know if you know whatan endurance athlete is.
Well, so I'll give you a quickrun through.
So when I was in university, Iwent down in the united states
after I graduated to um knockdoors on alarm systems yeah.
After that I started a solarpanel business where we sold and
sell solar panels door-to-door.
(27:21):
My business partner for thatbusiness, he asked me one day it
was really funny, I stillremember being in the apartment
sitting on the sofa and he walksin.
He was like hey, brad, brad andhe's all excited.
He's like do you want to run amarathon with me?
And I used to run track injunior high or whatever.
I played lacrosse in universityso I wasn't out of shape or
anything, but definitely not arunner.
(27:41):
I thought about it.
I'm like sure, sure, I'll run amarathon with you.
That's a casual ask.
Yeah, and his response wascompletely unexpected because he
said great, it's this weekend.
Speaker 2 (27:54):
No, I swear to you how many.
Speaker 1 (27:57):
Like 40 kilometer marathon yeah.
42 kilometers Full marathon yes.
Speaker 2 (28:00):
Okay, jeez, that's a one.
Speaker 1 (28:02):
Yeah, so I'm living in Scottsdale, arizona at the
time, and this is the rock androll marathon yeah.
Rock and roll marathons.
They had like bands set up andanyways, I remember going out
and like getting to the startingline because I didn't really
like train for it.
I had three days so I just likemade sure I had my shoes and
stuff and but I'm standing atthe finish or the starting line.
I have like those fruit of alland once his shorts on, like the
(28:29):
sneakers I had, with like bitsof paint on it from painting the
other day, like it's just acotton t-shirt.
Anyway, bang goes the gun.
I start running and, um, Idiscovered more about myself on
that run than I did like all ofuniversity, because you were
hallucinating yeah, probablyafter a while dude the, the
chafing between the legs.
Speaker 2 (28:44):
Oh yeah, that would suck.
Oh yeah, yeah.
Speaker 1 (28:49):
But I got to the point that the pain was so
strong, with my cast burning andtwitching, that I had to make a
decision if I was going to quitor keep going, and I decided to
continue pushing through thepain.
Yeah, and I remember lookingdown on my feet and just kind of
running.
Did you also read DavidGoggins' book, david Goggins?
Wasn't David Goggins back?
Then but this would be a DavidGoggins moment.
Speaker 3 (29:11):
Yeah, for sure.
Speaker 1 (29:12):
Seems that way.
Yeah yeah, I pushed across thefinish line.
Couldn't believe I did it.
I wondered what else in thisworld did society tell you that
you need to train for, you needto put all this effort into, you
need to accomplish X, y and Zbefore you even attempt?
And uh, this put me on a pathto next run 250 miles to the
sahara desert wow then I uh,then I uh, that's.
Speaker 2 (29:35):
That's quite a strange path.
You don't do things very.
Uh, he has like internet's tooexpensive.
Let's start a company.
I ran a marathon.
Speaker 1 (29:42):
Let's go to the sahara yeah, wow, when I was in
the sah Desert running, I metthis other guy running it too.
And he said his goal was alwaysto swim the English Channel,
and at the time I had no ideawhat the English Channel was.
He told me all about it.
He's like Brad.
It's the distance betweenEngland to France.
You swim it.
There's a boat that guides youacross, Because when you're
standing in England looking overFrance, you can't see France.
(30:03):
When you get halfway out andlook back, you can't see England
anymore.
You still can't see France yeah,and you know, something sat
with me on that.
So like, uh, like, got homeafter the Sahara Desert and I
was like you know what?
Speaker 2 (30:12):
I'm gonna swim the dang channel wow, none of those
things interest me yeah but likeso, but I mean like to back to
you though.
Like what, what do you think isit in your brain that makes you
go like that, that makes youwant to take on a monstrous
challenge?
Speaker 1 (30:27):
Yeah, I really enjoy pushing myself to the limit and
looking for that and just tryingto challenge society's
narrative, because I feel likeso often in life we're told life
is supposed to be a certainthing, we're supposed to play in
this certain box, and I'vefound that the idea of playing
(30:48):
outside the box is actually thehardest thing.
