Agency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by CEO, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency Owners turn their business into a major asset.
In this episode of Agency Ascend, hosts Chris and Chad sit down with Amanda Hightower, founder of Hightower Insurance Group. Amanda shares how a moment of divine inspiration led her to start her own agency—and the mindset, systems, and leadership lessons that helped her scale it.
She walks through the emotional challenges of being a leader, how she invests in her team, and what it means to lead with both strength and compa...
In this episode of Agency Ascend, hosts Chad Brummett and Chris Delacey sit down with Diana and Ron Crenshaw of Elite Security Insurance. From military service to agency ownership, the Crenshaws share how their unique paths led them to buy and revitalize a struggling agency. They reveal how systems built from scratch, strong communication, and unwavering honesty with clients helped them grow rapidly—even during a hard market.
The co...
In this episode of Agency Ascend, hosts Chris and Jessica sit down with Wes Spencer, co-owner of Spencer Insurance DFW, for a masterclass in agency growth and strategic decision-making.
Wes shares how he and his brother navigated the transition from a captive agency to full independence—one of only eight agencies nationwide to take advantage of Nationwide’s Partner Choice buyout. He explains how they built a thriving, refe...
In this Agency Ascend episode, James Spencer of Insurance DFW shares his journey from the captive world to building one of the most respected independent agencies in the Career Agency Alliance. He explains how early frustrations with changing comp plans led him and his brother to take a long-view approach to starting their own agency. By prioritizing coverage over cost and educating clients with clarity, James earned unwavering loy...
In this episode of Agency Ascend, Cameron Moore, founder of ProCo Insurance, shares how he built a thriving independent agency during one of the hardest insurance markets in decades. From abandoning law school to launching ProCo during COVID, Cameron’s story is one of resilience, mentorship, and relentless forward motion.
He discusses the pivot from personal lines to commercial, hiring mistakes, and what it takes to actually le...
In Episode 7 of Agency Ascend, we sit down with Sean Munger, a producer with an owner’s mindset, to unpack what it really means to play the long game.
This episode is all about consistency, execution, and long-term thinking. Sean breaks down how he built trust with clients, developed a disciplined work ethic, and focused on delivering value over time, not just short-term wins.
We also dive into:
Many agency owners assume they own their book of business—but the reality can be far more complicated.
In this episode of Agency Ascend, we dive deep into the ownership dilemma that many agents face. While you may have control over client data, do you really own your carrier contracts? The difference could be the deciding factor in whether you can sell, scale, or exit your agency on your terms.
Industry experts break down the pi...
Growing an insurance agency isn’t just about adding clients—it’s about building a business model that retains top talent, maximizes profitability, and scales efficiently. In this episode of Agency Ascend, industry experts discuss the challenges of thin margins, producer retention, and the financial realities of scaling an agency.
One of the biggest shocks in the independent insurance world? Some producers are making more than the ag...
Access Plus is revolutionizing the insurance industry with a mentorship-driven approach that empowers agents to succeed in both personal and commercial lines. In this episode, the Agency Ascend team—Chad, Chris, Nikki, and Courtney—discuss the critical role Access Plus plays in providing market access, training, and personalized support. They share how the team helps agents meet carrier expectations, improve quote-to-bind ratios, a...
In this episode of Agency Ascend, we sit down with Jeff Brewer, Executive Director of the Independent Insurance Agents of Dallas (IIAD), and Chris Lacy to explore the dynamic world of independent insurance agencies. Jeff shares the long-standing mission of IIAD to empower agents with resources, education, and advocacy while addressing the unique challenges of transitioning from captive to independent models. From combating insuran...
In this episode of Agency Ascend, Isaac Smith, Chris Sterlacci, Chad Brumit, and Pat Mulady revisit the value Coverage Agency Alliance brings to its members. They discuss leveraging resources like growth coaches and Access Plus, navigating hard markets, and balancing independence with collaboration for growth.
Shares:
Isaac: “The Magic Of Thinking Big” by David J. Schwartz
Pat: Story of Cortez burning the ships
Chr...
Welcome to Agency Ascend, the podcast where we explore the journeys and strategies of agency owners and entrepreneurs who are scaling their businesses to new heights.
In this episode we are introduced to Chris Sterlacci, CEO of the Coverica Agency Alliance (CAA), and special guest Mike Sterlacci, the Founder of CAA. In this episode they talk about the history, mission, and deliverables of the Alliance, and talk about the Agenc...
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