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June 2, 2025 8 mins

In this episode of the In-Sights series, we dive into Lance Tyson’s powerful Read Offense Strategy. Learn how to anticipate your buyer’s moves, adapt your approach on the fly, and close deals smarter, not harder. Perfect for sales pros ready to elevate their game and win on every play.


Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor.


Check out Lance's Bestseller Books:


Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment


Download our playbooks: https://www.tysongroup.com/sales-playbooks


Schedule a call with one of Tyson Group's member: https://bit.ly/41YJW7K


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