I always tell my buddies youwant to run a marathon?
The running the marathon isn'tthe hard part.
The hardest part of running amarathon is signing up for it
that's true.
Speaker 3 (30:59):
It's kind of like going to the gym.
Yeah, going to the gym isactually the hardest part once
you're there it's there.
Speaker 1 (31:05):
It's great, you feel great, yeah, yeah, yeah.
The hardest thing of swimmingis you jump into the pool.
Speaker 2 (31:09):
Yeah, that's true.
Speaker 1 (31:11):
It's that first little bit, that's the hardest
part, that holds all of us back.
And you guys are a success inthe sense that you were
chit-chatting about starting apodcast.
You chit-chat about it anddon't take that next step of
like getting that first guest init's not hard to call someone
to come in for a chit chat, youknow like that's super easy.
(31:32):
Yeah, but it is the hardestpart of this whole thing yeah,
yeah, that's the thing, honestly.
Speaker 3 (31:37):
We talked about it for 10 years and then, finally,
mike just bought the gear andthen we played with it and
played with it.
But our first guest wasliterally one of our best
friends and we were just likeyou know what?
We wouldn't even.
We weren't even sure if we weregoing to put the episode out.
We were just like, let's justgo and do it right, let's just
go and do it right.
And we sat there and weinterviewed them and at the end
(31:58):
of it, we were like, I thinkthat was pretty good, it was all
right yeah, yeah, right, it'slike well, it was a half hour
long.
Speaker 2 (32:04):
yeah, whatever we yeah, we were so happy with that
, we were so happy with it,right.
Speaker 3 (32:08):
And then we lined up a couple other people that we
knew and everything.
And next thing, you know, wehad a month, we had four
episodes, one per week, and wewere like I guess we're
launching this thing.
Speaker 1 (32:17):
It's happening.
Speaker 3 (32:18):
Right, and here it is , and it's going on fairly well,
I think at this point forsomething starting off, that you
guys are killing it.
Speaker 1 (32:35):
Yeah, great job if, if 10 people listened, we
probably would still be doing it, right it?
Speaker 3 (32:36):
is what it is right, but it uh, so that's I.
I appreciate that wholementality of just kind of like
just doing it, because there wassomething I heard I don't even
know who said it, but there wassomething that I heard that they
said simple minds gossip.
They talk about people, averageminds talk about current events
, but intelligent minds talkabout ideas.
(33:00):
I think I keep trying to pushmyself to be there when it's
like, yeah, we're talking aboutcurrent events and things like
that, but it's like I want tokeep talking about ideas.
I want to keep trying to figureout different ways to do things
and, and you know, exploredifferent business avenues that
you know Mike and I can do andall that stuff.
So, and we're trying to expandthis, right, we're trying to
(33:22):
expand this, not just to be morein a podcast, but we have other
avenues that we're working on.
Love it.
Speaker 1 (33:26):
Right.
Speaker 3 (33:27):
So I can appreciate the mentality for that.
It's what I think for you, like.
What I'd almost like to bottleup is like there's a big
difference between starting apodcast and a media company to
starting a, you know, telecomcompany, and at the level and
(33:47):
where you are currently, whichis a big thing, so it's, it's.
I almost wish I could rewindsix years ago and follow you
along and find out, like youknow, what your day-to-day look
like and how you, how you didthat stuff we all.
Speaker 1 (34:00):
We all have to think, though, is like where I'm at
and where you're at with yourpodcast and 100-something
episodes.
You didn't start here.
We all started taking thatfirst step, not knowing if it
was going to be good, notknowing if we were going to fall
on our faces.
What are our friends and familygoing to think?
And we just pushed through, butyou go back to you and your
endurance thing.
Speaker 2 (34:17):
You say but you go back to you and your endurance
thing and you say, okay, well, Iwent from a marathon I didn't
think I could do, to run aroundthe Sahara, yeah.
So when you think about this,these feats that you make,
stepping in and doing aninternet thing, probably becomes
a little bit inherently easierfor your brain to say, okay, I
can puzzle this together, we canfigure this out.
