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May 2, 2025 23 mins

Do you find hiring top creative design talent an overwhelming process, especially when relying on polished portfolios that don’t always reveal a candidate’s true abilities? 

In this episode of The Agency Blueprint, I’m joined by Fletcher Wimbush to discuss actionable strategies for making smarter, more confident hiring decisions. Fletcher is the CEO and founder of Discovered Performance Hiring Software and has dedicated a decade to tackling hiring's hardest problems. As an ethical AI proponent, he's focused on pioneering AI-powered initiatives for talent selection. 

Listen in to learn how to assess a candidate’s critical thinking and understand their creative processes during interviews. You will also learn about the hidden opportunity costs of making a bad hire and the power of always building and nurturing a talent bench. 

Key Questions: 


  • [01:43] How can an agency owner dig deeper to truly understand a candidate’s thinking, process, and individual contributions? 
  • [05:56] How important is it for a candidate to present their design work? 
  • [13:40] What are the hidden things we don’t often think about in the cost of hiring the wrong person and not being thoughtful in the hiring process? 
  • [15:55] How do you balance the need to hire quickly when you're behind on projects with the risk of rushing and making a poor hiring decision? 


What You’ll Discover:  


  • [02:00] A step-by-step process to help you assess a candidate's actual work on portfolio pieces and identify if their skills match the job requirements. 
  • [06:49] How to be patient and help introverted creatives become great communicators and eventually tell their stories. 
  • [10:23] How to turn trial projects into collaborative experiences where candidates get to meet your team and experience your work culture. 
  • [14:06] Why the true cost of a bad hire isn't just in money spent, but in lost opportunities, project delays, and unhappy clients. 
  • [16:52] Why building a talent bench and always recruiting is the key to being ready when opportunity strikes. 
  • [19:50] Why your hiring process deserves more attention than sales and how investing in your team directly impacts long-term success. 
  • [21:39] Fletcher’s Fact Driven Hiring course—an eight-hour, 40-module system to help you master hiring and level up your agency's recruitment process. 


Get In Touch with Fletcher: 


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