Agency Accelerated
Agency Accelerated is your go-to guide to growing your agency – quickly. Join award-winning marketer and strategist Stephanie Liu as she meets the minds behind the brands and talks to exceptional experts with decades’ worth of agency insights. Each episode is a toolkit full of practical how-to’s – from driving sales to telling stories – and revenue-boosting ideas that you can apply to your own business. Whether you’re an agency owner or a boss in the making, Agency Accelerated will help you expand your knowledge, streamline your workflow, and take your agency to the next level / and set you on a smoother, faster path to success. Ready to scale up? Then it’s time to sign up: agorapulse.com/calendar Powered by Agorapulse: the social media management tool.
Episodes
July 11, 2022 • 28 mins
Over 8 million workers in the U.S. identify as LGBTQ+. According to a report by the UCLA School of Law, over 40% of LGBTQ+ workers (45.5%) reported experiencing unfair treatment at work, including being fired, not hired, or harassed because of their sexual orientation or gender identity at some point in their lives.
That’s nearly 4 million workers harassed in the U.S. alone, and a third of those end up quitting their jobs.
This i...
Mark as Played
June 28, 2022 • 38 mins
According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing.
Yet, the reality is, most brands aren’t leveraging customer advocacy, and those that are, aren’t tracking it.
That sounds like a terrific revenue opportunity for marketing agencies.
What exactly is customer advocacy, and more importantly, how do we do it well, in such a way that we’ll actually delive...
Mark as Played
May 9, 2022 • 49 mins
Were you aware that Google Analytics is sunsetting their legacy offering in favor of the new GA4? Did you know that you have a limited amount of time to transition?
Aside from simply being a new way of tracking website performance, what else does this new version of Google Analytics do for your marketing agency?
And more importantly, aren’t we supposed to be able to use analytics to make data-driven decisions? Is there a way we c...
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May 6, 2022 • 21 mins
Billionaire and oft-critic, Elon Musk, has successfully bid to purchase Twitter and take it back to being a privately-held company.
Does that mean Twitter will suddenly be a free-for-all? Or that there’ll be ads inserted between every tweet?
How is this really going to impact users and, specifically, the social media managers and marketing agencies whose jobs it is to be on Twitter and manage Twitter accounts for other businesse...
Mark as Played
May 2, 2022 • 27 mins
In a recent survey of agency owners, Agorapulse found that a whopping 55% of marketing agencies - over half of you - aren’t measuring the ROI or impact of social media marketing for their client’s business. As a result, 65% of agencies report having difficulties attracting and retaining clients.
You know you’re doing great work for your clients. Isn’t it time you showed them exactly what they’re getting from their investment in yo...
Mark as Played
May 1, 2022 • 16 mins
Are you struggling to prove how effective your social media marketing is to your clients? Are you frustrated that the reports you can provide today are really nothing more than surface level vanity metrics? You're not alone. Most marketing agency owners - 55% in fact - do not currently measure the ROI of all the social media work they’re doing for their clients.
And as a result, 65% of agencies struggle to attract and retain clien...
Mark as Played
March 25, 2022 • 40 mins
Over the past few years, Facebook, Twitter and other social platforms have come under fire for all kinds of concerns around privacy and politicized agendas, but do you know who hasn’t?
LinkedIn.
And with nearly 700 million members focused on business engagements, it’s no wonder that 80% of B2B social media leads come from LinkedIn (vs. 13% Twitter & 7% Facebook).
Of course, you already have a LinkedIn Company Page for your agenc...
Mark as Played
March 18, 2022 • 27 mins
According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing. And yet, the vast majority of brands and agencies today still do not have a customer advocacy program.
We all know that word of the mouth is the most powerful marketing channel, but how do you leverage and scale that? And what if you want to start and manage customer marketing programs for your agency...
Mark as Played
February 24, 2022 • 64 mins
While the general consensus in marketing today is to be data-driven in all that we do, there’s a problem inherent in the data… …it’s all about the past. But if we’re trying to pitch a client on a marketing idea, that’s about something in the future. We need to be able to predict consumer behavior, behavior that’s often illogical and non-sensical.
That’s exactly what Rory Sutherland is going to talk to us about.
Rory is the Vice C...