Speaker 1 (34:35):
Well, in every endurance, challenge and every
adventure I put together,there's always that how the heck
do you do this?
Speaker 2 (34:42):
Yeah.
Speaker 1 (34:42):
So after the 250 miles, there's Sahara Desert.
Speaker 2 (34:45):
Like sorry, were you an internet guy when you came?
Did you have a high technicalknowledge on how the internet
worked when you came to NovaScotia?
And you had that?
Speaker 1 (34:52):
No.
Speaker 2 (34:54):
So you really didn't know, Because I mean, it's such
a complicated beast right Dude.
Speaker 1 (34:58):
So for the English Channel.
I mean, it's such a complicatedbeast right Dude.
So for the English.
Speaker 3 (35:01):
Channel.
I didn't even know how to swim.
Speaker 1 (35:02):
Yeah, oh, no way.
I was living in New Jersey atthe time and I went over to
Princeton and I asked thePrinceton swim coach I'm
swimming the English Channel ineight months.
Oh, yeah.
So I signed up for the EnglishChannel.
It was eight months away.
I met the coach.
I said hey, no way you're goingto be able to swim the English.
Channel but eight months later,sure enough, I swam the English
(35:23):
Channel Wow.
And from there I went on andcompeted in the Ditterot, which
is this 1,000-mile dog sled raceacross Alaska where 14 dogs are
pulling you across and you'reworking as a team.
From there I competed inCanada's Ultimate Challenge,
which is C CBC's hit renewreality TV show, and most
recently I was trying to getqualified for the Olympics and I
was competing in world cupslast winter skiing, but my first
(35:46):
baby was on the way and I hadto pull back for this season.
So that one's going to pass.
But you are totally right.
Like taking on these adventures,taking on these challenges,
it's the exact same thing asstarting a business, Like you're
sitting here and you have tofigure out exactly how to do it
and put all those piecestogether and at first it's
unbelievably daunting.
But really you just startputting those big pieces
together and the big piecesbroke down the smaller pieces
(36:07):
and smaller pieces.
A lot of people get lost inreally small pieces.
But if you start with the bigones and just get those figured
out and just believe in yourselfand push on man, it all comes
together really does?
Speaker 2 (36:17):
and how did you get out of Nova Scotia?
So you're in more than justNova Scotia too, which is kind
of cool.
You're in Newfoundland, pei,yeah, new.
Speaker 1 (36:22):
Brunswick as well.
That's the benefit of standingon the shoulders of giants.
Yeah, Like we are so lucky thatCRTC put this together and that
we can work with such bigcompanies that they have
footprints all over.
Speaker 2 (36:34):
Right, so could there be Purple Cow also in BC here
in the future and in Ontario, doyou think, or are you going to
probably stick to eastern Canada?
Speaker 1 (36:41):
Well, that's the crazy thing.
So the wholesale market isinteresting in Canada right now.
So the CRTC just made a rulingrecently that Bell has to open
up their fiber lines, so doesTELUS, so does Rogers, and so
companies like Purple Cow cannow jump on and use their
network.
So here in Nova Scotia we'retrying to do it.
(37:03):
Bell said that they don't havethe infrastructure to support it
and so they're going to getback to us if there's an
infrastructure cost.
I expect that in the next fewdays on what that will be, if
there is a cost or can we do it.
So just waiting to hear back onthat.
But really that's to increasechoice to the customers.
Where we're not building PurpleFibers Network, right, but yeah
(37:25):
, we could totally be rightacross Canada.
That's not entirely our goalright now.
We're really maritime Atlanticprovinces focused Cool, that's
probably where it will be forthe next while until we can
really do some great things.
Speaker 3 (37:38):
Yeah, amazing, yeah, amazing, yeah, yeah.
I find that a little bit funnythat Bell doesn't have the
infrastructure, but sure.
Speaker 1 (37:48):
Maybe both.
Speaker 3 (37:49):
Yeah.
Yeah, I mean yeah, we chattedbriefly before this about my
distaste for Bell.
