How do you track and present measurable outcomes your agency delivers to clients? Results are the backbone of client satisfaction, business growth, and long-term partnerships.
In this episode of The Agency Blueprint, we discuss how to track and present measurable outcomes to clients. We explain the importance of understanding what to measure, how to encourage clients to share their successes, and the significance of highlighting these results in sales conversations.
Don’t miss this episode to learn more about the critical importance of collecting and analyzing data in client-agency relationships!
Key Questions:
- [00:34] Are you currently measuring the results your agency is delivering?
- [11:33] When is the best time for agency owners to gather data on the agency’s results—during the project or after its completion?
- [14:53] How many are too many data points that you can potentially find and use?
- [17:03] How do you position your agency in terms of ROI when discussing pricing with clients?
What You’ll Discover:
- [01:24] The need to measure and show results -- comparing agency performance evaluation to investment assessment with a stockbroker.
- [03:00] Why results are crucial in branding and the importance of measuring impact, even when it’s hard to quantify.
- [05:03] Linking agency work with clear client goals to ensure focus and direction in achieving results.
- [06:15] The multiple factors contributing to success, and the importance of owning your piece of the impact.
- [07:41] How understanding and communicating results internally can improve retention and increase upsell opportunities.
- [08:11] The role of sales conversations in demonstrating your agency's ability to achieve results and create trust with clients.
- [09:08] How to measure agency verticals and services, and the importance of knowing where your services fit.
- [11:56] The importance of continuously collecting data throughout the engagement, even after the project has launched.
- [15:20] The critical role of monetary impact for clients makes it essential to measure this outcome for success.
- [17:40] How to position your agency as a valuable partner in driving business growth by emphasizing the long-term ROI.
- [21:41] Demonstrating results and building trust are crucial for client retention and positioning for growth in a competitive market.
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