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February 22, 2022 • 48 mins
One of the most delicate times in the life of a marketing agency is when you’re onboarding a new client. You need to balance getting all of the information you need to manage the project successfully, while simultaneously making sure that the transition from “prospect” to “client” is as smooth and stress-free as possible.
But wait, if we’re talking about client onboarding, how will that help us close more deals? That’s exactly wha...
Mark as Played
January 13, 2022 • 31 mins
If we understand that we’ll never achieve the kind of success and freedom we want for our business without growing it, how do we put processes and teams in place to accomplish that kind of growth quickly? Chris Rudolph can teach us.
As a business coach for digital agency owners, he specializes in helping owners just like you maximize revenue, scale with a team, and enjoy more time off.
Chris has worked in digital marketing for ov...
Mark as Played
December 21, 2021 • 25 mins
Did you know over a third of adult social media users have made a purchase on Facebook? Social commerce and live shopping are now deeply integrated into platforms like Facebook and Instagram, YouTube and Pinterest, and even Amazon.
Is that a trend your agency can leverage? You bet it is, and we’re talking to an ad agency veteran who currently consults for major brands on how to implement live shopping, and she can help you too.
I...
Mark as Played
December 17, 2021 • 31 mins
If we know that short video performs best on social media, how do we build a process to be able to quickly create streams of video content for all of our clients at scale? Kate Skavish can tell us. As the co-founder of Wave.video, a platform specifically designed to help agencies scale video creation and repurposing, Kate knows exactly how to generate engaging social media videos in minutes.
Kate is a serial entrepreneur and has b...
Mark as Played
December 3, 2021 • 28 mins
Messenger marketing is the future of digital marketing, but it’s not a service every agency can offer. As an agency owner you want to provide your clients with cutting edge tools to help them succeed, but you also need to make sure they don’t pull all your time and resources away from other services.
In this episode, chatbot expert & trainer Kelly Mirabella will teach you how Messenger marketing works and why it’s so important for...
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November 18, 2021 • 39 mins
You've created a successful marketing agency, but now you're stuck. It feels like all the growth has stopped and you aren't sure how to get back on track.
The problem is that your agency's growth needs to be intentional in order for it to continue. This means that there are specific actions and activities that need to take place in order for your business and team members to grow.
In this episode of the Agency Accelerated podcast...
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November 11, 2021 • 19 mins
The average marketing agency practitioner can handle just five clients. No matter how much you automate or systematize, at some point, if you want to grow your agency, you're going to need to build a team.
But who do you need to be on that team? What roles should you fill?
In this special episode of Agency Accelerated, we're in luck, because our very own Stephanie Liu is bringing her decades of experience working for some of the ...
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November 5, 2021 • 56 mins
You want to accelerate your marketing agency growth, but aren’t sure how.
The vast majority of agencies are not growing at the rate they want. They are stuck in a rut, making incremental gains year after year.
Lee Goff's agency grew into a multi-million dollar business. He did it with systems and processes that he'll teach you how to replicate for your own agency.
Lee has been consulting marketing agencies just like yours for ye...
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November 1, 2021 • 6 mins
In this quick introduction and teaser episode, listen as the Agency Accelerated producer and showrunner, Mike Allton, changes things up and interviews the regular host, Stephanie Liu.
Stephanie talks about what Agency Accelerated is about, why marketing agencies should listen to the podcast, and what they will likely learn from it.
Stephanie also shares her favorite episode from this marketing agency podcast and why it was so muc...
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October 21, 2021 • 60 mins
As marketing agencies, we're expected to be experts at storytelling. We need to tell the stories of our clients in a compelling way that gets people excited about them and their products or services.
Yet how do you weave other people’s stories into their marketing campaigns? That’s hard!
The good news is, we’ve got a master storyteller here to help us.
Guy Kawasaki has been advising companies about the power of storytelling for ...
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October 7, 2021 • 59 mins
Marketing agencies are constantly struggling to build amazing advertising campaigns for clients.
Agencies have become so busy they don't have time to create great ideas that will impress their clients. They also lack the tools needed to execute these ideas in a cost-effective way.
Allen Kay is an industry leader who has built some of the most successful advertising campaigns over the last 25 years, including Xerox’s award-winning...
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