Sure, they're never going to bea sponsor of the show, so I'll
bury them.
I don't care, let's go.
Let's go.
Yeah, I think they're one ofthe most evil companies in this
country, oh man.
Speaker 2 (38:04):
Okay, well, we're getting heavy now.
Yeah, we are.
I'll say it, I don't care.
Speaker 3 (38:08):
Yeah, so it is what it is.
I just I'm not a fan.
Speaker 1 (38:12):
No, that's totally fair, but it is the product of
having a hobblogopoly.
When you only have twocompanies doing things, you're
going to work with one until youdon't like them.
Then you switch over to theother one, and then, inevitably,
you don't like them as well.
Then what do you do?
Right, you hate them all.
It's kind of like politics.
Speaker 3 (38:28):
Right, you go liberal conservative, liberal
conservative, and then, onceevery 20 years, you throw a
little orange in there, and thenwe're done with that.
Let's go back to the same othertwo, right?
Yeah, it seems very much likethat, so that's why the extra
competition is good.
Speaker 2 (38:42):
This will come out after the federal election has
passed, but I mean that was ourbiggest problem last year and
this was a lack of choice, Ithink federally, I mean it felt
like, okay, what's the otheroption?
I don't like my choices rightnow.
Speaker 1 (39:01):
That's got to be the hardest job in the world.
Yeah, oh yeah, oh yeah.
It's uh.
People hate you for no reasonother than the color of your
shirt.
I agree with you there, life Iagree with you heavily there.
Speaker 3 (39:08):
Um, people deeply feel that they can be, uh, truly
, truly cruel and mean to yousimply because you wear a
different color.
Speaker 1 (39:18):
Yeah, um, oh my gosh, it sounds terrible.
To be completely honest, propsto the politicians that do it
and have the, have the abilityto take the slander and you know
, just work on the positive.
But it takes a special type ofperson no, it's true I mean.
Speaker 3 (39:33):
That being said, though, like I mean honestly,
people in your in positions likeyourself not maybe not you,
because your company is notgigantic yet, but very similar
People who get into CEOpositions where they're charging
whatever rates and people feelthat they're getting kind of
ripped off or whatever it may be.
I don't go at the CEO of Bellbecause I can't stand their
(39:57):
company, but I still don't likethem, kind of thing, right.
No, you're right, it's true thatCEOs, can you know, like nobody
likes Galen West, and that guymight be one of the most hated
Canadians in this country, right?
So, it can be tough on your sideof this thing and right now
people probably love you becauseyou're doing something that's
really, really supporting it andeverything right.
(40:18):
And I'm not saying that thetide will change at any point,
because if you guys are going tomaintain this you know goal of
saving people money and trulysticking to it, as opposed to
some people who don't well,you'll end up being always
that's the equation.
Speaker 2 (40:33):
I always truly wonder , though it's like you, you
might grow.
Could you grow to a point whereyou become one of your?
You know your own, you know thepeople that you were trying to
go against.
As you grow, as you expand, isthat ever a concern?
Like, okay, what if I end upbecoming a direct competitor to
Telus or Bell?
Speaker 1 (40:51):
Well, in many ways we are a direct competitor and
with us building our own network, it makes us even more of a
direct competitor.
Now, I think what's going tokeep us aligned and what is
going to keep us away fromturning into having the
obligatory mentality is isreally like we try to do what's
best for the customer andeverything like when we were
(41:12):
launching tv, we could have forsure increased the price 10, 15
bucks for what we're doing rightand even home phone yeah yeah,
and like people still do thatsome people do for sure yeah,
okaylike, like, our full package the
triple play the tv, internetand phone is 90 bucks, like it's
.
We drove that price down,basically as low as you can get,
yeah and um.
(41:33):
You know that that thatquestion right at the beginning
is in how we design it.
So like, for another example,it's like, uh, when we're trying
to figure out when ourtechnicians are going to be
working and going, it's like,okay, nine to five monday
through friday.
Well, no, like, why do we donine to five monday through
friday?
Because that's like what we'reconditioned.
