Alicia Kearns, former Chief Marketing Officer at Rendera and CEO of The Growth CMO, brings over 20 years of experience in delivering enterprise and growth strategies for global tech giants like LinkedIn, SAP, and Samsung. In this episode, Alicia shares her expertise in brand building, demand generation, and content strategy, offering valuable insights for businesses at any stage of growth.
We explore how to define a clear value proposition, align product development with customer needs, and leverage marketing to drive sustainable growth. Alicia also delves into the power of platforms like LinkedIn for brand building, the synergy between sales and marketing, and strategies for small businesses to maximise their impact through content, social media marketing, and CRM systems.
Listeners will walk away with actionable strategies for driving marketing success and building a strong brand in today’s competitive market.
In this episode, we discuss:
0:00 Balancing Corporate and Scale-Up Business
8:12 Marketing’s Role in Product Development
11:45 Building Brands Through Sales and Marketing
23:35 Leveraging Social Media in Brand Building
36:04 Marketing Leadership and Strategy Insights
40:13 Strategies for Small Business Growth
And more…
To connect with Alicia:
https://www.linkedin.com/in/aliciamkearns/
https://www.linkedin.com/company/cmo-growth/
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