That's why we work nine to five, you know.
But no, like, people are homein the evenings, that's right on
(41:54):
the weekend.
So we're just, we're designedours around the customer.
We designed that we have themost amount of appointments in
the evening and the weekends.
And it's like simple things oftaking it back to basics like
that what does the customeractually want?
What does the herd want?
What do we need to grow theherd?
And I think, if we continuefocusing, on that.
Speaker 3 (42:10):
I like that you called it the herd, the herd the
cow, the herd, all the way.
Yeah, I like it.
How do?
Speaker 2 (42:14):
we make sure we don't tip the cow with those high
prices.
I'll do it.
That's a good one.
Speaker 3 (42:19):
He's stealing that.
That's totally funny.
Don't tip the cow.
Speaker 1 (42:22):
Yeah, yeah, no, we're very mission-driven.
It's in our core values, it'sin our mission statement, and I
think this is what's going tokeep us pointing in the right
direction.
Speaker 2 (42:31):
Man cheers to that again.
Speaker 3 (42:36):
You're going to double think today.
Now more than ever, having acause with a company is what
draws.
It's a factor that people areactually thinking and
considering about.
Like you know, there's clothingthat I think is way too priced,
but because they have a cause,people still buy it.
Speaker 2 (42:55):
You know, the 10-tree hat ball hat.
Speaker 3 (42:56):
That's exactly what I was thinking.
Speaker 1 (42:58):
I bought them twice over.
Speaker 2 (42:59):
One is for my partner and I, just because I like the
fact that they plant 10 treesevery time.
Speaker 1 (43:03):
I know we buy a sweater.
It's cool.
Tom's shoes buy one, get oneexactly driven.
Speaker 3 (43:08):
Things are like very important but I like that,
though, no.
Speaker 1 (43:12):
I like that, I like it.
Speaker 3 (43:14):
I think consumers like it, because I think you can
still be a wealthy person andown a business and also still
equally give back.
I think that's what they shouldall do, but it's not different
from craft breweries, matt.
Speaker 2 (43:25):
I mean you're buying a craft beer because it's like
someone that gives a shit aboutbeer.
Speaker 1 (43:29):
So much Right.
Speaker 2 (43:30):
In most cases, most craft breweries come from pure
passion.
Speaker 1 (43:33):
Less business, more beer.
Speaker 2 (43:35):
It's a crazy job, just making beer.
Speaker 3 (43:39):
it's an all an, all day, all night kind of gig right
, it's not it's not all fun,right no, it's true a lot of
work, it's hard, it's hot and alot of cleanup and a lot of ugly
bits that you got to do to makethat perfect beer, right.
Speaker 2 (43:52):
But uh, yeah.
So anyways, matt, I think weshould get on to our fun
question round.
Are you ready?
We can do some fun questions.
Speaker 3 (44:00):
Let's do it.
Speaker 2 (44:01):
All right.
Speaker 1 (44:02):
They're ready to go here.
Wait a minute.
I didn't get the list of thefun questions.
Oh, we're giving them to youright now.
Oh, no, yeah.
Speaker 2 (44:10):
So nobody gets to list these questions.
I think this first question isa great one for you, I think.
Speaker 1 (44:22):
Do you work to live or live to work?
Oh, I definitely live to work.
Sorry, I work to live.
I uh, the last like two wintersI was training, uh, in ski
mountaineering, doing world cups, living over in europe, um.
The winter before that I was inbritish columbia skiing.
Granted, I'm working this wholetime still renting my place out
in Nova Scotia, as I'm rentinga place over in BC or Europe, um
(44:43):
, but yeah, like I love to liveand I worked my tail off to live
.
Speaker 3 (44:48):
That's awesome.
Speaker 1 (44:49):
Good answer.
Speaker 3 (44:51):
Very good.
Uh, so question number two.
So, as a leader and businessowner, what do you think is the
primary motivator in people?
Speaker 1 (45:06):
think is the primary motivator in people.
Well, I honestly, as a businessleader, what people want.
I think it's different forevery segment, but people want
more for less, always, um, in myindustry, they want more
internet and they want to spendless for it.
Um, I think that that'd be myanswer for the question.
Yeah, that's.
Speaker 3 (45:21):
I think that's pretty accurate.
Speaker 2 (45:22):
That's what I want yeah, what do they want?
Speaker 1 (45:24):
they want value in that instance, yeah, and it's
like jeff bezos line, for thatis that they want um.
They're always going to wanttheir products for less
expensive and they want itfaster could I ask you this
question just slightlydifferently?
Speaker 2 (45:36):
what's your prime?
What do you think your primarymotive is as a leader?
For you was in one of youremployees yeah, you know, at any
level, like you know.
What do you think is like theirmotivations?
Or how do you um?
How do you lead?
How do you lead a team?
Speaker 1 (45:49):
yeah, like why they follow is the question I think
it's because we're we're like alightning bolt for change, like
we want to change the obligopolythat we've been dealing with
our entire lives of just twotelcos to choose from, and this
resonates with a lot of peopleso they join your team to help
fight that cause.
Totally cool, yeah, when we'retalking to like potential
employees.
This is this is what purple cowis, and that resonates really
(46:12):
well with prospects and that'swhat keeps the team hungry.
So you're bringing people onthat believe in your mission for
sure yeah, you should have seenthem like when we clapping and
cheering, going out to dinnerand stuff or bringing on our
first fiber customer, because toan average person no one really
thinks about internet too much.
You get your telco works, soyou're probably with them for
years.
Speaker 2 (46:29):
You're mad when it doesn't work.
Speaker 1 (46:30):
That's about it.
Yeah, exactly yeah.
But for us, we know that thisis that little seed that we're
planting in the soil right now.
That's going to grow, that'sgoing to grow into a big tree
one day and it's going to cacheit and it's going to like really
do something that's special andthat can help a lot of people,
and we're at the forefront of it.
Speaker 3 (46:47):
I meant to ask you too, when you were talking about
your first fiber customer howwas that person chosen?
Speaker 1 (46:53):
Yeah, that's great.
Speaker 3 (46:55):
And why wasn't it me yeah?
Speaker 1 (46:56):
totally Well, we selected the area we wanted to
go to for, like, customerdensity, ease of access, didn't
have to trim as many trees,those sort of things.
Oh yeah, the network startedoff Smart, but they're an
existing customer, so anexisting herd member.
So we just called her up andsaid hey, we want to upgrade
your internet and this iscompletely free for you, but
(47:19):
you're going to get 10 times thespeed and the price stays the
same, Was it?
Speaker 3 (47:22):
like a lottery though .
Speaker 1 (47:24):
No, we're going to change, we're going to upgrade
all the herd members.
No, I meant just for her.
How did you pick?
Oh, her in particular OperationManager picked her out.
I wasn't even involved.
Speaker 3 (47:32):
That's what I mean, Someone just went like boom.
Speaker 1 (47:35):
Pretty much, I think we messaged probably four people
.
The poll was here where theystarted with Fiverr.
Speaker 2 (47:40):
She was the closest I was to it, I believe.
Speaker 1 (47:41):
That's probably how they picked it.
Speaker 3 (47:43):
It was like okay, that's going to cost X amount,
that's a good first answer.
That's a fine answer too.
All right, question numberthree All right.
Speaker 2 (47:53):
What was your favorite television show growing
up as a kid?
Speaker 1 (47:56):
Full House, full House, love that as a kid.
Speaker 2 (48:02):
Full house, full house man.
Speaker 3 (48:02):
There you go, I think we all could say that we will
watch a lot full house in ourtime.
Yeah, uncle jesse's the coolest.
Yeah, um number four.
So, okay, if you could invent anew holiday, what would it be,
and why?
Speaker 1 (48:15):
oh gosh, that's a great question.
I don't know, guys, a newholiday and why.
I'd love to hear you guys'answer to this.
Speaker 3 (48:30):
I mean, I was going to say like Purple Cow Day, but
you know, whatever we could doPurple Cow Day.
Speaker 1 (48:35):
We can go Purple Cow Day?
Yeah, I mean, that's an easyone, yeah.
Value Day yeah, yeah, becausewe I don't know, I don't know on
this question cow day, we cango purple cow, I mean that's an
easy one, yeah, yeah.
Value day yeah, yeah, they're,because we I don't, I don't know
, I don't know on this question.
If I was just gonna spitball, Iwould try to think of something
that's underserved andcelebrate those people.
So I don't know, do we got sonsand daughters day?
Speaker 3 (48:53):
oh okay, there you go .
Maybe probably, but maybe.
But there you go, it's cool,perfect sons and daughters, sons
and Daughters.
Speaker 2 (48:59):
Day.
Speaker 1 (49:00):
Yeah, is it Earth Day ?
Is that like an actual holidaywe celebrate?
Because that'd be pretty coolif it was an Earth Day and we
all took time off and we allwent picking up, litter or doing
something to actually help.
Speaker 2 (49:10):
I would love a technology-free day.
Speaker 3 (49:12):
Oh, there you go.
Speaker 2 (49:14):
Just one day a year where you just had to.
There's no arguments.
I have a teenager right.
I want to be like I'm sorry kid.
I wish I could fight this, butit's no technology day.
Speaker 3 (49:26):
Purple Cow is going to turn the frigging grid off
one day, just one day a year.
Speaker 2 (49:31):
One day a year, just flip off the switch.
Everybody just kind of figuresthings out.
Speaker 3 (49:34):
You do that.
If you get complaints, I'llgive you his cell phone number.
You can send all customers tohim.
Speaker 1 (49:38):
That'd be a cool one.
I really think the world wouldbe a better place sometimes if
we could just do that.
Speaker 2 (49:44):
Oh, just for a little while.
Speaker 3 (49:46):
A break A forced break A break once a day, that's
true, I'd love that idea.
Number five, you Okay.
Speaker 2 (49:54):
Okay, so there's a wide range of acceptable answers
here.
Okay, so finish the song.
Lyric Shake your blank.
Speaker 1 (50:04):
Shake your booty.
There you go.
That's on there.
Speaker 2 (50:09):
So that was the first for the first response.
So acceptable answers werebooty, groove thing, tail,
feather, rump, ass, hips or body.
So there you go, you got one.
It's PG, yeah, yeah, that'sfairly PG, yeah fairly PG.
Speaker 3 (50:20):
All right, number six .
So if you could choose, whatwould be your last meal, so what
would your last meal be?
Speaker 1 (50:29):
Probably be carrot cake, or even strawberry
shortcake.
Straight up carrot cake, justcake.
I love baked goods.
Baked goods are so good.
Speaker 2 (50:36):
I usually, if you love this, like elaborate.
You just went right for thecake, right for the dessert.
What about, like a meal,chicken?
Speaker 1 (50:42):
salad sandwich would be sweet.
I like lobster.
Lobster is fantastic, but Idon't need like the big steak or
anything like that.
Yeah, chicken salad sandwich, alittle bit of carrot cake.
Hold the icing Dairy freePerfect.
Speaker 3 (50:58):
All right Okay.
Speaker 2 (50:59):
Cool, that's a different answer.
Speaker 1 (51:00):
That's the one we've got before Do, I got a little
bit of a sweet tooth.
Speaker 3 (51:04):
Yeah.
Speaker 2 (51:04):
Yeah, that's fair.
Okay, number seven for you.
Okay, what's what resolutionyou make to yourself that you
have a hard time committing to,so I'm going to do this thing?
This is a great question foryou because you, you've you've
(51:25):
taken many small things in yourlife and then took on that next
big monster.
So what's a resolution that youhave for yourself?
Like I want to do this thing,but you got a hard time
committing to it?
Speaker 1 (51:29):
well, you know, one is like this is a very common
thing in my life, where I'llgive up certain things.
So right now I'm not drinkingalcohol.
So when I got married, that wasthe last time I drank alcohol
and it's not like I needed it oranything, but I drank.
I was super hungover.
I was like, just like we all do, I'm never going to drink again
.
And that was 18 months ago, oh,okay, recently, about seven
months ago, I said I'm not goingto eat any more candy because
(51:51):
I'm just a stupid fiend Like Iwill drive by the candy store
free-flash box and I'll buy $25worth of candy oh really and
I'll just eat out of the baguntil I'm sick and I can't eat
anymore and it just destroys myday headache, all the things.
So I said, okay, I'm going tocut candy out and that's been
awesome, but really challenging.
My nephew was over the otherday and he was eating gummy
(52:11):
bears and I was like, oh my gosh, give me those gummy bears,
Okay.
Speaker 3 (52:17):
Tempting.
Okay, tempting, all right.
So number eight.
Okay, do you believe thataliens are among us?
Speaker 1 (52:23):
like in the universe.
No, we're here like you're onearth you can answer.
Speaker 3 (52:26):
You don't want to answer both?
Speaker 1 (52:28):
yeah, go for both I believe aliens for sure visit
earth and I guarantee that inthe universe there's just,
there's no way they can't bejust statistically okay, all
right.
Speaker 3 (52:38):
Yeah, so you think they're here eh.
Speaker 1 (52:40):
I think they visit it .
Are they here right now?
That's up to question, butthey've definitely been here.
They definitely know we exist.
Speaker 3 (52:46):
All right, all right, there you go.
Cool Purple cow's an alien.
Speaker 2 (52:50):
Yeah it's true.
Go Betty, all right, we're here, you're doing great and you're
killing them in record time.
So that's true.
So what's the weirdest giftyou've ever received that you
can think of?
Speaker 3 (53:19):
std's count.
I'm just kidding.
Weirdest gift I'm trying tothink.
Speaker 1 (53:25):
I'm not a big gift guy.
I went to visit one of myfriends in India once and they
gave me a bunch of Indianartifacts and Buddhas and this
cup thing you spin around and ithits with two little strings
making a sound and I was likeman, like what do I do with all
these things?
It was very generous, it wasthoughtful, but it was like, oh
(53:48):
my gosh, like what am I supposedto do with these?
12 trinkets yeah, oh yeah but Istill have the magnets on my
fridge.
All right, that's good that'sgood, all right.
Speaker 3 (53:58):
So last question, uh, is the one that we've asked
everybody over and over again.
So what is one piece of advicethat you were given that you
would like to share with us andour listeners?
Speaker 1 (54:11):
Yeah, yeah.
So the one piece of advice thatI would give is that you have
to set your goals high.
Okay that you have to set yourgoals high.
Okay, when you do, when you sayyou want to carry like, take on
this audacious challenge,accomplish this wild a goal,
you're gonna have friends,you're gonna have family people
are smarter than you, tallerthan you, more educated than you
that are going to tell you youcan't do it.
(54:32):
But you have one life to liveand you gotta chase it like that
yeah, great answer.
Speaker 3 (54:39):
So, uh, yeah, that's great answer.
I will uh anything last beforewe go, anything that you want to
say or anything like that.
Speaker 1 (54:48):
Guys, I'm super thankful you put me on the
podcast to like talk about whatwe're doing over at purple cow
and the fiber launch.
We are really excited about itand I hope some of your viewers
are really excited about the theimpact and the change that can
have to our province and I justwant to thank you for this
platform to get that out.
Speaker 2 (55:03):
No, problem, and I mean with no problem, since
you're on the show, I mean plugyour service.
You can go to purplecowcom, isit yeah?
Speaker 1 (55:10):
purplecowinternetcom.
Purplecowinternetcom Internet$60 a month.
Super reliable, easy to set upwe'll help you do it and
customer support is it fast if Icall, if I have a problem from
cranky?
Oh yeah, like, the best thingabout us is you can text message
us.
Cool, so text message our maincommunication way more fun to
call we've got a customer portalif you want to get on there and
do things.
(55:30):
Okay, yeah, you can avoid allhumans, cool cool, yeah, oh
that's about.
Speaker 3 (55:34):
That's my jam yeah, all right man, alright man.
Thank you so much, cheers.
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